usequitycover.jpg
 

 

TABLE OF CONTENTS

 

Letter to Shareholders         

3

Fund Performance         

5

Expense Example         

77

Schedules of Investments and Options Written         

80

Statements of Assets and Liabilities         

152

Statements of Operations         

170

Statements of Changes in Net Assets         

188

Financial Highlights         

206

Notes to Financial Statements         

224

Report of Independent Registered Public Accounting Firm         

254

Trustees and Officers         

259

Board Considerations Regarding Approval of Investment Management Agreement         

261

Additional Information         

264

 

 

 

Letter to Shareholders (Unaudited)

 

Dear Valued Shareholders,

 

Thank you for your interest in Innovator ETFs.

 

During the year ended October 31, 2022, the U.S. equity market continued its pull-back on the heels of the swiftest interest rate hike in U.S. history. For more than a decade, we witnessed the Federal Reserve institute Quantitative Easing in an effort to spur economic growth and keep interest rates artificially low; and for the most part it worked. However, as the country emerged from the COVID-19 lockdowns and restrictions, there were a few key factors that we believe have contributed to a slowdown and to the elevated market volatility:

 

 

1.

Record high inflation resulting both from supply chain disruptions and money supply growth

 

 

2.

A sharp and swift reversal in Fed policy, from highly accommodative to increasingly restrictive

 

 

3.

A process of revaluing future corporate earnings in light of the new interest rate regime

 

Yet, while it’s important to identify short-term risks facing the economy, we believe that higher interest rates may ultimately lead to higher stock prices over time, as the increased prices of goods and services make their way through to the stock prices of the underlying companies. To that end, we think it’s important to maintain a diversified approach to investing that includes tools that both focus on growth, as well as those that seek to defend against market loss.

 

At Innovator, we are rooted in the development of risk-managed, growth, and income-oriented ETF solutions. Today, I’m happy to announce that more advisors are using Innovator ETFs than ever before. 2022 was a year of tremendous growth for the firm, with our flagship line of Defined Outcome ETFs™ garnering more than $5b in net flows, nearly doubling Innovator’s assets under management since this time last year.

 

On behalf of the team at Innovator, thank you for your confidence in us and in the products we offer. May the Lord grant all of us wisdom and peace in the months ahead.

 

 

bond01.jpg

 

Bruce Bond

Chief Executive Officer

 

3

 

Letter to Shareholders (Unaudited) (Continued)

 

The views in this report were those of the Funds CEO as of October 31, 2022 and may not reflect his views on the date that this report is first published or anytime thereafter. These views are intended to assist shareholders in understanding their investments and do not constitute investment advice.

 

4

 

INNOVATOR U.S. EQUITY BUFFER ETF JANUARY

 

Fund Performance

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF - January from its inception (December 31, 2018) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

usequityjanchart.jpg

 

   

Average Annual Total

Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - January

                       

NAV Return         

   

-10.03

%

   

5.37

%

   

8.87

%

Market Return         

   

-10.23

%

   

5.36

%

   

8.85

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

12.01

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

13.94

%

 

(a)

Inception date is December 31, 2018.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

5

 

INNOVATOR U.S. EQUITY BUFFER ETF JANUARY

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BJAN.

 

6

 

INNOVATOR U.S. EQUITY BUFFER ETF FEBRUARY

 

Fund Performance 

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – February from its inception (January 31, 2020) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

usequityfebchart.jpg

 

   

Average Annual Total

Returns as of

October 31, 2022

 
   

One Year

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - February

               

NAV Return         

   

-6.37

%

   

7.11

%

Market Return         

   

-6.32

%

   

7.09

%

S&P 500® Index - Price Return         

   

-15.92

%

   

6.87

%

S&P 500® Index - Total Return         

   

-14.61

%

   

8.59

%

 

(a)

Inception date is January 31, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

7

 

INNOVATOR U.S. EQUITY BUFFER ETF FEBRUARY

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued) 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index - Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BFEB.

 

8

 

INNOVATOR U.S. EQUITY BUFFER ETF MARCH

 

Fund Performance

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – March from its inception (February 28, 2020) to  October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

usequitymarchart.jpg

 

   

Average Annual Total

Returns as of

October 31, 2022

 
   

One Year

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - March

               

NAV Return         

   

-6.26

%

   

7.97

%

Market Return         

   

-6.30

%

   

7.93

%

S&P 500® Index - Price Return         

   

-15.92

%

   

10.65

%

S&P 500® Index - Total Return         

   

-14.61

%

   

12.41

%

 

(a)

Inception date is February 28, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

9

 

INNOVATOR U.S. EQUITY BUFFER ETF MARCH

 

Fund Performance

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index - Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BMAR.

 

10

 

INNOVATOR U.S. EQUITY BUFFER ETF APRIL

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – April from its inception (March 29, 2019) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return. 

 

usequityaprilchart.jpg

 

   

Average Annual Total Returns as of October 31, 2022

 
   

One Year

   

Three Years

   

Since Inception (a)

 

Innovator U.S. Equity Buffer ETF - April

                       

NAV Return         

   

-5.99

%

   

4.98

%

   

6.06

%

Market Return         

   

-6.39

%

   

4.94

%

   

5.99

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

9.07

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

10.92

%

 

(a)

Inception date is March 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

11

 

INNOVATOR U.S. EQUITY BUFFER ETF APRIL

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BAPR.

 

12

 

INNOVATOR U.S. EQUITY BUFFER ETF MAY

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – May from its inception (April 30, 2020) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

usequitymaychart.jpg

 

   

Average Annual Total

Returns as of

October 31, 2022

 
   

One Year

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - May

               

NAV Return         

   

-10.70

%

   

5.15

%

Market Return         

   

-10.67

%

   

5.19

%

S&P 500® Index - Price Return         

   

-15.92

%

   

12.04

%

S&P 500® Index - Total Return         

   

-14.61

%

   

13.81

%

 

(a)

Inception date is April 30, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.    

 

13

 

INNOVATOR U.S. EQUITY BUFFER ETF MAY

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index -Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BMAY. 

 

14

 

INNOVATOR U.S. EQUITY BUFFER ETF JUNE

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – June from its inception (May 31, 2019) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

usequityjunechart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - June

                       

NAV Return         

   

-9.93

%

   

3.76

%

   

5.67

%

Market Return         

   

-9.97

%

   

3.76

%

   

5.67

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

10.50

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

12.35

%

 

(a)

Inception date is May 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

15

 

INNOVATOR U.S. EQUITY BUFFER ETF JUNE

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued) 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BJUN.

 

16

 

INNOVATOR U.S. EQUITY BUFFER ETF JULY

 

Fund Performance

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – July from its inception (August 28, 2018) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return. 

 

usequityjulychart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - July

                       

NAV Return         

   

-5.69

%

   

5.11

%

   

4.64

%

Market Return         

   

-6.08

%

   

5.12

%

   

4.64

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

7.19

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

9.06

%

 

(a)

Inception date is August 28, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com

 

17

 

INNOVATOR U.S. EQUITY BUFFER ETF JULY

 

Fund Performance

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BJUL.

 

18

 

INNOVATOR U.S. EQUITY BUFFER ETF AUGUST

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – August from its inception (July 31, 2019) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

usequityaugchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - August

                       

NAV Return         

   

-8.13

%

   

5.53

%

   

5.72

%

Market Return         

   

-8.11

%

   

5.66

%

   

5.77

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

8.38

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

10.20

%

 

(a)

Inception date is July 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

19

 

INNOVATOR U.S. EQUITY BUFFER ETF AUGUST

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BAUG. 

 

20

 

INNOVATOR U.S. EQUITY BUFFER ETF SEPTEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – September from its inception (August 30, 2019) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

usequityseptchart.jpg

 

   

Average Annual Total Returns as of October 31, 2022

 
   

One Year

   

Three Years

   

Since Inception (a)

 

Innovator U.S. Equity Buffer ETF - September

                       

NAV Return         

   

-7.13

%

   

6.72

%

   

7.32

%

Market Return         

   

-7.25

%

   

6.72

%

   

7.29

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

9.23

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

11.03

%

 

(a)

Inception date is August 30, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

21

 

INNOVATOR U.S. EQUITY BUFFER ETF SEPTEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BSEP.

 

22

 

INNOVATOR U.S. EQUITY BUFFER ETF OCTOBER

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – October from its inception (September 28, 2018) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

usequityoctchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - October

                       

NAV Return         

   

-7.29

%

   

7.75

%

   

6.34

%

Market Return         

   

-7.37

%

   

7.70

%

   

6.37

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

7.20

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

9.06

%

 

(a)

Inception date is September 28, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

23

 

INNOVATOR U.S. EQUITY BUFFER ETF OCTOBER

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Return shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BOCT.

 

24

 

INNOVATOR U.S. EQUITY BUFFER ETF NOVEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – November from its inception (October 31, 2019) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

usequitynovchart.jpg

 

   

Average Annual Total

Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - November

                       

NAV Return         

   

-7.65

%

   

5.23

%

   

5.23

%

Market Return         

   

-7.61

%

   

5.28

%

   

5.28

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

8.43

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

10.22

%

 

(a)

Inception date is October 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

25

 

INNOVATOR U.S. EQUITY BUFFER ETF NOVEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index -Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BNOV. 

 

26

 

INNOVATOR U.S. EQUITY BUFFER ETF DECEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – December from its inception (November 29, 2019) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

usequitydecchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - December

               

NAV Return         

   

-6.97

%

   

6.42

%

Market Return         

   

-6.89

%

   

6.42

%

S&P 500® Index - Price Return         

   

-15.92

%

   

7.42

%

S&P 500® Index - Total Return         

   

-14.61

%

   

9.16

%

 

(a)

Inception date is November 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

27

 

INNOVATOR U.S. EQUITY BUFFER ETF DECEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index -Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BDEC.

 

28

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JANUARY

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – January from its inception (December 31, 2018) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return. 

 

useqpowjanchart.jpg

 

   

Average Annual Total Returns as of October 31, 2022

 
   

One Year

   

Three Years

   

Since Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - January

                       

NAV Return         

   

-5.83

%

   

3.48

%

   

5.83

%

Market Return         

   

-5.92

%

   

3.48

%

   

5.80

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

12.01

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

13.94

%

 

(a)

Inception date is December 31, 2018.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

29

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JANUARY

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PJAN. 

 

30

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF FEBRUARY

 

Fund Performance 

October 31, 2022 (Unaudited)  

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – February from its inception (January 31, 2020) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

useqpowfebchart.jpg

 

   

Average Annual Total Returns as of October 31, 2022

 
   

One Year

   

Since Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - February

               

NAV Return         

   

-4.02

%

   

4.72

%

Market Return         

   

-4.01

%

   

4.68

%

S&P 500® Index - Price Return         

   

-15.92

%

   

6.87

%

S&P 500® Index - Total Return         

   

-14.61

%

   

8.59

%

 

(a)

Inception date is January 31, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

31

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF FEBRUARY

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index -Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PFEB. 

 

32

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF MARCH

 

Fund Performance 

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – March from its inception (February 28, 2020) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return. 

 

useqpowmarchart.jpg

 

   

Average Annual Total Returns as of October 31, 2022

 
   

One Year

   

Since Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - March

               

NAV Return         

   

-2.72

%

   

5.97

%

Market Return         

   

-3.18

%

   

5.88

%

S&P 500® Index - Price Return         

   

-15.92

%

   

10.65

%

S&P 500® Index - Total Return         

   

-14.61

%

   

12.41

%

 

(a)

Inception date is February 28, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

33

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF MARCH

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued) 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index -Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PMAR.

 

 

 

34

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF APRIL

 

 

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – April from its inception (March 29, 2019) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

useqpowaprilchart.jpg

 

   

Average Annual Total Returns as of October 31, 2022

 
   

One Year

   

Three Years

   

Since Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - April

                       

NAV Return         

   

-4.29

%

   

2.90

%

   

3.93

%

Market Return         

   

-4.49

%

   

2.91

%

   

3.92

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

9.07

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

10.92

%

 

(a)

Inception date is March 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

35

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF APRIL

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PAPR. 

 

36

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF MAY

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – May from its inception (April 30, 2020) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

useqpowmaychart.jpg

 

   

Average Annual Total

Returns as of

October 31, 2022

 
   

One Year

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - May

               

NAV Return         

   

-7.30

%

   

3.62

%

Market Return         

   

-7.22

%

   

3.68

%

S&P 500® Index - Price Return         

   

-15.92

%

   

12.04

%

S&P 500® Index - Total Return         

   

-14.61

%

   

13.81

%

 

(a)

Inception date is April 30, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

37

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF MAY

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)  

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index -Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PMAY.

 

38

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JUNE

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – June from its inception (May 31, 2019) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

useqpowjunechart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - June

                       

NAV Return         

   

-6.84

%

   

3.54

%

   

4.75

%

Market Return         

   

-6.93

%

   

3.53

%

   

4.73

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

10.50

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

12.35

%

 

(a)

Inception date is May 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

39

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JUNE

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PJUN.

 

40

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JULY

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – July from its inception (August 7, 2018) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

useqpowjulychart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - July

                       

NAV Return         

   

-1.59

%

   

4.57

%

   

4.36

%

Market Return         

   

-1.77

%

   

4.66

%

   

4.39

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

7.43

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

9.33

%

 

(a)

Inception date is August 7, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

41

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JULY

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PJUL. 

 

42

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF AUGUST

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – August from its inception (July 31, 2019) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

useqpowaugchart.jpg

 

   

Average Annual Total Returns as of October 31, 2022

 
   

One Year

   

Three Years

   

Since Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - August

                       

NAV Return         

   

-5.98

%

   

3.94

%

   

4.15

%

Market Return         

   

-5.90

%

   

3.91

%

   

4.21

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

8.38

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

10.20

%

 

(a)

Inception date is July 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

43

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF AUGUST

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued) 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PAUG.

 

44

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF SEPTEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – September from its inception (August 30, 2019) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

useqpowseptchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - September

                       

NAV Return         

   

-2.90

%

   

4.98

%

   

5.46

%

Market Return         

   

-2.94

%

   

4.94

%

   

5.43

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

9.23

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

11.03

%

 

(a)

Inception date is August 30, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

45

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF SEPTEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PSEP.

 

46

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF OCTOBER

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – October from its inception (September 28, 2018) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

useqpowoctchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - October

                       

NAV Return         

   

-1.05

%

   

6.50

%

   

5.42

%

Market Return         

   

-1.39

%

   

6.46

%

   

5.40

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

7.20

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

9.06

%

 

(a)

Inception date is September 28, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

47

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF OCTOBER

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued) 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/POCT.

 

48

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF NOVEMBER

 

Fund Performance 

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – November from its inception (October 31, 2019) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

useqpownovchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - November

                       

NAV Return         

   

-1.67

%

   

5.54

%

   

5.54

%

Market Return         

   

-1.62

%

   

5.61

%

   

5.61

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

8.43

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

10.22

%

 

(a)

Inception date is October 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

49

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF NOVEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index -Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PNOV. 

 

50

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF DECEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – December from its inception (November 29, 2019) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

useqpowdecchart.jpg

 

   

Average Annual Total Returns as of October 31, 2022

 
   

One Year

   

Since Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - December

               

NAV Return         

   

-3.16

%

   

4.50

%

Market Return         

   

-3.33

%

   

4.43

%

S&P 500® Index - Price Return         

   

-15.92

%

   

7.42

%

S&P 500® Index - Total Return         

   

-14.61

%

   

9.16

%

 

(a)

Inception date is November 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

51

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF DECEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index -Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PDEC. 

 

52

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JANUARY

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – January from its inception (December 31, 2018) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return. 

 

usequltjanchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - January

                       

NAV Return         

   

-5.82

%

   

2.19

%

   

4.37

%

Market Return         

   

-5.88

%

   

2.27

%

   

4.41

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

12.01

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

13.94

%

 

(a)

Inception date is December 31, 2018.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

53

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JANUARY

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UJAN.

 

54

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - FEBRUARY

 

Fund Performance 

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – February from its inception (January 31, 2020) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

usequltfebchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - February

               

NAV Return         

   

-5.21

%

   

2.65

%

Market Return         

   

-5.37

%

   

2.61

%

S&P 500® Index - Price Return         

   

-15.92

%

   

6.87

%

S&P 500® Index - Total Return         

   

-14.61

%

   

8.59

%

 

(a)

Inception date is January 31, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

55

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - FEBRUARY

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index -Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UFEB. 

 

56

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - MARCH

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – March from its inception (February 28, 2020) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

usequltmarchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - March

               

NAV Return         

   

-4.15

%

   

3.25

%

Market Return         

   

-4.14

%

   

3.30

%

S&P 500® Index - Price Return         

   

-15.92

%

   

10.65

%

S&P 500® Index - Total Return         

   

-14.61

%

   

12.41

%

 

(a)

Inception date is February 28, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

57

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - MARCH

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index -Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UMAR. 

 

58

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - APRIL

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – April from its inception (March 29, 2019) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

usequltaprchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - April

                       

NAV Return         

   

-4.59

%

   

-1.09

%

   

0.47

%

Market Return         

   

-4.85

%

   

-1.07

%

   

0.47

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

9.07

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

10.92

%

 

(a)

Inception date is March 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.  

 

59

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - APRIL

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UAPR.

 

60

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - MAY

 

Fund Performance 

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – May from its inception (April 30, 2020) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

usequltmaychart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - May

               

NAV Return         

   

-7.67

%

   

1.08

%

Market Return         

   

-7.84

%

   

1.02

%

S&P 500® Index - Price Return         

   

-15.92

%

   

12.04

%

S&P 500® Index - Total Return         

   

-14.61

%

   

13.81

%

 

(a)

Inception date is April 30, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.   

 

61

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - MAY

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index -Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UMAY. 

 

62

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JUNE

 

Fund Performance 

October 31, 2022 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – June from its inception (May 31, 2019) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

usequltjunechart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - June

                       

NAV Return         

   

-7.92

%

   

1.57

%

   

2.89

%

Market Return         

   

-7.91

%

   

1.61

%

   

2.92

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

10.50

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

12.35

%

 

(a)

Inception date is May 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

 

63

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JUNE

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UJUN.

 

64

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JULY

 

Fund Performance 

October 31, 2022 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – July from its inception (August 7, 2018) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

usequltjulychart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - July

                       

NAV Return         

   

-6.41

%

   

1.21

%

   

1.92

%

Market Return         

   

-6.59

%

   

1.26

%

   

1.93

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

7.43

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

9.33

%

 

(a)

Inception date is August 7, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

65

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JULY

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UJUL.

 

66

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - AUGUST

 

Fund Performance 

October 31, 2022 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – August from its inception (July 31, 2019) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return. 

 

usequltaugchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - August

                       

NAV Return         

   

-9.87

%

   

1.16

%

   

1.58

%

Market Return         

   

-9.76

%

   

1.27

%

   

1.66

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

8.38

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

10.20

%

 

(a)

Inception date is July 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

67

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - AUGUST

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UAUG.

 

68

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - SEPTEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – September from its inception (August 30, 2019) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

usequltseptchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - September

                       

NAV Return         

   

-7.54

%

   

1.87

%

   

2.33

%

Market Return         

   

-7.68

%

   

1.86

%

   

2.32

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

9.23

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

11.03

%

 

(a)

Inception date is August 30, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

69

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - SEPTEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/USEP.

 

70

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - OCTOBER

 

Fund Performance 

October 31, 2022 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – October from its inception (September 28, 2018) to October 31, 2022 as compared with the S&P 500® Index – Price Return and Total Return.

 

usequltoctchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - October

                       

NAV Return         

   

-4.52

%

   

3.27

%

   

2.96

%

Market Return         

   

-4.66

%

   

3.33

%

   

3.00

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

7.20

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

9.06

%

 

(a)

Inception date is September 28, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

71

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - OCTOBER

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UOCT.

 

72

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - NOVEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – November from its inception (October 31, 2019) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

usequltnocchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - November

                       

NAV Return         

   

-5.76

%

   

2.64

%

   

2.64

%

Market Return         

   

-5.80

%

   

2.65

%

   

2.65

%

S&P 500® Index - Price Return         

   

-15.92

%

   

8.43

%

   

8.43

%

S&P 500® Index - Total Return         

   

-14.61

%

   

10.22

%

   

10.22

%

 

(a)

Inception date is October 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

73

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - NOVEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index - Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UNOV.

 

74

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - DECEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – December from its inception (November 29, 2019) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

usequltdecchart.jpg

 

   

Average Annual Total Returns as of

October 31, 2022

 
   

One Year

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - December

               

NAV Return         

   

-5.88

%

   

2.12

%

Market Return         

   

-5.86

%

   

2.09

%

S&P 500® Index - Price Return         

   

-15.92

%

   

7.42

%

S&P 500® Index - Total Return         

   

-14.61

%

   

9.16

%

 

(a)

Inception date is November 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

75

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - DECEMBER

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index -Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UDEC. 

 

76

 

INNOVATOR ETFs TRUST

 

Expense Example

For the Period Ended October 31, 2022 (Unaudited)

 

As a shareholder of the Funds, you incur two types of costs: (1) ongoing costs, including management fees, and other Fund expenses; and (2) transaction costs, including brokerage commissions on the purchase and sale of Fund shares. This Example is intended to help you understand your ongoing costs (in dollars) of investing in the Funds and to compare these costs with the ongoing costs of investing in other funds.

 

The Example is based on an investment of $1,000 invested at the beginning of the respective period and held for the entire period from May 1, 2022 to October 31, 2022 for each Fund.

 

Actual Expenses

 

The following table provides information about actual account values and actual expenses. You may use the information in this table, together with the amount you invested, to estimate the expenses you paid over the period. Simply divide your account value by $1,000 (for example, an $8,600 account value divided by $1,000 equals 8.6), then multiply the result by the number in the applicable line under the heading titled “Expenses Paid During the Period” to estimate the expenses you paid on your account during the period.

 

                   

Expenses Paid

 
   

Beginning

   

Ending

   

During the

 
   

Account Value

   

Account Value

   

Period (a)

 

Innovator U.S. Equity Buffer ETF - January (NAV)         

 

$

1,000.00

   

$

979.70

   

$

3.94

 

Innovator U.S. Equity Buffer ETF - February (NAV)         

   

1,000.00

     

979.60

     

3.94

 

Innovator U.S. Equity Buffer ETF - March (NAV)         

   

1,000.00

     

973.20

     

3.93

 

Innovator U.S. Equity Buffer ETF - April (NAV)         

   

1,000.00

     

974.10

     

3.93

 

Innovator U.S. Equity Buffer ETF - May (NAV)         

   

1,000.00

     

964.10

     

3.91

 

Innovator U.S. Equity Buffer ETF - June (NAV)         

   

1,000.00

     

951.60

     

3.89

 

Innovator U.S. Equity Buffer ETF - July (NAV)         

   

1,000.00

     

995.00

     

3.97

 

Innovator U.S. Equity Buffer ETF - August (NAV)         

   

1,000.00

     

978.20

     

3.94

 

Innovator U.S. Equity Buffer ETF - September (NAV)         

   

1,000.00

     

991.90

     

3.97

 

Innovator U.S. Equity Buffer ETF - October (NAV)         

   

1,000.00

     

983.60

     

3.95

 

Innovator U.S. Equity Buffer ETF - November (NAV)         

   

1,000.00

     

988.50

     

3.96

 

Innovator U.S. Equity Buffer ETF - December (NAV)         

   

1,000.00

     

989.70

     

3.96

 

Innovator U.S. Equity Power Buffer ETF - January (NAV)         

   

1,000.00

     

1,005.30

     

3.99

 

Innovator U.S. Equity Power Buffer ETF - February (NAV)         

   

1,000.00

     

996.40

     

3.98

 

Innovator U.S. Equity Power Buffer ETF - March (NAV)         

   

1,000.00

     

988.20

     

3.96

 

Innovator U.S. Equity Power Buffer ETF - April (NAV)         

   

1,000.00

     

988.40

     

3.96

 

Innovator U.S. Equity Power Buffer ETF - May (NAV)         

   

1,000.00

     

977.80

     

3.94

 

Innovator U.S. Equity Power Buffer ETF - June (NAV)         

   

1,000.00

     

960.40

     

3.90

 

Innovator U.S. Equity Power Buffer ETF - July (NAV)         

   

1,000.00

     

1,015.10

     

4.01

 

Innovator U.S. Equity Power Buffer ETF - August (NAV)         

   

1,000.00

     

974.70

     

3.93

 

Innovator U.S. Equity Power Buffer ETF - September (NAV)         

   

1,000.00

     

1,015.10

     

4.01

 

Innovator U.S. Equity Power Buffer ETF - October (NAV)         

   

1,000.00

     

1,026.90

     

4.04

 

Innovator U.S. Equity Power Buffer ETF - November (NAV)         

   

1,000.00

     

1,031.30

     

4.04

 

Innovator U.S. Equity Power Buffer ETF - December (NAV)         

   

1,000.00

     

1,012.50

     

4.01

 

 

77

 

INNOVATOR ETFs TRUST

 

Expense Example

For the Period Ended October 31, 2022 (Unaudited) (Continued)

                   

Expenses Paid

 
   

Beginning

   

Ending

   

During the

 
   

Account Value

   

Account Value

   

Period (a)

 

Innovator U.S. Equity Ultra Buffer ETF - January (NAV)         

   

1,000.00

     

995.40

     

3.97

 

Innovator U.S. Equity Ultra Buffer ETF - February (NAV)         

   

1,000.00

     

977.00

     

3.94

 

Innovator U.S. Equity Ultra Buffer ETF - March (NAV)         

   

1,000.00

     

975.30

     

3.93

 

Innovator U.S. Equity Ultra Buffer ETF - April (NAV)         

   

1,000.00

     

977.50

     

3.94

 

Innovator U.S. Equity Ultra Buffer ETF - May (NAV)         

   

1,000.00

     

974.00

     

3.93

 

Innovator U.S. Equity Ultra Buffer ETF - June (NAV)         

   

1,000.00

     

956.30

     

3.90

 

Innovator U.S. Equity Ultra Buffer ETF - July (NAV)         

   

1,000.00

     

970.70

     

3.92

 

Innovator U.S. Equity Ultra Buffer ETF - August (NAV)         

   

1,000.00

     

939.20

     

3.86

 

Innovator U.S. Equity Ultra Buffer ETF - September (NAV)         

   

1,000.00

     

969.00

     

3.92

 

Innovator U.S. Equity Ultra Buffer ETF - October (NAV)         

   

1,000.00

     

987.00

     

3.96

 

Innovator U.S. Equity Ultra Buffer ETF - November (NAV)         

   

1,000.00

     

986.40

     

3.96

 

Innovator U.S. Equity Ultra Buffer ETF - December (NAV)         

   

1,000.00

     

981.60

     

3.95

 

 

(a)

Expenses are equal to the Fund’s annualized expense ratio (0.79%), multiplied by the average account value over the period, multiplied by 184/365 (to reflect the six month period).

 

Hypothetical Example for Comparison Purposes

 

The following table provides information about hypothetical account values and hypothetical expenses based on the Funds’ actual expense ratios and an assumed rate of return of 5% per year before expenses, which are not the Funds’ actual returns. The hypothetical account values and expenses may not be used to estimate the actual ending account balance or expenses you paid for the period. You may use this information to compare the ongoing costs of investing in the Funds with other funds. To do so, compare this 5% hypothetical example with the 5% hypothetical examples that appear in the shareholder reports of other funds.

 

Please note that the expenses shown in the table are meant to highlight your ongoing costs only and do not reflect any transactional costs, such as brokerage commissions on the purchase and sale of Fund shares with respect to the Funds. Therefore, the table below is useful in comparing the ongoing costs only, and will not help you determine the relative total costs of owning different funds. In addition, if these transactional costs were included, your costs could have been higher.

 

78

 

INNOVATOR ETFs TRUST

 

Expense Example

For the Period Ended October 31, 2022 (Unaudited) (Continued)

                   

Expenses Paid

 
   

Beginning

   

Ending

   

During the

 
   

Account Value

   

Account Value

   

Period (a)

 

Innovator U.S. Equity Buffer ETF - January (NAV)

  $ 1,000.00     $ 1,021.22     $ 4.02  

Innovator U.S. Equity Buffer ETF - February (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Buffer ETF - March (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Buffer ETF - April (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Buffer ETF - May (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Buffer ETF - June (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Buffer ETF - July (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Buffer ETF - August (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Buffer ETF - September (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Buffer ETF - October (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Buffer ETF - November (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Buffer ETF - December (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Power Buffer ETF - January (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Power Buffer ETF - February (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Power Buffer ETF - March (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Power Buffer ETF - April (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Power Buffer ETF - May (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Power Buffer ETF - June (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Power Buffer ETF - July (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Power Buffer ETF - August (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Power Buffer ETF - September (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Power Buffer ETF - October (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Power Buffer ETF - November (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Power Buffer ETF - December (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Ultra Buffer ETF - January (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Ultra Buffer ETF - February (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Ultra Buffer ETF - March (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Ultra Buffer ETF - April (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Ultra Buffer ETF - May (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Ultra Buffer ETF - June (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Ultra Buffer ETF - July (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Ultra Buffer ETF - August (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Ultra Buffer ETF - September (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Ultra Buffer ETF - October (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Ultra Buffer ETF - November (NAV)

    1,000.00       1,021.22       4.02  

Innovator U.S. Equity Ultra Buffer ETF - December (NAV)

    1,000.00       1,021.22       4.02  

 

(a)

Expenses are equal to the Fund’s annualized expense ratio (0.79%), multiplied by the average account value over the period, multiplied by 184/365 (to reflect the six month period).

 

79

  

INNOVATOR U.S. EQUITY BUFFER ETF – JANUARY

 

Schedule of Investments

October 31, 2022

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 110.87% (a)(b)

                       

CALL OPTIONS - 90.18%

                       

SPY SPDR S&P 500® Trust ETF, Expires 12/30/2022, Strike Price $3.81

    3,379     $ 130,500,359     $ 128,625,014  
                      128,625,014  

PUT OPTIONS - 20.69%

                       

SPY SPDR S&P 500® Trust ETF, Expires 12/30/2022, Strike Price $474.97

    3,379       130,500,359       29,505,428  
                      29,505,428  

TOTAL PURCHASED OPTIONS (Cost $167,043,461)

                    158,130,442  
   

Principal

Amount

                 

SHORT TERM INVESTMENTS - 0.20%

                       

Money Market Deposit Account - 0.20%

                       

U.S. Bank Money Market Deposit Account, 2.750% (c)

  $ 278,144               278,144  

TOTAL SHORT TERM INVESTMENTS (Cost $278,144)

                    278,144  
                         

Total Investments (Cost $167,321,605) - 111.07%

                    158,408,586  

Liabilities in Excess of Other Assets - (11.07)%

                    (15,772,764

)

TOTAL NET ASSETS - 100.00%

                  $ 142,635,822  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    110.87

%

Short Term Investments

    0.20  

Total Investments

    111.07  

Liabilities in Excess of Other Assets

    (11.07

)

Net Assets

    100.00

%

         

Percentages are stated as a percent of net assets.

       

 

(a)

Exchange-Traded.

(b)

Purchased option contracts are held in connection with corresponding option contracts written short.

(c)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2022.

 

The accompanying notes are an integral part of these financial statements.
80

 

INNOVATOR U.S. EQUITY BUFFER ETF – JANUARY

 

Schedule of Options Written (a)

         

October 31, 2022

         

 

Description

 

Expiration

   

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                       

SPY SPDR S&P 500® Trust ETF         

 

12/30/2022

   

$

539.27

     

3,379

   

$

(130,500,359

)

 

$

(20,274

)

                                     

(20,274

)

Put Options

                                       

SPY SPDR S&P 500® Trust ETF         

 

12/30/2022

     

432.21

     

3,379

     

(130,500,359

)

   

(15,658,286

)

                                     

(15,658,286

)

Total Options Written (Premiums Received $11,365,064)         

                           

$

(15,678,560

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.
81

 

INNOVATOR U.S. EQUITY BUFFER ETF – FEBRUARY

 

Schedule of Investments

       

October 31, 2022

       

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 107.08% (a)(b)

                       

CALL OPTIONS - 92.01%

                       

SPY SPDR S&P 500® Trust ETF, Expires 1/31/2023, Strike Price $3.61         

   

1,664

   

$

64,265,344

   

$

63,360,757

 
                     

63,360,757

 

PUT OPTIONS - 15.07%

                       

SPY SPDR S&P 500® Trust ETF, Expires 1/31/2023, Strike Price $449.92         

   

1,664

     

64,265,344

     

10,378,714

 
                     

10,378,714

 

TOTAL PURCHASED OPTIONS (Cost $79,750,061)         

                   

73,739,471

 
   

Principal

Amount

                 

SHORT TERM INVESTMENTS - 0.30%

                       

Money Market Deposit Account - 0.30%

                       

U.S. Bank Money Market Deposit Account, 2.750% (c)         

 

$

203,891

             

203,891

 

TOTAL SHORT TERM INVESTMENTS (Cost $203,891)         

                   

203,891

 
                         

Total Investments (Cost $79,953,952) - 107.38%         

                   

73,943,362

 

Liabilities in Excess of Other Assets - (7.38)%         

                   

(5,083,126

)

TOTAL NET ASSETS - 100.00%         

                 

$

68,860,236

 

 

Asset Type

 

% of Net

Assets

 

Purchased Options         

   

107.08

%

Short Term Investments         

   

0.30

 

Total Investments         

   

107.38

 

Liabilities in Excess of Other Assets         

   

(7.38

)

Net Assets         

   

100.00

%

         

Percentages are stated as a percent of net assets.

       

 

(a)

Exchange-Traded.

(b)

Purchased option contracts are held in connection with corresponding option contracts written short.

(c)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2022.

 

The accompanying notes are an integral part of these financial statements.
82

 

INNOVATOR U.S. EQUITY BUFFER ETF – FEBRUARY

 

Schedule of Options Written (a)

     

October 31, 2022

     

 

Description

 

Expiration

   

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                       

SPY SPDR S&P 500® Trust ETF         

 

1/31/2023

   

$

516.59

     

1,664

   

$

(64,265,344

)

 

$

(7,791

)

                                     

(7,791

)

Put Options

                                       

SPY SPDR S&P 500® Trust ETF         

 

1/31/2023

     

409.42

     

1,664

     

(64,265,344

)

   

(5,020,745

)

                                     

(5,020,745

)

Total Options Written (Premiums Received $5,184,595)         

                           

$

(5,028,536

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.
83

 

INNOVATOR U.S. EQUITY BUFFER ETF – MARCH

 

Schedule of Investments

October 31, 2022

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 105.80% (a)(b)

                       

CALL OPTIONS - 93.34%

                       

SPY SPDR S&P 500® Trust ETF, Expires 2/28/2023, Strike Price $3.51         

   

1,878

   

$

72,530,238

   

$

71,529,030

 
                     

71,529,030

 

PUT OPTIONS - 12.46%

                       

SPY SPDR S&P 500® Trust ETF, Expires 2/28/2023, Strike Price $436.64         

   

1,878

     

72,530,238

     

9,549,794

 
                     

9,549,794

 

TOTAL PURCHASED OPTIONS (Cost $87,263,683)         

                   

81,078,824

 
   

Principal

Amount

                 

SHORT TERM INVESTMENTS - 0.35%

                       

Money Market Deposit Account - 0.35%

                       

U.S. Bank Money Market Deposit Account, 2.750% (c)         

 

$

269,999

             

269,999

 

TOTAL SHORT TERM INVESTMENTS (Cost $269,999)         

                   

269,999

 
                         

Total Investments (Cost $87,533,682) - 106.15%         

                   

81,348,823

 

Liabilities in Excess of Other Assets - (6.15)%         

                   

(4,713,819

)

TOTAL NET ASSETS - 100.00%         

                 

$

76,635,004

 

 

Asset Type

 

% of Net

Assets

 

Purchased Options         

   

105.80

%

Short Term Investments         

   

0.35

 

Total Investments         

   

106.15

 

Liabilities in Excess of Other Assets         

   

(6.15

)

Net Assets         

   

100.00

%

         

Percentages are stated as a percent of net assets.

       

 

(a)

Exchange-Traded.

(b)

Purchased option contracts are held in connection with corresponding option contracts written short.

(c)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2022.

 

The accompanying notes are an integral part of these financial statements.
84

 

INNOVATOR U.S. EQUITY BUFFER ETF – MARCH

 

Schedule of Options Written (a) 

     

October 31, 2022

     

 

Description

 

Expiration

   

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                       

SPY SPDR S&P 500® Trust ETF         

 

2/28/2023

   

$

509.24

     

1,878

   

$

(72,530,238

)

 

$

(25,894

)

                                     

(25,894

)

Put Options

                                       

SPY SPDR S&P 500® Trust ETF         

 

2/28/2023

     

397.33

     

1,878

     

(72,530,238

)

   

(4,637,342

)

                                     

(4,637,342

)

Total Options Written (Premiums Received $6,144,359)         

                           

$

(4,663,236

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.
85

 

INNOVATOR U.S. EQUITY BUFFER ETF – APRIL

 

Schedule of Investments

         

October 31, 2022 

         

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 108.16% (a)(b)

                       

CALL OPTIONS - 92.49%

                       

SPY SPDR S&P 500® Trust ETF, Expires 3/31/2023, Strike Price $3.63         

   

2,819

   

$

108,872,599

   

$

106,911,184

 
                     

106,911,184

 

PUT OPTIONS - 15.67%

                       

SPY SPDR S&P 500® Trust ETF, Expires 3/31/2023, Strike Price $451.65         

   

2,819

     

108,872,599

     

18,119,206

 
                     

18,119,206

 

TOTAL PURCHASED OPTIONS (Cost $133,825,539)         

                   

125,030,390

 
   

Principal

Amount

                 

SHORT TERM INVESTMENTS - 0.37%

                       

Money Market Deposit Account - 0.37%

                       

U.S. Bank Money Market Deposit Account, 2.750% (c)         

 

$

427,587

             

427,587

 

TOTAL SHORT TERM INVESTMENTS (Cost $427,587)         

                   

427,587

 
                         

Total Investments (Cost $134,253,126) - 108.53%         

                   

125,457,977

 

Liabilities in Excess of Other Assets - (8.53)%         

                   

(9,862,800

)

TOTAL NET ASSETS - 100.00%         

                 

$

115,595,177

 

 

Asset Type

 

% of Net

Assets

 

Purchased Options         

   

108.16

%

Short Term Investments         

   

0.37

 

Total Investments         

   

108.53

 

Liabilities in Excess of Other Assets         

   

(8.53

)

Net Assets         

   

100.00

%

         

Percentages are stated as a percent of net assets.

       

 

(a)

Exchange-Traded.

(b)

Purchased option contracts are held in connection with corresponding option contracts written short.

(c)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2022.

 

The accompanying notes are an integral part of these financial statements.
86

 

INNOVATOR U.S. EQUITY BUFFER ETF – APRIL

 

Schedule of Options Written (a) 

     

October 31, 2022

     

 

Description

 

Expiration

   

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options