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TABLE OF CONTENTS

 

Letter to Shareholders

3

Fund Performance

5

Expense Example

113

Schedules of Investments and Options Written

116

Statements of Assets and Liabilities

220

Statements of Operations

246

Statements of Changes in Net Assets

272

Financial Highlights

294

Notes to Financial Statements

320

Report of Independent Registered Public Accounting Firm

355

Trustees and Officers

362

Board Considerations Regarding Approval of Investment Management Agreement

364

Additional Information

373

 


 

Letter to Shareholders (Unaudited)

 

Dear Valued Shareholders,

 

The 12-month period ending October 31, 2023 played out differently than many had anticipated. The S&P 500 climbed nearly 20% during the first nine months, only to fall 11% during the last three months. The recession that many expected to come never manifested, but signs of its approach began to take form.

        

In its fight against inflation, the Federal Reserve continued the tightening cycle it had begun earlier in 2022. In addition to increasing the Fed Funds rate 2.25 percentage points, it also reduced the size of its balance sheet by more than $800 billion over the period. These efforts appeared to pay off, as inflation fell from 7.7% at the start of the period to 3.2% by the end of it. Whether or not the Fed will be able to get inflation back down to its 2% target without also triggering a recession remains to be seen.

 

Equity market volatility trended lower over the period as investors grew increasingly confident that the Fed was moving closer to the end of its hawkish posture. Over the period, five stocks accounted for more than 75% of the S&P 500’s 10.1% return, hinting at the risks of such a broad index being dominated by so few constituents.

 

In the face of equity market uncertainty and bond market volatility, investors continued to look for ways to maintain exposure to the market’s upside potential while also seeking to mitigate downside risk. During the period, Innovator brought 20 new ETFs to market, including the first Defined Income and Defined Protection ETFs. Strong inflows contributed to a 60% increase in our assets under management. In August, we marked the five-year anniversary of the launch of the world’s first Defined Outcome ETFs. Today, with close to 100 Defined Outcome ETFs, we offer the industry’s largest and widest ranging lineup and we have no intention of slowing down.

 

On behalf of the team at Innovator, thank you for the confidence and trust you’ve place in us and our products over the past year. We are eager to continue working with you in the months ahead and wish you all the best in the coming year.

 

 

bondsig.jpg

 

Bruce Bond,

CEO 

 

3

 

Letter to Shareholders (Unaudited) (Continued)

 

Market data sourced from Bloomberg LP

 

The views in this report were those of the Fund’s CEO as of October 31, 2023 and may not reflect his views on the date that this report is first published or anytime thereafter. These views are intended to assist shareholders in understanding their investments and do not constitute investment advice.

 

The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Fund is right for you, please see Investor Suitability" in the prospectus.

 

Investing involves risks. Loss of principal is possible.

 

The Funds' investment objectives, risks, charges and expenses should be considered carefully before investing. The prospectus and summary prospectus contains this and other important information, and it may be obtained at innovatoretfs.com. Read it carefully before investing.

 

Innovator ETFs are distributed by Foreside Fund Services, LLC.

 

4

 

Fund Performance Overview (Unaudited)

 

The performance overview below applies to the following funds:

 

 

Innovator U.S. Equity Buffer ETF – January

 

Innovator U.S. Equity Buffer ETF – February

 

Innovator U.S. Equity Buffer ETF – March

 

Innovator U.S. Equity Buffer ETF – April

 

Innovator U.S. Equity Buffer ETF – May

 

Innovator U.S. Equity Buffer ETF – June

 

Innovator U.S. Equity Buffer ETF – July

 

Innovator U.S. Equity Buffer ETF – August

 

Innovator U.S. Equity Buffer ETF – September

 

Innovator U.S. Equity Buffer ETF – October

 

Innovator U.S. Equity Buffer ETF – November

 

Innovator U.S. Equity Buffer ETF – December

 

Innovator U.S. Equity Power Buffer ETF – January

 

Innovator U.S. Equity Power Buffer ETF – February

 

Innovator U.S. Equity Power Buffer ETF – March

 

Innovator U.S. Equity Power Buffer ETF – April

 

Innovator U.S. Equity Power Buffer ETF – May

 

Innovator U.S. Equity Power Buffer ETF – June

 

Innovator U.S. Equity Power Buffer ETF – July

 

Innovator U.S. Equity Power Buffer ETF – August

 

Innovator U.S. Equity Power Buffer ETF – September

 

Innovator U.S. Equity Power Buffer ETF – October

 

Innovator U.S. Equity Power Buffer ETF – November

 

Innovator U.S. Equity Power Buffer ETF – December

 

Innovator U.S. Equity Ultra Buffer ETF – January

 

Innovator U.S. Equity Ultra Buffer ETF – February

 

Innovator U.S. Equity Ultra Buffer ETF – March

 

Innovator U.S. Equity Ultra Buffer ETF – April

 

Innovator U.S. Equity Ultra Buffer ETF – May

 

Innovator U.S. Equity Ultra Buffer ETF – June

 

Innovator U.S. Equity Ultra Buffer ETF – July

 

Innovator U.S. Equity Ultra Buffer ETF – August

 

Innovator U.S. Equity Ultra Buffer ETF – September

 

Innovator U.S. Equity Ultra Buffer ETF – October

 

Innovator U.S. Equity Ultra Buffer ETF – November

 

Innovator U.S. Equity Ultra Buffer ETF – December

 

Innovator U.S. Equity 5 to 15 Buffer ETF – Quarterly

 

Innovator U.S. Equity 10 Buffer ETF – Quarterly

 

5

 

Fund Performance Overview (Unaudited) (Continued)

 

The Fund seeks to match the price returns of the SPDR S&P 500 ETF Trust (SPY) up to a stated upside Cap, while limiting downside losses to SPY by the amount of its stated Buffer over the course of the Outcome Period.  Because the periods contemplated herein do not align with the Outcome Period of the Funds [(with the exception of [November funds)], the Funds’ performance stated over the periods covered by this report does not reflect the implementation of the Funds’ investment strategy for the full Outcome Period.

 

In markets where the S&P 500 Index is down, the risk mitigation attributes of the stated Buffer provide an opportunity for the Funds to soften market losses during the reporting periods and outperform the S&P 500 Index.  Alternatively, in markets where the S&P 500 Index is appreciating, the risk mitigation attributes of the Buffer may limit the upside performance over the reporting periods by virtue of the Fund’s Cap, which limits the amount of potential Fund gains and represents the absolute maximum return that the Fund can achieve for its Outcome Period.  The effect of the Cap and the Buffer will also cause the Fund to experience different returns than SPY.

 

The S&P 500 Index delivered strong positive returns over the year ending October 31st, 2023 -- largely driven by the performance of the "Magnificent 7" stocks as well as expectations of more accommodative monetary policy in the near future.

 

The Funds website, www.innovatoretfs.com, provides important information relating to each Fund, including potential Outcomes of an investment in the Fund. One cannot invest directly in an index. Past performance does not guarantee future results.

 

6

 

Fund Performance Overview (Unaudited) (Continued)

 

The performance overview below applies to the following funds:

 

 

Innovator Premium Income 10 Barrier ETF – April

 

Innovator Premium Income 20 Barrier ETF – April

 

Innovator Premium Income 30 Barrier ETF – April

 

Innovator Premium Income 40 Barrier ETF – April

 

Innovator Premium Income 10 Barrier ETF – July

 

Innovator Premium Income 20 Barrier ETF – July

 

Innovator Premium Income 30 Barrier ETF – July

 

Innovator Premium Income 40 Barrier ETF – July

 

Innovator Premium Income 10 Barrier ETF – October

 

Innovator Premium Income 10 Barrier ETF – October

 

Innovator Premium Income 10 Barrier ETF – October

 

Innovator Premium Income 10 Barrier ETF – October

 

The Funds seek to provide an income-oriented defined outcome strategy which limits the total return a Fund may provide over the course of the Outcome Period to the Defined Distribution Rate, while potentially limiting downside losses experienced by the S&P 500 Price Return Index (SPX) at the end of the Outcome Period through the implementation of a Barrier.  Because the periods contemplated herein do not align with the Outcome Period of the Funds, the Funds’ performance stated over the periods covered by this report does not reflect the implementation of the Funds’ investment strategy for the full Outcome Period.

 

In markets where the S&P 500 Index is down, the risk mitigation attributes of the stated Barrier provide an opportunity for the Funds to soften market losses during the reporting periods and outperform the S&P 500 Index.  Alternatively, in markets where the S&P 500 Index is appreciating, the structure of the Fund’s investments is such that the Fund will not participate in the upside returns of such index, and the total return provided will be the Fund’s stated Defined Distribution Rate, which limits the amount of potential Fund gains and represents the absolute maximum return that the Fund can achieve for its Outcome Period.  The effect of the Defined Distribution Rate and the Barrier will cause the Fund to experience different returns than SPX.

 

The S&P 500 Index delivered strong positive returns over the year ending October 31st, 2023 -- largely driven by the performance of the "Magnificent 7" stocks as well as expectations of more accommodative monetary policy in the near future.

 

The Funds website, www.innovatoretfs.com, provides important information relating to each Fund, including potential Outcomes of an investment in the Fund. One cannot invest directly in an index. Past performance does not guarantee future results.

 

7

 

Fund Performance Overview (Unaudited) (Continued)

 

The performance overview below applies to the following funds:

 

 

Innovator Premium Income 9 Buffer ETF – October

 

Innovator Premium Income 15 Buffer ETF – October

 

The Funds seek to provide an income-oriented defined outcome strategy which limits the total return a Fund may provide over the course of the Outcome Period to the Defined Distribution Rate, while potentially limiting downside losses experienced by the SPDR S&P 500 ETF Trust (SPY) at the end of the Outcome Period through the implementation of a Buffer.  Because the periods contemplated herein do not align with the Outcome Period of the Funds, the Funds’ performance stated over the periods covered by this report does not reflect the implementation of the Funds’ investment strategy for the full Outcome Period.

 

In markets where the S&P 500 Index is down, the risk mitigation attributes of the stated Buffer provide an opportunity for the Funds to soften market losses during the reporting periods and outperform the S&P 500 Index.  Alternatively, in markets where the S&P 500 Index is appreciating, the structure of the Fund’s investments is such that the Fund will not participate in the upside returns of such index, and the total return provided will be the Fund’s stated Defined Distribution Rate, which limits the amount of potential Fund gains and represents the absolute maximum return that the Fund can achieve for its Outcome Period.  The effect of the Defined Distribution Rate and the Buffer will cause the Fund to experience different returns than SPY.

 

The S&P 500 Index delivered strong positive returns over the year ending October 31st, 2023 -- largely driven by the performance of the "Magnificent 7" stocks as well as expectations of more accommodative monetary policy in the near future.

 

The Funds website, www.innovatoretfs.com, provides important information relating to each Fund, including potential Outcomes of an investment in the Fund. One cannot invest directly in an index. Past performance does not guarantee future results.

 

8

 

INNOVATOR U.S. EQUITY BUFFER ETF JANUARY

 

Fund Performance 

October 31, 2023 (Unaudited)

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF - January from its inception (December 31, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

eqbufjan.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - January

                       

NAV Return

    8.50

%

    6.53

%

    8.79

%

Market Return

    8.55

%

    6.45

%

    8.79

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    11.24

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    13.14

%

 

(a)

Inception date is December 31, 2018.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

9

 

INNOVATOR U.S. EQUITY BUFFER ETF JANUARY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BJAN.

 

10

 

INNOVATOR U.S. EQUITY BUFFER ETF FEBRUARY

 

Fund Performance 

October 31, 2023 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – February from its inception (January 31, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqbuffeb.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - February

                       

NAV Return

    10.62

%

    9.30

%

    8.03

%

Market Return

    10.65

%

    9.55

%

    8.03

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    7.25

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    9.01

%

 

(a)

Inception date is January 31, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

11

 

INNOVATOR U.S. EQUITY BUFFER ETF FEBRUARY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued) 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BFEB.

 

12

 

INNOVATOR U.S. EQUITY BUFFER ETF MARCH

 

Fund Performance

October 31, 2023 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – March from its inception (February 28, 2020) to  October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqbufmar.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - March

                       

NAV Return

    11.89

%

    8.56

%

    9.03

%

Market Return

    11.99

%

    8.76

%

    9.02

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.01

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.79

%

 

(a)

Inception date is February 28, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

13

 

INNOVATOR U.S. EQUITY BUFFER ETF MARCH

 

Fund Performance

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BMAR.

 

14

 

INNOVATOR U.S. EQUITY BUFFER ETF APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – April from its inception (March 29, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

eqbufapr.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - April

                       

NAV Return

    11.65

%

    6.60

%

    7.26

%

Market Return

    11.91

%

    6.70

%

    7.25

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.91

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.75

%

 

(a)

Inception date is March 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

15

 

INNOVATOR U.S. EQUITY BUFFER ETF APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BAPR.

 

16

 

INNOVATOR U.S. EQUITY BUFFER ETF MAY

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – May from its inception (April 30, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqbufmay.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - May

                       

NAV Return

    5.29

%

    3.11

%

    5.19

%

Market Return

    5.20

%

    3.32

%

    5.19

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.97

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    12.75

%

 

(a)

Inception date is April 30, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.     

 

17

 

INNOVATOR U.S. EQUITY BUFFER ETF MAY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BMAY. 

 

18

 

INNOVATOR U.S. EQUITY BUFFER ETF JUNE

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – June from its inception (May 31, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

eqbufjun.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - June

                       

NAV Return

    5.69

%

    3.40

%

    5.68

%

Market Return

    5.62

%

    3.60

%

    5.65

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.00

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.85

%

 

(a)

Inception date is May 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

19

 

INNOVATOR U.S. EQUITY BUFFER ETF JUNE

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued) 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BJUN.

 

20

 

INNOVATOR U.S. EQUITY BUFFER ETF JULY

 

Fund Performance

 

October 31, 2023 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – July from its inception (August 28, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

eqbufjul.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

5 years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - July

                               

NAV Return

    9.98

%

    6.83

%

    6.62

%

    5.65

%

Market Return

    10.03

%

    6.81

%

    6.64

%

    5.66

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.11

%

    7.41

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.01

%

    9.27

%

 

(a)

Inception date is August 28, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

21

 

INNOVATOR U.S. EQUITY BUFFER ETF JULY

 

Fund Performance

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BJUL.

 

22

 

INNOVATOR U.S. EQUITY BUFFER ETF AUGUST

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – August from its inception (July 31, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

eqbufaug.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - August

                       

NAV Return

    8.35

%

    5.75

%

    6.33

%

Market Return

    8.12

%

    6.05

%

    6.32

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.36

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.18

%

 

(a)

Inception date is July 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

23

 

INNOVATOR U.S. EQUITY BUFFER ETF AUGUST

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BAUG. 

 

24

 

INNOVATOR U.S. EQUITY BUFFER ETF SEPTEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – September from its inception (August 30, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

eqbufsep.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - September

                       

NAV Return

    9.26

%

    7.86

%

    7.78

%

Market Return

    9.31

%

    7.95

%

    7.77

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.01

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.82

%

 

(a)

Inception date is August 30, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

25

 

INNOVATOR U.S. EQUITY BUFFER ETF SEPTEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BSEP.

 

26

 

INNOVATOR U.S. EQUITY BUFFER ETF OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – October from its inception (September 28, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

eqbufoct.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

5 years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - October

                               

NAV Return

    11.18

%

    8.63

%

    8.37

%

    7.28

%

Market Return

    11.15

%

    8.69

%

    8.47

%

    7.29

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.11

%

    7.41

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.01

%

    9.27

%

 

(a)

Inception date is September 28, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

27

 

INNOVATOR U.S. EQUITY BUFFER ETF OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Return shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BOCT.

 

28

 

INNOVATOR U.S. EQUITY BUFFER ETF NOVEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – November from its inception (October 31, 2019) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqbufnov.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - November

                       

NAV Return

    7.49

%

    5.39

%

    5.79

%

Market Return

    7.38

%

    5.32

%

    5.80

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.40

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.20

%

 

(a)

Inception date is October 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

29

 

INNOVATOR U.S. EQUITY BUFFER ETF NOVEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BNOV. 

 

30

 

INNOVATOR U.S. EQUITY BUFFER ETF DECEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – December from its inception (November 29, 2019) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqbufdec.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - December

                       

NAV Return

    8.18

%

    7.30

%

    6.87

%

Market Return

    8.16

%

    7.51

%

    6.86

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    7.65

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    9.41

%

 

(a)

Inception date is November 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

31

 

INNOVATOR U.S. EQUITY BUFFER ETF DECEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BDEC.

 

32

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JANUARY

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – January from its inception (December 31, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

pwrjan.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - January

                       

NAV Return

    9.91

%

    5.61

%

    6.66

%

Market Return

    9.89

%

    5.72

%

    6.63

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    11.24

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    13.14

%

 

(a)

Inception date is December 31, 2018.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

33

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JANUARY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PJAN. 

 

34

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF FEBRUARY

 

Fund Performance 

October 31, 2023 (Unaudited)  

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – February from its inception (January 31, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

pwrfeb.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - February

                       

NAV Return

    7.84

%

    6.25

%

    5.54

%

Market Return

    7.99

%

    6.45

%

    5.55

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    7.25

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    9.01

%

 

(a)

Inception date is January 31, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

35

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF FEBRUARY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PFEB. 

 

36

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF MARCH

 

Fund Performance 

October 31, 2023 (Unaudited)

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – March from its inception (February 28, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return. 

 

pwrmar.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - March

                       

NAV Return

    9.24

%

    6.60

%

    6.85

%

Market Return

    9.36

%

    6.67

%

    6.82

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.01

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.79

%

 

(a)

Inception date is February 28, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

37

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF MARCH

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued) 

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PMAR.

 

38

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – April from its inception (March 29, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

pwrapr.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - April

                       

NAV Return

    8.78

%

    4.45

%

    4.97

%

Market Return

    8.75

%

    4.55

%

    4.95

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.91

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.75

%

 

(a)

Inception date is March 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

39

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PAPR. 

 

40

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF MAY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – May from its inception (April 30, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

pwrmay.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - May

                       

NAV Return

    4.19

%

    2.20

%

    3.78

%

Market Return

    3.88

%

    2.39

%

    3.74

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.97

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    12.75

%

 

(a)

Inception date is April 30, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

41

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF MAY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)  

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PMAY.

 

42

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JUNE

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – June from its inception (May 31, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

pwrjun.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - June

                       

NAV Return

    4.54

%

    2.43

%

    4.70

%

Market Return

    4.47

%

    2.53

%

    4.67

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.00

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.85

%

 

(a)

Inception date is May 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

43

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JUNE

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PJUN.

 

44

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JULY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – July from its inception (August 7, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

pwrjul.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

5 years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - July

                               

NAV Return

    11.41

%

    6.70

%

    6.30

%

    5.67

%

Market Return

    11.22

%

    6.82

%

    6.30

%

    5.66

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.11

%

    7.60

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.01

%

    9.48

%

 

(a)

Inception date is August 7, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

45

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JULY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PJUL. 

 

46

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF AUGUST

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – August from its inception (July 31, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

pwraug.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - August

                       

NAV Return

    8.82

%

    4.55

%

    5.23

%

Market Return

    8.53

%

    4.70

%

    5.21

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.36

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.18

%

 

(a)

Inception date is July 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

 

47

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF AUGUST

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued) 

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PAUG.

 

48

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF SEPTEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – September from its inception (August 30, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

pwrsep.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - September

                       

NAV Return

    10.09

%

    7.20

%

    6.55

%

Market Return

    10.29

%

    7.29

%

    6.58

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.01

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.82

%

 

(a)

Inception date is August 30, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

49

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF SEPTEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PSEP.

 

50

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – October from its inception (September 28, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

eqpwroct.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

5 years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - October

                               

NAV Return

    13.04

%

    8.89

%

    7.86

%

    6.87

%

Market Return

    13.22

%

    8.78

%

    7.74

%

    6.89

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.11

%

    7.41

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.01

%

    9.27

%

 

(a)

Inception date is September 28, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

51

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued) 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/POCT.

 

52

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF NOVEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – November from its inception (October 31, 2019) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqpwrnov.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - November

                       

NAV Return

    7.50

%

    5.73

%

    6.03

%

Market Return

    7.35

%

    5.63

%

    6.04

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.40

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.20

%

 

(a)

Inception date is October 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

53

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF NOVEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PNOV. 

 

54

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF DECEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – December from its inception (November 29, 2019) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqpwrdec.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - December

                       

NAV Return

    5.38

%

    4.89

%

    4.72

%

Market Return

    5.41

%

    4.93

%

    4.68

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    7.65

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    9.41

%

 

(a)

Inception date is November 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

55

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF DECEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PDEC. 

 

56

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JANUARY

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – January from its inception (December 31, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

equltjan.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - January

                       

NAV Return

    8.93

%

    4.31

%

    5.30

%

Market Return

    8.79

%

    4.46

%

    5.30

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    11.24

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    13.14

%

 

(a)

Inception date is December 31, 2018.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

57

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JANUARY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UJAN.

 

58

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - FEBRUARY

 

Fund Performance 

October 31, 2023 (Unaudited)

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – February from its inception (January 31, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

equltfeb.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - February

                       

NAV Return

    2.85

%

    2.85

%

    2.70

%

Market Return

    2.93

%

    3.02

%

    2.70

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    7.25

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    9.01

%

 

(a)

Inception date is January 31, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

59

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - FEBRUARY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UFEB. 

 

60

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - MARCH

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – March from its inception (February 28, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

equltmar.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - March

                       

NAV Return

    4.09

%

    3.07

%

    3.47

%

Market Return

    3.88

%

    3.22

%

    3.46

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.01

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.79

%

 

(a)

Inception date is February 28, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

61

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - MARCH

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UMAR. 

 

62

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – April from its inception (March 29, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

equltapr.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - April

                       

NAV Return

    2.62

%

    1.34

%

    0.93

%

Market Return

    2.61

%

    1.41

%

    0.94

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.91

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.75

%

 

(a)

Inception date is March 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.  

 

63

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UAPR.

 

64

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - MAY

 

Fund Performance 

October 31, 2023 (Unaudited)

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – May from its inception (April 30, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

equltmay.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - May

                       

NAV Return

    3.83

%

    0.82

%

    1.86

%

Market Return

    3.97

%

    1.04

%

    1.85

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.97

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    12.75

%

 

(a)

Inception date is April 30, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.   

 

65

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - MAY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UMAY. 

 

66

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JUNE

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – June from its inception (May 31, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

equltjune.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - June

                       

NAV Return

    4.09

%

    0.88

%

    3.16

%

Market Return

    4.06

%

    1.05

%

    3.17

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.00

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.85

%

 

(a)

Inception date is May 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

67

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JUNE

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UJUN.

 

68

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – July from its inception (August 7, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

equltjuly.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

5 years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - July

                               

NAV Return

    8.78

%

    2.95

%

    3.76

%

    3.20

%

Market Return

    8.93

%

    2.99

%

    3.78

%

    3.23

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.11

%

    7.60

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.01

%

    9.48

%

 

(a)

Inception date is August 7, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

69

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UJUL.

 

70

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - AUGUST

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – August from its inception (July 31, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

ultaug.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - August

                       

NAV Return

    8.32

%

    1.75

%

    3.13

%

Market Return     8.21

%

    1.83

%

    3.17

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.36

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.18

%

 

(a)

Inception date is July 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

71

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - AUGUST

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UAUG.

 

72

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - SEPTEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – September from its inception (August 30, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

ultsep.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - September

                       

NAV Return

    9.93

%

    3.80

%

    4.10

%

Market Return

    10.17

%

    3.94

%

    4.15

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.01

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.82

%

 

(a)

Inception date is August 30, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

73

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - SEPTEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/USEP.

 

74

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – October from its inception (September 28, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

ultoct.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

5 years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - October

                               

NAV Return

    11.88

%

    5.48

%

    5.48

%

    4.65

%

Market Return

    11.89

%

    5.48

%

    5.39

%

    4.69

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.11

%

    7.41

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.01

%

    9.27

%

 

(a)

Inception date is September 28, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

75

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UOCT.

 

76

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - NOVEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – November from its inception (October 31, 2019) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

ultnov.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - November

                       

NAV Return

    7.48

%

    2.84

%

    3.83

%

Market Return

    7.47

%

    2.72

%

    3.83

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.40

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.20

%

 

(a)

Inception date is October 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

77

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - NOVEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UNOV.

 

78

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - DECEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – December from its inception (November 29, 2019) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

ultdec.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - December

                       

NAV Return

    2.34

%

    1.90

%

    2.17

%

Market Return

    2.40

%

    2.06

%

    2.17

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    7.65

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    9.41

%

 

(a)

Inception date is November 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

79

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - DECEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UDEC.

 

80

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited)  

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 10 Barrier ETF - April from its inception (March 31, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

inc10apr.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 10 Barrier ETF - April

       

NAV Return

    5.44

%

Market Return

    5.46

%

S&P 500® Index - Price Return

    2.06

%

S&P 500® Index - Total Return

    2.97

%

 

(a) Inception date is March 31, 2023.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

81

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/APRD. 

 

82

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 20 Barrier ETF - April from its inception (March 31, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc20apr.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 20 Barrier ETF - April

       

NAV Return

    5.04

%

Market Return

    5.05

%

S&P 500® Index - Price Return

    2.06

%

S&P 500® Index - Total Return

    2.97

%

 

(a)

Inception date is March 31, 2023.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

83

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/APRH. 

 

84

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 30 Barrier ETF - April from its inception (March 31, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc30apr.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 30 Barrier ETF - April

       

NAV Return

    4.23

%

Market Return

    4.16

%

S&P 500® Index - Price Return

    2.06

%

S&P 500® Index - Total Return

    2.97

%

 

(a)

Inception date is March 31, 2023.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

85

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/APRJ. 

 

86

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 40 Barrier ETF - April from its inception (March 31, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc40apr.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 40 Barrier ETF - April

       

NAV Return

    3.49

%

Market Return

    3.25

%

S&P 500® Index - Price Return

    2.06

%

S&P 500® Index - Total Return

    2.97

%

 

(a)

Inception date is March 31, 2023.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

87

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/APRQ. 

 

88

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 10 Barrier ETF – July from its inception (June 30, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc10jul.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 10 Barrier ETF - July

       

NAV Return

    0.17

%

Market Return

    0.17

%

S&P 500® Index - Price Return

    -5.77

%

S&P 500® Index - Total Return

    -5.31

%

 

(a)

Inception date is June 30, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

89

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

           

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/JULD.

 

90

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 20 Barrier ETF – July from its inception (June 30, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

inc20jul.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 20 Barrier ETF - July

       

NAV Return

    1.20

%

Market Return

    1.26

%

S&P 500® Index - Price Return

    -5.77

%

S&P 500® Index - Total Return

    -5.31

%

 

(a)

Inception date is June 30, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.  

 

91

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

           

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/JULH.

 

92

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 30 Barrier ETF – July from its inception (June 30, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc30jul.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 30 Barrier ETF - July

       

NAV Return

    1.79

%

Market Return

    1.84

%

S&P 500® Index - Price Return

    -5.77

%

S&P 500® Index - Total Return

    -5.31

%

 

(a)

Inception date is June 30, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

93

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/JULJ.

 

94

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 40 Barrier ETF – July from its inception (June 30, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc40jul.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 40 Barrier ETF - July

       

NAV Return

    1.82

%

Market Return

    1.94

%

S&P 500® Index - Price Return

    -5.77

%

S&P 500® Index - Total Return

    -5.31

%

 

(a)

Inception date is June 30, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

95

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/JULQ.

 

96

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 10 Barrier ETF – October from its inception (September 29, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc10oct.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 10 Barrier ETF - October

       

NAV Return

    -0.14

%

Market Return

    -0.06

%

S&P 500® Index - Price Return

    -2.20

%

S&P 500® Index - Total Return

    -2.10

%

 

(a)

Inception date is September 29, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.  

 

97

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/OCTD.

 

98

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 20 Barrier ETF – October from its inception (September 29, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc20oct.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 20 Barrier ETF - October

       

NAV Return

    0.04

%

Market Return

    0.15

%

S&P 500® Index - Price Return

    -2.20

%

S&P 500® Index - Total Return

    -2.10

%

 

(a)

Inception date is September 29, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.  

 

99

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/OCTH.

 

100

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 30 Barrier ETF – October from its inception (September 29, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

inc30baroct.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 30 Barrier ETF - October

       

NAV Return

    0.17

%

Market Return

    0.42

%

S&P 500® Index - Price Return

    -2.20

%

S&P 500® Index - Total Return

    -2.10

%

 

(a)

Inception date is September 29, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

101

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/OCTJ.

 

102

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 40 Barrier ETF – October from its inception (September 29, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc40baroct.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 40 Barrier ETF - October

       

NAV Return

    0.17

%

Market Return

    0.27

%

S&P 500® Index - Price Return

    -2.20

%

S&P 500® Index - Total Return

    -2.10

%

 

(a)

Inception date is September 29, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

103

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/OCTQ.

 

104

 

INNOVATOR U.S. EQUITY 5 TO 15 BUFFER ETF - QUARTERLY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity 5 to 15 Buffer ETF – Quarterly from its inception (September 29, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

eq5to15quart.jpg

 

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator U.S. Equity 5 to 15 Buffer ETF - Quarterly

       

NAV Return

    -1.49

%

Market Return

    -1.37

%

S&P 500® Index - Price Return

    -2.20

%

S&P 500® Index - Total Return

    -2.10

%

 

(a)

Inception date is September 29, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.69%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

105

 

INNOVATOR U.S. EQUITY 5 TO 15 BUFFER ETF - QUARTERLY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/EALT.

 

106

 

INNOVATOR U.S. EQUITY 10 BUFFER ETF - QUARTERLY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity 10 Buffer ETF – Quarterly from its inception (September 29, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

eq10quart.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator U.S. Equity 10 Buffer ETF - Quarterly

       

NAV Return

    -0.30

%

Market Return

    -0.33

%

S&P 500® Index - Price Return

    -2.20

%

S&P 500® Index - Total Return

    -2.10

%

 

(a)

Inception date is September 29, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.69%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

107

 

INNOVATOR U.S. EQUITY 10 BUFFER ETF - QUARTERLY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/ZALT.

 

108

 

INNOVATOR PREMIUM INCOME 9 BUFFER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 9 Buffer ETF – October from its inception (September 29, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc9oct.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 9 Buffer ETF - October

       

NAV Return

    0.18

%

Market Return

    0.32

%

S&P 500® Index - Price Return

    -2.20

%

S&P 500® Index - Total Return

    -2.10

%

 

(a)

Inception date is September 29, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.  

 

109

 

INNOVATOR PREMIUM INCOME 9 BUFFER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/HOCT.

 

110

 

INNOVATOR PREMIUM INCOME 15 BUFFER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 15 Buffer ETF – October from its inception (September 29, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc15oct.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 15 Buffer ETF - October

       

NAV Return

    0.32

%

Market Return

    0.49

%

S&P 500® Index - Price Return

    -2.20

%

S&P 500® Index - Total Return

    -2.10

%

 

(a)

Inception date is September 29, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

111

 

INNOVATOR PREMIUM INCOME 15 BUFFER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/LOCT.

 

112

 

INNOVATOR ETFs TRUST

 

Expense Example

For the Period Ended October 31, 2023 (Unaudited)

 

As a shareholder of the Funds, you incur two types of costs: (1) ongoing costs, including management fees, and other Fund expenses; and (2) transaction costs, including brokerage commissions on the purchase and sale of Fund shares. This Example is intended to help you understand your ongoing costs (in dollars) of investing in the Funds and to compare these costs with the ongoing costs of investing in other funds.

 

The Example is based on an investment of $1,000 invested at the beginning of the respective period and held for the entire respective period to October 31, 2023 for each Fund.

 

Actual Expenses

 

The following table provides information about actual account values and actual expenses. You may use the information in this table, together with the amount you invested, to estimate the expenses you paid over the period. Simply divide your account value by $1,000 (for example, an $8,600 account value divided by $1,000 equals 8.6), then multiply the result by the number in the applicable line under the heading titled “Expenses Paid During the Period” to estimate the expenses you paid on your account during the period.

 

                   

Expenses Paid

   
   

Beginning

   

Ending

   

During the

   
   

Account Value

   

Account Value

   

Period

   

Innovator U.S. Equity Buffer ETF - January (NAV)

  $ 1,000.00     $ 1,007.20     $ 4.00  

(a)

Innovator U.S. Equity Buffer ETF - February (NAV)

    1,000.00       1,010.10       4.00  

(a)

Innovator U.S. Equity Buffer ETF - March (NAV)

    1,000.00       1,013.70       4.01  

(a)

Innovator U.S. Equity Buffer ETF - April (NAV)

    1,000.00       1,012.60       4.01  

(a)

Innovator U.S. Equity Buffer ETF - May (NAV)

    1,000.00       1,013.30       4.01  

(a)

Innovator U.S. Equity Buffer ETF - June (NAV)

    1,000.00       1,004.60       3.99  

(a)

Innovator U.S. Equity Buffer ETF - July (NAV)

    1,000.00       1,023.80       4.03  

(a)

Innovator U.S. Equity Buffer ETF - August (NAV)

    1,000.00       1,020.10       4.02  

(a)

Innovator U.S. Equity Buffer ETF - September (NAV)

    1,000.00       1,019.70       4.02  

(a)

Innovator U.S. Equity Buffer ETF - October (NAV)

    1,000.00       1,017.50       4.02  

(a)

Innovator U.S. Equity Buffer ETF - November (NAV)

    1,000.00       998.40       3.98  

(a)

Innovator U.S. Equity Buffer ETF - December (NAV)

    1,000.00       999.70       3.98  

(a)

Innovator U.S. Equity Power Buffer ETF - January (NAV)

    1,000.00       1,017.30       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - February (NAV)

    1,000.00       1,014.30       4.01  

(a)

Innovator U.S. Equity Power Buffer ETF - March (NAV)

    1,000.00       1,020.30       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - April (NAV)

    1,000.00       1,016.40       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - May (NAV)

    1,000.00       1,016.90       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - June (NAV)

    1,000.00       1,005.80       3.99  

(a)

Innovator U.S. Equity Power Buffer ETF - July (NAV)

    1,000.00       1,036.50       4.06  

(a)

Innovator U.S. Equity Power Buffer ETF - August (NAV)

    1,000.00       1,032.30       4.05  

(a)

Innovator U.S. Equity Power Buffer ETF - September (NAV)

    1,000.00       1,031.60       4.05  

(a)

Innovator U.S. Equity Power Buffer ETF - October (NAV)

    1,000.00       1,045.10       4.07  

(a)

Innovator U.S. Equity Power Buffer ETF - November (NAV)

    1,000.00       1,000.70       3.98  

(a)

Innovator U.S. Equity Power Buffer ETF - December (NAV)

    1,000.00       996.20       3.97  

(a)

Innovator U.S. Equity Ultra Buffer ETF - January (NAV)

    1,000.00       1,021.30       4.02  

(a)

Innovator U.S. Equity Ultra Buffer ETF - February (NAV)

    1,000.00       1,009.90       4.00  

(a)

Innovator U.S. Equity Ultra Buffer ETF - March (NAV)

    1,000.00       1,016.10       4.01  

(a)

Innovator U.S. Equity Ultra Buffer ETF - April (NAV)

    1,000.00       1,010.60       4.00  

(a)

Innovator U.S. Equity Ultra Buffer ETF - May (NAV)

    1,000.00       1,009.40       4.00  

(a)

Innovator U.S. Equity Ultra Buffer ETF - June (NAV)

    1,000.00       1,006.10       3.99  

(a)

Innovator U.S. Equity Ultra Buffer ETF - July (NAV)

    1,000.00       1,012.90       4.01  

(a)

 

113

 

INNOVATOR ETFs TRUST

 

Expense Example

For the Period Ended October 31, 2023 (Unaudited) (Continued)

 

                   

Expenses Paid

   
   

Beginning

   

Ending

   

During the

   
   

Account Value

   

Account Value

   

Period

   

Innovator U.S. Equity Ultra Buffer ETF - August (NAV)

    1,000.00       1,037.20       4.06  

(a)

Innovator U.S. Equity Ultra Buffer ETF - September (NAV)

    1,000.00       1,036.10       4.05  

(a)

Innovator U.S. Equity Ultra Buffer ETF - October (NAV)

    1,000.00       1,042.20       4.07  

(a)

Innovator U.S. Equity Ultra Buffer ETF - November (NAV)

    1,000.00       1,009.30       4.00  

(a)

Innovator U.S. Equity Ultra Buffer ETF - December (NAV)

    1,000.00       995.40       3.97  

(a)

Innovator Premium Income 10 Barrier ETF - April (NAV)

    1,000.00       1,054.40       4.09  

(a)

Innovator Premium Income 20 Barrier ETF - April (NAV)

    1,000.00       1,050.40       4.08  

(a)

Innovator Premium Income 30 Barrier ETF - April (NAV)

    1,000.00       1,036.90       4.06  

(a)

Innovator Premium Income 40 Barrier ETF - April (NAV)

    1,000.00       1,030.70       4.04  

(a)

Innovator Premium Income 10 Barrier ETF - July (NAV)

    1,000.00       1,001.70       2.62  

(b)

Innovator Premium Income 20 Barrier ETF - July (NAV)

    1,000.00       1,012.00       2.63  

(b)

Innovator Premium Income 30 Barrier ETF - July (NAV)

    1,000.00       1,017.90       2.64  

(b)

Innovator Premium Income 40 Barrier ETF - July (NAV)

    1,000.00       1,018.20       2.64  

(b)

Innovator Premium Income 10 Barrier ETF - October (NAV)

    1,000.00       998.60       0.65  

(c)

Innovator Premium Income 20 Barrier ETF - October (NAV)

    1,000.00       1,000.40       0.65  

(c)

Innovator Premium Income 30 Barrier ETF - October (NAV)

    1,000.00       1,001.70       0.65  

(c)

Innovator Premium Income 40 Barrier ETF - October (NAV)

    1,000.00       1,001.70       0.65  

(c)

Innovator U.S. Equity 5 to 15 Buffer ETF - Quarterly (NAV)

    1,000.00       985.10       0.56  

(d)

Innovator U.S. Equity 10 Buffer ETF - Quarterly (NAV)

    1,000.00       997.00       0.57  

(d)

Innovator Premium Income 9 Buffer ETF - October (NAV)

    1,000.00       1,001.80       0.65  

(c)

Innovator Premium Income 15 Buffer ETF - October (NAV)

    1,000.00       1,003.20       0.65  

(c)

 

(a)

Expenses are equal to the Fund’s annualized expense ratio (0.79%), multiplied by the average account value over the period, multiplied by 184/365 (to reflect the six month period).

(b)

Expenses are equal to the Fund’s annualized expense ratio (0.79%), multiplied by the average account value over the period, multiplied by 121/365 (to reflect the period since the Fund's inception).

(c)

Expenses are equal to the Fund’s annualized expense ratio (0.79%), multiplied by the average account value over the period, multiplied by 31/365 (to reflect the period since the Fund's inception).

(d)

Expenses are equal to the Fund’s annualized expense ratio (0.69%), multiplied by the average account value over the period, multiplied by 31/365 (to reflect the period since the Fund's inception).

 

Hypothetical Example for Comparison Purposes

 

The following table provides information about hypothetical account values and hypothetical expenses based on the Funds’ actual expense ratios and an assumed rate of return of 5% per year before expenses, which are not the Funds’ actual returns. The hypothetical account values and expenses may not be used to estimate the actual ending account balance or expenses you paid for the period. You may use this information to compare the ongoing costs of investing in the Funds with other funds. To do so, compare this 5% hypothetical example with the 5% hypothetical examples that appear in the shareholder reports of other funds.

 

Please note that the expenses shown in the table are meant to highlight your ongoing costs only and do not reflect any transactional costs, such as brokerage commissions on the purchase and sale of Fund shares with respect to the Funds. Therefore, the table below is useful in comparing the ongoing costs only, and will not help you determine the relative total costs of owning different funds. In addition, if these transactional costs were included, your costs could have been higher.

 

114

 

INNOVATOR ETFs TRUST

 

Expense Example

For the Period Ended October 31, 2023 (Unaudited) (Continued)

 

                   

Expenses Paid

   
   

Beginning

   

Ending

   

During the

   
   

Account Value

   

Account Value

   

Period

   

Innovator U.S. Equity Buffer ETF - January (NAV)

  $ 1,000.00     $ 1,021.22     $ 4.02  

(a)

Innovator U.S. Equity Buffer ETF - February (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Buffer ETF - March (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Buffer ETF - April (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Buffer ETF - May (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Buffer ETF - June (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Buffer ETF - July (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Buffer ETF - August (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Buffer ETF - September (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Buffer ETF - October (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Buffer ETF - November (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Buffer ETF - December (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - January (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - February (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - March (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - April (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - May (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - June (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - July (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - August (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - September (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - October (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - November (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Power Buffer ETF - December (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Ultra Buffer ETF - January (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Ultra Buffer ETF - February (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Ultra Buffer ETF - March (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Ultra Buffer ETF - April (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Ultra Buffer ETF - May (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Ultra Buffer ETF - June (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Ultra Buffer ETF - July (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Ultra Buffer ETF - August (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Ultra Buffer ETF - September (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Ultra Buffer ETF - October (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Ultra Buffer ETF - November (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator U.S. Equity Ultra Buffer ETF - December (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator Premium Income 10 Barrier ETF - April (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator Premium Income 20 Barrier ETF - April (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator Premium Income 30 Barrier ETF - April (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator Premium Income 40 Barrier ETF - April (NAV)

    1,000.00       1,021.22       4.02  

(a)

Innovator Premium Income 10 Barrier ETF - July (NAV)

    1,000.00       1,021.22       4.02  

(b)

Innovator Premium Income 20 Barrier ETF - July (NAV)

    1,000.00       1,021.22       4.02  

(b)

Innovator Premium Income 30 Barrier ETF - July (NAV)

    1,000.00       1,021.22       4.02  

(b)

Innovator Premium Income 40 Barrier ETF - July (NAV)

    1,000.00       1,021.22       4.02  

(b)

Innovator Premium Income 10 Barrier ETF - October (NAV)

    1,000.00       1,021.22       4.02  

(b)

Innovator Premium Income 20 Barrier ETF - October (NAV)

    1,000.00       1,021.22       4.02  

(b)

Innovator Premium Income 30 Barrier ETF - October (NAV)

    1,000.00       1,021.22       4.02  

(b)

Innovator Premium Income 40 Barrier ETF - October (NAV)

    1,000.00       1,021.22       4.02  

(b)

Innovator U.S. Equity 5 to 15 Buffer ETF - Quarterly (NAV)

    1,000.00       1,021.73       3.52  

(b)

Innovator U.S. Equity 10 Buffer ETF - Quarterly (NAV)

    1,000.00       1,021.73       3.52  

(b)

Innovator Premium Income 9 Buffer ETF - October (NAV)

    1,000.00       1,021.22       4.02  

(b)

Innovator Premium Income 15 Buffer ETF - October (NAV)

    1,000.00       1,021.22       4.02  

(b)

 

(a)

Expenses are equal to the Fund’s annualized expense ratio (0.79%), multiplied by the average account value over the period, multiplied by 184/365 (to reflect the six month period).

(b)

For comparative purposes only as the Fund was not in operation for the full six month period.

 

115

 

INNOVATOR U.S. EQUITY BUFFER ETF – JANUARY

 

Schedule of Investments

October 31, 2023  

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.02% (a)(b)

                       

CALL OPTIONS - 99.44%

                       

SPDR S&P 500 ETF, Expires 12/29/2023, Strike Price $3.84

    3,576     $ 149,548,320     $ 147,625,755  
                      147,625,755  

PUT OPTIONS - 0.58%

                       

SPDR S&P 500 ETF, Expires 12/29/2023, Strike Price $382.44

    3,576       149,548,320       856,810  
                      856,810  

TOTAL PURCHASED OPTIONS (Cost $144,374,993)

                    148,482,565  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.24%

                       

Money Market Deposit Account - 0.24%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 351,726               351,726  

TOTAL SHORT-TERM INVESTMENTS (Cost $351,726)

                    351,726  
                         

Total Investments (Cost $144,726,719) - 100.26%

                    148,834,291  

Liabilities in Excess of Other Assets - (0.26)%

                    (373,964

)

TOTAL NET ASSETS - 100.00%

                  $ 148,460,327  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.02

%

Short Term Investments

    0.24  

Total Investments

    100.26  

Liabilities in Excess of Other Assets

    (0.26

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

116

 

INNOVATOR U.S. EQUITY BUFFER ETF – JANUARY

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

12/29/2023

  $ 478.31       3,576     $ (149,548,320

)

  $ (25,711

)

                                  (25,711

)

Put Options

                                   

SPDR S&P 500 ETF

 

12/29/2023

    348.01       3,576       (149,548,320

)

    (250,213

)

                                  (250,213

)

Total Options Written (Premiums Received $7,667,569)

                          $ (275,924

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

117

 

INNOVATOR U.S. EQUITY BUFFER ETF – FEBRUARY

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.45% (a)(b)

                       

CALL OPTIONS - 98.49%

                       

SPDR S&P 500 ETF, Expires 1/31/2024, Strike Price $4.08

    2,385     $ 99,740,700     $ 98,416,334  
                      98,416,334  

PUT OPTIONS - 1.96%

                       

SPDR S&P 500 ETF, Expires 1/31/2024, Strike Price $406.49

    2,385       99,740,700       1,959,301  
                      1,959,301  

TOTAL PURCHASED OPTIONS (Cost $100,806,196)

                    100,375,635  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.30%

                       

Money Market Deposit Account - 0.30%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 298,635               298,635  

TOTAL SHORT-TERM INVESTMENTS (Cost $298,635)

                    298,635  
                         

Total Investments (Cost $101,104,831) - 100.75%

                    100,674,270  

Liabilities in Excess of Other Assets - (0.75)%

                    (745,281

)

TOTAL NET ASSETS - 100.00%

                  $ 99,928,989  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.45

%

Short Term Investments

    0.30  

Total Investments

    100.75  

Liabilities in Excess of Other Assets

    (0.75

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

118

 

INNOVATOR U.S. EQUITY BUFFER ETF – FEBRUARY

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

1/31/2024

  $ 485.66       2,385     $ (99,740,700

)

  $ (36,896

)

                                  (36,896

)

Put Options

                                   

SPDR S&P 500 ETF

 

1/31/2024

    369.90       2,385       (99,740,700

)

    (644,594

)

                                  (644,594

)

Total Options Written (Premiums Received $4,263,961)

                          $ (681,490

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

119

 

INNOVATOR U.S. EQUITY BUFFER ETF – MARCH

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.64% (a)(b)

                       

CALL OPTIONS - 98.86%

                       

SPDR S&P 500 ETF, Expires 2/29/2024, Strike Price $3.97

    2,096     $ 87,654,720     $ 86,538,201  
                      86,538,201  

PUT OPTIONS - 1.78%

                       

SPDR S&P 500 ETF, Expires 2/29/2024, Strike Price $396.27

    2,096       87,654,720       1,561,709  
                      1,561,709  

TOTAL PURCHASED OPTIONS (Cost $86,184,810)

                    88,099,910  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.26%

                       

Money Market Deposit Account - 0.26%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 223,245               223,245  

TOTAL SHORT-TERM INVESTMENTS (Cost $223,245)

                    223,245  
                         

Total Investments (Cost $86,408,055) - 100.90%

                    88,323,155  

Liabilities in Excess of Other Assets - (0.90)%

                    (787,271

)

TOTAL NET ASSETS - 100.00%

                  $ 87,535,884  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.64

%

Short Term Investments

    0.26  

Total Investments

    100.90  

Liabilities in Excess of Other Assets

    (0.90

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

120

 

INNOVATOR U.S. EQUITY BUFFER ETF – MARCH

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

2/29/2024

  $ 480.47       2,096     $ (87,654,720

)

  $ (104,989

)

                                  (104,989

)

Put Options

                                   

SPDR S&P 500 ETF

 

2/29/2024

    360.60       2,096       (87,654,720

)

    (623,601

)

                                  (623,601

)

Total Options Written (Premiums Received $3,844,013)

                          $ (728,590

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

121

 

INNOVATOR U.S. EQUITY BUFFER ETF – APRIL

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 101.17% (a)(b)

                       

CALL OPTIONS - 98.24%

                       

SPDR S&P 500 ETF, Expires 3/28/2024, Strike Price $4.11

    3,617     $ 151,262,940     $ 148,760,337  
                      148,760,337  

PUT OPTIONS - 2.93%

                       

SPDR S&P 500 ETF, Expires 3/28/2024, Strike Price $409.40

    3,617       151,262,940       4,436,974  
                      4,436,974  

TOTAL PURCHASED OPTIONS (Cost $153,666,851)

                    153,197,311  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.25%

                       

Money Market Deposit Account - 0.25%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 382,738               382,738  

TOTAL SHORT-TERM INVESTMENTS (Cost $382,738)

                    382,738  
                         

Total Investments (Cost $154,049,589) - 101.42%

                    153,580,049  

Liabilities in Excess of Other Assets - (1.42)%

                    (2,147,356

)

TOTAL NET ASSETS - 100.00%

                  $ 151,432,693  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    101.17

%

Short Term Investments

    0.25  

Total Investments

    101.42  

Liabilities in Excess of Other Assets

    (1.42

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

122

 

INNOVATOR U.S. EQUITY BUFFER ETF – APRIL

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

3/28/2024

  $ 491.84       3,617     $ (151,262,940

)

  $ (155,821

)

                                  (155,821

)

Put Options

                                   

SPDR S&P 500 ETF

 

3/28/2024

    372.54       3,617       (151,262,940

)

    (1,890,967

)

                                  (1,890,967

)

Total Options Written (Premiums Received $7,058,998)

                          $ (2,046,788

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

123

 

INNOVATOR U.S. EQUITY BUFFER ETF – MAY

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 101.62% (a)(b)

                       

CALL OPTIONS - 97.94%

                       

SPDR S&P 500 ETF, Expires 4/30/2024, Strike Price $4.17

    2,642     $ 110,488,440     $ 108,648,843  
                      108,648,843  

PUT OPTIONS - 3.68%

                       

SPDR S&P 500 ETF, Expires 4/30/2024, Strike Price $415.94

    2,642       110,488,440       4,083,633  
                      4,083,633  

TOTAL PURCHASED OPTIONS (Cost $113,920,900)

                    112,732,476  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.29%

                       

Money Market Deposit Account - 0.29%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 321,370               321,370  

TOTAL SHORT-TERM INVESTMENTS (Cost $321,370)

                    321,370  
                         

Total Investments (Cost $114,242,270) - 101.91%

                    113,053,846  

Liabilities in Excess of Other Assets - (1.91)%

                    (2,114,189

)

TOTAL NET ASSETS - 100.00%

                  $ 110,939,657  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    101.62

%

Short Term Investments

    0.29  

Total Investments

    101.91  

Liabilities in Excess of Other Assets

    (1.91

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

124

 

INNOVATOR U.S. EQUITY BUFFER ETF – MAY

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

4/30/2024

  $ 496.87       2,642     $ (110,488,440

)

  $ (163,249

)

                                  (163,249

)

Put Options

                                   

SPDR S&P 500 ETF

 

4/30/2024

    378.50       2,642       (110,488,440

)

    (1,870,114

)

                                  (1,870,114

)

Total Options Written (Premiums Received $5,068,740)

                          $ (2,033,363

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

125

 

INNOVATOR U.S. EQUITY BUFFER ETF – JUNE

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 101.98% (a)(b)

                       

CALL OPTIONS - 97.91%

                       

SPDR S&P 500 ETF, Expires 5/31/2024, Strike Price $4.19

    2,405     $ 100,577,100     $ 98,915,413  
                      98,915,413  

PUT OPTIONS - 4.07%

                       

SPDR S&P 500 ETF, Expires 5/31/2024, Strike Price $417.86

    2,405       100,577,100       4,112,310  
                      4,112,310  

TOTAL PURCHASED OPTIONS (Cost $104,256,768)

                    103,027,723  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.26%

                       

Money Market Deposit Account - 0.26%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 259,779               259,779  

TOTAL SHORT-TERM INVESTMENTS (Cost $259,779)

                    259,779  
                         

Total Investments (Cost $104,516,547) - 102.24%

                    103,287,502  

Liabilities in Excess of Other Assets - (2.24)%

                    (2,256,695

)

TOTAL NET ASSETS - 100.00%

                  $ 101,030,807  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    101.98

%

Short Term Investments

    0.26  

Total Investments

    102.24  

Liabilities in Excess of Other Assets

    (2.24

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

126

 

INNOVATOR U.S. EQUITY BUFFER ETF – JUNE

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

5/31/2024

  $ 501.13       2,405     $ (100,577,100

)

  $ (197,571

)

                                  (197,571

)

Put Options

                                   

SPDR S&P 500 ETF

 

5/31/2024

    380.24       2,405       (100,577,100

)

    (1,989,993

)

                                  (1,989,993

)

Total Options Written (Premiums Received $4,135,330)

                          $ (2,187,564

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

127

 

INNOVATOR U.S. EQUITY BUFFER ETF – JULY

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 103.27% (a)(b)

                       

CALL OPTIONS - 96.49%

                       

SPDR S&P 500 ETF, Expires 6/28/2024, Strike Price $4.45

    8,057     $ 336,943,740     $ 329,636,041  
                      329,636,041  

PUT OPTIONS - 6.78%

                       

SPDR S&P 500 ETF, Expires 6/28/2024, Strike Price $443.29

    8,057       336,943,740       23,139,704  
                      23,139,704  

TOTAL PURCHASED OPTIONS (Cost $365,238,419)

                    352,775,745  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.29%

                       

Money Market Deposit Account - 0.29%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 982,112               982,112  

TOTAL SHORT-TERM INVESTMENTS (Cost $982,112)

                    982,112  
                         

Total Investments (Cost $366,220,531) - 103.56%

                    353,757,857  

Liabilities in Excess of Other Assets - (3.56)%

                    (12,142,607

)

TOTAL NET ASSETS - 100.00%

                  $ 341,615,250  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    103.27

%

Short Term Investments

    0.29  

Total Investments

    103.56  

Liabilities in Excess of Other Assets

    (3.56

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

128

 

INNOVATOR U.S. EQUITY BUFFER ETF – JULY

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

6/28/2024

  $ 528.61       8,057     $ (336,943,740

)

  $ (241,710

)

                                  (241,710

)

Put Options

                                   

SPDR S&P 500 ETF

 

6/28/2024

    403.38       8,057       (336,943,740

)

    (11,674,593

)

                                  (11,674,593

)

Total Options Written (Premiums Received $11,205,712)

                          $ (11,916,303

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

129

 

INNOVATOR U.S. EQUITY BUFFER ETF – AUGUST

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 104.34% (a)(b)

                       

CALL OPTIONS - 95.75%

                       

SPDR S&P 500 ETF, Expires 7/31/2024, Strike Price $4.59

    4,260     $ 178,153,200     $ 174,303,609  
                      174,303,609  

PUT OPTIONS - 8.59%

                       

SPDR S&P 500 ETF, Expires 7/31/2024, Strike Price $457.80

    4,260       178,153,200       15,639,481  
                      15,639,481  

TOTAL PURCHASED OPTIONS (Cost $198,536,835)

                    189,943,090  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.27%

                       

Money Market Deposit Account - 0.27%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 493,584               493,584  

TOTAL SHORT-TERM INVESTMENTS (Cost $493,584)

                    493,584  
                         

Total Investments (Cost $199,030,419) - 104.61%

                    190,436,674  

Liabilities in Excess of Other Assets - (4.61)%

                    (8,399,510

)

TOTAL NET ASSETS - 100.00%

                  $ 182,037,164  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    104.34

%

Short Term Investments

    0.27  

Total Investments

    104.61  

Liabilities in Excess of Other Assets

    (4.61

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

130

 

INNOVATOR U.S. EQUITY BUFFER ETF – AUGUST

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

7/31/2024

  $ 550.95       4,260     $ (178,153,200

)

  $ (109,184

)

                                  (109,184

)

Put Options

                                   

SPDR S&P 500 ETF

 

7/31/2024

    416.59       4,260       (178,153,200

)

    (8,167,698

)

                                  (8,167,698

)

Total Options Written (Premiums Received $6,459,837)

                          $ (8,276,882

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

131

 

INNOVATOR U.S. EQUITY BUFFER ETF – SEPTEMBER

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 104.09% (a)(b)

                       

CALL OPTIONS - 96.32%

                       

SPDR S&P 500 ETF, Expires 8/30/2024, Strike Price $4.52

    4,190     $ 175,225,800     $ 171,544,047  
                      171,544,047  

PUT OPTIONS - 7.77%

                       

SPDR S&P 500 ETF, Expires 8/30/2024, Strike Price $450.36

    4,190       175,225,800       13,843,090  
                      13,843,090  

TOTAL PURCHASED OPTIONS (Cost $192,443,157)

                    185,387,137  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.32%

                       

Money Market Deposit Account - 0.32%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 573,434               573,434  

TOTAL SHORT-TERM INVESTMENTS (Cost $573,434)

                    573,434  
                         

Total Investments (Cost $193,016,591) - 104.41%

                    185,960,571  

Liabilities in Excess of Other Assets - (4.41)%

                    (7,851,909

)

TOTAL NET ASSETS - 100.00%

                  $ 178,108,662  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    104.09

%

Short Term Investments

    0.32  

Total Investments

    104.41  

Liabilities in Excess of Other Assets

    (4.41

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

132

 

INNOVATOR U.S. EQUITY BUFFER ETF – SEPTEMBER

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

8/30/2024

  $ 539.38       4,190     $ (175,225,800

)

  $ (227,559

)

                                  (227,559

)

Put Options

                                   

SPDR S&P 500 ETF

 

8/30/2024

    409.82       4,190       (175,225,800

)

    (7,508,019

)

                                  (7,508,019

)

Total Options Written (Premiums Received $6,409,612)

                          $ (7,735,578

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

133

 

INNOVATOR U.S. EQUITY BUFFER ETF – OCTOBER

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 103.57% (a)(b)

                       

CALL OPTIONS - 97.62%

                       

SPDR S&P 500 ETF, Expires 9/30/2024, Strike Price $4.29

    4,097     $ 171,336,540     $ 167,148,914  
                      167,148,914  

PUT OPTIONS - 5.95%

                       

SPDR S&P 500 ETF, Expires 9/30/2024, Strike Price $427.49

    4,097       171,336,540       10,191,329  
                      10,191,329  

TOTAL PURCHASED OPTIONS (Cost $180,101,052)

                    177,340,243  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.27%

                       

Money Market Deposit Account - 0.27%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 469,884               469,884  

TOTAL SHORT-TERM INVESTMENTS (Cost $469,884)

                    469,884  
                         

Total Investments (Cost $180,570,936) - 103.84%

                    177,810,127  

Liabilities in Excess of Other Assets - (3.84)%

                    (6,580,094

)

TOTAL NET ASSETS - 100.00%

                  $ 171,230,033  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    103.57

%

Short Term Investments

    0.27  

Total Investments

    103.84  

Liabilities in Excess of Other Assets

    (3.84

)

Net Assets

    100.00

%

      

Percentages are stated as a percent of net assets.    

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

134

 

INNOVATOR U.S. EQUITY BUFFER ETF – OCTOBER

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

9/30/2024

  $ 514.34       4,097     $ (171,336,540

)

  $ (741,680

)

                                  (741,680

)

Put Options

                                   

SPDR S&P 500 ETF

 

9/30/2024

    389.01       4,097       (171,336,540

)

    (5,730,146

)

                                  (5,730,146

)

Total Options Written (Premiums Received $6,814,783)

                          $ (6,471,826

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

135

 

INNOVATOR U.S. EQUITY BUFFER ETF – NOVEMBER

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 103.93% (a)(b)

                       

CALL OPTIONS - 98.33%

                       

SPDR S&P 500 ETF, Expires 10/31/2024, Strike Price $4.19

    2,023     $ 84,601,860     $ 82,520,193  
                      82,520,193  

PUT OPTIONS - 5.60%

                       

SPDR S&P 500 ETF, Expires 10/31/2024, Strike Price $418.21

    2,023       84,601,860       4,701,452  
                      4,701,452  

TOTAL PURCHASED OPTIONS (Cost $87,230,301)

                    87,221,645  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.22%

                       

Money Market Deposit Account - 0.22%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 184,270               184,270  

TOTAL SHORT-TERM INVESTMENTS (Cost $184,270)

                    184,270  
                         

Total Investments (Cost $87,414,571) - 104.15%

                    87,405,915  

Liabilities in Excess of Other Assets - (4.15)%

                    (3,481,852

)

TOTAL NET ASSETS - 100.00%

                  $ 83,924,063  

 

Asset Type

 

% of Net Assets

 

Purchased Options

    103.93

%

Short Term Investments

    0.22  

Total Investments

    104.15  

Liabilities in Excess of Other Assets

    (4.15

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

136

 

INNOVATOR U.S. EQUITY BUFFER ETF – NOVEMBER

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

10/31/2024

  $ 504.22       2,023     $ (84,601,860

)

  $ (809,200

)

                                  (809,200

)

Put Options

                                   

SPDR S&P 500 ETF

 

10/31/2024

    380.56       2,023       (84,601,860

)

    (2,676,429

)

                                  (2,676,429

)

Total Options Written (Premiums Received $3,476,946)

                          $ (3,485,629

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

137

 

INNOVATOR U.S. EQUITY BUFFER ETF – DECEMBER

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 99.92% (a)(b)

                       

CALL OPTIONS - 99.04%

                       

SPDR S&P 500 ETF, Expires 11/30/2023, Strike Price $4.09

    2,293     $ 95,893,260     $ 95,006,534  
                      95,006,534  

PUT OPTIONS - 0.88%

                       

SPDR S&P 500 ETF, Expires 11/30/2023, Strike Price $407.69

    2,293       95,893,260       846,621  
                      846,621  

TOTAL PURCHASED OPTIONS (Cost $97,672,080)

                    95,853,155  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.27%

                       

Money Market Deposit Account - 0.27%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 255,040               255,040  

TOTAL SHORT-TERM INVESTMENTS (Cost $255,040)

                    255,040  
                         

Total Investments (Cost $97,927,120) - 100.19%

                    96,108,195  

Liabilities in Excess of Other Assets - (0.19)%

                    (178,446

)

TOTAL NET ASSETS - 100.00%

                  $ 95,929,749  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    99.92

%

Short Term Investments

    0.27  

Total Investments

    100.19  

Liabilities in Excess of Other Assets

    (0.19

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

138

 

INNOVATOR U.S. EQUITY BUFFER ETF – DECEMBER

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

11/30/2023

  $ 509.60       2,293     $ (95,893,260

)

  $ (1,605

)

                                  (1,605

)

Put Options

                                   

SPDR S&P 500 ETF

 

11/30/2023

    370.99       2,293       (95,893,260

)

    (112,587

)

                                  (112,587

)

Total Options Written (Premiums Received $5,536,138)

                          $ (114,192

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

139

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – JANUARY

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.04% (a)(b)

                       

CALL OPTIONS - 99.46%

                       

SPDR S&P 500 ETF, Expires 12/29/2023, Strike Price $3.82

    13,719     $ 573,728,580     $ 566,380,135  
                      566,380,135  

PUT OPTIONS - 0.58%

                       

SPDR S&P 500 ETF, Expires 12/29/2023, Strike Price $382.43

    13,719       573,728,580       3,285,837  
                      3,285,837  

TOTAL PURCHASED OPTIONS (Cost $551,920,994)

                    569,665,972  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.26%

                       

Money Market Deposit Account - 0.26%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 1,500,104               1,500,104  

TOTAL SHORT-TERM INVESTMENTS (Cost $1,500,104)

                    1,500,104  
                         

Total Investments (Cost $553,421,098) - 100.30%

                    571,166,076  

Liabilities in Excess of Other Assets - (0.30)%

                    (1,700,760

)

TOTAL NET ASSETS - 100.00%

                  $ 569,465,316  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.04

%

Short Term Investments

    0.26  

Total Investments

    100.30  

Liabilities in Excess of Other Assets

    (0.30

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

140

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – JANUARY

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

12/29/2023

  $ 454.48       13,719     $ (573,728,580

)

  $ (747,411

)

                                  (747,411

)

Put Options

                                   

SPDR S&P 500 ETF

 

12/29/2023

    325.07       13,719       (573,728,580

)

    (569,750

)

                                  (569,750

)

Total Options Written (Premiums Received $30,429,099)

                          $ (1,317,161

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

141

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – FEBRUARY

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.30% (a)(b)

                       

CALL OPTIONS - 98.32%

                       

SPDR S&P 500 ETF, Expires 1/31/2024, Strike Price $4.06

    10,560     $ 441,619,200     $ 435,357,120  
                      435,357,120  

PUT OPTIONS - 1.98%

                       

SPDR S&P 500 ETF, Expires 1/31/2024, Strike Price $406.48

    10,560       441,619,200       8,754,240  
                      8,754,240  

TOTAL PURCHASED OPTIONS (Cost $447,217,850)

                    444,111,360  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.26%

                       

Money Market Deposit Account - 0.26%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 1,164,944               1,164,944  

TOTAL SHORT-TERM INVESTMENTS (Cost $1,164,944)

                    1,164,944  
                         

Total Investments (Cost $448,382,794) - 100.56%

                    445,276,304  

Liabilities in Excess of Other Assets - (0.56)%

                    (2,474,751

)

TOTAL NET ASSETS - 100.00%

                  $ 442,801,553  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.30

%

Short Term Investments

    0.26  

Total Investments

    100.56  

Liabilities in Excess of Other Assets

    (0.56

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

142

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – FEBRUARY

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

1/31/2024

  $ 464.77       10,560     $ (441,619,200

)

  $ (739,200

)

                                  (739,200

)

Put Options

                                   

SPDR S&P 500 ETF

 

1/31/2024

    345.51       10,560       (441,619,200

)

    (1,478,400

)

                                  (1,478,400

)

Total Options Written (Premiums Received $19,505,194)

                          $ (2,217,600

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

143

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – MARCH

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.77% (a)(b)

                       

CALL OPTIONS - 98.98%

                       

SPDR S&P 500 ETF, Expires 2/29/2024, Strike Price $3.96

    9,048     $ 378,387,360     $ 373,576,448  
                      373,576,448  

PUT OPTIONS - 1.79%

                       

SPDR S&P 500 ETF, Expires 2/29/2024, Strike Price $396.26

    9,048       378,387,360       6,739,765  
                      6,739,765  

TOTAL PURCHASED OPTIONS (Cost $371,980,962)

                    380,316,213  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.26%

                       

Money Market Deposit Account - 0.26%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 985,305               985,305  

TOTAL SHORT-TERM INVESTMENTS (Cost $985,305)

                    985,305  
                         

Total Investments (Cost $372,966,267) - 101.03%

                    381,301,518  

Liabilities in Excess of Other Assets - (1.03)%

                    (3,874,405

)

TOTAL NET ASSETS - 100.00%

                  $ 377,427,113  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.77

%

Short Term Investments

    0.26  

Total Investments

    101.03  

Liabilities in Excess of Other Assets

    (1.03

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

144

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – MARCH

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

2/29/2024

  $ 459.54       9,048     $ (378,387,360

)

  $ (2,074,073

)

                                  (2,074,073

)

Put Options

                                   

SPDR S&P 500 ETF

 

2/29/2024

    336.82       9,048       (378,387,360

)

    (1,545,851

)

                                  (1,545,851

)

Total Options Written (Premiums Received $16,584,451)

                          $ (3,619,924

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

145

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – APRIL

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.90% (a)(b)

                       

CALL OPTIONS - 97.99%

                       

SPDR S&P 500 ETF, Expires 3/28/2024, Strike Price $4.09

    13,819     $ 577,910,580     $ 568,168,185  
                      568,168,185  

PUT OPTIONS - 2.91%

                       

SPDR S&P 500 ETF, Expires 3/28/2024, Strike Price $409.39

    13,819       577,910,580       16,886,818  
                      16,886,818  

TOTAL PURCHASED OPTIONS (Cost $587,193,583)

                    585,055,003  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.27%

                       

Money Market Deposit Account - 0.27%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 1,578,793               1,578,793  

TOTAL SHORT-TERM INVESTMENTS (Cost $1,578,793)

                    1,578,793  
                         

Total Investments (Cost $588,772,376) - 101.17%

                    586,633,796  

Liabilities in Excess of Other Assets - (1.17)%

                    (6,829,751

)

TOTAL NET ASSETS - 100.00%

                  $ 579,804,045  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.90

%

Short Term Investments

    0.27  

Total Investments

    101.17  

Liabilities in Excess of Other Assets

    (1.17

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

146

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – APRIL

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

3/28/2024

  $ 470.59       13,819     $ (577,910,580

)

  $ (2,335,411

)

                                  (2,335,411

)

Put Options

                                   

SPDR S&P 500 ETF

 

3/28/2024

    347.98       13,819       (577,910,580

)

    (4,145,700

)

                                  (4,145,700

)

Total Options Written (Premiums Received $26,685,881)

                          $ (6,481,111

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

147

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – MAY

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 101.29% (a)(b)

                       

CALL OPTIONS - 97.62%

                       

SPDR S&P 500 ETF, Expires 4/30/2024, Strike Price $4.16

    10,897     $ 455,712,540     $ 448,135,638  
                      448,135,638  

PUT OPTIONS - 3.67%

                       

SPDR S&P 500 ETF, Expires 4/30/2024, Strike Price $415.93

    10,897       455,712,540       16,839,570  
                      16,839,570  

TOTAL PURCHASED OPTIONS (Cost $469,990,700)

                    464,975,208  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.27%

                       

Money Market Deposit Account - 0.27%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 1,236,730               1,236,730  

TOTAL SHORT-TERM INVESTMENTS (Cost $1,236,730)

                    1,236,730  
                         

Total Investments (Cost $471,227,430) - 101.56%

                    466,211,938  

Liabilities in Excess of Other Assets - (1.56)%

                    (7,149,270

)

TOTAL NET ASSETS - 100.00%

                  $ 459,062,668  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    101.29

%

Short Term Investments

    0.27  

Total Investments

    101.56  

Liabilities in Excess of Other Assets

    (1.56

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

148

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – MAY

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

4/30/2024

  $ 476.32       10,897     $ (455,712,540

)

  $ (2,244,673

)

                                  (2,244,673

)

Put Options

                                   

SPDR S&P 500 ETF

 

4/30/2024

    353.54       10,897       (455,712,540

)

    (4,585,131

)

                                  (4,585,131

)

Total Options Written (Premiums Received $20,810,246)

                          $ (6,829,804

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

149

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – JUNE

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 101.64% (a)(b)

                       

CALL OPTIONS - 97.58%

                       

SPDR S&P 500 ETF, Expires 5/31/2024, Strike Price $4.18

    12,370     $ 517,313,400     $ 508,778,471  
                      508,778,471  

PUT OPTIONS - 4.06%

                       

SPDR S&P 500 ETF, Expires 5/31/2024, Strike Price $417.85

    12,370       517,313,400       21,147,505  
                      21,147,505  

TOTAL PURCHASED OPTIONS (Cost $536,737,707)

                    529,925,976  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.27%

                       

Money Market Deposit Account - 0.27%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 1,411,836               1,411,836  

TOTAL SHORT-TERM INVESTMENTS (Cost $1,411,836)

                    1,411,836  
                         

Total Investments (Cost $538,149,543) - 101.91%

                    531,337,812  

Liabilities in Excess of Other Assets - (1.91)%

                    (9,939,842

)

TOTAL NET ASSETS - 100.00%

                  $ 521,397,970  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    101.64

%

Short Term Investments

    0.27  

Total Investments

    101.91  

Liabilities in Excess of Other Assets

    (1.91

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

150

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – JUNE

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

5/31/2024

  $ 479.82       12,370     $ (517,313,400

)

  $ (3,285,225

)

                                  (3,285,225

)

Put Options

                                   

SPDR S&P 500 ETF

 

5/31/2024

    355.17       12,370       (517,313,400

)

    (6,302,886

)

                                  (6,302,886

)

Total Options Written (Premiums Received $21,602,189)

                          $ (9,588,111

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

151

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – JULY

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 102.06% (a)(b)

                       

CALL OPTIONS - 95.35%

                       

SPDR S&P 500 ETF, Expires 6/28/2024, Strike Price $4.43

    23,288     $ 973,904,160     $ 952,944,961  
                      952,944,961  

PUT OPTIONS - 6.71%

                       

SPDR S&P 500 ETF, Expires 6/28/2024, Strike Price $443.28

    23,288       973,904,160       67,046,152  
                      67,046,152  

TOTAL PURCHASED OPTIONS (Cost $1,057,526,359)

                    1,019,991,113  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.28%

                       

Money Market Deposit Account - 0.28%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 2,825,477               2,825,477  

TOTAL SHORT-TERM INVESTMENTS (Cost $2,825,477)

                    2,825,477  
                         

Total Investments (Cost $1,060,351,836) - 102.34%

                    1,022,816,590  

Liabilities in Excess of Other Assets - (2.34)%

                    (23,442,872

)

TOTAL NET ASSETS - 100.00%

                  $ 999,373,718  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    102.06

%

Short Term Investments

    0.28  

Total Investments

    102.34  

Liabilities in Excess of Other Assets

    (2.34

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

152

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – JULY

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

6/28/2024

  $ 506.62       23,288     $ (973,904,160

)

  $ (1,932,904

)

                                  (1,932,904

)

Put Options

                                   

SPDR S&P 500 ETF

 

6/28/2024

    376.79       23,288       (973,904,160

)

    (20,889,336

)

                                  (20,889,336

)

Total Options Written (Premiums Received $33,732,265)

                          $ (22,822,240

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

153

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – AUGUST

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 102.70% (a)(b)

                       

CALL OPTIONS - 94.21%

                       

SPDR S&P 500 ETF, Expires 7/31/2024, Strike Price $4.58

    20,409     $ 853,504,380     $ 834,932,190  
                      834,932,190  

PUT OPTIONS - 8.49%

                       

SPDR S&P 500 ETF, Expires 7/31/2024, Strike Price $457.79

    20,409       853,504,380       75,247,983  
                      75,247,983  

TOTAL PURCHASED OPTIONS (Cost $951,882,412)

                    910,180,173  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.28%

                       

Money Market Deposit Account - 0.28%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 2,511,653               2,511,653  

TOTAL SHORT-TERM INVESTMENTS (Cost $2,511,653)

                    2,511,653  
                         

Total Investments (Cost $954,394,065) - 102.98%

                    912,691,826  

Liabilities in Excess of Other Assets - (2.98)%

                    (26,410,729

)

TOTAL NET ASSETS - 100.00%

                  $ 886,281,097  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    102.70

%

Short Term Investments

    0.28  

Total Investments

    102.98  

Liabilities in Excess of Other Assets

    (2.98

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

154

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – AUGUST

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

7/31/2024

  $ 527.51       20,409     $ (853,504,380

)

  $ (1,000,041

)

                                  (1,000,041

)

Put Options

                                   

SPDR S&P 500 ETF

 

7/31/2024

    389.12       20,409       (853,504,380

)

    (24,858,162

)

                                  (24,858,162

)

Total Options Written (Premiums Received $29,941,024)

                          $ (25,858,203

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

155

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – SEPTEMBER

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 102.74% (a)(b)

                       

CALL OPTIONS - 95.07%

                       

SPDR S&P 500 ETF, Expires 8/30/2024, Strike Price $4.50

    16,050     $ 671,211,000     $ 657,138,360  
                      657,138,360  

PUT OPTIONS - 7.67%

                       

SPDR S&P 500 ETF, Expires 8/30/2024, Strike Price $450.35

    16,050       671,211,000       53,018,928  
                      53,018,928  

TOTAL PURCHASED OPTIONS (Cost $738,659,339)

                    710,157,288  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.30%

                       

Money Market Deposit Account - 0.30%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 2,103,088               2,103,088  

TOTAL SHORT-TERM INVESTMENTS (Cost $2,103,088)

                    2,103,088  
                         

Total Investments (Cost $740,762,427) - 103.04%

                    712,260,376  

Liabilities in Excess of Other Assets - (3.04)%

                    (21,018,113

)

TOTAL NET ASSETS - 100.00%

                  $ 691,242,263  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    102.74

%

Short Term Investments

    0.30  

Total Investments

    103.04  

Liabilities in Excess of Other Assets

    (3.04

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

156

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – SEPTEMBER

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

8/30/2024

  $ 517.77       16,050     $ (671,211,000

)

  $ (1,954,569

)

                                  (1,954,569

)

Put Options

                                   

SPDR S&P 500 ETF

 

8/30/2024

    382.80       16,050       (671,211,000

)

    (18,606,284

)

                                  (18,606,284

)

Total Options Written (Premiums Received $24,442,725)

                          $ (20,560,853

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

157

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – OCTOBER

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 103.04% (a)(b)

                       

CALL OPTIONS - 97.12%

                       

SPDR S&P 500 ETF, Expires 9/30/2024, Strike Price $4.27

    17,276     $ 722,482,320     $ 704,856,827  
                      704,856,827  

PUT OPTIONS - 5.92%

                       

SPDR S&P 500 ETF, Expires 9/30/2024, Strike Price $427.48

    17,276       722,482,320       42,968,003  
                      42,968,003  

TOTAL PURCHASED OPTIONS (Cost $758,701,845)

                    747,824,830  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.28%

                       

Money Market Deposit Account - 0.28%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 2,066,438               2,066,438  

TOTAL SHORT-TERM INVESTMENTS (Cost $2,066,438)

                    2,066,438  
                         

Total Investments (Cost $760,768,283) - 103.32%

                    749,891,268  

Liabilities in Excess of Other Assets - (3.32)%

                    (24,137,555

)

TOTAL NET ASSETS - 100.00%

                  $ 725,753,713  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    103.04

%

Short Term Investments

    0.28  

Total Investments

    103.32  

Liabilities in Excess of Other Assets

    (3.32

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

158

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – OCTOBER

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

9/30/2024

  $ 493.74       17,276     $ (722,482,320

)

  $ (7,556,177

)

                                  (7,556,177

)

Put Options

                                   

SPDR S&P 500 ETF

 

9/30/2024

    363.36       17,276       (722,482,320

)

    (16,203,506

)

                                  (16,203,506

)

Total Options Written (Premiums Received $28,783,669)

                          $ (23,759,683

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

159

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – NOVEMBER

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 103.95% (a)(b)

                       

CALL OPTIONS - 98.33%

                       

SPDR S&P 500 ETF, Expires 10/31/2024, Strike Price $4.18

    15,027     $ 628,429,140     $ 612,996,411  
                      612,996,411  

PUT OPTIONS - 5.62%

                       

SPDR S&P 500 ETF, Expires 10/31/2024, Strike Price $418.20

    15,027       628,429,140       35,012,910  
                      35,012,910  

TOTAL PURCHASED OPTIONS (Cost $648,073,123)

                    648,009,321  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.26%

                       

Money Market Deposit Account - 0.26%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 1,593,192               1,593,192  

TOTAL SHORT-TERM INVESTMENTS (Cost $1,593,192)

                    1,593,192  
                         

Total Investments (Cost $649,666,315) - 104.21%

                    649,602,513  

Liabilities in Excess of Other Assets - (4.21)%

                    (26,220,368

)

TOTAL NET ASSETS - 100.00%

                  $ 623,382,145  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    103.95

%

Short Term Investments

    0.26  

Total Investments

    104.21  

Liabilities in Excess of Other Assets

    (4.21

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

160

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – NOVEMBER

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

10/31/2024

  $ 484.19       15,027     $ (628,429,140

)

  $ (12,322,140

)

                                  (12,322,140

)

Put Options

                                   

SPDR S&P 500 ETF

 

10/31/2024

    355.47       15,027       (628,429,140

)

    (13,674,570

)

                                  (13,674,570

)

Total Options Written (Premiums Received $25,932,700)

                          $ (25,996,710

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

161

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – DECEMBER

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 99.85% (a)(b)

                       

CALL OPTIONS - 98.97%

                       

SPDR S&P 500 ETF, Expires 11/30/2023, Strike Price $4.08

    13,453     $ 562,604,460     $ 557,415,503  
                      557,415,503  

PUT OPTIONS - 0.88%

                       

SPDR S&P 500 ETF, Expires 11/30/2023, Strike Price $407.68

    13,453       562,604,460       4,964,157  
                      4,964,157  

TOTAL PURCHASED OPTIONS (Cost $572,833,572)

                    562,379,660  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.27%

                       

Money Market Deposit Account - 0.27%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 1,536,793               1,536,793  

TOTAL SHORT-TERM INVESTMENTS (Cost $1,536,793)

                    1,536,793  
                         

Total Investments (Cost $574,370,365) - 100.12%

                    563,916,453  

Liabilities in Excess of Other Assets - (0.12)%

                    (705,614

)

TOTAL NET ASSETS - 100.00%

                  $ 563,210,839  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    99.85

%

Short Term Investments

    0.27  

Total Investments

    100.12  

Liabilities in Excess of Other Assets

    (0.12

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

162

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF – DECEMBER

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

11/30/2023

  $ 482.61       13,453     $ (562,604,460

)

  $ (20,717

)

                                  (20,717

)

Put Options

                                   

SPDR S&P 500 ETF

 

11/30/2023

    346.53       13,453       (562,604,460

)

    (301,617

)

                                  (301,617

)

Total Options Written (Premiums Received $29,867,423)

                          $ (322,334

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

163

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – JANUARY

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.23% (a)(b)

                       

CALL OPTIONS - 99.95%

                       

SPDR S&P 500 ETF, Expires 12/29/2023, Strike Price $3.81

    2,805     $ 117,305,100     $ 115,805,406  
                      115,805,406  

PUT OPTIONS - 0.28%

                       

SPDR S&P 500 ETF, Expires 12/29/2023, Strike Price $363.31

    2,805       117,305,100       321,481  
                      321,481  

TOTAL PURCHASED OPTIONS (Cost $110,770,163)

                    116,126,887  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.23%

                       

Money Market Deposit Account - 0.23%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 271,264               271,264  

TOTAL SHORT-TERM INVESTMENTS (Cost $271,264)

                    271,264  
                         

Total Investments (Cost $111,041,427) - 100.46%

                    116,398,151  

Liabilities in Excess of Other Assets - (0.46)%

                    (533,968

)

TOTAL NET ASSETS - 100.00%

                  $ 115,864,183  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.23

%

Short Term Investments

    0.23  

Total Investments

    100.46  

Liabilities in Excess of Other Assets

    (0.46

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

164

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – JANUARY

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

12/29/2023

  $ 445.15       2,805     $ (117,305,100

)

  $ (428,239

)

                                  (428,239

)

Put Options

                                   

SPDR S&P 500 ETF

 

12/29/2023

    248.58       2,805       (117,305,100

)

    (28,275

)

                                  (28,275

)

Total Options Written (Premiums Received $4,546,087)

                          $ (456,514

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

165

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – FEBRUARY

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.19% (a)(b)

                       

CALL OPTIONS - 99.13%

                       

SPDR S&P 500 ETF, Expires 1/31/2024, Strike Price $4.05

    1,188     $ 49,682,160     $ 49,025,980  
                      49,025,980  

PUT OPTIONS - 1.06%

                       

SPDR S&P 500 ETF, Expires 1/31/2024, Strike Price $386.16

    1,188       49,682,160       524,110  
                      524,110  

TOTAL PURCHASED OPTIONS (Cost $49,503,286)

                    49,550,090  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.21%

                       

Money Market Deposit Account - 0.21%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 103,444               103,444  

TOTAL SHORT-TERM INVESTMENTS (Cost $103,444)

                    103,444  
                         

Total Investments (Cost $49,606,730) - 100.40%

                    49,653,534  

Liabilities in Excess of Other Assets - (0.40)%

                    (195,441

)

TOTAL NET ASSETS - 100.00%

                  $ 49,458,093  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.19

%

Short Term Investments

    0.21  

Total Investments

    100.40  

Liabilities in Excess of Other Assets

    (0.40

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

166

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – FEBRUARY

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

 

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

1/31/2024

  $ 460.54       1,188     $ (49,682,160

)

  $ (122,388

)

                                  (122,388

)

Put Options

                                   

SPDR S&P 500 ETF

 

1/31/2024

    264.21       1,188       (49,682,160

)

    (38,966

)

                                  (38,966

)

Total Options Written (Premiums Received $1,556,285)

                          $ (161,354

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

167

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – MARCH

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.71% (a)(b)

                       

CALL OPTIONS - 99.64%

                       

SPDR S&P 500 ETF, Expires 2/29/2024, Strike Price $3.95

    1,086     $ 45,416,520     $ 44,802,930  
                      44,802,930  

PUT OPTIONS - 1.07%

                       

SPDR S&P 500 ETF, Expires 2/29/2024, Strike Price $376.45

    1,086       45,416,520       482,184  
                      482,184  

TOTAL PURCHASED OPTIONS (Cost $44,697,728)

                    45,285,114  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.18%

                       

Money Market Deposit Account - 0.18%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 80,981               80,981  

TOTAL SHORT-TERM INVESTMENTS (Cost $80,981)

                    80,981  
                         

Total Investments (Cost $44,778,709) - 100.89%

                    45,366,095  

Liabilities in Excess of Other Assets - (0.89)%

                    (398,993

)

TOTAL NET ASSETS - 100.00%

                  $ 44,967,102  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.71

%

Short Term Investments

    0.18  

Total Investments

    100.89  

Liabilities in Excess of Other Assets

    (0.89

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

168

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – MARCH

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

2/29/2024

  $ 454.43       1,086     $ (45,416,520

)

  $ (358,380

)

                                  (358,380

)

Put Options

                                   

SPDR S&P 500 ETF

 

2/29/2024

    257.57       1,086       (45,416,520

)

    (49,956

)

                                  (49,956

)

Total Options Written (Premiums Received $1,355,195)

                          $ (408,336

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

169

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – APRIL

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.56% (a)(b)

                       

CALL OPTIONS - 98.72%

                       

SPDR S&P 500 ETF, Expires 3/28/2024, Strike Price $4.08

    2,293     $ 95,893,260     $ 94,313,406  
                      94,313,406  

PUT OPTIONS - 1.84%

                       

SPDR S&P 500 ETF, Expires 3/28/2024, Strike Price $388.92

    2,293       95,893,260       1,757,814  
                      1,757,814  

TOTAL PURCHASED OPTIONS (Cost $96,303,565)

                    96,071,220  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.25%

                       

Money Market Deposit Account - 0.25%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 240,111               240,111  

TOTAL SHORT-TERM INVESTMENTS (Cost $240,111)

                    240,111  
                         

Total Investments (Cost $96,543,676) - 100.81%

                    96,311,331  

Liabilities in Excess of Other Assets - (0.81)%

                    (778,218

)

TOTAL NET ASSETS - 100.00%

                  $ 95,533,113  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.56

%

Short Term Investments

    0.25  

Total Investments

    100.81  

Liabilities in Excess of Other Assets

    (0.81

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

170

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – APRIL

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

3/28/2024

  $ 465.15       2,293     $ (95,893,260

)

  $ (546,262

)

                                  (546,262

)

Put Options

                                   

SPDR S&P 500 ETF

 

3/28/2024

    266.10       2,293       (95,893,260

)

    (167,618

)

                                  (167,618

)

Total Options Written (Premiums Received $3,153,093)

                          $ (713,880

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

171

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – MAY

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.75% (a)(b)

                       

CALL OPTIONS - 98.35%

                       

SPDR S&P 500 ETF, Expires 4/30/2024, Strike Price $4.15

    1,471     $ 61,517,220     $ 60,495,816  
                      60,495,816  

PUT OPTIONS - 2.40%

                       

SPDR S&P 500 ETF, Expires 4/30/2024, Strike Price $395.13

    1,471       61,517,220       1,478,296  
                      1,478,296  

TOTAL PURCHASED OPTIONS (Cost $62,628,607)

                    61,974,112  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.26%

                       

Money Market Deposit Account - 0.26%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 159,707               159,707  

TOTAL SHORT-TERM INVESTMENTS (Cost $159,707)

                    159,707  
                         

Total Investments (Cost $62,788,314) - 101.01%

                    62,133,819  

Liabilities in Excess of Other Assets - (1.01)%

                    (626,633

)

TOTAL NET ASSETS - 100.00%

                  $ 61,507,186  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.75

%

Short Term Investments

    0.26  

Total Investments

    101.01  

Liabilities in Excess of Other Assets

    (1.01

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

172

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – MAY

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

4/30/2024

  $ 470.42       1,471     $ (61,517,220

)

  $ (430,738

)

                                  (430,738

)

Put Options

                                   

SPDR S&P 500 ETF

 

4/30/2024

    270.35       1,471       (61,517,220

)

    (149,910

)

                                  (149,910

)

Total Options Written (Premiums Received $1,932,903)

                          $ (580,648

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

173

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – JUNE

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 101.00% (a)(b)

                       

CALL OPTIONS - 98.21%

                       

SPDR S&P 500 ETF, Expires 5/31/2024, Strike Price $4.17

    1,771     $ 74,063,220     $ 72,784,558  
                      72,784,558  

PUT OPTIONS - 2.79%

                       

SPDR S&P 500 ETF, Expires 5/31/2024, Strike Price $396.96

    1,771       74,063,220       2,072,070  
                      2,072,070  

TOTAL PURCHASED OPTIONS (Cost $75,727,436)

                    74,856,628  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.23%

                       

Money Market Deposit Account - 0.23%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 172,803               172,803  

TOTAL SHORT-TERM INVESTMENTS (Cost $172,803)

                    172,803  
                         

Total Investments (Cost $75,900,239) - 101.23%

                    75,029,431  

Liabilities in Excess of Other Assets - (1.23)%

                    (917,595

)

TOTAL NET ASSETS - 100.00%

                  $ 74,111,836  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    101.00

%

Short Term Investments

    0.23  

Total Investments

    101.23  

Liabilities in Excess of Other Assets

    (1.23

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

174

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – JUNE

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

5/31/2024

  $ 474.51       1,771     $ (74,063,220

)

  $ (646,415

)

                                  (646,415

)

Put Options

                                   

SPDR S&P 500 ETF

 

5/31/2024

    271.60       1,771       (74,063,220

)

    (232,001

)

                                  (232,001

)

Total Options Written (Premiums Received $2,261,384)

                          $ (878,416

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

175

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – JULY

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.47% (a)(b)

                       

CALL OPTIONS - 95.85%

                       

SPDR S&P 500 ETF, Expires 6/28/2024, Strike Price $4.42

    3,786     $ 158,330,520     $ 154,923,120  
                      154,923,120  

PUT OPTIONS - 4.62%

                       

SPDR S&P 500 ETF, Expires 6/28/2024, Strike Price $421.12

    3,786       158,330,520       7,458,420  
                      7,458,420  

TOTAL PURCHASED OPTIONS (Cost $170,165,965)

                    162,381,540  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.28%

                       

Money Market Deposit Account - 0.28%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 450,069               450,069  

TOTAL SHORT-TERM INVESTMENTS (Cost $450,069)

                    450,069  
                         

Total Investments (Cost $170,616,034) - 100.75%

                    162,831,609  

Liabilities in Excess of Other Assets - (0.75)%

                    (1,207,688

)

TOTAL NET ASSETS - 100.00%

                  $ 161,623,921  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.47

%

Short Term Investments

    0.28  

Total Investments

    100.75  

Liabilities in Excess of Other Assets

    (0.75

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

176

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – JULY

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

6/28/2024

  $ 504.90       3,786     $ (158,330,520

)

  $ (348,312

)

                                  (348,312

)

Put Options

                                   

SPDR S&P 500 ETF

 

6/28/2024

    288.13       3,786       (158,330,520

)

    (764,772

)

                                  (764,772

)

Total Options Written (Premiums Received $3,685,855)

                          $ (1,113,084

)

 

(a)

Exchange-Traded.

 

 

The accompanying notes are an integral part of these financial statements.

 

177

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – AUGUST

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.52% (a)(b)

                       

CALL OPTIONS - 94.60%

                       

SPDR S&P 500 ETF, Expires 7/31/2024, Strike Price $4.56

    7,939     $ 332,008,980     $ 325,316,403  
                      325,316,403  

PUT OPTIONS - 5.92%

                       

SPDR S&P 500 ETF, Expires 7/31/2024, Strike Price $434.90

    7,939       332,008,980       20,363,535  
                      20,363,535  

TOTAL PURCHASED OPTIONS (Cost $357,177,082)

                    345,679,938  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.28%

                       

Money Market Deposit Account - 0.28%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 947,864               947,864  

TOTAL SHORT-TERM INVESTMENTS (Cost $947,864)

                    947,864  
                         

Total Investments (Cost $358,124,946) - 100.80%

                    346,627,802  

Liabilities in Excess of Other Assets - (0.80)%

                    (2,736,439

)

TOTAL NET ASSETS - 100.00%

                  $ 343,891,363  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.52

%

Short Term Investments

    0.28  

Total Investments

    100.80  

Liabilities in Excess of Other Assets

    (0.80

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

178

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – AUGUST

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

7/31/2024

  $ 525.82       7,939     $ (332,008,980

)

  $ (460,462

)

                                  (460,462

)

Put Options

                                   

SPDR S&P 500 ETF

 

7/31/2024

    297.56       7,939       (332,008,980

)

    (2,119,713

)

                                  (2,119,713

)

Total Options Written (Premiums Received $4,860,036)

                          $ (2,580,175

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

179

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – SEPTEMBER

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.69% (a)(b)

                       

CALL OPTIONS - 95.23%

                       

SPDR S&P 500 ETF, Expires 8/30/2024, Strike Price $4.49

    2,083     $ 87,111,060     $ 85,286,352  
                      85,286,352  

PUT OPTIONS - 5.46%

                       

SPDR S&P 500 ETF, Expires 8/30/2024, Strike Price $427.83

    2,083       87,111,060       4,890,884  
                      4,890,884  

TOTAL PURCHASED OPTIONS (Cost $94,382,508)

                    90,177,236  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.29%

                       

Money Market Deposit Account - 0.29%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 259,454               259,454  

TOTAL SHORT-TERM INVESTMENTS (Cost $259,454)

                    259,454  
                         

Total Investments (Cost $94,641,962) - 100.98%

                    90,436,690  

Liabilities in Excess of Other Assets - (0.98)%

                    (880,216

)

TOTAL NET ASSETS - 100.00%

                  $ 89,556,474  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.69

%

Short Term Investments

    0.29  

Total Investments

    100.98  

Liabilities in Excess of Other Assets

    (0.98

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

180

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – SEPTEMBER

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

8/30/2024

  $ 516.24       2,083     $ (87,111,060

)

  $ (264,541

)

                                  (264,541

)

Put Options

                                   

SPDR S&P 500 ETF

 

8/30/2024

    292.73       2,083       (87,111,060

)

    (587,406

)

                                  (587,406

)

Total Options Written (Premiums Received $1,878,507)

                          $ (851,947

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

181

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – OCTOBER

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 101.54% (a)(b)

                       

CALL OPTIONS - 97.18%

                       

SPDR S&P 500 ETF, Expires 9/30/2024, Strike Price $4.26

    2,460     $ 102,877,200     $ 100,377,840  
                      100,377,840  

PUT OPTIONS - 4.36%

                       

SPDR S&P 500 ETF, Expires 9/30/2024, Strike Price $406.11

    2,460       102,877,200       4,501,800  
                      4,501,800  

TOTAL PURCHASED OPTIONS (Cost $106,805,181)

                    104,879,640  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.26%

                       

Money Market Deposit Account - 0.26%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 269,013               269,013  

TOTAL SHORT-TERM INVESTMENTS (Cost $269,013)

                    269,013  
                         

Total Investments (Cost $107,074,194) - 101.80%

                    105,148,653  

Liabilities in Excess of Other Assets - (1.80)%

                    (1,853,243

)

TOTAL NET ASSETS - 100.00%

                  $ 103,295,410  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    101.54

%

Short Term Investments

    0.26  

Total Investments

    101.80  

Liabilities in Excess of Other Assets

    (1.80

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

182

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – OCTOBER

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

9/30/2024

  $ 491.73       2,460     $ (102,877,200

)

  $ (1,188,180

)

                                  (1,188,180

)

Put Options

                                   

SPDR S&P 500 ETF

 

9/30/2024

    277.86       2,460       (102,877,200

)

    (646,980

)

                                  (646,980

)

Total Options Written (Premiums Received $2,678,535)

                          $ (1,835,160

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

183

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – NOVEMBER

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 102.52% (a)(b)

                       

CALL OPTIONS - 98.34%

                       

SPDR S&P 500 ETF, Expires 10/31/2024, Strike Price $4.17

    733     $ 30,654,060     $ 29,902,002  
                      29,902,002  

PUT OPTIONS - 4.18%

                       

SPDR S&P 500 ETF, Expires 10/31/2024, Strike Price $397.29

    733       30,654,060       1,269,556  
                      1,269,556  

TOTAL PURCHASED OPTIONS (Cost $31,174,694)

                    31,171,558  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.21%

                       

Money Market Deposit Account - 0.21%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 64,672               64,672  

TOTAL SHORT-TERM INVESTMENTS (Cost $64,672)

                    64,672  
                         

Total Investments (Cost $31,239,366) - 102.73%

                    31,236,230  

Liabilities in Excess of Other Assets - (2.73)%

                    (828,670

)

TOTAL NET ASSETS - 100.00%

                  $ 30,407,560  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    102.52

%

Short Term Investments

    0.21  

Total Investments

    102.73  

Liabilities in Excess of Other Assets

    (2.73

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

184

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – NOVEMBER

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

10/31/2024

  $ 482.81       733     $ (30,654,060

)

  $ (629,647

)

                                  (629,647

)

Put Options

                                   

SPDR S&P 500 ETF

 

10/31/2024

    271.83       733       (30,654,060

)

    (200,109

)

                                  (200,109

)

Total Options Written (Premiums Received $826,613)

                          $ (829,756

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

185

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – DECEMBER

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 99.85% (a)(b)

                       

CALL OPTIONS - 99.58%

                       

SPDR S&P 500 ETF, Expires 11/30/2023, Strike Price $4.06

    1,674     $ 70,006,680     $ 69,364,333  
                      69,364,333  

PUT OPTIONS - 0.27%

                       

SPDR S&P 500 ETF, Expires 11/30/2023, Strike Price $387.30

    1,674       70,006,680       188,208  
                      188,208  

TOTAL PURCHASED OPTIONS (Cost $70,939,648)

                    69,552,541  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.23%

                       

Money Market Deposit Account - 0.23%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 160,745               160,745  

TOTAL SHORT-TERM INVESTMENTS (Cost $160,745)

                    160,745  
                         

Total Investments (Cost $71,100,393) - 100.08%

                    69,713,286  

Liabilities in Excess of Other Assets - (0.08)%

                    (55,494

)

TOTAL NET ASSETS - 100.00%

                  $ 69,657,792  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    99.85

%

Short Term Investments

    0.23  

Total Investments

    100.08  

Liabilities in Excess of Other Assets

    (0.08

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

186

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF – DECEMBER

 

Schedule of Options Written (a) 

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

11/30/2023

  $ 471.69       1,674     $ (70,006,680

)

  $ (4,202

)

                                  (4,202

)

Put Options

                                   

SPDR S&P 500 ETF

 

11/30/2023

    264.99       1,674       (70,006,680

)

    (4,486

)

                                  (4,486

)

Total Options Written (Premiums Received $1,592,131)

                          $ (8,688

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

187

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF – APRIL

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 10.58% (a)(b)

                       

PUT OPTIONS - 10.58%

                       

S&P 500 Index, Expires 3/28/2024, Strike Price $3,656.95

    195     $ 81,779,100     $ 847,353  
                         

TOTAL PURCHASED OPTIONS (Cost $2,331,728)

                    847,353  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 102.27%

                       

U.S. Treasury Bills - 102.12%

                       

United States Treasury Bill, 0.91%, 12/28/2023 (c)

  $ 185,600               184,038  

United States Treasury Bill, 1.80%, 3/21/2024 (c)(e)

    8,164,100               7,994,027  
                      8,178,065  

Money Market Deposit Account - 0.15%

                       

U.S. Bank Money Market Deposit Account, 5.20% (d)

    12,002               12,002  

TOTAL SHORT-TERM INVESTMENTS (Cost $8,211,882)

                    8,190,067  
                         

Total Investments (Cost $10,543,610) - 112.85%

                    9,037,420  

Liabilities in Excess of Other Assets - (12.85)%

                    (1,029,454

)

TOTAL NET ASSETS - 100.00%

                  $ 8,007,966  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    10.58

%

Short Term Investments

    102.27  

Total Investments

    112.85  

Liabilities in Excess of Other Assets

    (12.85

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

Rate disclosed is the effective yield as of October 31, 2023.

(d) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(e)

All or portion of the security is pledged as collateral in connection with options written short.

  

The accompanying notes are an integral part of these financial statements.

 

188

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF – APRIL

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

S&P 500 Index

 

3/28/2024

  $ 3,698.04       208     $ (87,231,040

)

  $ (992,270

)

S&P 500 Mini Index

 

3/28/2024

    369.80       65       (2,725,970

)

    (31,210

)

                                     

Total Options Written (Premiums Received $2,156,426)

                          $ (1,023,480

)

 

(a)

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

189

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF – APRIL

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 8.89% (a)(b)

                       

PUT OPTIONS - 8.89%

                       

S&P 500 Index, Expires 3/28/2024, Strike Price $3,246.05

    1,286     $ 539,322,680     $ 2,362,138  
                         

TOTAL PURCHASED OPTIONS (Cost $9,117,969)

                    2,362,138  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 101.29%

                       

U.S. Treasury Bills - 101.17%

                       

United States Treasury Bill, 0.94%, 12/28/2023 (c)

  $ 523,300               518,896  

United States Treasury Bill, 1.86%, 3/21/2024 (c)(e)

    26,913,500               26,352,844  
                      26,871,740  

Money Market Deposit Account - 0.12%

                       

U.S. Bank Money Market Deposit Account, 5.20% (d)

    32,674               32,674  

TOTAL SHORT-TERM INVESTMENTS (Cost $26,988,601)

                    26,904,414  
                         

Total Investments (Cost $36,106,570) - 110.18%

                    29,266,552  

Liabilities in Excess of Other Assets - (10.18)%

                    (2,703,329

)

TOTAL NET ASSETS - 100.00%

                  $ 26,563,223  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    8.89

%

Short Term Investments

    101.29  

Total Investments

    110.18  

Liabilities in Excess of Other Assets

    (10.18

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

Rate disclosed is the effective yield as of October 31, 2023.

(d) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(e)

All or portion of the security is pledged as collateral in connection with options written short.

 

The accompanying notes are an integral part of these financial statements.

 

190

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF – APRIL

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

S&P 500 Index

 

3/28/2024

  $ 3,287.14       1,329     $ (557,356,020

)

  $ (2,642,225

)

S&P 500 Mini Index

 

3/28/2024

    328.71       213       (8,932,794

)

    (43,260

)

                                     

Total Options Written (Premiums Received $8,774,464)

                          $ (2,685,485

)

 

(a)  

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

191

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF – APRIL

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 6.57% (a)(b)

                       

PUT OPTIONS - 6.57%

                       

S&P 500 Index, Expires 3/28/2024, Strike Price $2,835.16

    3,540     $ 1,484,605,200     $ 3,200,726  
                         

TOTAL PURCHASED OPTIONS (Cost $13,270,911)

                    3,200,726  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 100.73%

                       

U.S. Treasury Bills - 100.53%

                       

United States Treasury Bill, 0.96%, 12/28/2023 (c)

  $ 790,800               784,145  

United States Treasury Bill, 1.89%, 3/21/2024 (c)(e)

    49,255,800               48,229,714  
                      49,013,859  

Money Market Deposit Account - 0.20%

                       

U.S. Bank Money Market Deposit Account, 5.20% (d)

    96,166               96,166  

TOTAL SHORT-TERM INVESTMENTS (Cost $49,261,637)

                    49,110,025  
                         

Total Investments (Cost $62,532,548) - 107.30%

                    52,310,751  

Liabilities in Excess of Other Assets - (7.30)%

                    (3,556,876

)

TOTAL NET ASSETS - 100.00%

                  $ 48,753,875  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    6.57

%

Short Term Investments

    100.73  

Total Investments

    107.30  

Liabilities in Excess of Other Assets

    (7.30

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

Rate disclosed is the effective yield as of October 31, 2023.

(d) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(e)

All or portion of the security is pledged as collateral in connection with options written short.

 

The accompanying notes are an integral part of these financial statements.

 

192

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF – APRIL

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

S&P 500 Index

 

3/28/2024

  $ 2,876.25       3,619     $ (1,517,736,220

)

  $ (3,490,779

)

S&P 500 Mini Index

 

3/28/2024

    287.63       390       (16,355,820

)

    (37,865

)

                                     

Total Options Written (Premiums Received $12,804,267)

                          $ (3,528,644

)

 

(a) 

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

193

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF APRIL  

 

Schedule of Investments

         

October 31, 2023

         

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 4.85% (a)(b)

                       

PUT OPTIONS - 4.85%

                       

S&P 500 Index, Expires 3/28/2024, Strike Price $2,424.27

    3,228     $ 1,353,758,640     $ 1,611,353  
                         

TOTAL PURCHASED OPTIONS (Cost $7,471,799)

                    1,611,353  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 100.48%

                       

U.S. Treasury Bills - 100.26%

                       

United States Treasury Bill, 0.90%, 12/28/2023 (c)

  $ 455,500               451,667  

United States Treasury Bill, 1.76%, 3/21/2024 (c)(e)

    33,586,200               32,886,540  
                      33,338,207  

Money Market Deposit Account - 0.22%

                       

U.S. Bank Money Market Deposit Account, 5.20% (d)

    73,873               73,873  

TOTAL SHORT-TERM INVESTMENTS (Cost $33,533,254)

                    33,412,080  
                         

Total Investments (Cost $41,005,053) - 105.33%

                    35,023,433  

Liabilities in Excess of Other Assets - (5.33)%

                    (1,771,258

)

TOTAL NET ASSETS - 100.00%

                  $ 33,252,175  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    4.85

%

Short Term Investments

    100.48  

Total Investments

    105.33  

Liabilities in Excess of Other Assets

    (5.33

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

       

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

Rate disclosed is the effective yield as of October 31, 2023.

(d) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(e)

All or portion of the security is pledged as collateral in connection with options written short.

 

The accompanying notes are an integral part of these financial statements.

 

194

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF APRIL  

 

Schedule of Options Written (a)

     

October 31, 2023 (Continued)

     

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

S&P 500 Index

 

3/28/2024

  $ 2,465.36       3,282     $ (1,376,405,160

)

  $ (1,732,470

)

S&P 500 Mini Index

 

3/28/2024

    246.54       267       (11,197,446

)

    (14,252

)

                                     

Total Options Written (Premiums Received $6,397,843)

                          $ (1,746,722

)

 

(a) 

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

195

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF JULY  

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 28.62% (a)(b)

                       

PUT OPTIONS - 28.62%

                       

S&P 500 Index, Expires 6/28/2024, Strike Price $3,960.64

    112     $ 46,970,560     $ 1,388,270  
                         

TOTAL PURCHASED OPTIONS (Cost $1,146,373)

                    1,388,270  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 105.57%

                       

U.S. Treasury Bills - 105.47%

                       

United States Treasury Bill, 1.99%, 12/28/2023 (c)

  $ 102,700               101,836  

United States Treasury Bill, 2.94%, 3/21/2024 (c)

    102,900               100,756  

United States Treasury Bill, 3.41%, 6/13/2024 (c)(e)

    5,077,800               4,913,645  
                      5,116,237  

Money Market Deposit Account - 0.10%

                       

U.S. Bank Money Market Deposit Account, 5.20% (d)

    4,672               4,672  

TOTAL SHORT-TERM INVESTMENTS (Cost $5,122,701)

                    5,120,909  
                         

Total Investments (Cost $6,269,074) - 134.19%

                    6,509,179  

Liabilities in Excess of Other Assets - (34.19)%

                    (1,658,484

)

TOTAL NET ASSETS - 100.00%

                  $ 4,850,695  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    28.62

%

Short Term Investments

    105.57  

Total Investments

    134.19  

Liabilities in Excess of Other Assets

    (34.19

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

Rate disclosed is the effective yield as of October 31, 2023.

(d) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(e)

All or portion of the security is pledged as collateral in connection with options written short.

 

The accompanying notes are an integral part of these financial statements.

 

196

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF JULY  

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

S&P 500 Index

 

6/28/2024

  $ 4,005.14       120     $ (50,325,600

)

  $ (1,612,333

)

S&P 500 Mini Index

 

6/28/2024

    400.52       32       (1,342,016

)

    (43,011

)

                                     

Total Options Written (Premiums Received $1,342,282)

                          $ (1,655,344

)

 

(a) 

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

197

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF JULY  

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 25.20% (a)(b)

                       

PUT OPTIONS - 25.20%

                       

S&P 500 Index, Expires 6/28/2024, Strike Price $3,515.63

    1,146     $ 480,609,480     $ 6,343,293  
                         

TOTAL PURCHASED OPTIONS (Cost $6,159,252)

                    6,343,293  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 103.50%

                       

U.S. Treasury Bills - 103.36%

                       

United States Treasury Bill, 2.00%, 12/28/2023 (c)

  $ 463,400               459,500  

United States Treasury Bill, 3.06%, 3/21/2024 (c)

    464,300               454,628  

United States Treasury Bill, 3.60%, 6/13/2024 (c)(e)

    25,942,300               25,103,634  
                      26,017,762  

Money Market Deposit Account - 0.14%

                       

U.S. Bank Money Market Deposit Account, 5.20% (d)

    35,174               35,174  

TOTAL SHORT-TERM INVESTMENTS (Cost $26,062,819)

                    26,052,936  
                         

Total Investments (Cost $32,222,071) - 128.70%

                    32,396,229  

Liabilities in Excess of Other Assets - (28.70)%

                    (7,224,400

)

TOTAL NET ASSETS - 100.00%

                  $ 25,171,829  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    25.20

%

Short Term Investments

    103.50  

Total Investments

    128.70  

Liabilities in Excess of Other Assets

    (28.70

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

Rate disclosed is the effective yield as of October 31, 2023.

(d) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(e)

All or portion of the security is pledged as collateral in connection with options written short.

  

The accompanying notes are an integral part of these financial statements.

 

198

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF JULY  

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

S&P 500 Index

 

6/28/2024

  $ 3,560.13       1,187     $ (497,804,060

)

  $ (7,109,975

)

S&P 500 Mini Index

 

6/28/2024

    356.02       163       (6,835,894

)

    (97,564

)

                                     

Total Options Written (Premiums Received $6,741,251)

                          $ (7,207,539

)

 

(a) 

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

199

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF JULY  

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 17.87% (a)(b)

                       

PUT OPTIONS - 17.87%

                       

S&P 500 Index, Expires 6/28/2024, Strike Price $3,070.61

    1,929     $ 808,984,020     $ 5,091,383  
                         

TOTAL PURCHASED OPTIONS (Cost $5,881,752)

                    5,091,383  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 101.99%

                       

U.S. Treasury Bills - 101.80%

                       

United States Treasury Bill, 2.04%, 12/28/2023 (c)

  $ 451,600               447,800  

United States Treasury Bill, 3.06%, 3/21/2024 (c)

    452,500               443,074  

United States Treasury Bill, 3.59%, 6/13/2024 (c)(e)

    29,048,500               28,109,416  
                      29,000,290  

Money Market Deposit Account - 0.19%

                       

U.S. Bank Money Market Deposit Account, 5.20% (d)

    54,348               54,348  

TOTAL SHORT-TERM INVESTMENTS (Cost $29,067,315)

                    29,054,638  
                         

Total Investments (Cost $34,949,067) - 119.86%

                    34,146,021  

Liabilities in Excess of Other Assets - (19.86)%

                    (5,658,585

)

TOTAL NET ASSETS - 100.00%

                  $ 28,487,436  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    17.87

%

Short Term Investments

    101.99  

Total Investments

    119.86  

Liabilities in Excess of Other Assets

    (19.86

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

Rate disclosed is the effective yield as of October 31, 2023.

(d) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(e)

All or portion of the security is pledged as collateral in connection with options written short.

  

The accompanying notes are an integral part of these financial statements.

 

200

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF JULY  

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

S&P 500 Index

 

6/28/2024

  $ 3,115.11       1,975     $ (828,275,500

)

  $ (5,588,915

)

S&P 500 Mini Index

 

6/28/2024

    311.51       183       (7,674,654

)

    (51,851

)

                                     

Total Options Written (Premiums Received $6,201,617)

                          $ (5,640,766

)

 

(a) 

Exchange-Traded.

   

The accompanying notes are an integral part of these financial statements.

 

201

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF JULY  

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 12.46% (a)(b)

                       

PUT OPTIONS - 12.46%

                       

S&P 500 Index, Expires 6/28/2024, Strike Price $2,625.59

    728     $ 305,308,640     $ 1,005,397  
                         

TOTAL PURCHASED OPTIONS (Cost $1,158,054)

                    1,005,397  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 101.19%

                       

U.S. Treasury Bills - 101.12%

                       

United States Treasury Bill, 1.56%, 12/28/2023 (c)

  $ 112,800               111,851  

United States Treasury Bill, 2.45%, 3/21/2024 (c)

    113,000               110,646  

United States Treasury Bill, 2.94%, 6/13/2024 (c)(e)

    8,201,100               7,935,973  
                      8,158,470  

Money Market Deposit Account - 0.07%

                       

U.S. Bank Money Market Deposit Account, 5.20% (d)

    5,408               5,408  

TOTAL SHORT-TERM INVESTMENTS (Cost $8,166,540)

                    8,163,878  
                         

Total Investments (Cost $9,324,594) - 113.65%

                    9,169,275  

Liabilities in Excess of Other Assets - (13.65)%

                    (1,100,995

)

TOTAL NET ASSETS - 100.00%

                  $ 8,068,280  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    12.46

%

Short Term Investments

    101.19  

Total Investments

    113.65  

Liabilities in Excess of Other Assets

    (13.65

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

Rate disclosed is the effective yield as of October 31, 2023.

(d) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(e)

All or portion of the security is pledged as collateral in connection with options written short.

   

The accompanying notes are an integral part of these financial statements.

 

202

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF JULY  

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

S&P 500 Index

 

6/28/2024

  $ 2,670.10       741     $ (310,760,580

)

  $ (1,088,025

)

S&P 500 Mini Index

 

6/28/2024

    267.01       52       (2,180,776

)

    (7,634

)

                                     

Total Options Written (Premiums Received $1,260,367)

                          $ (1,095,659

)

 

(a) 

Exchange-Traded.

   

The accompanying notes are an integral part of these financial statements.

 

203

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF OCTOBER  

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 29.00% (a)(b)

                       

PUT OPTIONS - 29.00%

                       

S&P 500 Index, Expires 9/30/2024, Strike Price $3,816.59

    70     $ 29,356,600     $ 862,241  
                         

TOTAL PURCHASED OPTIONS (Cost $821,180)

                    862,241  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 105.14%

                       

U.S. Treasury Bills - 105.02%

                       

United States Treasury Bill, 2.95%, 12/28/2023 (c)

  $ 68,700               68,122  

United States Treasury Bill, 3.55%, 3/21/2024 (c)

    68,900               67,465  

United States Treasury Bill, 3.66%, 6/13/2024 (c)

    69,000               66,769  

United States Treasury Bill, 3.78%, 10/3/2024 (c)(e)

    3,068,700               2,920,041  
                      3,122,397  

Money Market Deposit Account - 0.12%

                       

U.S. Bank Money Market Deposit Account, 5.20% (d)

    3,525               3,525  

TOTAL SHORT-TERM INVESTMENTS (Cost $3,127,410)

                    3,125,922  
                         

Total Investments (Cost $3,948,590) - 134.14%

                    3,988,163  

Liabilities in Excess of Other Assets - (34.14)%

                    (1,014,945

)

TOTAL NET ASSETS - 100.00%

                  $ 2,973,218  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    29.00

%

Short Term Investments     105.14  

Total Investments

    134.14  

Liabilities in Excess of Other Assets

    (34.14

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

Rate disclosed is the effective yield as of October 31, 2023.

(d) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(e)

All or portion of the security is pledged as collateral in connection with options written short.

 

The accompanying notes are an integral part of these financial statements.

 

204

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF OCTOBER  

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

S&P 500 Index

 

9/30/2024

  $ 3,859.47       75     $ (31,453,500

)

  $ (987,496

)

S&P 500 Mini Index

 

9/30/2024

    385.95       20       (838,760

)

    (26,366

)

                                     

Total Options Written (Premiums Received $958,411).

                          $ (1,013,862

)

 

(a) 

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

205

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF OCTOBER  

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 29.64% (a)(b)

                       

PUT OPTIONS - 29.64%

                       

S&P 500 Index, Expires 9/30/2024, Strike Price $3,387.76

    504     $ 211,367,520     $ 3,178,909  
                         

TOTAL PURCHASED OPTIONS (Cost $3,263,152)

                    3,178,909  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 103.66%

                       

U.S. Treasury Bills - 103.54%

                       

United States Treasury Bill, 3.28%, 12/28/2023 (c)

  $ 212,100               210,315  

United States Treasury Bill, 3.98%, 3/21/2024 (c)

    212,500               208,073  

United States Treasury Bill, 4.12%, 6/13/2024 (c)

    212,900               206,017  

United States Treasury Bill, 4.23%, 10/3/2024 (c)(e)

    11,012,200               10,478,729  
                      11,103,134  

Money Market Deposit Account - 0.12%

                       

U.S. Bank Money Market Deposit Account, 5.20% (d)

    12,998               12,998  

TOTAL SHORT-TERM INVESTMENTS (Cost $11,121,501)

                    11,116,132  
                         

Total Investments (Cost $14,384,653) - 133.30%

                    14,295,041  

Liabilities in Excess of Other Assets - (33.30)%

                    (3,571,465

)

TOTAL NET ASSETS - 100.00%

                  $ 10,723,576  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    29.64

%

Short Term Investments

    103.66  

Total Investments

    133.30  

Liabilities in Excess of Other Assets

    (33.30

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

Rate disclosed is the effective yield as of October 31, 2023.

(d) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(e)

All or portion of the security is pledged as collateral in connection with options written short.

 

The accompanying notes are an integral part of these financial statements.

 

206

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF OCTOBER  

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

S&P 500 Index

 

9/30/2024

  $ 3,430.64       522     $ (218,916,360

)

  $ (3,518,243

)

S&P 500 Mini Index

 

9/30/2024

    343.06       72       (3,019,536

)

    (48,565

)

                                     

Total Options Written (Premiums Received $3,625,366)

                          $ (3,566,808

)

 

(a) 

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements. 

 

207

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF OCTOBER  

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 23.42% (a)(b)

                       

PUT OPTIONS - 23.42%

                       

S&P 500 Index, Expires 9/30/2024, Strike Price $2,958.93

    966     $ 405,121,080     $ 3,213,351  
                         

TOTAL PURCHASED OPTIONS (Cost $3,402,329)

                    3,213,351  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 102.36%

                       

U.S. Treasury Bills - 102.21%

                       

United States Treasury Bill, 3.31%, 12/28/2023 (c)

  $ 229,400               227,470  

United States Treasury Bill, 3.94%, 3/21/2024 (c)

    229,900               225,111  

United States Treasury Bill, 4.07%, 6/13/2024 (c)

    230,400               222,952  

United States Treasury Bill, 4.17%, 10/3/2024 (c)(e)

    14,028,500               13,348,906  
                      14,024,439  

Money Market Deposit Account - 0.15%

                       

U.S. Bank Money Market Deposit Account, 5.20% (d)

    20,381               20,381  

TOTAL SHORT-TERM INVESTMENTS (Cost $14,051,691)

                    14,044,820  
                         

Total Investments (Cost $17,454,020) - 125.78%

                    17,258,171  

Liabilities in Excess of Other Assets - (25.78)%

                    (3,537,911

)

TOTAL NET ASSETS - 100.00%

                  $ 13,720,260  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    23.42

%

Short Term Investments

    102.36  

Total Investments

    125.78  

Liabilities in Excess of Other Assets

    (25.78

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

Rate disclosed is the effective yield as of October 31, 2023.

(d) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(e)

All or portion of the security is pledged as collateral in connection with options written short.

 

The accompanying notes are an integral part of these financial statements.

 

208

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF OCTOBER  

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

S&P 500 Index

 

9/30/2024

  $ 3,001.81       989     $ (414,766,820

)

  $ (3,499,497

)

S&P 500 Mini Index

 

9/30/2024

    300.18       92       (3,858,296

)

    (32,781

)

                                     

Total Options Written (Premiums Received $3,699,981)

                          $ (3,532,278

)

 

(a) 

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

209

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF OCTOBER  

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 17.34% (a)(b)

                       

PUT OPTIONS - 17.34%

                       

S&P 500 Index, Expires 9/30/2024, Strike Price $2,530.10

    616     $ 258,338,080     $ 1,137,524  
                         

TOTAL PURCHASED OPTIONS (Cost $1,252,034)

                    1,137,524  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 101.52%

                       

U.S. Treasury Bills - 101.38%

                       

United States Treasury Bill, 2.46%, 12/28/2023 (c)

  $ 95,400               94,597  

United States Treasury Bill, 3.07%, 3/21/2024 (c)

    95,600               93,608  

United States Treasury Bill, 3.22%, 6/13/2024 (c)

    95,800               92,703  

United States Treasury Bill, 3.33%, 10/3/2024 (c)(e)

    6,696,000               6,371,622  
                      6,652,530  

Money Market Deposit Account - 0.14%

                       

U.S. Bank Money Market Deposit Account, 5.20% (d)

    9,057               9,057  

TOTAL SHORT-TERM INVESTMENTS (Cost $6,664,203)

                    6,661,587  
                         

Total Investments (Cost $7,916,237) - 118.86%

                    7,799,111  

Liabilities in Excess of Other Assets - (18.86)%

                    (1,237,462

)

TOTAL NET ASSETS - 100.00%

                  $ 6,561,649  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    17.34

%

Short Term Investments

    101.52  

Total Investments

    118.86  

Liabilities in Excess of Other Assets

    (18.86

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

Rate disclosed is the effective yield as of October 31, 2023.

(d) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(e)

All or portion of the security is pledged as collateral in connection with options written short.

 

The accompanying notes are an integral part of these financial statements.

 

210

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF OCTOBER  

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

S&P 500 Index

 

9/30/2024

  $ 2,572.98       627     $ (262,951,260

)

  $ (1,225,327

)

S&P 500 Mini Index

 

9/30/2024

    257.30       44       (1,845,272

)

    (8,675

)

                                     

Total Options Written (Premiums Received $1,346,569)

                          $ (1,234,002

)

 

(a) 

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

211

 

INNOVATOR U.S. EQUITY 5 TO 15 BUFFER ETF QUARTERLY  

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.30% (a)(b)

                       

CALL OPTIONS - 98.83%

                       

SPDR S&P 500 ETF, Expires 12/29/2023, Strike Price $1.04

    300     $ 12,546,000     $ 12,467,937  
                      12,467,937  

PUT OPTIONS - 1.47%

                       

SPDR S&P 500 ETF, Expires 12/29/2023, Strike Price $406.11

    300       12,546,000       184,848  
                      184,848  

TOTAL PURCHASED OPTIONS (Cost $13,015,404)

                    12,652,785  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.10%

                       

Money Market Deposit Account - 0.10%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 12,916               12,916  

TOTAL SHORT-TERM INVESTMENTS (Cost $12,916)

                    12,916  
                         

Total Investments (Cost $13,028,320) - 100.40%

                    12,665,701  

Liabilities in Excess of Other Assets - (0.40)%

                    (51,012

)

TOTAL NET ASSETS - 100.00%

                  $ 12,614,689  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.30

%

Short Term Investments

    0.10  

Total Investments

    100.40  

Liabilities in Excess of Other Assets

    (0.40

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

212

 

INNOVATOR U.S. EQUITY 5 TO 15 BUFFER ETF QUARTERLY  

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

12/29/2023

  $ 456.55       300     $ (12,546,000

)

  $ (13,029

)

                                  (13,029

)

Put Options

                                   

SPDR S&P 500 ETF

 

12/29/2023

    363.36       300       (12,546,000

)

    (34,443

)

                                  (34,443

)

Total Options Written (Premiums Received $137,690).

                          $ (47,472

)

 

(a) 

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

213

 

INNOVATOR U.S. EQUITY 10 BUFFER ETF QUARTERLY  

 

Schedule of Investments

October 31, 2023

 

   

Contracts

   

Notional

Amount

   

Value

 

PURCHASED OPTIONS - 100.93% (a)(b)

                       

CALL OPTIONS - 97.65%

                       

SPDR S&P 500 ETF, Expires 12/29/2023, Strike Price $1.06

    585     $ 24,464,700     $ 24,311,319  
                      24,311,319  

PUT OPTIONS - 3.28%

                       

SPDR S&P 500 ETF, Expires 12/29/2023, Strike Price $427.47

    585       24,464,700       816,695  
                      816,695  

TOTAL PURCHASED OPTIONS (Cost $25,419,493)

                    25,128,014  
   

Principal

Amount

                 

SHORT-TERM INVESTMENTS - 0.13%

                       

Money Market Deposit Account - 0.13%

                       

U.S. Bank Money Market Deposit Account, 5.20% (c)

  $ 31,712               31,712  

TOTAL SHORT-TERM INVESTMENTS (Cost $31,712)

                    31,712  
                         

Total Investments (Cost $25,451,205) - 101.06%

                    25,159,726  

Liabilities in Excess of Other Assets - (1.06)%

                    (263,651

)

TOTAL NET ASSETS - 100.00%                   $ 24,896,075  

 

Asset Type

 

% of Net

Assets

 

Purchased Options

    100.93

%

Short Term Investments

    0.13  

Total Investments

    101.06  

Liabilities in Excess of Other Assets

    (1.06

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Exchange-Traded.

(b) 

Purchased option contracts are held in connection with corresponding option contracts written short.

(c) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

214

 

INNOVATOR U.S. EQUITY 10 BUFFER ETF QUARTERLY  

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Call Options

                                   

SPDR S&P 500 ETF

 

12/29/2023

  $ 443.77       585     $ (24,464,700

)

  $ (103,165

)

                                  (103,165

)

Put Options

                                   

SPDR S&P 500 ETF

 

12/29/2023

    384.73       585       (24,464,700

)

    (153,639

)

                                  (153,639

)

Total Options Written (Premiums Received $509,202)

                          $ (256,804

)

 

(a) 

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

215

 

INNOVATOR PREMIUM INCOME 9 BUFFER ETF OCTOBER  

 

Schedule of Investments

October 31, 2023

 

   

Principal

Amount

         

SHORT-TERM INVESTMENTS - 103.99%

               

U.S. Treasury Bills - 103.21%

               

United States Treasury Bill, 2.42%, 11/30/2023 (a)

  $ 15,200     $ 15,136  

United States Treasury Bill, 2.98%, 12/28/2023 (a)

    15,200       15,072  

United States Treasury Bill, 3.26%, 1/25/2024 (a)

    15,200       15,010  

United States Treasury Bill, 3.46%, 2/29/2024 (a)

    15,200       14,931  

United States Treasury Bill, 3.55%, 3/21/2024 (a)

    15,200       14,883  

United States Treasury Bill, 3.60%, 4/18/2024 (a)

    15,200       14,820  

United States Treasury Bill, 3.64%, 5/16/2024 (a)

    15,200       14,764  

United States Treasury Bill, 3.67%, 6/13/2024 (a)

    15,300       14,805  

United States Treasury Bill, 3.69%, 7/11/2024 (a)

    15,300       14,745  

United States Treasury Bill, 3.75%, 8/8/2024 (a)

    15,300       14,680  

United States Treasury Bill, 3.78%, 10/3/2024 (a)(c)

    2,406,800       2,290,207  
              2,439,053  

Money Market Deposit Account - 0.78%

               

U.S. Bank Money Market Deposit Account, 5.20% (b)

    18,319       18,319  

TOTAL SHORT-TERM INVESTMENTS (Cost $2,458,037)

            2,457,372  
                 

Total Investments (Cost $2,458,037) - 103.99%

            2,457,372  

Liabilities in Excess of Other Assets - (3.99)%

            (94,284

)

TOTAL NET ASSETS - 100.00%

          $ 2,363,088  

 

Asset Type

 

% of Net

Assets

 

Short Term Investments

    103.99

%

Total Investments

    103.99  

Liabilities in Excess of Other Assets

    (3.99

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a) 

Rate disclosed is the effective yield as of October 31, 2023.

(b) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(c)

All or portion of the security is pledged as collateral in connection with options written short.

 

The accompanying notes are an integral part of these financial statements.

 

216

 

INNOVATOR PREMIUM INCOME 9 BUFFER ETF OCTOBER  

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

SPDR S&P 500 ETF

 

9/30/2024

  $ 388.98       56     $ (2,341,920

)

  $ (78,286

)

                                     

Total Options Written (Premiums Received $75,703)

                          $ (78,286

)

 

(a) 

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

217

 

INNOVATOR PREMIUM INCOME 15 BUFFER ETF OCTOBER  

 

Schedule of Investments

October 31, 2023

 

   

Principal

Amount

         

SHORT-TERM INVESTMENTS - 102.76%

               

U.S. Treasury Bills - 102.11%

               

United States Treasury Bill, 2.83%, 11/30/2023 (a)

  $ 39,900     $ 39,730  

United States Treasury Bill, 3.45%, 12/28/2023 (a)

    39,900       39,564  

United States Treasury Bill, 3.76%, 1/25/2024 (a)

    39,900       39,401  

United States Treasury Bill, 3.99%, 2/29/2024 (a)

    39,900       39,194  

United States Treasury Bill, 4.09%, 3/21/2024 (a)

    40,000       39,167  

United States Treasury Bill, 4.14%, 4/18/2024 (a)

    40,000       39,001  

United States Treasury Bill, 4.18%, 5/16/2024 (a)

    40,000       38,852  

United States Treasury Bill, 4.21%, 6/13/2024 (a)

    40,000       38,707  

United States Treasury Bill, 4.24%, 7/11/2024 (a)

    40,100       38,646  

United States Treasury Bill, 4.29%, 8/8/2024 (a)

    40,100       38,476  

United States Treasury Bill, 4.33%, 10/3/2024 (a)(c)

    7,210,900       6,861,577  
              7,252,315  

Money Market Deposit Account - 0.65%

               

U.S. Bank Money Market Deposit Account, 5.20% (b)

    46,128       46,128  

TOTAL SHORT-TERM INVESTMENTS (Cost $7,301,082)

            7,298,443  
                 

Total Investments (Cost $7,301,082) - 102.76%

            7,298,443  

Liabilities in Excess of Other Assets - (2.76)%

            (195,823

)

TOTAL NET ASSETS - 100.00%

          $ 7,102,620  

 

Asset Type

 

% of Net

Assets

 

Short Term Investments

    102.76

%

Total Investments

    102.76  

Liabilities in Excess of Other Assets

    (2.76

)

Net Assets

    100.00

%

         

Percentages are stated as a percent of net assets.

       

 

(a) 

Rate disclosed is the effective yield as of October 31, 2023.

(b) 

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2023.

(c)

All or portion of the security is pledged as collateral in connection with options written short.

 

The accompanying notes are an integral part of these financial statements.

 

218

 

INNOVATOR PREMIUM INCOME 15 BUFFER ETF OCTOBER  

 

Schedule of Options Written (a)

October 31, 2023 (Continued)

 

Description

 

Expiration

 

Strike

Price

   

Contracts

   

Notional

Amount

   

Value

 

Put Options

                                   

SPDR S&P 500 ETF

 

9/30/2024

  $ 363.35       168     $ (7,025,760

)

  $ (158,760

)

                                     

Total Options Written (Premiums Received $155,109)

                          $ (158,760

)

 

(a) 

Exchange-Traded.

 

The accompanying notes are an integral part of these financial statements.

 

219

 

INNOVATOR ETFs TRUST

 

Statements of Assets and Liabilities

October 31, 2023  

 

   

Assets:

 

Investments, at value (a)

 

Interest receivable

 

Deposit at broker for options

 

Total Assets

 
   

Liabilities:

 

Options written, at value (b)

 

Payable to Adviser

 

Total Liabilities

 

Net Assets

 
   

Net Assets Consist of:

 

Capital stock

 

Total distributable earnings/(accumulated deficit)

 

Net Assets

 
   

Net Asset Value:

 

Net assets

 

Shares of beneficial interest outstanding (unlimited shares without par value authorized)          

 

Net asset value price per share

 

 

(a)

Cost of investments

(b)

Premiums received

 

The accompanying notes are an integral part of these financial statements.

 

220

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity

Buffer ETF - January

   

Innovator U.S. Equity

Buffer ETF - February

   

Innovator U.S.

Equity Buffer ETF -

March

   

Innovator U.S. Equity

Buffer ETF - April

 
                             
$ 148,834,291     $ 100,674,270     $ 88,323,155     $ 153,580,049  
  1,686       1,074       934       1,750  
  154       208       206       206  
  148,836,131       100,675,552       88,324,295       153,582,005  
                             
                             
  275,924       681,490       728,590       2,046,788  
  99,880       65,073       59,821       102,524  
  375,804       746,563       788,411       2,149,312  
$ 148,460,327     $ 99,928,989     $ 87,535,884     $ 151,432,693  
                             
                             
$ 190,245,904     $ 103,377,517     $ 88,440,170     $ 156,350,798  
  (41,785,577

)

    (3,448,528

)

    (904,286

)

    (4,918,105

)

$ 148,460,327     $ 99,928,989     $ 87,535,884     $ 151,432,693  
                             
                             
$ 148,460,327     $ 99,928,989     $ 87,535,884     $ 151,432,693  
  4,125,000       3,050,000       2,450,000       4,400,000  
$ 35.99     $ 32.76     $ 35.73     $ 34.42  
                             
$ 144,726,719     $ 101,104,831     $ 86,408,055     $ 154,049,589  
  7,667,569       4,263,961       3,844,013       7,058,998  

  

The accompanying notes are an integral part of these financial statements.

 

221

 

INNOVATOR ETFs TRUST

 

Statements of Assets and Liabilities

October 31, 2023  

 

   

Assets:

 

Investments, at value (a)

 

Interest receivable

 

ETF variable fee receivable

 

Receivable for investments sold

 

Deposit at broker for options

 

Total Assets

 
   

Liabilities:

 

Options written, at value (b)

 

Payable for fund shares redeemed

 

Payable to Adviser

 

Payable for investments purchased

 

Total Liabilities

 

Net Assets

 
   

Net Assets Consist of:

 

Capital stock

 

Total distributable earnings/(accumulated deficit)

 

Net Assets

 
   

Net Asset Value:

 

Net assets

 

Shares of beneficial interest outstanding (unlimited shares without par value authorized)          

 

Net asset value price per share

 
   

(a) Cost of investments

 

(b) Premiums received

 

  

The accompanying notes are an integral part of these financial statements.

 

222

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity Buffer ETF -

May

   

Innovator U.S.

Equity Buffer ETF -

June

   

Innovator U.S.

Equity Buffer ETF -

July

   

Innovator U.S.

Equity Buffer ETF -

August

 
                             
$ 113,053,846     $ 103,287,502     $ 353,757,857     $ 190,436,674  
  1,445       1,177       4,302       2,259  
              424        
              875,607        
  103       146       98       193  
  113,055,394       103,288,825       354,638,288       190,439,126  
                             
                             
  2,033,363       2,187,564       11,916,303       8,276,882  
              847,680        
  82,374       70,454       229,389       125,080  
              29,666        
  2,115,737       2,258,018       13,023,038       8,401,962  
$ 110,939,657     $ 101,030,807     $ 341,615,250     $ 182,037,164  
                             
                             
$ 121,085,394     $ 111,769,103     $ 354,788,516     $ 206,891,037  
  (10,145,737

)

    (10,738,296

)

    (13,173,266

)

    (24,853,873

)

$ 110,939,657     $ 101,030,807     $ 341,615,250     $ 182,037,164  
                             
                             
$ 110,939,657     $ 101,030,807     $ 341,615,250     $ 182,037,164  
  3,625,000       3,125,000       10,075,000       5,600,000  
$ 30.60     $ 32.33     $ 33.91     $ 32.51  
                             
$ 114,242,270     $ 104,516,547     $ 366,220,531     $ 199,030,419  
  5,068,740       4,135,330       11,205,712       6,459,837  

  

The accompanying notes are an integral part of these financial statements.

 

223

 

INNOVATOR ETFs TRUST

 

Statements of Assets and Liabilities

October 31, 2023  

 

   

Assets:

 

Investments, at value (a)

 

Interest receivable

 

Receivable for investments sold

 

Deposit at broker for options

 

Total Assets

 
   

Liabilities:

 

Options written, at value (b)

 

Payable to Adviser

 

Payable for investments purchased

 

Total Liabilities

 

Net Assets

 
   

Net Assets Consist of:

 

Capital stock

 

Total distributable earnings/(accumulated deficit)

 

Net Assets

 
   

Net Asset Value:

 

Net assets

 

Shares of beneficial interest outstanding (unlimited shares without par value authorized)          

 

Net asset value price per share

 
   

(a) Cost of investments

 

(b) Premiums received

 

  

The accompanying notes are an integral part of these financial statements.

 

224

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity

Buffer ETF -

September

   

Innovator U.S. Equity

Buffer ETF - October

   

Innovator U.S. Equity

Buffer ETF -

November

   

Innovator U.S. Equity

Buffer ETF -

December

 
                             
$ 185,960,571     $ 177,810,127     $ 87,405,915     $ 96,108,195  
  2,428       2,067       985       1,042  
              87,290,907        
  113       102       200       206  
  185,963,112       177,812,296       174,698,007       96,109,443  
                             
                             
  7,735,578       6,471,826       3,485,629       114,192  
  118,872       110,437       58,014       65,502  
              87,230,301        
  7,854,450       6,582,263       90,773,944       179,694  
$ 178,108,662     $ 171,230,033     $ 83,924,063     $ 95,929,749  
                             
                             
$ 193,720,513     $ 197,865,005     $ 93,556,235     $ 102,837,163  
  (15,611,851

)

    (26,634,972

)

    (9,632,172

)

    (6,907,414

)

$ 178,108,662     $ 171,230,033     $ 83,924,063     $ 95,929,749  
                             
                             
$ 178,108,662     $ 171,230,033     $ 83,924,063     $ 95,929,749  
  5,375,000       4,900,000       2,625,000       2,800,000  
$ 33.14     $ 34.94     $ 31.97     $ 34.26  
                             
$ 193,016,591     $ 180,570,936     $ 87,414,571     $ 97,927,120  
  6,409,612       6,814,783       3,476,946       5,536,138  

  

The accompanying notes are an integral part of these financial statements.

 

225

 

INNOVATOR ETFs TRUST

 

Statements of Assets and Liabilities

October 31, 2023  

 

   

Assets:

 

Investments, at value (a)

 

Interest receivable

 

ETF variable fee receivable

 

Receivable for investments sold

 

Deposit at broker for options

 

Total Assets

 
   

Liabilities:

 

Options written, at value (b)

 

Payable for fund shares redeemed

 

Payable to Adviser

 

Payable for investments purchased

 

Total Liabilities

 

Net Assets

 
   

Net Assets Consist of:

 

Capital stock

 

Total distributable earnings/(accumulated deficit)

 

Net Assets

 
   

Net Asset Value:

 

Net assets

 

Shares of beneficial interest outstanding (unlimited shares without par value authorized)          

 

Net asset value price per share

 
   

(a) Cost of investments

 

(b) Premiums received

 

  

The accompanying notes are an integral part of these financial statements.

 

226

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity Power Buffer

ETF - January

   

Innovator U.S.

Equity Power Buffer

ETF - February

   

Innovator U.S.

Equity Power Buffer

ETF - March

   

Innovator U.S.

Equity Power Buffer

ETF - April

 
                             
$ 571,166,076     $ 445,276,304     $ 381,301,518     $ 586,633,796  
  6,566       5,270       4,387       7,092  
                    378  
        42,051             804,315  
  136       185       239       202  
  571,172,778       445,323,810       381,306,144       587,445,783  
                             
                             
  1,317,161       2,217,600       3,619,924       6,481,111  
                    755,938  
  390,301       304,443       259,107       395,697  
        214             8,992  
  1,707,462       2,522,257       3,879,031       7,641,738  
$ 569,465,316     $ 442,801,553     $ 377,427,113     $ 579,804,045  
                             
                             
$ 643,645,271     $ 454,551,124     $ 383,188,509     $ 605,473,728  
  (74,179,955

)

    (11,749,571

)

    (5,761,396

)

    (25,669,683

)

$ 569,465,316     $ 442,801,553     $ 377,427,113     $ 579,804,045  
                             
                             
$ 569,465,316     $ 442,801,553     $ 377,427,113     $ 579,804,045  
  16,625,000       14,750,000       11,375,000       19,175,000  
$ 34.25     $ 30.02     $ 33.18     $ 30.24  
                             
$ 553,421,098     $ 448,382,794     $ 372,966,267     $ 588,772,376  
  30,429,099       19,505,194       16,584,451       26,685,881  

  

The accompanying notes are an integral part of these financial statements.

 

227

 

INNOVATOR ETFs TRUST

 

Statements of Assets and Liabilities

October 31, 2023  

 

   

Assets:

 

Investments, at value (a)

 

Interest receivable

 

Receivable for investments sold

 

Deposit at broker for options

 

Total Assets

 
   

Liabilities:

 

Options written, at value (b)

 

Payable to Adviser

 

Payable for investments purchased

 

Total Liabilities

 

Net Assets

 
   

Net Assets Consist of:

 

Capital stock

 

Total distributable earnings/(accumulated deficit)

 

Net Assets

 
   

Net Asset Value:

 

Net assets

 

Shares of beneficial interest outstanding (unlimited shares without par value authorized)          

 

Net asset value price per share

 
   

(a) Cost of investments

 

(b) Premiums received

 

  

The accompanying notes are an integral part of these financial statements.

 

228

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity Power Buffer

ETF - May

   

Innovator U.S.

Equity Power Buffer

ETF - June

   

Innovator U.S.

Equity Power Buffer

ETF - July

   

Innovator U.S.

Equity Power Buffer

ETF - August

 
                             
$ 466,211,938     $ 531,337,812     $ 1,022,816,590     $ 912,691,826  
  5,664       6,061       12,522       11,249  
              43,794       44,592  
  73       228       206       68  
  466,217,675       531,344,101       1,022,873,112       912,747,735  
                             
                             
  6,829,804       9,588,111       22,822,240       25,858,203  
  325,203       358,020       676,170       607,164  
              984       1,271  
  7,155,007       9,946,131       23,499,394       26,466,638  
$ 459,062,668     $ 521,397,970     $ 999,373,718     $ 886,281,097  
                             
                             
$ 491,458,674     $ 537,679,525     $ 1,053,401,571     $ 966,490,413  
  (32,396,006

)

    (16,281,555

)

    (54,027,853

)

    (80,209,316

)

$ 459,062,668     $ 521,397,970     $ 999,373,718     $ 886,281,097  
                             
                             
$ 459,062,668     $ 521,397,970     $ 999,373,718     $ 886,281,097  
  15,725,000       16,800,000       30,000,000       28,875,000  
$ 29.19     $ 31.04     $ 33.31     $ 30.69  
                             
$ 471,227,430     $ 538,149,543     $ 1,060,351,836     $ 954,394,065  
  20,810,246       21,602,189       33,732,265       29,941,024  

  

The accompanying notes are an integral part of these financial statements.

 

229

 

INNOVATOR ETFs TRUST

 

Statements of Assets and Liabilities

October 31, 2023  

 

   

Assets:

 

Investments, at value (a)

 

Interest receivable

 

ETF variable fee receivable

 

Receivable for investments sold

 

Receivable for fund shares sold

 

Deposit at broker for options

 

Total Assets

 
   

Liabilities:

 

Options written, at value (b)

 

Payable to Adviser

 

Payable for investments purchased

 

Total Liabilities

 

Net Assets

 
   

Net Assets Consist of:

 

Capital stock

 

Total distributable earnings/(accumulated deficit)

 

Net Assets

 
   

Net Asset Value:

 

Net assets

 

Shares of beneficial interest outstanding (unlimited shares without par value authorized)          

 

Net asset value price per share

 
   

(a) Cost of investments

 

(b) Premiums received

 

  

The accompanying notes are an integral part of these financial statements.

 

230

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity Power Buffer

ETF - September

   

Innovator U.S.

Equity Power Buffer

ETF - October

   

Innovator U.S.

Equity Power Buffer

ETF - November

   

Innovator U.S.

Equity Power Buffer

ETF - December

 
                             
$ 712,260,376     $ 749,891,268     $ 649,602,513     $ 563,916,453  
  9,188       7,283       7,023       6,813  
              11,293        
              625,695,752        
              22,585,990        
  10       106       97       204  
  712,269,574       749,898,657       1,297,902,668       563,923,470  
                             
                             
  20,560,853       23,759,683       25,996,710       322,334  
  466,458       385,261       450,690       390,297  
              648,073,123        
  21,027,311       24,144,944       674,520,523       712,631  
$ 691,242,263     $ 725,753,713     $ 623,382,145     $ 563,210,839  
                             
                             
$ 756,289,102     $ 754,625,354     $ 688,548,183     $ 563,878,576  
  (65,046,839

)

    (28,871,641

)

    (65,166,038

)

    (667,737

)

$ 691,242,263     $ 725,753,713     $ 623,382,145     $ 563,210,839  
                             
                             
$ 691,242,263     $ 725,753,713     $ 623,382,145     $ 563,210,839  
  21,575,000       21,600,000       19,325,000       17,800,000  
$ 32.04     $ 33.60     $ 32.26     $ 31.64  
                             
$ 740,762,427     $ 760,768,283     $ 649,666,315     $ 574,370,365  
  24,442,725       28,783,669       25,932,700       29,867,423  

  

The accompanying notes are an integral part of these financial statements.

 

231

 

INNOVATOR ETFs TRUST

 

Statements of Assets and Liabilities

October 31, 2023  

 

   

Assets:

 

Investments, at value (a)

 

Interest receivable

 

Receivable for investments sold

 

Deposit at broker for options

 

Total Assets

 
   

Liabilities:

 

Options written, at value (b)

 

Payable to Adviser

 

Payable for investments purchased

 

Total Liabilities

 

Net Assets

 
   

Net Assets Consist of:

 

Capital stock

 

Total distributable earnings/(accumulated deficit)

 

Net Assets

 
   

Net Asset Value:

 

Net assets

 

Shares of beneficial interest outstanding (unlimited shares without par value authorized)          

 

Net asset value price per share

 

 

(a) Cost of investments

 

(b) Premiums received

 

 

The accompanying notes are an integral part of these financial statements.

 

232

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity Ultra Buffer

ETF - January

   

Innovator U.S.

Equity Ultra Buffer

ETF - February

   

Innovator U.S.

Equity Ultra Buffer

ETF - March

   

Innovator U.S.

Equity Ultra Buffer

ETF - April

 
                             
$ 116,398,151     $ 49,653,534     $ 45,366,095     $ 96,311,331  
  1,262       515       478       1,102  
              41,694        
  373       206       172       205  
  116,399,786       49,654,255       45,408,439       96,312,638  
                             
                             
  456,514       161,354       408,336       713,880  
  79,089       34,808       32,621       65,645  
              380        
  535,603       196,162       441,337       779,525  
$ 115,864,183     $ 49,458,093     $ 44,967,102     $ 95,533,113  
                             
                             
$ 154,548,232     $ 55,169,933     $ 51,988,303     $ 102,098,827  
  (38,684,049

)

    (5,711,840

)

    (7,021,201

)

    (6,565,714

)

$ 115,864,183     $ 49,458,093     $ 44,967,102     $ 95,533,113  
                             
                             
$ 115,864,183     $ 49,458,093     $ 44,967,102     $ 95,533,113  
  3,600,000       1,825,000       1,525,000       3,750,000  
$ 32.18     $ 27.10     $ 29.49     $ 25.48  
                             
$ 111,041,427     $ 49,606,730     $ 44,778,709     $ 96,543,676  
  4,546,087       1,556,285       1,355,195       3,153,093  

  

The accompanying notes are an integral part of these financial statements.

 

233

 

INNOVATOR ETFs TRUST

 

Statements of Assets and Liabilities

October 31, 2023  

 

   

Assets:

 

Investments, at value (a)

 

Interest receivable

 

ETF variable fee receivable

 

Receivable for investments sold

 

Receivable for fund shares sold

 

Deposit at broker for options

 

Total Assets

 
   

Liabilities:

 

Options written, at value (b)

 

Payable for fund shares redeemed

 

Payable to Adviser

 

Payable for investments purchased

 

Total Liabilities

 

Net Assets

 
   

Net Assets Consist of:

 

Capital stock

 

Total distributable earnings/(accumulated deficit)

 

Net Assets

 
   

Net Asset Value:

 

Net assets

 

Shares of beneficial interest outstanding (unlimited shares without par value authorized)          

 

Net asset value price per share

 

 

(a) Cost of investments

 

(b) Premiums received

 

 

The accompanying notes are an integral part of these financial statements.

 

234

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity Ultra Buffer

ETF - May

   

Innovator U.S.

Equity Ultra Buffer

ETF - June

   

Innovator U.S.

Equity Ultra Buffer

ETF - July

   

Innovator U.S.

Equity Ultra Buffer

ETF - August

 
                             
$ 62,133,819     $ 75,029,431     $ 162,831,609     $ 346,627,802  
  736       837       2,007       3,406  
              697       4,245  
        718,551       1,415,217       62,861  
                    8,491,080  
  162       103       201       163  
  62,134,717       75,748,922       164,249,731       355,189,557  
                             
                             
  580,648       878,416       1,113,084       2,580,175  
        699,168       1,393,305        
  46,883       51,066       109,578       182,949  
        8,436       9,843       8,535,070  
  627,531       1,637,086       2,625,810       11,298,194  
$ 61,507,186     $ 74,111,836     $ 161,623,921     $ 343,891,363  
                             
                             
$ 68,526,860     $ 78,526,305     $ 167,956,277     $ 360,955,239  
  (7,019,674

)

    (4,414,469

)

    (6,332,356

)

    (17,063,876

)

$ 61,507,186     $ 74,111,836     $ 161,623,921     $ 343,891,363  
                             
                             
$ 61,507,186     $ 74,111,836     $ 161,623,921     $ 343,891,363  
  2,250,000       2,650,000       5,800,000       12,150,000  
$ 27.34     $ 27.97     $ 27.87     $ 28.30  
                             
$ 62,788,314     $ 75,900,239     $ 170,616,034     $ 358,124,946  
  1,932,903       2,261,384       3,685,855       4,860,036  

 

The accompanying notes are an integral part of these financial statements.

 

235

 

INNOVATOR ETFs TRUST

 

Statements of Assets and Liabilities

October 31, 2023  

 

   

Assets:

 

Investments, at value (a)

 

Interest receivable

 

ETF variable fee receivable

 

Receivable for investments sold

 

Receivable for fund shares sold

 

Deposit at broker for options

 

Total Assets

 
   

Liabilities:

 

Options written, at value (b)

 

Payable to Adviser

 

Payable for investments purchased

 

Total Liabilities

 

Net Assets

 
   

Net Assets Consist of:

 

Capital stock

 

Total distributable earnings/(accumulated deficit).

 

Net Assets

 
   

Net Asset Value:

 

Net assets

 

Shares of beneficial interest outstanding (unlimited shares without par value authorized)          

 

Net asset value price per share

 
   

(a) Cost of investments

 

(b) Premiums received

 

 

The accompanying notes are an integral part of these financial statements.

 

236

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity Ultra Buffer

ETF - September

   

Innovator U.S.

Equity Ultra Buffer

ETF - October

   

Innovator U.S.

Equity Ultra Buffer

ETF - November

   

Innovator U.S.

Equity Ultra Buffer

ETF - December

 
                             
$ 90,436,690     $ 105,148,653     $ 31,236,230     $ 69,713,286  
  1,127       1,144       321       838  
  722       377              
  13,356       12,609       31,196,657        
  1,444,450       753,980              
  107       103       102       205  
  91,896,452       105,916,866       62,433,310       69,714,329  
                             
                             
  851,947       1,835,160       829,756       8,688  
  59,254       61,445       21,300       47,849  
  1,428,777       724,851       31,174,694        
  2,339,978       2,621,456       32,025,750       56,537  
$ 89,556,474     $ 103,295,410     $ 30,407,560     $ 69,657,792  
                             
                             
$ 102,176,050     $ 111,499,191     $ 33,953,968     $ 74,111,266  
  (12,619,576

)

    (8,203,781

)

    (3,546,408

)

    (4,453,474

)

$ 89,556,474     $ 103,295,410     $ 30,407,560     $ 69,657,792  
                             
                             
$ 89,556,474     $ 103,295,410     $ 30,407,560     $ 69,657,792  
  3,100,000       3,425,000       1,025,000       2,425,000  
$ 28.89     $ 30.16     $ 29.67     $ 28.72  
                             
$ 94,641,962     $ 107,074,194     $ 31,239,366     $ 71,100,393  
  1,878,507       2,678,535       826,613       1,592,131  

 

The accompanying notes are an integral part of these financial statements.

 

237

 

INNOVATOR ETFs TRUST

 

Statements of Assets and Liabilities

October 31, 2023 

 

   

Assets:

 

Investments, at value (a)

 

Interest receivable

 

ETF variable fee receivable

 

Receivable for investments sold

 

Deposit at broker for options

 

Total Assets

 
   

Liabilities:

 

Options written, at value (b)

 

Payable for fund shares redeemed

 

Payable to Adviser

 

Payable for investments purchased

 

Total Liabilities

 

Net Assets

 
   

Net Assets Consist of:

 

Capital stock

 

Total distributable earnings/(accumulated deficit)

 

Net Assets

 
   

Net Asset Value:

 

Net assets

 

Shares of beneficial interest outstanding (unlimited shares without par value authorized)          

 

Net asset value price per share

 
   

(a) Cost of investments

 

(b) Premiums received

 

 

The accompanying notes are an integral part of these financial statements.

 

238

 

INNOVATOR ETFs TRUST

 

Innovator Premium

Income 10 Barrier

ETF - April

   

Innovator Premium

Income 20 Barrier

ETF - April

   

Innovator Premium

Income 30 Barrier

ETF - April

   

Innovator Premium

Income 40 Barrier

ETF - April

 
                             
$ 9,037,420     $ 29,266,552     $ 52,310,751     $ 35,023,433  
  88       231       521       314  
              373        
              1,991,006        
  153       111       289       49  
  9,037,661       29,266,894       54,302,940       35,023,796  
                             
                             
  1,023,480       2,685,485       3,528,644       1,746,722  
              1,851,397        
  6,215       18,186       34,457       24,899  
              134,567        
  1,029,695       2,703,671       5,549,065       1,771,621  
$ 8,007,966     $ 26,563,223     $ 48,753,875     $ 33,252,175  
                             
                             
$ 8,029,781     $ 26,585,315     $ 48,752,598     $ 33,373,349  
  (21,815

)

    (22,092

)

    1,277       (121,174

)

$ 8,007,966     $ 26,563,223     $ 48,753,875     $ 33,252,175  
                             
                             
$ 8,007,966     $ 26,563,223     $ 48,753,875     $ 33,252,175  
  325,000       1,075,000       1,975,000       1,350,000  
$ 24.64     $ 24.71     $ 24.69     $ 24.63  
                             
$ 10,543,610     $ 36,106,570     $ 62,532,548     $ 41,005,053  
  2,156,426       8,774,464       12,804,267       6,397,843  

 

The accompanying notes are an integral part of these financial statements.

 

239

 

INNOVATOR ETFs TRUST

 

Statements of Assets and Liabilities

October 31, 2023 

 

   

Assets:

 

Investments, at value (a)  

 

Interest receivable

 

Deposit at broker for options

 

Total Assets

 
   

Liabilities:

 

Options written, at value (b)  

 

Payable to Adviser

 

Total Liabilities

 

Net Assets

 
   

Net Assets Consist of:

 

Capital stock

 

Total distributable earnings/(accumulated deficit)  

 

Net Assets

 
   

Net Asset Value:

 

Net assets

 

Shares of beneficial interest outstanding (unlimited shares without par value authorized)          

 

Net asset value price per share

 
   

(a) Cost of investments

 

(b) Premiums received

 

 

The accompanying notes are an integral part of these financial statements.

 

240

 

INNOVATOR ETFs TRUST

 

Innovator Premium

Income 10 Barrier

ETF - July

   

Innovator Premium

Income 20 Barrier

ETF - July

   

Innovator Premium

Income 30 Barrier

ETF - July

   

Innovator Premium

Income 40 Barrier

ETF - July

 
                             
$ 6,509,179     $ 32,396,229     $ 34,146,021     $ 9,169,275  
  38       325       302       51  
  17       13       8       6  
  6,509,234       32,396,567       34,146,331       9,169,332  
                             
                             
  1,655,344       7,207,539       5,640,766       1,095,659  
  3,195       17,199       18,129       5,393  
  1,658,539       7,224,738       5,658,895       1,101,052  
$ 4,850,695     $ 25,171,829     $ 28,487,436     $ 8,068,280  
                             
                             
$ 4,923,652     $ 25,357,389     $ 28,518,093     $ 8,064,409  
  (72,957

)

    (185,560

)

    (30,657

)

    3,871  
$ 4,850,695     $ 25,171,829     $ 28,487,436     $ 8,068,280  
                             
                             
$ 4,850,695     $ 25,171,829     $ 28,487,436     $ 8,068,280  
  200,000       1,025,000       1,150,000       325,000  
$ 24.25     $ 24.56     $ 24.77     $ 24.83  
                             
$ 6,269,074     $ 32,222,071     $ 34,949,067     $ 9,324,594  
  1,342,282       6,741,251       6,201,617       1,260,367  

 

The accompanying notes are an integral part of these financial statements.

 

241

 

INNOVATOR ETFs TRUST

 

Statements of Assets and Liabilities

October 31, 2023 

 

   

Assets:

 

Investments, at value (a)

 

Interest receivable

 

Deposit at broker for options

 

Total Assets

 
   

Liabilities:

 

Options written, at value (b)

 

Payable to Adviser

 

Total Liabilities

 

Net Assets

 
   

Net Assets Consist of:

 

Capital stock

 

Total distributable earnings/(accumulated deficit)

 

Net Assets

 
   

Net Asset Value:

 

Net assets

 

Shares of beneficial interest outstanding (unlimited shares without par value authorized)          

 

Net asset value price per share

 
   

(a) Cost of investments

 

(b) Premiums received

 

 

The accompanying notes are an integral part of these financial statements.

 

242

 

INNOVATOR ETFs TRUST

 

Innovator Premium

Income 10 Barrier

ETF - October

   

Innovator Premium

Income 20 Barrier

ETF - October

   

Innovator Premium

Income 30 Barrier

ETF - October

   

Innovator Premium

Income 40 Barrier

ETF - October

 
                             
$ 3,988,163     $ 14,295,041     $ 17,258,171     $ 7,799,111  
  269       120       138       119  
              1        
  3,988,432       14,295,161       17,258,310       7,799,230  
                             
                             
  1,013,862       3,566,808       3,532,278       1,234,002  
  1,352       4,777       5,772       3,579  
  1,015,214       3,571,585       3,538,050       1,237,581  
$ 2,973,218     $ 10,723,576     $ 13,720,260     $ 6,561,649  
                             
                             
$ 2,980,615     $ 10,723,915     $ 13,711,448     $ 6,544,005  
  (7,397

)

    (339

)

    8,812       17,644  
$ 2,973,218     $ 10,723,576     $ 13,720,260     $ 6,561,649  
                             
                             
$ 2,973,218     $ 10,723,576     $ 13,720,260     $ 6,561,649  
  125,000       450,000       575,000       275,000  
$ 23.79     $ 23.83     $ 23.86     $ 23.86  
                             
$ 3,948,590     $ 14,384,653     $ 17,454,020     $ 7,916,237  
  958,411       3,625,366       3,699,981       1,346,569  

 

The accompanying notes are an integral part of these financial statements.

 

243

 

INNOVATOR ETFs TRUST

 

Statements of Assets and Liabilities

October 31, 2023 

 

   

Assets:

 

Investments, at value (a)

 

Interest receivable

 

ETF variable fee receivable

 

Receivable for investments sold

 

Receivable for fund shares sold

 

Deposit at broker for options

 

Total Assets

 
   

Liabilities:

 

Options written, at value (b)

 

Payable to Adviser

 

Payable for investments purchased

 

Distributions payable

 

Total Liabilities

 

Net Assets

 
   

Net Assets Consist of:

 

Capital stock

 

Total distributable earnings/(accumulated deficit)

 

Net Assets

 
   

Net Asset Value:

 

Net assets

 

Shares of beneficial interest outstanding (unlimited shares without par value authorized)          

 

Net asset value price per share

 
   

(a) Cost of investments

 

(b) Premiums received

 

 

The accompanying notes are an integral part of these financial statements.

 

244

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity 5 to 15 Buffer

ETF - Quarterly

   

Innovator U.S.

Equity 10 Buffer

ETF - Quarterly

   

Innovator Premium

Income 9 Buffer

ETF - October

   

Innovator Premium

Income 15 Buffer

ETF - October

 
                             
$ 12,665,701     $ 25,159,726     $ 2,457,372     $ 7,298,443  
  30       68       94       112  
                    296  
                    13,200  
                    591,865  
  200       200              
  12,665,931       25,159,994       2,457,466       7,903,916  
                             
                             
  47,472       256,804       78,286       158,760  
  3,770       7,115       977       2,843  
                    603,421  
              15,115       36,272  
  51,242       263,919       94,378       801,296  
$ 12,614,689     $ 24,896,075     $ 2,363,088     $ 7,102,620  
                             
                             
$ 12,890,830     $ 24,942,202     $ 2,366,337     $ 7,108,911  
  (276,141

)

    (46,127

)

    (3,249

)

    (6,291

)

$ 12,614,689     $ 24,896,075     $ 2,363,088     $ 7,102,620  
                             
                             
$ 12,614,689     $ 24,896,075     $ 2,363,088     $ 7,102,620  
  500,000       975,000       100,000       300,000  
$ 25.23     $ 25.53     $ 23.63     $ 23.68  
                             
$ 13,028,320     $ 25,451,205     $ 2,458,037     $ 7,301,082  
  137,690       509,202       75,703       155,109  

 

The accompanying notes are an integral part of these financial statements.

 

245

 

INNOVATOR ETFs TRUST

 

Statements of Operations

For the Year Ended October 31, 2023

 

   

Investment Income:

 

Interest

 

Total Investment Income

 
   

Expenses:

 

Investment advisory fee

 

Total Expenses

 

Net Investment Income/(Loss)

 
   

Realized & Unrealized Gain/(Loss):

 

Net realized gain/(loss) on:

 

Investments

 

Redemptions sold in-kind on investments

 

Redemptions sold in-kind on options written

 

Options written

 

Net change in unrealized appreciation/(depreciation) on:

 

Investments

 

Options written

 

Net Realized and Unrealized Gain/(Loss) on Investments and Options Written

 

Net Increase/(Decrease) in Net Assets Resulting From Operations

 

 

The accompanying notes are an integral part of these financial statements.

 

246

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity

Buffer ETF - January

   

Innovator U.S. Equity

Buffer ETF - February

   

Innovator U.S. Equity

Buffer ETF - March

   

Innovator U.S. Equity

Buffer ETF - April

 
                             
$ 17,905     $ 11,269     $ 9,385     $ 16,451  
  17,905       11,269       9,385       16,451  
                             
                             
  1,301,980       793,537       715,905       1,151,778  
  1,301,980       793,537       715,905       1,151,778  
  (1,284,075

)

    (782,268

)

    (706,520

)

    (1,135,327

)

                             
                             
                             
  (17,182,874

)

    (5,654,752

)

    (5,504,604

)

    (13,171,021

)

  13,659,539       2,007,642       799,200       6,743,143  
  1,648,675       2,873,869       3,205,131       3,723,542  
  (6,486,285

)

    2,647,205       2,932,351       4,693,752  
                             
  13,020,590       5,580,027       8,099,959       8,325,609  
  11,705,141       3,426,413       1,634,300       6,292,147  
  16,364,786       10,880,404       11,166,337       16,607,172  
$ 15,080,711     $ 10,098,136     $ 10,459,817     $ 15,471,845  

 

The accompanying notes are an integral part of these financial statements.

 

247

 

INNOVATOR ETFs TRUST

 

Statements of Operations

For the Year Ended October 31, 2023

 

   

Investment Income:

 

Interest

 

Total Investment Income

 
   

Expenses:

 

Investment advisory fee

 

Total Expenses

 

Net Investment Income/(Loss)

 
   

Realized & Unrealized Gain/(Loss):

 

Net realized gain/(loss) on:

 

Investments

 

Redemptions sold in-kind on investments

 

Redemptions sold in-kind on options written

 

Options written

 

Net change in unrealized appreciation/(depreciation) on:

 

Investments

 

Options written

 

Net Realized and Unrealized Gain/(Loss) on Investments and Options Written

 

Net Increase/(Decrease) in Net Assets Resulting From Operations

 

 

The accompanying notes are an integral part of these financial statements.

 

248

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity

Buffer ETF - May

   

Innovator U.S. Equity

Buffer ETF - June

   

Innovator U.S. Equity

Buffer ETF - July

   

Innovator U.S. Equity

Buffer ETF - August

 
                             
$ 16,724     $ 14,797     $ 25,687     $ 19,308  
  16,724       14,797       25,687       19,308  
                             
                             
  1,116,789       972,665       1,635,681       1,094,397  
  1,116,789       972,665       1,635,681       1,094,397  
  (1,100,065

)

    (957,868

)

    (1,609,994

)

    (1,075,089

)

                             
                             
                             
  (10,507,864

)

    (7,811,964

)

    4,470,415       (5,631,494

)

  510,226       6,402,150       10,619,451       14,325,990  
  8,723,538       7,143,208       6,907,827       7,201,507  
  4,147,574       81,109       4,345,053       250,417  
                             
  7,722,886       3,115,047       (14,158,427

)

    (3,870,251

)

  (1,363,929

)

    655,866       (4,211,260

)

    (1,931,848

)

  9,232,431       9,585,416       7,973,059       10,344,321  
$ 8,132,366     $ 8,627,548     $ 6,363,065     $ 9,269,232  

 

The accompanying notes are an integral part of these financial statements.

 

249

 

INNOVATOR ETFs TRUST

 

Statements of Operations

For the Year Ended October 31, 2023

 

   

Investment Income:

 

Interest

 

Total Investment Income

 
   

Expenses:

 

Investment advisory fee

 

Total Expenses

 

Net Investment Income/(Loss)

 
   

Realized & Unrealized Gain/(Loss):

 

Net realized gain/(loss) on:

 

Investments

 

Redemptions sold in-kind on investments

 

Redemptions sold in-kind on options written

 

Options written

 

Net change in unrealized appreciation/(depreciation) on:

 

Investments

 

Options written

 

Net Realized and Unrealized Gain/(Loss) on Investments and Options Written

 

Net Increase/(Decrease) in Net Assets Resulting From Operations

 

 

The accompanying notes are an integral part of these financial statements.

 

250

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity

Buffer ETF - September

   

Innovator U.S. Equity

Buffer ETF - October

   

Innovator U.S. Equity

Buffer ETF - November

   

Innovator U.S. Equity

Buffer ETF - December

 
                             
$ 20,066     $ 20,295     $ 13,142     $ 11,624  
  20,066       20,295       13,142       11,624  
                             
                             
  1,325,414       1,455,109       927,582       818,903  
  1,325,414       1,455,109       927,582       818,903  
  (1,305,348

)

    (1,434,814

)

    (914,440

)

    (807,279

)

                             
                             
                             
  (510,879

)

    (10,524,073

)

    (1,735,397

)

    (6,668,991

)

  10,637,177       29,758,058       7,114,698       3,789,711  
  6,793,169       11,755,947       4,590,550       3,736,164  
  4,226,861       1,767,551       3,511,604       1,134,269  
                             
  (3,656,699

)

    (11,926,216

)

    (1,730

)

    1,928,790  
  (2,167,120

)

    (555,582

)

    (1,666

)

    4,993,789  
  15,322,509       20,275,685       13,478,059       8,913,732  
$ 14,017,161     $ 18,840,871     $ 12,563,619     $ 8,106,453  

 

The accompanying notes are an integral part of these financial statements.

 

251

 

INNOVATOR ETFs TRUST

 

Statements of Operations

For the Year Ended October 31, 2023

 

   

Investment Income:

 

Interest

 

Total Investment Income

 
   

Expenses:

 

Investment advisory fee

 

Total Expenses

 

Net Investment Income/(Loss)

 
   

Realized & Unrealized Gain/(Loss):

 

Net realized gain/(loss) on:

 

Investments

 

Redemptions sold in-kind on investments

 

Redemptions sold in-kind on options written

 

Options written

 

Net change in unrealized appreciation/(depreciation) on:

 

Investments

 

Options written

 

Net Realized and Unrealized Gain/(Loss) on Investments and Options Written

 

Net Increase/(Decrease) in Net Assets Resulting From Operations

 

 

The accompanying notes are an integral part of these financial statements.

 

252

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity Power Buffer

ETF - January

   

Innovator U.S.

Equity Power Buffer

ETF - February

   

Innovator U.S.

Equity Power Buffer

ETF - March

   

Innovator U.S.

Equity Power Buffer

ETF - April

 
                             
$ 69,554     $ 56,207     $ 41,606     $ 63,107  
  69,554       56,207       41,606       63,107  
                             
                             
  4,765,858       3,700,176       2,843,460       3,969,794  
  4,765,858       3,700,176       2,843,460       3,969,794  
  (4,696,304

)

    (3,643,969

)

    (2,801,854

)

    (3,906,687

)

                             
                             
                             
  (45,521,911

)

    (17,528,723

)

    (16,020,239

)

    (32,081,485

)

  35,216,684       12,457,220       5,817,032       20,748,498  
  11,792,045       12,808,151       17,463,248       20,362,689  
  (1,689,754

)

    8,083,483       (25,910

)

    706,124  
                             
  42,462,618       14,036,614       25,014,282       18,016,013  
  21,408,179       8,800,378       3,920,450       14,235,075  
  63,667,861       38,657,123       36,168,863       41,986,914  
$ 58,971,557     $ 35,013,154     $ 33,367,009     $ 38,080,227  

 

The accompanying notes are an integral part of these financial statements.

 

253

 

INNOVATOR ETFs TRUST

 

Statements of Operations

For the Year Ended October 31, 2023

 

   

Investment Income:

 

Interest

 

Total Investment Income

 
   

Expenses:

 

Investment advisory fee

 

Total Expenses

 

Net Investment Income/(Loss)

 
   

Realized & Unrealized Gain/(Loss):

 

Net realized gain/(loss) on:

 

Investments

 

Redemptions sold in-kind on investments

 

Redemptions sold in-kind on options written

 

Options written

 

Net change in unrealized appreciation/(depreciation) on:

 

Investments

 

Options written

 

Net Realized and Unrealized Gain/(Loss) on Investments and Options Written

 

Net Increase/(Decrease) in Net Assets Resulting From Operations

 

 

The accompanying notes are an integral part of these financial statements.

 

254

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity Power Buffer

ETF - May

   

Innovator U.S.

Equity Power Buffer

ETF - June

   

Innovator U.S.

Equity Power Buffer

ETF -July

   

Innovator U.S.

Equity Power Buffer

ETF - August

 
                             
$ 62,177     $ 55,991     $ 79,267     $ 79,580  
  62,177       55,991       79,267       79,580  
                             
                             
  3,700,493       3,569,573       4,986,454       4,793,714  
  3,700,493       3,569,573       4,986,454       4,793,714  
  (3,638,316

)

    (3,513,582

)

    (4,907,187

)

    (4,714,134

)

                             
                             
                             
  (31,421,610

)

    (25,689,518

)

    (13,285,053

)

    (26,979,657

)

  7,963,287       11,534,281       53,655,075       56,149,951  
  18,857,068       11,556,431       27,558,756       30,515,171  
  9,522,178       13,014,543       5,198,940       399,677  
                             
  16,699,605       8,698,912       (36,452,791

)

    (24,047,957

)

  320,063       3,108,451       2,031,405       (2,023,460

)

  21,940,591       22,223,100       38,706,332       34,013,725  
$ 18,302,275     $ 18,709,518     $ 33,799,145     $ 29,299,591  

 

The accompanying notes are an integral part of these financial statements.

 

255

 

INNOVATOR ETFs TRUST

 

Statements of Operations

For the Year Ended October 31, 2023

 

   

Investment Income:

 

Interest

 

Total Investment Income

 
   

Expenses:

 

Investment advisory fee

 

Total Expenses

 

Net Investment Income/(Loss)

 
   

Realized & Unrealized Gain/(Loss):

 

Net realized gain/(loss) on:

 

Investments

 

Redemptions sold in-kind on investments

 

Redemptions sold in-kind on options written

 

Options written

 

Net change in unrealized appreciation/(depreciation) on:

 

Investments

 

Options written

 

Net Realized and Unrealized Gain/(Loss) on Investments and Options Written

 

Net Increase/(Decrease) in Net Assets Resulting From Operations

 

 

The accompanying notes are an integral part of these financial statements.

 

256

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity Power Buffer

ETF - September

   

Innovator U.S.

Equity Power Buffer

ETF - October

   

Innovator U.S.

Equity Power Buffer

ETF - November

   

Innovator U.S.

Equity Power Buffer

ETF - December

 
                             
$ 74,934     $ 62,194     $ 86,531     $ 77,564  
  74,934       62,194       86,531       77,564  
                             
                             
  4,798,422       4,267,205       5,863,953       4,889,028  
  4,798,422       4,267,205       5,863,953       4,889,028  
  (4,723,488

)

    (4,205,011

)

    (5,777,422

)

    (4,811,464

)

                             
                             
                             
  (25,790,271

)

    (7,768,789

)

    (45,006,805

)

    (21,010,646

)

  74,151,707       71,966,979       65,283,952       14,976,645  
  37,271,558       15,804,452       44,899,384       14,835,776  
  465,800       17,086,389       1,428,399       8,901,080  
                             
  (19,326,452

)

    (35,866,865

)

    (28,420

)

    4,807,940  
  (113,006

)

    9,508,350       (28,154

)

    18,505,173  
  66,659,336       70,730,516       66,548,356       41,015,968  
$ 61,935,848     $ 66,525,505     $ 60,770,934     $ 36,204,504  

 

The accompanying notes are an integral part of these financial statements.

 

257

 

INNOVATOR ETFs TRUST

 

Statements of Operations

For the Year Ended October 31, 2023

 

   

Investment Income:

 

Interest

 

Total Investment Income

 
   

Expenses:

 

Investment advisory fee

 

Total Expenses

 

Net Investment Income/(Loss)

 
   

Realized & Unrealized Gain/(Loss):

 

Net realized gain/(loss) on:

 

Investments

 

Redemptions sold in-kind on investments

 

Redemptions sold in-kind on options written

 

Options written

 

Net change in unrealized appreciation/(depreciation) on:

 

Investments

 

Options written

 

Net Realized and Unrealized Gain/(Loss) on Investments and Options Written

 

Net Increase/(Decrease) in Net Assets Resulting From Operations

 

 

The accompanying notes are an integral part of these financial statements.

 

258

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity Ultra Buffer

ETF - January

   

Innovator U.S.

Equity Ultra Buffer

ETF - February

   

Innovator U.S.

Equity Ultra Buffer

ETF - March

   

Innovator U.S.

Equity Ultra Buffer

ETF - April

 
                             
$ 16,202     $ 7,950     $ 8,172     $ 16,471  
  16,202       7,950       8,172       16,471  
                             
                             
  1,312,896       569,068       577,199       1,114,997  
  1,312,896       569,068       577,199       1,114,997  
  (1,296,694

)

    (561,118

)

    (569,027

)

    (1,098,526

)

                             
                             
                             
  (22,711,625

)

    (4,571,272

)

    (6,249,815

)

    (4,361,880

)

  14,766,406       2,305,337       3,205,910       4,273,311  
  6,032,635       1,855,626       2,550,172       4,153,968  
  1,929,468       319,761       (244,680

)

    (5,225

)

                             
  20,054,509       4,917,823       5,574,693       3,302,124  
  (3,353,264

)

    (618,967

)

    (1,164,982

)

    (753,662

)

  16,718,129       4,208,308       3,671,298       6,608,636  
$ 15,421,435     $ 3,647,190     $ 3,102,271     $ 5,510,110  

 

The accompanying notes are an integral part of these financial statements.

 

259

 

INNOVATOR ETFs TRUST

 

Statements of Operations

For the Year Ended October 31, 2023

 

   

Investment Income:

 

Interest

 

Total Investment Income

 
   

Expenses:

 

Investment advisory fee

 

Total Expenses

 

Net Investment Income/(Loss)

 
   

Realized & Unrealized Gain/(Loss):

 

Net realized gain/(loss) on:

 

Investments

 

Redemptions sold in-kind on investments

 

Redemptions sold in-kind on options written

 

Options written

 

Net change in unrealized appreciation/(depreciation) on:

 

Investments

 

Options written

 

Net Realized and Unrealized Gain/(Loss) on Investments and Options Written

 

Net Increase/(Decrease) in Net Assets Resulting From Operations

 

 

The accompanying notes are an integral part of these financial statements.

 

260

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity Ultra Buffer

ETF - May

   

Innovator U.S.

Equity Ultra Buffer

ETF - June

   

Innovator U.S.

Equity Ultra Buffer

ETF - July

   

Innovator U.S.

Equity Ultra Buffer

ETF - August

 
                             
$ 9,938     $ 9,880     $ 11,252     $ 15,605  
  9,938       9,880       11,252       15,605  
                             
                             
  684,089       685,907       725,876       973,232  
  684,089       685,907       725,876       973,232  
  (674,151

)

    (676,027

)

    (714,624

)

    (957,627

)

                             
                             
                             
  (4,830,761

)

    (4,833,741

)

    3,068,658       (4,164,269

)

  5,204,694       5,660,259       3,368,240       12,154,378  
  3,348,795       2,681,283       1,427,915       4,097,766  
  922,233       1,223,233       365,014       20,061  
                             
  1,682,077       1,238,641       (8,314,708

)

    (9,098,594

)

  (1,541,267

)

    (719,138

)

    1,981,490       870,993  
  4,785,771       5,250,537       1,896,609       3,880,335  
$ 4,111,620     $ 4,574,510     $ 1,181,985     $ 2,922,708  

 

The accompanying notes are an integral part of these financial statements.

 

261

 

INNOVATOR ETFs TRUST

 

Statements of Operations

For the Year Ended October 31, 2023

 

   

Investment Income:

 

Interest

 

Total Investment Income

 
   

Expenses:

 

Investment advisory fee

 

Total Expenses

 

Net Investment Income/(Loss)

 
   

Realized & Unrealized Gain/(Loss):

 

Net realized gain/(loss) on:

 

Investments

 

Redemptions sold in-kind on investments

 

Redemptions sold in-kind on options written

 

Options written

 

Net change in unrealized appreciation/(depreciation) on:

 

Investments

 

Options written

 

Net Realized and Unrealized Gain/(Loss) on Investments and Options Written

 

Net Increase/(Decrease) in Net Assets Resulting From Operations

 

 

The accompanying notes are an integral part of these financial statements.

 

262

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity Ultra Buffer

ETF - September

   

Innovator U.S.

Equity Ultra Buffer

ETF - October

   

Innovator U.S.

Equity Ultra Buffer

ETF - November

   

Innovator U.S.

Equity Ultra Buffer

ETF - December

 
                             
$ 12,700     $ 10,650     $ 5,579     $ 9,949  
  12,700       10,650       5,579       9,949  
                             
                             
  856,544       766,022       405,800       683,423  
  856,544       766,022       405,800       683,423  
  (843,844

)

    (755,372

)

    (400,221

)

    (673,474

)

                             
                             
                             
  (4,469,009

)

    2,258,239       1,363,343       (4,508,034

)

  15,217,088       11,003,413       1,900,838       3,207,925  
  4,414,187       545,555       894,621       3,187,176  
  423,328       1,592,926       1,369,742       888,042  
                             
  (5,246,782

)

    (7,330,768

)

    2,821       3,244,789  
  701,936       3,594,257       2,873       (714,665

)

  11,040,748       11,663,622       5,534,238       5,305,233  
$ 10,196,904     $ 10,908,250     $ 5,134,017     $ 4,631,759  

 

The accompanying notes are an integral part of these financial statements.

 

263

 

INNOVATOR ETFs TRUST

 

Statements of Operations

For the Period Ended October 31, 2023

 

   

Investment Income:

 

Interest

 

Total Investment Income

 
   

Expenses:

 

Investment advisory fee

 

Total Expenses

 

Net Investment Income/(Loss)

 
   

Realized & Unrealized Gain/(Loss):

 

Net realized gain/(loss) on:

 

Investments

 

Redemptions sold in-kind on investments

 

Redemptions sold in-kind on options written

 

Options written

 

Net change in unrealized appreciation/(depreciation) on:

 

Investments

 

Options written

 

Net Realized and Unrealized Gain/(Loss) on Investments and Options Written

 

Net Increase/(Decrease) in Net Assets Resulting From Operations

 

 

 

(a)

Since Commencement of Operations on March 31, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

264

 

INNOVATOR ETFs TRUST

 

 

Innovator Premium

Income 10 Barrier

ETF – April (a)

   

Innovator Premium

Income 20 Barrier

ETF – April (a)

   

Innovator Premium

Income 30 Barrier

ETF – April (a)

   

Innovator Premium

Income 40 Barrier

ETF – April (a)

 
                             
$ 237,194     $ 700,523     $ 1,250,382     $ 932,395  
  237,194       700,523       1,250,382       932,395  
                             
                             
  37,017       113,091       202,773       154,344  
  37,017       113,091       202,773       154,344  
  200,177       587,432       1,047,609       778,051  
                             
                             
                             
  (2,970

)

    (287,492

)

    8,035       (149,168

)

  (77,886

)

    (111,657

)

    (152,701

)

    (105,649

)

  634,398       704,045       969,363       921,582  
  10,984       1,097,880       784,785       975,555  
                             
  (1,506,190

)

    (6,840,019

)

    (10,221,796

)

    (5,981,620

)

  1,132,946       6,088,979       9,275,623       4,651,121  
  191,282       651,736       663,309       311,821  
$ 391,459     $ 1,239,168     $ 1,710,918     $ 1,089,872  

 

The accompanying notes are an integral part of these financial statements.

 

265

 

INNOVATOR ETFs TRUST

 

Statements of Operations

For the Period Ended October 31, 2023

 

   

Investment Income:

 

Interest

 

Total Investment Income

 
   

Expenses:

 

Investment advisory fee

 

Total Expenses

 

Net Investment Income/(Loss)

 
   

Realized & Unrealized Gain/(Loss):

 

Net realized gain/(loss) on:

 

Investments

 

Redemptions sold in-kind on investments

 

Redemptions sold in-kind on options written

 

Options written

 

Net change in unrealized appreciation/(depreciation) on:

 

Investments

 

Options written

 

Net Realized and Unrealized Gain/(Loss) on Investments and Options Written

 

Net Increase/(Decrease) in Net Assets Resulting From Operations

 

 

 

(a)

Since Commencement of Operations on June 30, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

266

 

INNOVATOR ETFs TRUST

 

Innovator Premium

Income 10 Barrier

ETF – July (a)

   

Innovator Premium

Income 20 Barrier

ETF – July (a)

   

Innovator Premium

Income 30 Barrier

ETF – July (a)

   

Innovator Premium

Income 40 Barrier

ETF – July (a)

 
                             
$ 65,765     $ 355,535     $ 411,838     $ 127,531  
  65,765       355,535       411,838       127,531  
                             
                             
  9,058       49,662       58,468       18,117  
  9,058       49,662       58,468       18,117  
  56,707       305,873       353,370       109,414  
                             
                             
                             
        (29

)

    (8,457

)

     
        79,974       (21,875

)

     
        26,625       183,885        
              57,985        
                             
  240,105       174,158       (803,046

)

    (155,318

)

  (313,062

)

    (466,288

)

    560,851       164,708  
  (72,957

)

    (185,560

)

    (30,657

)

    9,390  
$ (16,250

)

  $ 120,313     $ 322,713     $ 118,804  

 

The accompanying notes are an integral part of these financial statements.

 

267

 

INNOVATOR ETFs TRUST

 

Statements of Operations

For the Period Ended October 31, 2023

 

   

Investment Income:

 

Interest

 

Total Investment Income

 
   

Expenses:

 

Investment advisory fee

 

Total Expenses

 

Net Investment Income/(Loss)

 
   

Unrealized Gain/(Loss):

 

Net change in unrealized appreciation/(depreciation) on:

 

Investments

 

Options written

 

Net Unrealized Gain/(Loss) on Investments and Options Written

 

Net Increase/(Decrease) in Net Assets Resulting From Operations

 

 

 

(a)

Since Commencement of Operations on September 29, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

268

 

INNOVATOR ETFs TRUST

 

Innovator Premium

Income 10 Barrier

ETF – October (a)

   

Innovator Premium

Income 20 Barrier

ETF – October (a)

   

Innovator Premium

Income 30 Barrier

ETF – October (a)

   

Innovator Premium

Income 40 Barrier

ETF – October (a)

 
                             
$ 9,834     $ 35,492     $ 42,730     $ 25,782  
  9,834       35,492       42,730       25,782  
                             
                             
  1,352       4,777       5,772       3,578  
  1,352       4,777       5,772       3,578  
  8,482       30,715       36,958       22,204  
                             
                             
                             
  39,572       (89,612

)

    (195,848

)

    (117,126

)

  (55,451

)

    58,558       167,702       112,566  
  (15,879

)

    (31,054

)

    (28,146

)

    (4,560

)

$ (7,397

)

  $ (339

)

  $ 8,812     $ 17,644  

 

The accompanying notes are an integral part of these financial statements.

 

269

 

INNOVATOR ETFs TRUST

 

Statements of Operations

For the Period Ended October 31, 2023

 

   

Investment Income:

 

Interest

 

Total Investment Income

 
   

Expenses:

 

Investment advisory fee

 

Total Expenses

 

Net Investment Income/(Loss)  

 
   

Unrealized Gain/(Loss):

 

Net change in unrealized appreciation/(depreciation) on:

 

Investments

 

Options written

 

Net Unrealized Gain/(Loss) on Investments and Options Written

 

Net Increase/(Decrease) in Net Assets Resulting From Operations

 

 

 

(a)

Since Commencement of Operations on September 29, 2023

 

The accompanying notes are an integral part of these financial statements.

 

270

 

INNOVATOR ETFs TRUST

 

Innovator U.S.

Equity 5 to 15 Buffer

ETF – Quarterly (a)

   

Innovator U.S.

Equity 10 Buffer

ETF – Quarterly (a)

   

Innovator Premium

Income 9 Buffer

ETF – October (a)

   

Innovator Premium

Income 15 Buffer

ETF – October (a)

 
                             
$ 30     $ 68     $ 7,328     $ 20,710  
  30       68       7,328       20,710  
                             
                             
  3,770       7,115       977       2,841  
  3,770       7,115       977       2,841  
  (3,740

)

    (7,047

)

    6,351       17,869  
                             
                             
                             
  (362,619

)

    (291,479

)

    (666

)

    (2,640

)

  90,218       252,399       (2,583

)

    (3,651

)

  (272,401

)

    (39,080

)

    (3,249

)

    (6,291

)

$ (276,141

)

  $ (46,127

)

  $ 3,102     $ 11,578  

 

The accompanying notes are an integral part of these financial statements.

 

271

 

INNOVATOR ETFs TRUST

 

Statements of Changes in Net Assets

 

   

Innovator U.S. Equity Buffer

ETF - January

 
   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 

Operations:

               

Net Investment income/(loss)

  $ (1,284,075

)

  $ (1,392,425

)

Net realized gain/(loss)

    (8,360,945

)

    13,056,738  

Net change in unrealized appreciation/(depreciation)

    24,725,731       (34,120,436

)

Net Increase/(Decrease) in Net Assets Resulting from Operations

    15,080,711       (22,456,123

)

                 
                 

Capital Share Transactions:

               

Proceeds from shares sold

    127,283,770       264,258,187  

Cost of shares redeemed

    (136,578,385

)

    (249,518,483

)

Transaction fees (see Note 5)

    38,409       112,606  

Net Increase/(Decrease) in Net Assets from Capital Share Transactions

    (9,256,206

)

    14,852,310  

Total Increase/(Decrease) in Net Assets

  $ 5,824,505     $ (7,603,813

)

                 

Net Assets:

               

Beginning of the period

  $ 142,635,822     $ 150,239,635  

End of the period

  $ 148,460,327     $ 142,635,822  
                 

Change in Shares Outstanding:

               

Shares sold

    3,775,000       7,225,000  

Shares redeemed

    (3,950,000

)

    (7,000,000

)

Net Increase/(Decrease)

    (175,000

)

    225,000  

 

The accompanying notes are an integral part of these financial statements.

 

272

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity Buffer

ETF - February

   

Innovator U.S. Equity Buffer

ETF - March

   

Innovator U.S. Equity Buffer

ETF - April

 

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 
                                             
$ (782,268

)

  $ (774,213

)

  $ (706,520

)

  $ (600,313

)

  $ (1,135,327

)

  $ (945,432

)

  1,873,964       7,821,581       1,432,078       8,019,677       1,989,416       15,010,390  
  9,006,440       (17,367,260

)

    9,734,259       (12,682,830

)

    14,617,756       (20,344,728

)

  10,098,136       (10,319,892

)

    10,459,817       (5,263,466

)

    15,471,845       (6,279,770

)

                                             
                                             
                                             
  93,931,975       135,143,030       74,164,290       96,744,935       170,550,915       166,719,955  
  (72,996,860

)

    (142,224,700

)

    (73,749,233

)

    (77,037,963

)

    (150,222,185

)

    (167,876,110

)

  35,502       59,259       26,006       27,371       36,941       75,410  
  20,970,617       (7,022,411

)

    441,063       19,734,343       20,365,671       (1,080,745

)

$ 31,068,753     $ (17,342,303

)

  $ 10,900,880     $ 14,470,877     $ 35,837,516     $ (7,360,515

)

                                             
                                             
$ 68,860,236     $ 86,202,539     $ 76,635,004     $ 62,164,127     $ 115,595,177     $ 122,955,692  
$ 99,928,989     $ 68,860,236     $ 87,535,884     $ 76,635,004     $ 151,432,693     $ 115,595,177  
                                             
                                             
  2,975,000       4,275,000       2,200,000       2,900,000       5,225,000       5,225,000  
  (2,250,000

)

    (4,675,000

)

    (2,150,000

)

    (2,325,000

)

    (4,575,000

)

    (5,225,000

)

  725,000       (400,000

)

    50,000       575,000       650,000        

 

The accompanying notes are an integral part of these financial statements.

 

273

 

INNOVATOR ETFs TRUST

 

Statements of Changes in Net Assets

 

   

Innovator U.S. Equity Buffer

ETF - May

 
   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 

Operations:

               

Net Investment income/(loss)

  $ (1,100,065

)

  $ (953,058

)

Net realized gain/(loss)

    2,873,474       3,194,777  

Net change in unrealized appreciation/(depreciation)

    6,358,957       (10,594,891

)

Net Increase/(Decrease) in Net Assets Resulting from Operations

    8,132,366       (8,353,172

)

                 
                 

Capital Share Transactions:

               

Proceeds from shares sold

    96,013,247       204,029,287  

Cost of shares redeemed

    (169,099,124

)

    (102,090,475

)

Transaction fees (see Note 5)

    34,861       82,306  

Net Increase/(Decrease) in Net Assets from Capital Share Transactions

    (73,051,016

)

    102,021,118  

Total Increase/(Decrease) in Net Assets

  $ (64,918,650

)

  $ 93,667,946  
                 

Net Assets:

               

Beginning of the period

  $ 175,858,307     $ 82,190,361  

End of the period

  $ 110,939,657     $ 175,858,307  
                 

Change in Shares Outstanding:

               

Shares sold

    3,200,000       6,850,000  

Shares redeemed

    (5,625,000

)

    (3,325,000

)

Net Increase/(Decrease)

    (2,425,000

)

    3,525,000  

 

The accompanying notes are an integral part of these financial statements.

 

274

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity Buffer

ETF - June

   

Innovator U.S. Equity Buffer

ETF - July

   

Innovator U.S. Equity Buffer

ETF - August

 

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 
                                             
$ (957,868

)

  $ (572,372

)

  $ (1,609,994

)

  $ (878,306

)

  $ (1,075,089

)

  $ (814,052

)

  5,814,503       1,223,060       26,342,746       2,774,257       16,146,420       (4,127,848

)

  3,770,913       (7,842,938

)

    (18,369,687

)

    (2,189,108

)

    (5,802,099

)

    (7,326,167

)

  8,627,548       (7,192,250

)

    6,363,065       (293,157

)

    9,269,232       (12,268,067

)

                                             
                                             
                                             
  319,119,125       110,271,314       296,289,177       230,534,290       262,266,050       202,934,790  
  (303,292,985

)

    (108,154,937

)

    (131,517,565

)

    (243,100,360

)

    (192,343,482

)

    (174,555,855

)

  102,883       41,315       139,462       134,739       91,677       107,383  
  15,929,023       2,157,692       164,911,074       (12,431,331

)

    70,014,245       28,486,318  
$ 24,556,571     $ (5,034,558

)

  $ 171,274,139     $ (12,724,488

)

  $ 79,283,477     $ 16,218,251  
                                             
                                             
$ 76,474,236     $ 81,508,794     $ 170,341,111     $ 183,065,599     $ 102,753,687     $ 86,535,436  
$ 101,030,807     $ 76,474,236     $ 341,615,250     $ 170,341,111     $ 182,037,164     $ 102,753,687  
                                             
                                             
  9,975,000       3,475,000       8,500,000       7,675,000       7,875,000       6,475,000  
  (9,350,000

)

    (3,375,000

)

    (3,950,000

)

    (7,750,000

)

    (5,700,000

)

    (5,700,000

)

  625,000       100,000       4,550,000       (75,000

)

    2,175,000       775,000  

 

The accompanying notes are an integral part of these financial statements.

 

275

 

INNOVATOR ETFs TRUST

 

Statements of Changes in Net Assets

 

   

Innovator U.S. Equity Buffer

ETF - September

 
   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 

Operations:

               

Net Investment income/(loss)

  $ (1,305,348

)

  $ (1,134,048

)

Net realized gain/(loss)     21,146,328       (4,631,759

)

Net change in unrealized appreciation/(depreciation)     (5,823,819

)

    (5,490,910

)

Net Increase/(Decrease) in Net Assets Resulting from Operations

    14,017,161       (11,256,717

)

                 
                 

Capital Share Transactions:

               

Proceeds from shares sold

    129,468,422       163,473,610  

Cost of shares redeemed

    (131,462,895

)

    (143,014,130

)

Transaction fees (see Note 5)

    37,444       96,491  

Net Increase/(Decrease) in Net Assets from Capital Share Transactions

    (1,957,029

)

    20,555,971  

Total Increase/(Decrease) in Net Assets

  $ 12,060,132     $ 9,299,254  
                 

Net Assets:

               

Beginning of the period

  $ 166,048,530     $ 156,749,276  

End of the period

  $ 178,108,662     $ 166,048,530  
                 

Change in Shares Outstanding:

               

Shares sold

    3,800,000       5,325,000  

Shares redeemed

    (3,900,000

)

    (4,650,000

)

Net Increase/(Decrease)

    (100,000

)

    675,000  

 

The accompanying notes are an integral part of these financial statements.

 

276

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity Buffer

ETF - October

   

Innovator U.S. Equity Buffer

ETF - November

   

Innovator U.S. Equity Buffer

ETF - December

 

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 
                                             
$ (1,434,814

)

  $ (855,125

)

  $ (914,440

)

  $ (581,542

)

  $ (807,279

)

  $ (675,337

)

  32,757,483       (7,332,877

)

    13,481,455       (5,982,250

)

    1,991,153       (23,982,674

)

  (12,481,798

)

    6,119,513       (3,396

)

    (6,493

)

    6,922,579       17,117,793  
  18,840,871       (2,068,489

)

    12,563,619       (6,570,285

)

    8,106,453       (7,540,218

)

                                             
                                             
                                             
  163,680,488       235,324,437       100,042,130       106,444,640       113,316,305       97,437,537  
  (237,622,715

)

    (118,936,245

)

    (90,434,823

)

    (68,807,962

)

    (129,265,390

)

    (44,121,098

)

  29,508       107,477       42,710       45,349       50,366       71,769  
  (73,912,719

)

    116,495,669       9,650,017       37,682,027       (15,898,719

)

    53,388,208  
$ (55,071,848

)

  $ 114,427,180     $ 22,213,636     $ 31,111,742     $ (7,792,266

)

  $ 45,847,990  
                                             
                                             
$ 226,301,881     $ 111,874,701     $ 61,710,427     $ 30,598,685     $ 103,722,015     $ 57,874,025  
$ 171,230,033     $ 226,301,881     $ 83,924,063     $ 61,710,427     $ 95,929,749     $ 103,722,015  
                                             
                                             
  4,550,000       7,700,000       3,325,000       3,400,000       3,475,000       2,950,000  
  (6,850,000

)

    (3,800,000

)

    (2,775,000

)

    (2,275,000

)

    (3,950,000

)

    (1,375,000

)

  (2,300,000

)

    3,900,000       550,000       1,125,000       (475,000

)

    1,575,000  

 

The accompanying notes are an integral part of these financial statements.

 

277

 

INNOVATOR ETFs TRUST

 

Statements of Changes in Net Assets

 

   

Innovator U.S. Equity Power Buffer

ETF - January

 
   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 

Operations:

               

Net Investment income/(loss)

  $ (4,696,304

)

  $ (3,796,381

)

Net realized gain/(loss)

    (202,936

)

    15,210,957  

Net change in unrealized appreciation/(depreciation)

    63,870,797       (44,822,152

)

Net Increase/(Decrease) in Net Assets Resulting from Operations

    58,971,557       (33,407,576

)

                 
                 

Capital Share Transactions:

               

Proceeds from shares sold

    498,598,470       712,865,811  

Cost of shares redeemed

    (437,078,503

)

    (525,540,307

)

Transaction fees (see Note 5)

    179,283       315,853  

Net Increase/(Decrease) in Net Assets from Capital Share Transactions

    61,699,250       187,641,357  

Total Increase/(Decrease) in Net Assets

  $ 120,670,807     $ 154,233,781  
                 

Net Assets:

               

Beginning of the period

  $ 448,794,509     $ 294,560,728  

End of the period

  $ 569,465,316     $ 448,794,509  
                 

Change in Shares Outstanding:

               

Shares sold

    15,575,000       21,850,000  

Shares redeemed

    (13,350,000

)

    (16,350,000

)

Net Increase/(Decrease)

    2,225,000       5,500,000  

 

The accompanying notes are an integral part of these financial statements.

 

278

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity Power Buffer

ETF - February

   

Innovator U.S. Equity Power Buffer

ETF - March

   

Innovator U.S. Equity Power Buffer

ETF - April

 

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 
                                             
$ (3,643,969

)

  $ (1,885,754

)

  $ (2,801,854

)

  $ (1,510,280

)

  $ (3,906,687

)

  $ (2,101,003

)

  15,820,131       14,300,856       7,234,131       12,019,910       9,735,826       19,162,390  
  22,836,992       (26,967,492

)

    28,934,732       (18,335,339

)

    32,251,088       (30,248,501

)

  35,013,154       (14,552,390

)

    33,367,009       (7,825,709

)

    38,080,227       (13,187,114

)

                                             
                                             
                                             
  524,558,752       346,725,900       489,466,240       287,366,113       733,077,275       388,545,420  
  (356,410,367

)

    (263,323,423

)

    (371,858,568

)

    (171,226,173

)

    (500,144,450

)

    (309,481,353

)

  224,510       158,673       157,244       106,314       257,053       153,742  
  168,372,895       83,561,150       117,764,916       116,246,254       233,189,878       79,217,809  
$ 203,386,049     $ 69,008,760     $ 151,131,925     $ 108,420,545     $ 271,270,105     $ 66,030,695  
                                             
                                             
$ 239,415,504     $ 170,406,744     $ 226,295,188     $ 117,874,643     $ 308,533,940     $ 242,503,245  
$ 442,801,553     $ 239,415,504     $ 377,427,113     $ 226,295,188     $ 579,804,045     $ 308,533,940  
                                             
                                             
  18,050,000       11,950,000       15,600,000       9,175,000       24,950,000       13,500,000  
  (11,900,000

)

    (9,225,000

)

    (11,675,000

)

    (5,500,000

)

    (16,875,000

)

    (10,750,000

)

  6,150,000       2,725,000       3,925,000       3,675,000       8,075,000       2,750,000  

 

The accompanying notes are an integral part of these financial statements.

 

279

 

INNOVATOR ETFs TRUST

 

Statements of Changes in Net Assets

 

   

Innovator U.S. Equity Power

Buffer ETF - May

 
   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 

Operations:

               

Net Investment income/(loss)

  $ (3,638,316

)

  $ (2,391,922

)

Net realized gain/(loss)

    4,920,923       6,944,927  

Net change in unrealized appreciation/(depreciation)

    17,019,668       (20,808,950

)

Net Increase/(Decrease) in Net Assets Resulting from Operations

    18,302,275       (16,255,945

)

                 
                 

Capital Share Transactions:

               

Proceeds from shares sold

    583,967,935       500,467,810  

Cost of shares redeemed

    (536,440,747

)

    (330,230,175

)

Transaction fees (see Note 5)

    266,042       205,825  

Net Increase/(Decrease) in Net Assets from Capital Share Transactions

    47,793,230       170,443,460  

Total Increase/(Decrease) in Net Assets

  $ 66,095,505     $ 154,187,515  
                 

Net Assets:

               

Beginning of the period

  $ 392,967,163     $ 238,779,648  

End of the period

  $ 459,062,668     $ 392,967,163  
                 

Change in Shares Outstanding:

               

Shares sold

    20,375,000       17,475,000  

Shares redeemed

    (18,675,000

)

    (11,350,000

)

Net Increase/(Decrease)

    1,700,000       6,125,000  

 

The accompanying notes are an integral part of these financial statements.

 

280

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity Power

Buffer ETF - June

   

Innovator U.S. Equity Power

Buffer ETF - July

   

Innovator U.S. Equity Power

Buffer ETF - August

 

Year Ended

October 31,

2023

   

Year Ended

October 31, 2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 
                                             
$ (3,513,582

)

  $ (1,761,840

)

  $ (4,907,187

)

  $ (2,106,388

)

  $ (4,714,134

)

  $ (1,824,122

)

  10,415,737       3,543,572       73,127,718       4,290,213       60,085,142       (84,441

)

  11,807,363       (13,409,199

)

    (34,421,386

)

    850,402       (26,071,417

)

    (15,632,726

)

  18,709,518       (11,627,467

)

    33,799,145       3,034,227       29,299,591       (17,541,289

)

                                             
                                             
                                             
  417,323,715       428,015,688       988,712,938       552,054,235       1,071,320,288       490,066,589  
  (259,167,067

)

    (225,145,245

)

    (527,322,722

)

    (270,255,030

)

    (650,463,435

)

    (222,920,795

)

  166,518       156,573       356,183       239,304       352,859       175,874  
  158,323,166       203,027,016       461,746,399       282,038,509       421,209,712       267,321,668  
$ 177,032,684     $ 191,399,549     $ 495,545,544     $ 285,072,736     $ 450,509,303     $ 249,780,379  
                                             
                                             
$ 344,365,286     $ 152,965,737     $ 503,828,174     $ 218,755,438     $ 435,771,794     $ 185,991,415  
$ 521,397,970     $ 344,365,286     $ 999,373,718     $ 503,828,174     $ 886,281,097     $ 435,771,794  
                                             
                                             
  13,575,000       14,200,000       29,225,000       18,800,000       34,125,000       16,900,000  
  (8,375,000

)

    (7,400,000

)

    (16,075,000

)

    (9,150,000

)

    (20,700,000

)

    (7,650,000

)

  5,200,000       6,800,000       13,150,000       9,650,000       13,425,000       9,250,000  

 

The accompanying notes are an integral part of these financial statements.

 

281

 

INNOVATOR ETFs TRUST

 

Statements of Changes in Net Assets

 

   

Innovator U.S. Equity Power

Buffer ETF - September

 
   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 

Operations:

               

Net Investment income/(loss)

  $ (4,723,488

)

  $ (2,337,158

)

Net realized gain/(loss)

    86,098,794       254,036  

Net change in unrealized appreciation/(depreciation)

    (19,439,458

)

    (9,218,889

)

Net Increase/(Decrease) in Net Assets Resulting from Operations

    61,935,848       (11,302,011

)

                 
                 

Capital Share Transactions:

               

Proceeds from shares sold

    848,288,787       502,832,858  

Cost of shares redeemed

    (766,332,245

)

    (248,135,755

)

Transaction fees (see Note 5)

    206,744       275,109  

Net Increase/(Decrease) in Net Assets from Capital Share Transactions

    82,163,286       254,972,212  

Total Increase/(Decrease) in Net Assets

  $ 144,099,134     $ 243,670,201  
                 

Net Assets:

               

Beginning of the period

  $ 547,143,129     $ 303,472,928  

End of the period

  $ 691,242,263     $ 547,143,129  
                 

Change in Shares Outstanding:

               

Shares sold

    26,475,000       17,200,000  

Shares redeemed

    (23,700,000

)

    (8,525,000

)

Net Increase/(Decrease)

    2,775,000       8,675,000  

 

The accompanying notes are an integral part of these financial statements.

 

282

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity Power

Buffer ETF - October

   

Innovator U.S. Equity Power

Buffer ETF - November

   

Innovator U.S. Equity Power

Buffer ETF - December

 

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 
                                             
$ (4,205,011

)

  $ (1,880,912

)

  $ (5,777,422

)

  $ (1,529,342

)

  $ (4,811,464

)

  $ (1,646,227

)

  97,089,031       (3,616,433

)

    66,604,930       (3,521,983

)

    17,702,855       (46,947,377

)

  (26,358,515

)

    15,460,475       (56,574

)

    (51,911

)

    23,313,113       40,595,743  
  66,525,505       9,963,130       60,770,934       (5,103,236

)

    36,204,504       (7,997,861

)

                                             
                                             
                                             
  595,582,417       678,118,137       1,112,516,447       417,456,003       665,060,360       150,588,793  
  (586,065,137

)

    (248,418,882

)

    (867,577,250

)

    (174,482,237

)

    (346,315,393

)

    (43,274,947

)

  222,960       292,559       282,860       175,984       332,737       92,161  
  9,740,240       429,991,814       245,222,057       243,149,750       319,077,704       107,406,007  
$ 76,265,745     $ 439,954,944     $ 305,992,991     $ 238,046,514     $ 355,282,208     $ 99,408,146  
                                             
                                             
$ 649,487,968     $ 209,533,024     $ 317,389,154     $ 79,342,640     $ 207,928,631     $ 108,520,485  
$ 725,753,713     $ 649,487,968     $ 623,382,145     $ 317,389,154     $ 563,210,839     $ 207,928,631  
                                             
                                             
  17,725,000       23,450,000       35,675,000       13,850,000       21,725,000       4,875,000  
  (17,975,000

)

    (8,575,000

)

    (26,925,000

)

    (5,875,000

)

    (10,850,000

)

    (1,450,000

)

  (250,000

)

    14,875,000       8,750,000       7,975,000       10,875,000       3,425,000  

 

The accompanying notes are an integral part of these financial statements.

 

283

 

INNOVATOR ETFs TRUST

 

Statements of Changes in Net Assets

 

   

Innovator U.S. Equity Ultra

Buffer ETF - January

 
   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 

Operations:

               

Net Investment income/(loss)

  $ (1,296,694

)

  $ (1,849,216

)

Net realized gain/(loss)

    16,884       4,720,887  

Net change in unrealized appreciation/(depreciation)

    16,701,245       (14,697,908

)

Net Increase/(Decrease) in Net Assets Resulting from Operations

    15,421,435       (11,826,237

)

                 
                 

Capital Share Transactions:

               

Proceeds from shares sold

    151,614,790       431,531,228  

Cost of shares redeemed

    (334,857,225

)

    (222,552,470

)

Transaction fees (see Note 5)

    47,304       211,171  

Net Increase/(Decrease) in Net Assets from Capital Share Transactions

    (183,195,131

)

    209,189,929  

Total Increase/(Decrease) in Net Assets

  $ (167,773,696

)

  $ 197,363,692  
                 

Net Assets:

               

Beginning of the period

  $ 283,637,879     $ 86,274,187  

End of the period

  $ 115,864,183     $ 283,637,879  
                 

Change in Shares Outstanding:

               

Shares sold

    5,100,000       14,200,000  

Shares redeemed

    (11,100,000

)

    (7,350,000

)

Net Increase/(Decrease)

    (6,000,000

)

    6,850,000  

 

The accompanying notes are an integral part of these financial statements.

 

284

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity Ultra

Buffer ETF - February

   

Innovator U.S. Equity Ultra

Buffer ETF - March

   

Innovator U.S. Equity Ultra

Buffer ETF - April

 

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 
                                             
$ (561,118

)

  $ (325,297

)

  $ (569,027

)

  $ (335,106

)

  $ (1,098,526

)

  $ (572,102

)

  (90,548

)

    2,540,234       (738,413

)

    3,530,144       4,060,174       1,863,012  
  4,298,856       (4,931,123

)

    4,409,711       (5,337,545

)

    2,548,462       (3,499,086

)

  3,647,190       (2,716,186

)

    3,102,271       (2,142,507

)

    5,510,110       (2,208,176

)

                                             
                                             
                                             
  83,759,869       62,813,015       178,510,980       80,205,350       284,210,560       146,114,520  
  (91,340,087

)

    (33,169,010

)

    (206,099,725

)

    (41,937,333

)

    (317,150,238

)

    (78,334,945

)

  33,559       21,232       47,610       29,319       77,121       71,856  
  (7,546,659

)

    29,665,237       (27,541,135

)

    38,297,336       (32,862,557

)

    67,851,431  
$ (3,899,469

)

  $ 26,949,051     $ (24,438,864

)

  $ 36,154,829     $ (27,352,447

)

  $ 65,643,255  
                                             
                                             
$ 53,357,562     $ 26,408,511     $ 69,405,966     $ 33,251,137     $ 122,885,560     $ 57,242,305  
$ 49,458,093     $ 53,357,562     $ 44,967,102     $ 69,405,966     $ 95,533,113     $ 122,885,560  
                                             
                                             
  3,175,000       2,275,000       6,300,000       2,750,000       11,400,000       5,800,000  
  (3,375,000

)

    (1,200,000

)

    (7,225,000

)

    (1,425,000

)

    (12,600,000

)

    (3,050,000

)

  (200,000

)

    1,075,000       (925,000

)

    1,325,000       (1,200,000

)

    2,750,000  

 

The accompanying notes are an integral part of these financial statements.

 

285

 

INNOVATOR ETFs TRUST

 

Statements of Changes in Net Assets

 

   

Innovator U.S. Equity Ultra

Buffer ETF - May

 
   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 

Operations:

               

Net Investment income/(loss)

  $ (674,151

)

  $ (493,234

)

Net realized gain/(loss)

    4,644,961       (88,676

)

Net change in unrealized appreciation/(depreciation)

    140,810       (1,124,082

)

Net Increase/(Decrease) in Net Assets Resulting from Operations

    4,111,620       (1,705,992

)

                 
                 

Capital Share Transactions:

               

Proceeds from shares sold

    94,363,725       121,467,737  

Cost of shares redeemed

    (136,405,330

)

    (61,062,960

)

Transaction fees (see Note 5)

    43,587       60,756  

Net Increase/(Decrease) in Net Assets from Capital Share Transactions

    (41,998,018

)

    60,465,533  

Total Increase/(Decrease) in Net Assets

  $ (37,886,398

)

  $ 58,759,541  
                 

Net Assets:

               

Beginning of the period

  $ 99,393,584     $ 40,634,043  

End of the period

  $ 61,507,186     $ 99,393,584  
                 

Change in Shares Outstanding:

               

Shares sold

    3,550,000       4,550,000  

Shares redeemed

    (5,075,000

)

    (2,200,000

)

Net Increase/(Decrease)

    (1,525,000

)

    2,350,000  

 

The accompanying notes are an integral part of these financial statements.

 

286

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity Ultra

Buffer ETF - June

   

Innovator U.S. Equity Ultra

Buffer ETF - July

   

Innovator U.S. Equity Ultra

Buffer ETF - August

 

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 
                                             
$ (676,027

)

  $ (425,885

)

  $ (714,624

)

  $ (395,628

)

  $ (957,627

)

  $ (327,182

)

  4,731,034       498,253       8,229,827       (1,277,626

)

    12,107,936       (1,402,620

)

  519,503       (783,495

)

    (6,333,218

)

    77,274       (8,227,601

)

    (1,622,835

)

  4,574,510       (711,127

)

    1,181,985       (1,595,980

)

    2,922,708       (3,352,637

)

                                             
                                             
                                             
  76,443,600       119,789,758       139,395,697       89,725,618       412,903,672       111,274,400  
  (121,810,847

)

    (25,425,937

)

    (52,670,440

)

    (67,210,810

)

    (154,422,560

)

    (72,056,085

)

  44,435       52,913       67,035       41,955       180,017       59,049  
  (45,322,812

)

    94,416,734       86,792,292       22,556,763       258,661,129       39,277,364  
$ (40,748,302

)

  $ 93,705,607     $ 87,974,277     $ 20,960,783     $ 261,583,837     $ 35,924,727  
                                             
                                             
$ 114,860,138     $ 21,154,531     $ 73,649,644     $ 52,688,861     $ 82,307,526     $ 46,382,799  
$ 74,111,836     $ 114,860,138     $ 161,623,921     $ 73,649,644     $ 343,891,363     $ 82,307,526  
                                             
                                             
  2,775,000       4,475,000       4,850,000       3,525,000       14,425,000       4,175,000  
  (4,400,000

)

    (925,000

)

    (1,925,000

)

    (2,575,000

)

    (5,425,000

)

    (2,625,000

)

  (1,625,000

)

    3,550,000       2,925,000       950,000       9,000,000       1,550,000  

 

The accompanying notes are an integral part of these financial statements.

 

287

 

INNOVATOR ETFs TRUST

 

Statements of Changes in Net Assets

 

   

Innovator U.S. Equity Ultra

Buffer ETF - September

 
   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

 

Operations:

               

Net Investment income/(loss)

  $ (843,844

)

  $ (538,038

)

Net realized gain/(loss)

    15,585,594       (2,897,791

)

Net change in unrealized appreciation/(depreciation)

    (4,544,846

)

    757,056  

Net Increase/(Decrease) in Net Assets Resulting from Operations

    10,196,904       (2,678,773

)

                 
                 

Capital Share Transactions:

               

Proceeds from shares sold

    103,096,440       154,017,692  

Cost of shares redeemed

    (182,756,658

)

    (59,931,218

)

Transaction fees (see Note 5)

    33,775       75,835  

Net Increase/(Decrease) in Net Assets from Capital Share Transactions

    (79,626,443

)

    94,162,309  

Total Increase/(Decrease) in Net Assets

  $ (69,429,539

)

  $ 91,483,536  
                 

Net Assets:

               

Beginning of the period

  $ 158,986,013     $ 67,502,477  

End of the period

  $ 89,556,474     $ 158,986,013  
                 

Change in Shares Outstanding:

               

Shares sold

    3,525,000       5,900,000  

Shares redeemed

    (6,475,000

)

    (2,225,000

)

Net Increase/(Decrease)

    (2,950,000

)

    3,675,000  

 

The accompanying notes are an integral part of these financial statements.

 

288

 

INNOVATOR ETFs TRUST

 

Innovator U.S. Equity Ultra

Buffer ETF - October

   

Innovator U.S. Equity Ultra

Buffer ETF - November

   

Innovator U.S. Equity Ultra

Buffer ETF - December

 

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended

October 31,

2023

   

Year Ended

October 31,

2022

   

Year Ended October 31,

2023

   

Year Ended

October 31,

2022

 
                                             
$ (755,372

)

  $ (574,255

)

  $ (400,221

)

  $ (329,373

)

  $ (673,474

)

  $ (344,192

)

  15,400,133       (2,697,559

)

    5,528,544       (2,208,402

)

    2,775,109       (2,071,436

)

  (3,736,511

)

    1,775,544       5,694       (9,302

)

    2,530,124       (506,813

)

  10,908,250       (1,496,270

)

    5,134,017       (2,547,077

)

    4,631,759       (2,922,441

)

                                             
                                             
                                             
  70,835,078       152,701,155       23,303,373       80,750,695       124,998,823       30,094,508  
  (91,694,255

)

    (100,855,685

)

    (51,171,567

)

    (36,086,448

)

    (106,342,178

)

    (12,938,490

)

  25,328       53,330       15,815       26,502       58,046       18,723  
  (20,833,849

)

    51,898,800       (27,852,379

)

    44,690,749       18,714,691       17,174,741  
$ (9,925,599

)

  $ 50,402,530     $ (22,718,362

)

  $ 42,143,672     $ 23,346,450     $ 14,252,300  
                                             
                                             
$ 113,221,009     $ 62,818,479     $ 53,125,922     $ 10,982,250     $ 46,311,342     $ 32,059,042  
$ 103,295,410     $ 113,221,009     $ 30,407,560     $ 53,125,922     $ 69,657,792     $ 46,311,342  
                                             
                                             
  2,350,000       5,775,000       850,000       2,850,000       4,475,000       1,025,000  
  (3,125,000

)

    (3,800,000

)

    (1,750,000

)

    (1,300,000

)

    (3,700,000

)

    (450,000

)

  (775,000

)

    1,975,000       (900,000

)

    1,550,000       775,000       575,000  

 

The accompanying notes are an integral part of these financial statements.

 

289

 

INNOVATOR ETFs TRUST

 

Statements of Changes in Net Assets

 

   

Innovator

Premium

Income 10

Barrier ETF -

April

   

Innovator

Premium

Income 20

Barrier ETF -

April

 
   

Period Ended

October 31,

2023 (a)

   

Period Ended

October 31,

2023 (a)

 

Operations:

               

Net Investment income/(loss)

  $ 200,177     $ 587,432  

Net realized gain/(loss)

    564,526       1,402,776  

Net change in unrealized appreciation/(depreciation)

    (373,244

)

    (751,040

)

Net Increase/(Decrease) in Net Assets Resulting from Operations

    391,459       1,239,168  
                 

Distributions to Shareholders:

               

Distributions to shareholders

    413,273       1,080,306  

Distributions from return of capital

    56,909       -  

Distribution to shareholders

    470,182       1,080,306  
                 

Capital Share Transactions:

               

Proceeds from shares sold

    10,547,182       33,265,223  

Cost of shares redeemed

    (2,465,720

)

    (6,879,773

)

Transaction fees (see Note 5)

    5,227       18,911  

Net Increase/(Decrease) in Net Assets from Capital Share Transactions

    8,086,689       26,404,361  

Total Increase/(Decrease) in Net Assets

  $ 8,007,966     $ 26,563,223  
                 

Net Assets:

               

Beginning of the period

  $     $  

End of the period

  $ 8,007,966     $ 26,563,223  
                 

Change in Shares Outstanding:

               

Shares sold

    425,000       1,350,000  

Shares redeemed

    (100,000

)

    (275,000

)

Net Increase/(Decrease)

    325,000       1,075,000  

 

 

(a)

Since Commencement of Operations on March 31, 2023.

 

 

(b)

Since Commencement of Operations on June 30, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

290

 

INNOVATOR ETFs TRUST

 

Innovator

Premium

Income 30

Barrier ETF -

April

   

Innovator

Premium

Income 40

Barrier ETF -

April

   

Innovator

Premium

Income 10

Barrier ETF -

July

   

Innovator

Premium

Income 20

Barrier ETF -

July

   

Innovator

Premium

Income 30

Barrier ETF -

July

   

Innovator

Premium

Income 40

Barrier ETF -

July

 

Period Ended

October 31,

2023 (a)

   

Period Ended

October 31,

2023 (a)

   

Period Ended

October 31,

2023 (b)

   

Period Ended

October 31,

2023 (b)

   

Period Ended

October 31,

2023 (b)

   

Period Ended

October 31,

2023 (b)

 
                                             
$ 1,047,609     $ 778,051     $ 56,707     $ 305,873     $ 353,370     $ 109,414  
  1,609,482       1,642,320             106,570       211,538        
  (946,173

)

    (1,330,499

)

    (72,957

)

    (292,130

)

    (242,195

)

    9,390  
  1,710,918       1,089,872       (16,250

)

    120,313       322,713       118,804  
                                             
                                             
  1,667,118       1,019,234       56,707       305,873       353,370       114,933  
  -       -       34,284       164,147       65,989       -  
  1,667,118       1,019,234       90,991       470,020       419,359       114,933  
                                             
                                             
  55,458,505       43,592,020       4,954,963       26,733,505       32,302,587       8,056,353  
  (6,790,045

)

    (10,455,635

)

          (1,228,730

)

    (3,745,855

)

     
  41,615       45,152       2,973       16,761       27,350       8,056  
  48,710,075       33,181,537       4,957,936       25,521,536       28,584,082       8,064,409  
$ 48,753,875     $ 33,252,175     $ 4,850,695     $ 25,171,829     $ 28,487,436     $ 8,068,280  
                                             
                                             
$     $     $     $     $     $  
$ 48,753,875     $ 33,252,175     $ 4,850,695     $ 25,171,829     $ 28,487,436     $ 8,068,280  
                                             
                                             
  2,250,000       1,775,000       200,000       1,075,000       1,300,000       325,000  
  (275,000

)

    (425,000

)

          (50,000

)

    (150,000

)

     
  1,975,000       1,350,000       200,000       1,025,000       1,150,000       325,000  

 

The accompanying notes are an integral part of these financial statements.

 

291

 

INNOVATOR ETFs TRUST

 

Statements of Changes in Net Assets

 

   

Innovator

Premium

Income 10

Barrier ETF -

October

   

Innovator

Premium

Income 20

Barrier ETF -

October

 
   

Period Ended

October 31,

2023 (a)

   

Period Ended

October 31,

2023 (a)

 

Operations:

               

Net Investment income/(loss)

  $ 8,482     $ 30,715  

Net change in unrealized appreciation/(depreciation)

    (15,879

)

    (31,054

)

Net Increase/(Decrease) in Net Assets Resulting from Operations

    (7,397

)

    (339

)

                 

Distributions to Shareholders:

               

Distributions to shareholders

           

Distributions from return of capital

           

Distribution to shareholders

           
                 

Capital Share Transactions:

               

Proceeds from shares sold

    2,978,255       10,717,485  

Transaction fees (see Note 5)

    2,360       6,430  

Net Increase/(Decrease) in Net Assets from Capital Share Transactions

    2,980,615       10,723,915  

Total Increase/(Decrease) in Net Assets

  $ 2,973,218     $ 10,723,576  
                 

Net Assets:

               

Beginning of the period

  $     $  

End of the period

  $ 2,973,218     $ 10,723,576  
                 

Change in Shares Outstanding:

               

Shares sold

    125,000       450,000  

Shares redeemed

           

Net Increase/(Decrease)

    125,000       450,000  

 

 

(a)

Since Commencement of Operations on September 29, 2023.

 

The accompanying notes are an integral part of these financial statements.

 

292

 

INNOVATOR ETFs TRUST

 

Innovator

Premium

Income 30

Barrier ETF -

October

   

Innovator

Premium

Income 40

Barrier ETF -

October

   

Innovator U.S.

Equity 5 to 15

Buffer ETF -

Quarterly

   

Innovator U.S.

Equity 10

Buffer ETF -

Quarterly

   

Innovator

Premium

Income 9

Buffer ETF -

October

   

Innovator

Premium

Income 15

Buffer ETF -

October

 

Period Ended

October 31,

2023 (a)

   

Period Ended

October 31,

2023 (a)

   

Period Ended

October 31,

2023 (a)

   

Period Ended

October 31,

2023 (a)

   

Period Ended

October 31,

2023 (a)

   

Period Ended

October 31,

2023 (a)

 
                                             
$ 36,958     $ 22,204     $ (3,740

)

  $ (7,047

)

  $ 6,351     $ 17,869  
  (28,146

)

    (4,560

)

    (272,401

)

    (39,080

)

    (3,249

)

    (6,291

)

  8,812       17,644       (276,141

)

    (46,127

)

    3,102       11,578  
                                             
                                             
                          6,351       17,869  
                          8,763       18,403  
                          15,114       36,272  
                                             
                                             
  13,700,488       6,537,468       12,884,708       24,930,057       2,373,913       7,123,752  
  10,960       6,537       6,122       12,145       1,187       3,562  
  13,711,448       6,544,005       12,890,830       24,942,202       2,375,100       7,127,314  
$ 13,720,260     $ 6,561,649     $ 12,614,689     $ 24,896,075     $ 2,363,088     $ 7,102,620  
                                             
                                             
$     $     $     $     $     $  
$ 13,720,260     $ 6,561,649     $ 12,614,689     $ 24,896,075     $ 2,363,088     $ 7,102,620  
                                             
                                             
  575,000       275,000       500,000       975,000       100,000       300,000  
                                 
  575,000       275,000       500,000       975,000       100,000       300,000  

 

The accompanying notes are an integral part of these financial statements.

 

293

 

INNOVATOR ETFs TRUST

 

Financial Highlights

 

    Per Share Operating Performance (For a share outstanding throughout each period)  
                                                 
            Investment Operations:     Capital Share Transactions:          
   

Net Asset

Value,

Beginning of

Period

   

Net investment

income/(loss) (b)

   

Net realized

and

unrealized

gain/(loss)

    Total From Investment Operations     Transaction fees (see Note 5)     Distributions Paid to Shareholders: Paid from realized gains  

Innovator U.S. Equity Buffer ETF - January

                                               

For the year ended 10/31/2023

  $ 33.17       (0.28

)

    3.09       2.81       0.01        

For the year ended 10/31/2022

  $ 36.87       (0.27

)

    (3.45

)

    (3.72

)

    0.02        

For the year ended 10/31/2021

  $ 29.77       (0.27

)

    7.35       7.08       0.02        

For the year ended 10/31/2020

  $ 29.69       (0.23

)

    1.63  (d)     1.40       0.04       (1.36

)

For the period 12/31/2018 (e) - 10/31/2019

  $ 25.08       (0.19

)

    4.75       4.56       0.05        

Innovator U.S. Equity Buffer ETF - February

                                               

For the year ended 10/31/2023

  $ 29.62       (0.25

)

    3.38       3.13       0.01        

For the year ended 10/31/2022

  $ 31.63       (0.24

)

    (1.79

)

    (2.03

)

    0.02        

For the year ended 10/31/2021

  $ 25.09       (0.23

)

    6.75       6.52       0.02        

For the period 1/31/2020 (e) - 10/31/2020

  $ 24.52       (0.14

)

    0.69       0.55       0.02        

Innovator U.S. Equity Buffer ETF - March

                                               

For the year ended 10/31/2023

  $ 31.93       (0.27

)

    4.06       3.79       0.01        

For the year ended 10/31/2022

  $ 34.06       (0.26

)

    (1.88

)

    (2.14

)

    0.01        

For the year ended 10/31/2021

  $ 27.92       (0.25

)

    6.37       6.12       0.02        

For the period 2/28/2020 (e) - 10/31/2020

  $ 26.01       (0.14

)

    2.03       1.89       0.02        

Innovator U.S. Equity Buffer ETF - April

                                               

For the year ended 10/31/2023

  $ 30.83       (0.26

)

    3.84       3.58       0.01        

For the year ended 10/31/2022

  $ 32.79       (0.25

)

    (1.73

)

    (1.98

)

    0.02        

For the year ended 10/31/2021

  $ 28.41       (0.25

)

    4.61       4.36       0.02        

For the year ended 10/31/2020

  $ 26.64       (0.22

)

    1.95       1.73       0.04        

For the period 3/29/2019 (e) - 10/31/2019

  $ 24.95       (0.12

)

    1.79       1.67       0.02        

 

(a)

Annualized for periods less than one year.

(b)

Net investment income/(loss) per share has been calculated based on average shares outstanding during the period.

(c)

Not annualized for periods less than one year.

(d)

Net realized and unrealized gain/(loss) per share includes balancing amounts necessary to reconcile the change in net asset value per share for the period, and may not reconcile with the aggregate gain/(loss) in the Statement of Operations due to share transactions for the period.

(e)

Commencement of operations.

(f)

Includes broker interest expense of 0.01%.

  

The accompanying notes are an integral part of these financial statements.

 

294

 

INNOVATOR ETFs TRUST

 

          Ratios/Supplemental Data:  
                                                   
                              Ratio to Average Net Assets of: (a)          

Change in

Net Asset

Value for the

Period

   

Net Asset

Value, End

of Period

   

Total

return (c)

   

Net assets, end

of period (000)

    Expenses     Net investment income/(loss)    

Portfolio

turnover rate (c)

 
                                                   
2.82     $ 35.99       8.50

%

  $ 148,460       0.79

%

    (0.78

)%

    0

%

(3.70

)

  $ 33.17       (10.03

)%

  $ 142,636       0.79

%

    (0.79

)%

    0

%

7.10     $ 36.87       23.85

%

  $ 150,240       0.79

%

    (0.79

)%

    0

%

0.08     $ 29.77       4.99

%

  $ 125,767       0.79

%

    (0.79

)%

    0

%

4.61     $ 29.69       18.38

%

  $ 22,267       0.80

% (f)

    (0.80

)%

    0

%

                                                   
3.14     $ 32.76       10.62

%

  $ 99,929       0.79

%

    (0.78

)%

    0

%

(2.01

)

  $ 29.62       (6.37

)%

  $ 68,860       0.79

%

    (0.79

)%

    0

%

6.54     $ 31.63       26.08

%

  $ 86,203       0.79

%

    (0.79

)%

    0

%

0.57     $ 25.09       2.32

%

  $ 37,008       0.79

%

    (0.79

)%

    0

%

                                                   
3.80     $ 35.73       11.89

%

  $ 87,536       0.79

%

    (0.78

)%

    0

%

(2.13

)

  $ 31.93       (6.26

)%

  $ 76,635       0.79

%

    (0.79

)%

    0

%

6.14     $ 34.06       21.98

%

  $ 62,164       0.79

%

    (0.79

)%

    0

%

1.91     $ 27.92       7.36

%

  $ 23,735       0.79

%

    (0.79

)%

    0

%

                                                   
3.59     $ 34.42       11.65

%

  $ 151,433       0.79

%

    (0.78

)%

    0

%

(1.96

)

  $ 30.83       (5.99

)%

  $ 115,595       0.79

%

    (0.79

)%

    0

%

4.38     $ 32.79       15.40

%

  $ 122,956       0.79

%

    (0.79

)%

    0

%

1.77     $ 28.41       6.65

%

  $ 69,609       0.79

%

    (0.79

)%

    0

%

1.69     $ 26.64       6.78

%

  $ 41,295       0.79

%

    (0.79

)%

    121

%

 

The accompanying notes are an integral part of these financial statements.

 

295

INNOVATOR ETFs TRUST

 

Financial Highlights

 

    Per Share Operating Performance (For a share outstanding throughout each period)  
                     
           

Investment Operations:

   

Capital Share Transactions:

 
   

Net Asset

Value,

Beginning

of Period

   

Net investment income/(loss) (b)

   

Net realized

and

unrealized gain/(loss)

   

Total From Investment Operations

   

Transaction fees (see Note 5)

 

Innovator U.S. Equity Buffer ETF - May

                                     

For the year ended 10/31/2023

  $ 29.07       (0.24

)

    1.76       1.52       0.01  

For the year ended 10/31/2022

  $ 32.55       (0.24

)

    (3.26

)

    (3.50

)

    0.02  

For the year ended 10/31/2021

  $ 27.92       (0.25

)

    4.86       4.61       0.02  

For the period 4/30/2020 (d) - 10/31/2020

  $ 25.63       (0.11

)

    2.39       2.28       0.01  

Innovator U.S. Equity Buffer ETF - June

                                       

For the year ended 10/31/2023

  $ 30.59       (0.25

)

    1.96       1.71       0.03  

For the year ended 10/31/2022

  $ 33.96       (0.25

)

    (3.14

)

    (3.39

)

    0.02  

For the year ended 10/31/2021

  $ 29.25       (0.26

)

    4.95       4.69       0.02  

For the year ended 10/31/2020

  $ 27.38       (0.22

)

    2.03       1.81       0.06  

For the period 5/31/2019 (d) - 10/31/2019

  $ 25.33       (0.09

)

    2.11       2.02       0.03  

Innovator U.S. Equity Buffer ETF - July

                                       

For the year ended 10/31/2023

  $ 30.83       (0.26

)

    3.32       3.06       0.02  

For the year ended 10/31/2022

  $ 32.69       (0.25

)

    (1.65

)(h)

    (1.90

)

    0.04  

For the year ended 10/31/2021

  $ 27.94       (0.25

)

    4.97       4.72       0.03  

For the year ended 10/31/2020

  $ 26.55       (0.21

)

    1.56       1.35       0.04  

For the year ended 10/31/2019

  $ 24.61       (0.21

)

    2.09       1.88       0.06  

Innovator U.S. Equity Buffer ETF - August

                                       

For the year ended 10/31/2023

  $ 30.00       (0.25

)

    2.74       2.49       0.02  

For the year ended 10/31/2022

  $ 32.65       (0.25

)

    (2.43

)

    (2.68

)

    0.03  

For the year ended 10/31/2021

  $ 27.49       (0.24

)

    5.38       5.14       0.02  

For the year ended 10/31/2020

  $ 25.53       (0.21

)

    2.15       1.94       0.02  

For the period 7/31/2019 (d) - 10/31/2019

  $ 25.04       (0.05

)

    0.52       0.47       0.02  

 

(a)

Annualized for periods less than one year.

(b)

Net investment income/(loss) per share has been calculated based on average shares outstanding during the period.

(c)

Not annualized for periods less than one year.

(d)

Commencement of operations.

(e)

Includes broker interest expense of 0.01%.

(f)

The total return for the period includes the impact of financial statement adjustments. This return differs from the actual performance a shareholder experienced over the period.

(g)

Includes extraordinary expense of 0.01%.

(h)

Net realized and unrealized gain/(loss) per share includes balancing amounts necessary to reconcile the change in net asset value per share for the period, and may not reconcile with the aggregate gain/(loss) in the Statement of Operations due to share transactions for the period.

  

The accompanying notes are an integral part of these financial statements.

 

296

 

INNOVATOR ETFs TRUST

 

      Ratios/Supplemental Data:  
                                       
                        Ratio to Average Net Assets of: (a)        

Change in

Net Asset

Value for

the Period

   

Net Asset

Value, End

of Period

   

Total

return (c)

   

Net assets,

end of

period (000)

    Expenses     Net investment income/(loss)    

Portfolio

turnover

rate (c)

 
                                                   
1.53     $ 30.60       5.29

%

  $ 110,940       0.79

%

    (0.78

)%

    0

%

(3.48

)

  $ 29.07       (10.70

)%

  $ 175,858       0.79

%

    (0.79

)%

    0

%

4.63     $ 32.55       16.58

%

  $ 82,190       0.79

%

    (0.79

)%

    0

%

2.29     $ 27.92       8.94

%

  $ 16,055       0.79

%

    (0.79

)%

    0

%

                                                   
1.74     $ 32.33       5.69

%

  $ 101,031       0.79

%

    (0.78

)%

    0

%

(3.37

)

  $ 30.59       (9.93

)%

  $ 76,474       0.79

%

    (0.79

)%

    0

%

4.71     $ 33.96       16.12

%

  $ 81,509       0.79

%

    (0.79

)%

    0

%

1.87     $ 29.25       6.81

%

  $ 32,172       0.79

%

    (0.79

)%

    0

%

2.05     $ 27.38       8.10

%

  $ 4,792       0.80

%(e)

    (0.80

)%

    0

%

                                                   
3.08     $ 33.91       9.98

%

  $ 341,615       0.79

%

    (0.78

)%

    0

%

(1.86

)

  $ 30.83       (5.69

)%

  $ 170,341       0.79

%

    (0.79

)%

    0

%

4.75     $ 32.69       17.53

%

  $ 183,066       0.79

%

    (0.79

)%

    0

%

1.39     $ 27.94       5.24

%(f)

  $ 67,755       0.79

%

    (0.79

)%

    4

%

1.94     $ 26.55       7.89

%

  $ 83,639       0.81

%(e)(g)

    (0.80

)%

    106

%

                                                   
2.51     $ 32.51       8.35

%

  $ 182,037       0.79

%

    (0.77

)%

    0

%

(2.65

)

  $ 30.00       (8.13

)%

  $ 102,754       0.79

%

    (0.79

)%

    0

%

5.16     $ 32.65       18.81

%

  $ 86,535       0.79

%

    (0.79

)%

    0

%

1.96     $ 27.49       7.68

%

  $ 48,099       0.79

%

    (0.79

)%

    0

%

0.49     $ 25.53       1.94

%

  $ 47,221       0.79

%

    (0.79

)%

    0

%

 

The accompanying notes are an integral part of these financial statements.

 

297

 

INNOVATOR ETFs TRUST

 

Financial Highlights

 

    Per Share Operating Performance (For a share outstanding throughout each period)  
                                                 
            Investment Operations:     Capital Share Transactions:          
   

Net Asset

Value,

Beginning of

Period

    Net investment income/(loss) (b)    

Net realized

and

unrealized

gain/(loss)

    Total From Investment Operations     Transaction fees (see Note 5)     Distributions Paid to Shareholders: Paid from realized gains  

Innovator U.S. Equity Buffer ETF - September

                                               

For the year ended 10/31/2023

  $ 30.33       (0.25

)

    3.05       2.80       0.01        

For the year ended 10/31/2022

  $ 32.66       (0.25

)

    (2.10

)

    (2.35

)

    0.02        

For the year ended 10/31/2021

  $ 26.40       (0.24

)

    6.47       6.23       0.03        

For the year ended 10/31/2020

  $ 25.31       (0.21

)

    1.59  (d)     1.38       0.07       (0.36 )

For the period 8/30/2019 (e) - 10/31/2019

  $ 24.59       (0.03

)

    0.73       0.70       0.02        

Innovator U.S. Equity Buffer ETF - October

                                               

For the year ended 10/31/2023

  $ 31.43       (0.26

)

    3.76       3.50       0.01        

For the year ended 10/31/2022

  $ 33.90       (0.26

)

    (2.24

)

    (2.50

)

    0.03        

For the year ended 10/31/2021

  $ 27.26       (0.25

)

    6.88       6.63       0.01        

For the year ended 10/31/2020

  $ 25.18       (0.20

)

    2.31       2.11       0.02       (0.05

)

For the year ended 10/31/2019

  $ 23.42       (0.20

)

    1.92       1.72       0.04        

Innovator U.S. Equity Buffer ETF - November

                                               

For the year ended 10/31/2023

  $ 29.74       (0.25

)

    2.47       2.22       0.01        

For the year ended 10/31/2022

  $ 32.21       (0.24

)

    (2.25

)

    (2.49

)

    0.02        

For the year ended 10/31/2021

  $ 27.31       (0.24

)

    5.12       4.88       0.02        

For the year ended 10/31/2020

  $ 25.53       (0.20

)

    1.92       1.72       0.06        

For the period 10/31/2019 (e) - 10/31/2019

  $ 25.53                                

Innovator U.S. Equity Buffer ETF - December

                                               

For the year ended 10/31/2023

  $ 31.67       (0.27

)

    2.84       2.57       0.02        

For the year ended 10/31/2022

  $ 34.04       (0.26

)

    (2.14

)

    (2.40

)

    0.03        

For the year ended 10/31/2021

  $ 27.73       (0.25

)

    6.53       6.28       0.03        

For the period 11/29/2019 (e) - 10/31/2020

  $ 26.40       (0.19

)

    1.47       1.28       0.05        

 

(a)

Annualized for periods less than one year.

(b)

Net investment income/(loss) per share has been calculated based on average shares outstanding during the period.

(c)

Not annualized for periods less than one year.

(d)

Net realized and unrealized gain/(loss) per share includes balancing amounts necessary to reconcile the change in net asset value per share for the period, and may not reconcile with the aggregate gain/(loss) in the Statement of Operations due to share transactions for the period.

(e)

Commencement of operations.

(f)

Includes broker interest expense of 0.01%.

 

The accompanying notes are an integral part of these financial statements.

 

298

 

INNOVATOR ETFs TRUST

 

      Ratios/Supplemental Data:  
                                       
                        Ratio to Average Net Assets of: (a)        

Change in

Net Asset

Value for the

Period

   

Net Asset

Value, End

of Period

   

Total

return (c)

   

Net assets, end

of period (000)

    Expenses     Net investment income/(loss)    

Portfolio

turnover rate (c)

 
                                                   
2.81     $ 33.14       9.26

%

  $ 178,109       0.79

%

    (0.78

)%

    0

%

(2.33

)

  $ 30.33       (7.13

)%

  $ 166,049       0.79

%

    (0.79

)%

    0

%

6.26     $ 32.66       23.68

%

  $ 156,749       0.79

%

    (0.79

)%

    0

%

1.09     $ 26.40       5.81

%

  $ 77,892       0.79

%

    (0.79

)%

    0

%

0.72     $ 25.31       2.91

%

  $ 4,429       0.79

%

    (0.79

)%

    186

%

                                                   
3.51     $ 34.94       11.18

%

  $ 171,230       0.79

%

    (0.78

)%

    0

%

(2.47

)

  $ 31.43       (7.29

)%

  $ 226,302       0.79

%

    (0.79

)%

    0

%

6.64     $ 33.90       24.34

%

  $ 111,875       0.79

%

    (0.79

)%

    0

%

2.08     $ 27.26       8.51

%

  $ 73,613       0.79

%

    (0.79

)%

    0

%

1.76     $ 25.18       7.48

%

  $ 173,098       0.80

%(f)

    (0.80

)%

    25

%

                                                   
2.23     $ 31.97       7.49

%

  $ 83,924       0.79

%

    (0.78

)%

    0

%

(2.47

)

  $ 29.74       (7.65

)%

  $ 61,710       0.79

%

    (0.79

)%

    0

%

4.90     $ 32.21       17.93

%

  $ 30,599       0.79

%

    (0.79

)%

    0

%

1.78     $ 27.31       7.00

%

  $ 15,023       0.79

%

    (0.79

)%

    0

%

    $ 25.53           $ 2,553                  

%

                                                   
2.59     $ 34.26       8.18

%

  $ 95,930       0.79

%

    (0.78

)%

    0

%

(2.37

)

  $ 31.67       (6.97

)%

  $ 103,722       0.79

%

    (0.79

)%

    0

%

6.31     $ 34.04       22.76

%

  $ 57,874       0.79

%

    (0.79

)%

    0

%

1.33     $ 27.73       5.04

%

  $ 24,958       0.79

%

    (0.79

)%

    146

%

 

The accompanying notes are an integral part of these financial statements.

 

299

 

INNOVATOR ETFs TRUST

 

Financial Highlights

 

    Per Share Operating Performance (For a share outstanding throughout each period)  
                             
            Investment Operations:    

Capital Share

Transactions:

         
   

Net Asset

Value,

Beginning of

Period

   

Net investment

income/(loss) (b)

   

Net realized

and

unrealized

gain/(loss)

   

Total From

Investment

Operations

   

Transaction

fees

(see Note 5)

   

Distributions Paid

to Shareholders:

Paid from

realized gains

 

Innovator U.S. Equity Power Buffer ETF - January

  0                                          

For the year ended 10/31/2023

  $ 31.17       (0.26

)

    3.33       3.07       0.01        

For the year ended 10/31/2022

  $ 33.10       (0.25

)

    (1.70

)

    (1.95

)

    0.02        

For the year ended 10/31/2021

  $ 29.08       (0.25

)

    4.25       4.00       0.02        

For the year ended 10/31/2020

  $ 28.13       (0.22

)

    1.14       0.92       0.03        

For the period 12/31/2018 (d) - 10/31/2019

  $ 25.08       (0.18

)

    3.20       3.02       0.03        

Innovator U.S. Equity Power Buffer ETF - February

    0                                          

For the year ended 10/31/2023

  $ 27.84       (0.23

)

    2.40       2.17       0.01        

For the year ended 10/31/2022

  $ 29.01       (0.22

)

    (0.97

)

    (1.19

)

    0.02        

For the year ended 10/31/2021

  $ 25.03       (0.22

)

    4.18       3.96       0.02        

For the period 1/31/2020 (d) - 10/31/2020

  $ 24.52       (0.14

)

    0.63       0.49       0.02        

Innovator U.S. Equity Power Buffer ETF - March

    0                                          

For the year ended 10/31/2023

  $ 30.38       (0.25

)

    3.04       2.79       0.01        

For the year ended 10/31/2022

  $ 31.23       (0.24

)

    (0.63

)

    (0.87

)

    0.02        

For the year ended 10/31/2021

  $ 27.39       (0.24

)

    4.06       3.82       0.02        

For the period 2/28/2020 (d) - 10/31/2020

  $ 26.01       (0.14

)

    1.50       1.36       0.02        

Innovator U.S. Equity Power Buffer ETF - April

    0                                          

For the year ended 10/31/2023

  $ 27.80       (0.23

)

    2.65       2.42       0.02        

For the year ended 10/31/2022

  $ 29.04       (0.22

)

    (1.04

)

    (1.26

)

    0.02        

For the year ended 10/31/2021

  $ 26.54       (0.22

)

    2.70       2.48       0.02        

For the year ended 10/31/2020

  $ 26.31       (0.20

)

    1.20       1.00       0.03       (0.80

)

For the period 3/29/2019 (d) - 10/31/2019

  $ 24.95       (0.12

)

    1.46       1.34       0.02        

 

(a)

Annualized for periods less than one year.

(b)

Net investment income/(loss) per share has been calculated based on average shares outstanding during the period.

(c)

Not annualized for periods less than one year.

(d)

Commencement of operations.

 

The accompanying notes are an integral part of these financial statements.

 

300

 

INNOVATOR ETFs TRUST

 

      Ratios/Supplemental Data:  
                                 
                        Ratio to Average Net Assets of: (a)        

Change in

Net Asset

Value for the

Period

   

Net Asset

Value, End

of Period

   

Total

return (c)

   

Net assets, end

of period (000)

    Expenses     Net investment income/(loss)    

Portfolio

turnover rate (c)

 
                                                   
3.08     $ 34.25       9.91

%

  $ 569,465       0.79

%

    (0.78

)%

    0

%

(1.93

)

  $ 31.17       (5.83

)%

  $ 448,795       0.79

%

    (0.79

)%

    0

%

4.02     $ 33.10       13.82

%

  $ 294,561       0.79

%

    (0.79

)%

    0

%

0.95     $ 29.08       3.38

%

  $ 288,597       0.79

%

    (0.79

)%

    0

%

3.05     $ 28.13       12.15

%

  $ 67,507       0.79

%

    (0.79

)%

    0

%

                                                   
2.18     $ 30.02       7.84

%

  $ 442,802       0.79

%

    (0.78

)%

    0

%

(1.17

)

  $ 27.84       (4.02

)%

  $ 239,416       0.79

%

    (0.79

)%

    0

%

3.98     $ 29.01       15.90

%

  $ 170,407       0.79

%

    (0.79

)%

    0

%

0.51     $ 25.03       2.06

%

  $ 115,121       0.79

%

    (0.79

)%

    0

%

                                                   
2.80     $ 33.18       9.24

%

  $ 377,427       0.79

%

    (0.78

)%

    0

%

(0.85

)

  $ 30.38       (2.72

)%

  $ 226,295       0.79

%

    (0.79

)%

    0

%

3.84     $ 31.23       14.01

%

  $ 117,875       0.79

%

    (0.79

)%

    0

%

1.38     $ 27.39       5.30

%

  $ 71,895       0.79

%

    (0.79

)%

    0

%

                                                   
2.44     $ 30.24       8.78

%

  $ 579,804       0.79

%

    (0.78

)%

    0

%

(1.24

)

  $ 27.80       (4.29

)%

  $ 308,534       0.79

%

    (0.79

)%

    0

%

2.50     $ 29.04       9.45

%

  $ 242,503       0.79

%

    (0.79

)%

    0

%

0.23     $ 26.54       4.00

%

  $ 187,078       0.79

%

    (0.79

)%

    0

%

1.36     $ 26.31       5.44

%

  $ 129,561       0.79

%

    (0.79

)%

    126

%

 

The accompanying notes are an integral part of these financial statements.

 

301

 

INNOVATOR ETFs TRUST

 

Financial Highlights

 

    Per Share Operating Performance (For a share outstanding throughout each period)  
                                                 
            Investment Operations:    

Capital Share

Transactions:

         
   

Net Asset

Value,

Beginning

of Period

   

Net investment

income/(loss) (b)

   

Net realized

and

unrealized

gain/(loss)

   

Total From

Investment

Operations

   

Transaction

fees

(see Note 5)

   

Distributions

Paid to

Shareholders:

Paid from

realized gains

 

Innovator U.S. Equity Power Buffer ETF - May

                                               

For the year ended 10/31/2023

  $ 28.02       (0.23

)

    1.38       1.15       0.02        

For the year ended 10/31/2022

  $ 30.23       (0.23

)

    (2.00

)

    (2.23

)

    0.02        

For the year ended 10/31/2021

  $ 27.34       (0.23

)

    3.10       2.87       0.02        

For the period 4/30/2020 (d) - 10/31/2020

  $ 25.63       (0.11

)

    1.80       1.69       0.02        

Innovator U.S. Equity Power Buffer ETF - June

                                               

For the year ended 10/31/2023

  $ 29.69       (0.24

)

    1.58       1.34       0.01        

For the year ended 10/31/2022

  $ 31.87       (0.24

)

    (1.96

)

    (2.20

)

    0.02        

For the year ended 10/31/2021

  $ 28.88       (0.24

)

    3.20       2.96       0.03        

For the year ended 10/31/2020

  $ 26.74       (0.22

)

    2.30       2.08       0.06        

For the period 5/31/2019 (d) - 10/31/2019

  $ 25.33       (0.09

)

    1.48       1.39       0.02        

Innovator U.S. Equity Power Buffer ETF - July

                                               

For the year ended 10/31/2023

  $ 29.90       (0.25

)

    3.64       3.39       0.02        

For the year ended 10/31/2022

  $ 30.38       (0.24

)

    (0.27

)(e)

    (0.51

)

    0.03        

For the year ended 10/31/2021

  $ 27.43       (0.23

)

    3.16       2.93       0.02        

For the year ended 10/31/2020

  $ 26.36       (0.21

)

    1.46       1.25       0.04       (0.22

)

For the year ended 10/31/2019

  $ 24.75       (0.20

)

    1.77       1.57       0.04        

Innovator U.S. Equity Power Buffer ETF - August

                                               

For the year ended 10/31/2023

  $ 28.21       (0.23

)

    2.69       2.46       0.02        

For the year ended 10/31/2022

  $ 30.00       (0.23

)

    (1.58

)

    (1.81

)

    0.02        

For the year ended 10/31/2021

  $ 26.86       (0.23

)

    3.35       3.12       0.02        

For the year ended 10/31/2020

  $ 25.45       (0.21

)

    1.93       1.72       0.03       (0.34

)

For the period 7/31/2019 (d) - 10/31/2019

  $ 25.04       (0.05

)

    0.44       0.39       0.02        

 

(a)

Annualized for periods less than one year.

(b)

Net investment income/(loss) per share has been calculated based on average shares outstanding during the period.

(c)

Not annualized for periods less than one year.

(d)

Commencement of operations.

(e)

Net realized and unrealized gain/(loss) per share includes balancing amounts necessary to reconcile the change in net asset value per share for the period, and may not reconcile with the aggregate gain/(loss) in the Statement of Operations due to share transactions for the period.

  

The accompanying notes are an integral part of these financial statements.

 

302

 

INNOVATOR ETFs TRUST

 

              Ratios/Supplemental Data:  
                                                   
                              Ratio to Average Net Assets of: (a)          

Change in

Net Asset

Value for

the Period

   

Net Asset

Value, End

of Period

   

Total

return (c)

   

Net assets,

end of

period (000)

    Expenses     Net investment income/(loss)    

Portfolio

turnover rate (c)

 
                                                   
1.17     $ 29.19       4.19

%

  $ 459,063       0.79

%

    (0.78

)%

    0

%

(2.21

)

  $ 28.02       (7.30

)%

  $ 392,967       0.79

%

    (0.79

)%

    0

%

2.89     $ 30.23       10.54

%

  $ 238,780       0.79

%

    (0.79

)%

    0

%

1.71     $ 27.34       6.69

%

  $ 65,626       0.79

%

    (0.79

)%

    0

%

                                                   
1.35     $ 31.04       4.54

%

  $ 521,398       0.79

%

    (0.78

)%

    0

%

(2.18

)

  $ 29.69       (6.84

)%

  $ 344,365       0.79

%

    (0.79

)%

    0

%

2.99     $ 31.87       10.34

%

  $ 152,966       0.79

%

    (0.79

)%

    0

%

2.14     $ 28.88       8.00

%

  $ 94,588       0.79

%

    (0.79

)%

    0

%

1.41     $ 26.74       5.58

%

  $ 20,057       0.79

%

    (0.79

)%

    0

%

                                                   
3.41     $ 33.31       11.41

%

  $ 999,374       0.79

%

    (0.78

)%

    0

%

(0.48

)

  $ 29.90       (1.59

)%

  $ 503,828       0.79

%

    (0.79

)%

    0

%

2.95     $ 30.38       10.78

%

  $ 218,755       0.79

%

    (0.79

)%

    0

%

1.07     $ 27.43       4.89

%

  $ 111,759       0.79

%

    (0.79

)%

    15

%

1.61     $ 26.36       6.53

%

  $ 92,273       0.79

%

    (0.79

)%

    137

%

                                                   
2.48     $ 30.69       8.82

%

  $ 886,281       0.79

%

    (0.78

)%

    0

%

(1.79

)

  $ 28.21       (5.98

)%

  $ 435,772       0.79

%

    (0.79

)%

    0

%

3.14     $ 30.00       11.68

%

  $ 185,991       0.79

%

    (0.79

)%

    0

%

1.41     $ 26.86       6.95

%

  $ 109,458       0.79

%

    (0.79

)%

    0

%

0.41     $ 25.45       1.65

%

  $ 116,446       0.79

%

    (0.79

)%

    0

%

 

The accompanying notes are an integral part of these financial statements.

 

303

 

INNOVATOR ETFs TRUST

 

Financial Highlights

 

    Per Share Operating Performance (For a share outstanding throughout each period)  
                                                 
            Investment Operations:     Capital Share Transactions:          
   

Net Asset

Value,

Beginning

of Period

    Net investment income/(loss) (b)    

Net realized

and

unrealized gain/(loss)

    Total From Investment Operations     Transaction fees (see Note 5)     Distributions Paid to Shareholders: Paid from realized gains  

Innovator U.S. Equity Power Buffer ETF - September

                                               

For the year ended 10/31/2023

  $ 29.10       (0.24

)

    3.17       2.93       0.01        

For the year ended 10/31/2022

  $ 29.97       (0.23

)

    (0.67

)

    (0.90

)

    0.03        

For the year ended 10/31/2021

  $ 26.01       (0.23

)

    4.17       3.94       0.02        

For the year ended 10/31/2020

  $ 25.15       (0.21

)

    1.01  (d)     0.80       0.06        

For the period 8/30/2019 (e) - 10/31/2019

  $ 24.59       (0.03

)

    0.58       0.55       0.01        

Innovator U.S. Equity Power Buffer ETF October

                                               

For the year ended 10/31/2023

  $ 29.72       (0.25

)

    4.12       3.87       0.01        

For the year ended 10/31/2022

  $ 30.04       (0.23

)

    (0.13

)(d)

    (0.36

)

    0.04        

For the year ended 10/31/2021

  $ 26.02       (0.23

)

    4.23       4.00       0.02        

For the year ended 10/31/2020

  $ 25.16       (0.20

)

    1.60       1.40       0.02       (0.56

)

For the year ended 10/31/2019

  $ 23.54       (0.20

)

    1.79       1.59       0.03        

Innovator U.S. Equity Power Buffer ETF - November

                                               

For the year ended 10/31/2023

  $ 30.01       (0.25

)

    2.49       2.24       0.01        

For the year ended 10/31/2022

  $ 30.52       (0.23

)

    (0.31

)

    (0.54

)

    0.03        

For the year ended 10/31/2021

  $ 27.30       (0.23

)

    3.44       3.21       0.01        

For the year ended 10/31/2020

  $ 25.53       (0.21

)

    1.94       1.73       0.04        

For the period 10/31/2019 (e) - 10/31/2019

  $ 25.53                                

Innovator U.S. Equity Power Buffer ETF - December

                                               

For the year ended 10/31/2023

  $ 30.03       (0.25

)

    1.84       1.59       0.02        

For the year ended 10/31/2022

  $ 31.01       (0.24

)

    (0.75

)

    (0.99

)

    0.01        

For the year ended 10/31/2021

  $ 27.42       (0.24

)

    3.80       3.56       0.03        

For the period 11/29/2019 (e) - 10/31/2020

  $ 26.40       (0.19

)

    1.17       0.98       0.04        

 

(a)

Annualized for periods less than one year.

(b)

Net investment income/(loss) per share has been calculated based on average shares outstanding during the period.

(c)

Not annualized for periods less than one year.

(d)

Net realized and unrealized gain/(loss) per share includes balancing amounts necessary to reconcile the change in net asset value per share for the period, and may not reconcile with the aggregate gain/(loss) in the Statement of Operations due to share transactions for the period.

(e)

Commencement of operations.

(f)

Includes broker interest expense of 0.01%.

  

The accompanying notes are an integral part of these financial statements.

 

304

 

INNOVATOR ETFs TRUST

 

          Ratios/Supplemental Data:  
                                                   
                              Ratio to Average Net Assets of: (a)          

Change in

Net Asset

Value for

the Period

   

Net Asset

Value, End

of Period

   

Total

return (c)

   

Net assets,

end of

period (000)

    Expenses     Net investment income/(loss)    

Portfolio

turnover rate (c)

 
                                                   
2.94     $ 32.04       10.09

%

  $ 691,242       0.79

%

    (0.78

)%

    0

%

(0.87

)

  $ 29.10       (2.90

)%

  $ 547,143       0.79

%

    (0.79

)%

    0

%

3.96     $ 29.97       15.24

%

  $ 303,473       0.79

%

    (0.79

)%

    0

%

0.86     $ 26.01       3.40

%

  $ 287,388       0.79

%

    (0.79

)%

    3

%

0.56     $ 25.15       2.29

%

  $ 20,122       0.79

%

    (0.79

)%

    127

%

                                                   
3.88     $ 33.60       13.04

%

  $ 725,754       0.79

%

    (0.78

)%

    0

%

(0.32

)

  $ 29.72       (1.05

)%

  $ 649,488       0.79

%

    (0.79

)%

    0

%

4.02     $ 30.04       15.44

%

  $ 209,533       0.79

%

    (0.79

)%

    0

%

0.86     $ 26.02       5.74

%

  $ 189,967       0.79

%

    (0.79

)%

    0

%

1.62     $ 25.16       6.90

%

  $ 311,363       0.80

%(f)

    (0.79

)%

    3

%

                                                   
2.25     $ 32.26       7.50

%

  $ 623,382       0.79

%

    (0.78

)%

    0

%

(0.51

)

  $ 30.01       (1.67

)%

  $ 317,389       0.79

%

    (0.79

)%

    0

%

3.22     $ 30.52       11.80

%

  $ 79,343       0.79

%

    (0.79

)%

    0

%

1.77     $ 27.30       6.94

%

  $ 38,217       0.79

%

    (0.79

)%

    0

%

    $ 25.53           $ 2,553                  

%

                                                   
1.61     $ 31.64       5.38

%

  $ 563,211       0.79

%

    (0.77

)%

    0

%

(0.98

)

  $ 30.03       (3.16

)%

  $ 207,929       0.79

%

    (0.79

)%

    0

%

3.59     $ 31.01       13.10

%

  $ 108,520       0.79

%

    (0.79

)%

    0

%

1.02     $ 27.42       3.85

%

  $ 65,111       0.79

%

    (0.79

)%

    141

%

 

The accompanying notes are an integral part of these financial statements.

 

305

 

INNOVATOR ETFs TRUST

 

Financial Highlights

 

    Per Share Operating Performance (For a share outstanding throughout each period)  
                             
           

Investment Operations:

   

Capital Share Transactions:

         
   

Net Asset

Value,

Beginning

of Period

   

Net

investment

income/

(loss) (b)

   

Net realized

and

unrealized gain/(loss)

   

Total From Investment Operations

   

Transaction

fees

(see Note 5)

   

Distributions Paid to Shareholders: Paid from realized gains

 

Innovator U.S. Equity Ultra Buffer ETF - January

                                             

For the year ended 10/31/2023

  $ 29.55       (0.24

)

    2.86       2.62       0.01        

For the year ended 10/31/2022

  $ 31.37       (0.23

)

    (1.62

)

    (1.85

)

    0.03        

For the year ended 10/31/2021

  $ 28.36       (0.24

)

    3.23       2.99       0.02        

For the year ended 10/31/2020

  $ 27.69       (0.22

)

    0.86       0.64       0.03        

For the period 12/31/2018 (d) - 10/31/2019

  $ 25.08       (0.18

)

    2.77       2.59       0.02        

Innovator U.S. Equity Ultra Buffer ETF - February

                                               

For the year ended 10/31/2023

  $ 26.35       (0.21

)

    0.95       0.74       0.01        

For the year ended 10/31/2022

  $ 27.80       (0.21

)

    (1.25

)

    (1.46

)

    0.01        

For the year ended 10/31/2021

  $ 24.91       (0.21

)

    3.08       2.87       0.02        

For the period 1/31/2020 (d) - 10/31/2020

  $ 24.52       (0.14

)

    0.50       0.36       0.03        

Innovator U.S. Equity Ultra Buffer ETF - March

                                               

For the year ended 10/31/2023

  $ 28.33       (0.23

)

    1.37       1.14       0.02        

For the year ended 10/31/2022

  $ 29.56       (0.23

)

    (1.02

)

    (1.25

)

    0.02        

For the year ended 10/31/2021

  $ 26.93       (0.23

)

    2.84       2.61       0.02        

For the period 2/28/2020 (d) - 10/31/2020

  $ 26.01       (0.14

)

    1.03       0.89       0.03        

Innovator U.S. Equity Ultra Buffer ETF - April

                                               

For the year ended 10/31/2023

  $ 24.83       (0.20

)

    0.84       0.64       0.01        

For the year ended 10/31/2022

  $ 26.02       (0.20

)

    (1.01

)

    (1.21

)

    0.02        

For the year ended 10/31/2021

  $ 24.47       (0.20

)

    1.72       1.52       0.03        

For the year ended 10/31/2020

  $ 26.22       (0.19

)

    (1.01

)(e)

    (1.20

)

    0.02       (0.57

)

For the period 3/29/2019 (d) - 10/31/2019

  $ 24.95       (0.12

)

    1.37       1.25       0.02        

 

(a)

Annualized for periods less than one year.

(b)

Net investment income/(loss) per share has been calculated based on average shares outstanding during the period.

(c)

Not annualized for periods less than one year.

(d)

Commencement of operations.

(e)

Net realized and unrealized gain/(loss) per share includes balancing amounts necessary to reconcile the change in net asset value per share for the period, and may not reconcile with the aggregate gain/(loss) in the Statement of Operations due to share transactions for the period.

 

The accompanying notes are an integral part of these financial statements.

 

306

 

INNOVATOR ETFs TRUST

 

      Ratios/Supplemental Data:  
                                         
                             

Ratio to Average Net Assets of: (a)

         

Change in

Net Asset

Value for

the Period

   

Net Asset

Value, End

of Period

   

Total

return (c)

   

Net assets,

end of

period (000)

   

Expenses

   

Net

investment

income/

(loss)

   

Portfolio

turnover

rate (c)

 
                                                   
2.63     $ 32.18       8.93

%

  $ 115,864       0.79

%

    (0.79

)%

    0

%

(1.82

)

  $ 29.55       (5.82

)%

  $ 283,638       0.79

%

    (0.79

)%

    0

%

3.01     $ 31.37       10.62

%

  $ 86,274       0.79

%

    (0.79

)%

    0

%

0.67     $ 28.36       2.44

%

  $ 112,023       0.79

%

    (0.79

)%

    0

%

2.61     $ 27.69       10.39

%

  $ 30,455       0.79

%

    (0.79

)%

    0

%

                                                   
0.75     $ 27.10       2.85

%

  $ 49,458       0.79

%

    (0.78

)%

    0

%

(1.45

)

  $ 26.35       (5.21

)%

  $ 53,358       0.79

%

    (0.79

)%

    0

%

2.89     $ 27.80       11.61

%

  $ 26,409       0.79

%

    (0.79

)%

    0

%

0.39     $ 24.91       1.58

%

  $ 31,757       0.79

%

    (0.79

)%

    0

%

                                                   
1.16     $ 29.49       4.09

%

  $ 44,967       0.79

%

    (0.79

)%

    0

%

(1.23

)

  $ 28.33       (4.15

)%

  $ 69,406       0.79

%

    (0.79

)%

    0

%

2.63     $ 29.56       9.76

%

  $ 33,251       0.79

%

    (0.79

)%

    0

%

0.92     $ 26.93       3.53

%

  $ 28,275       0.79

%

    (0.79

)%

    0

%

                                                   
0.65     $ 25.48       2.62

%

  $ 95,533       0.79

%

    (0.78

)%

    0

%

(1.19

)

  $ 24.83       (4.59

)%

  $ 122,886       0.79

%

    (0.78

)%

    0

%

1.55     $ 26.02       6.31

%

  $ 57,242       0.79

%

    (0.79

)%

    0

%

(1.75

)

  $ 24.47       (4.59

)%

  $ 30,594       0.79

%

    (0.79

)%

    0

%

1.27     $ 26.22       5.07

%

  $ 19,006       0.79

%

    (0.79

)%

    106

%

 

The accompanying notes are an integral part of these financial statements.

 

307

 

INNOVATOR ETFs TRUST

 

Financial Highlights

 

    Per Share Operating Performance (For a share outstanding throughout each period)  
                             
           

Investment Operations:

   

Capital Share Transactions:

         
   

Net Asset

Value,

Beginning

of Period

   

Net

investment income/(loss) (b)

   

Net realized

and

unrealized gain/(loss)

   

Total From Investment Operations

   

Transaction fees (see Note 5)

   

Distributions Paid to Shareholders: Paid from realized gains

 

Innovator U.S. Equity Ultra Buffer ETF - May

                                               

For the year ended 10/31/2023

  $ 26.33       (0.21

)

    1.21       1.00       0.01        

For the year ended 10/31/2022

  $ 28.52       (0.21

)

    (2.01

)

    (2.22

)

    0.03        

For the year ended 10/31/2021

  $ 26.67       (0.22

)

    2.05       1.83       0.02        

For the period 4/30/2020 (d) - 10/31/2020

  $ 25.63       (0.11

)

    1.14       1.03       0.01        

Innovator U.S. Equity Ultra Buffer ETF - June

                                               

For the year ended 10/31/2023

  $ 26.87       (0.22

)

    1.31       1.09       0.01        

For the year ended 10/31/2022

  $ 29.18       (0.21

)

    (2.13

)(f)

    (2.34

)

    0.03        

For the year ended 10/31/2021

  $ 27.24       (0.23

)

    2.14       1.91       0.03        

For the year ended 10/31/2020

  $ 26.65       (0.21

)

    1.74       1.53       0.08       (1.02

)

For the period 5/31/2019 (d) - 10/31/2019

  $ 25.33       (0.09

)

    1.37       1.28       0.04        

Innovator U.S. Equity Ultra Buffer ETF - July

                                               

For the year ended 10/31/2023

  $ 25.62       (0.21

)

    2.44       2.23       0.02        

For the year ended 10/31/2022

  $ 27.37       (0.21

)

    (1.56

)

    (1.77

)

    0.02        

For the year ended 10/31/2021

  $ 25.54       (0.21

)

    2.02       1.81       0.02        

For the year ended 10/31/2020

  $ 26.31       (0.20

)

    1.01       0.81       0.04       (1.62

)

For the year ended 10/31/2019

  $ 24.68       (0.20

)

    1.78       1.58       0.05        

Innovator U.S. Equity Ultra Buffer ETF - August

                                               

For the year ended 10/31/2023

  $ 26.13       (0.21

)

    2.34       2.13       0.04        

For the year ended 10/31/2022

  $ 28.99       (0.22

)

    (2.68

)

    (2.90

)

    0.04        

For the year ended 10/31/2021

  $ 26.87       (0.22

)

    2.32       2.10       0.02        

For the year ended 10/31/2020

  $ 25.45       (0.21

)

    1.81       1.60       0.03       (0.21

)

For the period 7/31/2019 (d) - 10/31/2019

  $ 25.04       (0.05

)

    0.44       0.39       0.02        

 

(a)

Annualized for periods less than one year.

(b)

Net investment income/(loss) per share has been calculated based on average shares outstanding during the period.

(c)

Not annualized for periods less than one year.

(d)

Commencement of operations.

(e)

Includes broker interest expense of 0.01%.

(f)

Net realized and unrealized gain/(loss) per share includes balancing amounts necessary to reconcile the change in net asset value per share for the period, and may not reconcile with the aggregate gain/(loss) in the Statement of operations due to share transactions for the period.

  

The accompanying notes are an integral part of these financial statements.

 

308

 

INNOVATOR ETFs TRUST

 

      Ratios/Supplemental Data:  
                                         
                             

Ratio to Average Net Assets of: (a)

         

Change in

Net Asset

Value for

the Period

   

Net Asset

Value, End

of Period

   

Total

return (c)

   

Net assets,

end of

period (000)

   

Expenses

   

Net investment income/(loss)

   

Portfolio

turnover rate (c)

 
                                                   
1.01     $ 27.34       3.83

%

  $ 61,507       0.79

%

    (0.78

)%

    0

%

(2.19

)

  $ 26.33       (7.67

)%

  $ 99,394       0.79

%

    (0.79

)%

    0

%

1.85     $ 28.52       6.91

%

  $ 40,634       0.79

%

    (0.79

)%

    0

%

1.04     $ 26.67       4.06

%

  $ 10,669       0.79

%

    (0.79

)%

    0

%

                                                   
1.10     $ 27.97       4.09

%

  $ 74,112       0.79

%

    (0.78

)%

    0

%

(2.31

)

  $ 26.87       (7.92

)%

  $ 114,860       0.79

%

    (0.79

)%

    0

%

1.94     $ 29.18       7.10

%

  $ 21,155       0.79

%

    (0.79

)%

    0

%

0.59     $ 27.24       6.26

%

  $ 14,984       0.79

%

    (0.79

)%

    0

%

1.32     $ 26.65       5.19

%

  $ 2,665       0.80

%(e)

    (0.80

)%

    0

%

                                                   
2.25     $ 27.87       8.78

%

  $ 161,624       0.79

%

    (0.77

)%

    0

%

(1.75

)

  $ 25.62       (6.41

)%

  $ 73,650       0.79

%

    (0.79

)%

    0

%

1.83     $ 27.37       7.18

%

  $ 52,689       0.79

%

    (0.79

)%

    0

%

(0.77

)

  $ 25.54       3.37

%

  $ 39,583       0.79

%

    (0.79

)%

    1

%

1.63     $ 26.31       6.62

%

  $ 38,809       0.79

%

    (0.79

)%

    27

%

                                                   
2.17     $ 28.30       8.32

%

  $ 343,891       0.79

%

    (0.77

)%

    0

%

(2.86

)

  $ 26.13       (9.87

)%

  $ 82,308       0.79

%

    (0.79

)%

    0

%

2.12     $ 28.99       7.89

%

  $ 46,383       0.79

%

    (0.79

)%

    0

%

1.42     $ 26.87       6.46

%

  $ 45,679       0.79

%

    (0.79

)%

    0

%

0.41     $ 25.45       1.64

%

  $ 18,452       0.79

%

    (0.79

)%

    0

%

 

The accompanying notes are an integral part of these financial statements.

 

309

 

INNOVATOR ETFs TRUST

 

Financial Highlights

 

    Per Share Operating Performance (For a share outstanding throughout each period)  
                                                 
            Investment Operations:     Capital Share Transactions:          
   

Net Asset

Value,

Beginning

of Period

   

Net

investment

income/

(loss) (b)

   

Net realized

and

unrealized gain/(loss)

    Total From Investment Operations     Transaction fees (see Note 5)     Distributions Paid to Shareholders: Paid from realized gains  
Innovator U.S. Equity Ultra Buffer ETF - September                                                

For the year ended 10/31/2023

  $ 26.28       (0.22

)

    2.82       2.60       0.01        

For the year ended 10/31/2022

  $ 28.42       (0.21

)

    (1.96

)

    (2.17

)

    0.03        

For the year ended 10/31/2021

  $ 25.83       (0.22

)

    2.78       2.56       0.03        

For the year ended 10/31/2020

  $ 25.02       (0.20

)

    1.09       0.89       0.08       (0.16

)

For the period 8/30/2019 (d) - 10/31/2019

  $ 24.59       (0.03

)

    0.43       0.40       0.03        
Innovator U.S. Equity Ultra Buffer ETF - October                                                

For the year ended 10/31/2023

  $ 26.96       (0.22

)

    3.41       3.19       0.01        

For the year ended 10/31/2022

  $ 28.23       (0.22

)

    (1.07

)

    (1.29

)

    0.02        

For the year ended 10/31/2021

  $ 25.70       (0.22

)

    2.74       2.52       0.01        

For the year ended 10/31/2020

  $ 25.05       (0.20

)

    1.41       1.21       0.02       (0.58

)

For the year ended 10/31/2019

  $ 23.64       (0.19

)

    1.58       1.39       0.02        
Innovator U.S. Equity Ultra Buffer ETF - November                                                

For the year ended 10/31/2023

  $ 27.60       (0.23

)

    2.29       2.06       0.01        

For the year ended 10/31/2022

  $ 29.29       (0.22

)

    (1.49

)

    (1.71

)

    0.02        

For the year ended 10/31/2021

  $ 27.28       (0.23

)

    2.22       1.99       0.02        

For the year ended 10/31/2020

  $ 25.53       (0.21

)

    1.94       1.73       0.02        

For the period 10/31/2019 (d) - 10/31/2019

  $ 25.53                                
Innovator U.S. Equity Ultra Buffer ETF - December                                                

For the year ended 10/31/2023

  $ 28.07       (0.22

)

    0.85  (f)     0.63       0.02        

For the year ended 10/31/2022

  $ 29.82       (0.23

)

    (1.53

)

    (1.76

)

    0.01        

For the year ended 10/31/2021

  $ 27.15       0.23       2.87       2.64       0.03        

For the period 11/29/2019 (d) - 10/31/2020

  $ 26.40       (0.19

)

    0.91       0.72       0.03        

 

(a)

Annualized for periods less than one year.

(b)

Net investment income/(loss) per share has been calculated based on average shares outstanding during the period.

(c)

Not annualized for periods less than one year.

(d)

Commencement of operations.

(e)

Includes broker interest expense of 0.01%.

(f)

Net realized and unrealized gain/(loss) per share includes balancing amounts necessary to reconcile the change in net asset value per share for the period, and may not reconcile with the aggregate gain/(loss) in the Statement of Operations due to share transactions for the period.

  

The accompanying notes are an integral part of these financial statements.

 

310

 

INNOVATOR ETFs TRUST

 

      Ratios/Supplemental Data:  
                                         
                             

Ratio to Average Net Assets of: (a)

         

Change in

Net Asset

Value for

the Period

   

Net Asset

Value, End

of Period

   

Total

return (c)

   

Net assets,

end of

period (000)

   

Expenses

   

Net investment income/(loss)

   

Portfolio

turnover rate (c)

 
                                                   
2.61     $ 28.89       9.93

%

  $ 89,556       0.79

%

    (0.78

)%

    0

%

(2.14

)

  $ 26.28       (7.54

)%

  $ 158,986       0.79

%

    (0.79

)%

    0

%

2.59     $ 28.42       10.03

%

  $ 67,502       0.79

%

    (0.79

)%

    0

%

0.81     $ 25.83       3.90

%

  $ 65,221       0.79

%

    (0.79

)%

    35

%

0.43     $ 25.02       1.76

%

  $ 5,005       0.79

%

    (0.79

)%

    152

%

                                                   
3.20     $ 30.16       11.88

%

  $ 103,295       0.79

%

    (0.78

)%

    0

%

(1.27

)

  $ 26.96       (4.52

)%

  $ 113,221       0.79

%

    (0.79

)%

    0

%

2.53     $ 28.23       9.85

%

  $ 62,818       0.79

%

    (0.79

)%

    0

%

0.65     $ 25.70       5.00

%

  $ 105,376       0.79

%

    (0.79

)%

    0

%

1.41     $ 25.05       5.98

%

  $ 135,912       0.80

%(e)

    (0.79

)%

    4

%

                                                   
2.07     $ 29.67       7.48

%

  $ 30,408       0.79

%

    (0.78

)%

    0

%

(1.69

)

  $ 27.60       (5.76

)%

  $ 53,126       0.79

%

    (0.79

)%

    0

%

2.01     $ 29.29       7.36

%

  $ 10,982       0.79

%

    (0.79

)%

    0

%

1.75     $ 27.28       6.88

%

  $ 8,867       0.79

%

    (0.79

)%

    0

%

    $ 25.53           $ 2,553                  

%

                                                   
0.65     $ 28.72       2.34

%

  $ 69,658       0.79

%

    (0.78

)%

    0

%

(1.75

)

  $ 28.07       (5.88

)%

  $ 46,311       0.79

%

    (0.79

)%

    0

%

2.67     $ 29.82       9.85

%

  $ 32,059       0.79

%

    (0.79

)%

    0

%

0.75     $ 27.15       2.84

%

  $ 23,756       0.79

%

    (0.79

)%

    160

%

 

The accompanying notes are an integral part of these financial statements.

 

311

 

INNOVATOR ETFs TRUST

 

Financial Highlights

 

    Per Share Operating Performance (For a share outstanding throughout each period)  
                     
           

Investment Operations:

   

Capital Share Transactions:

 
   

Net Asset

Value,

Beginning

of Period

   

Net

investment

income/

(loss) (b)

   

Net realized

and

unrealized gain/(loss)

   

Total From Investment Operations

   

Transaction

fees

(see Note 5)

 

Innovator Premium Income 10 Barrier ETF - April

                                       

For the period 3/31/2023 (d) - 10/31/2023

  $ 24.46       0.61       0.69       1.30       0.02  

Innovator Premium Income 20 Barrier ETF - April

                                       

For the period 3/31/2023 (d) - 10/31/2023

  $ 24.46       0.59       0.61       1.20       0.02  

Innovator Premium Income 30 Barrier ETF - April

                                       

For the period 3/31/2023 (d) - 10/31/2023

  $ 24.46       0.58       0.43       1.01       0.02  

Innovator Premium Income 40 Barrier ETF - April

                                       

For the period 3/31/2023 (d) - 10/31/2023

  $ 24.46       0.56       0.25       0.81       0.03  

 

(a)

Annualized for periods less than one year.

(b)

Net investment income/(loss) per share has been calculated based on average shares outstanding during the period.

(c)

Not annualized for periods less than one year.

(d)

Commencement of operations.

  

The accompanying notes are an integral part of these financial statements.

 

312

 

INNOVATOR ETFs TRUST

 

      Ratios/Supplemental Data:  
                                                 

Distributions Paid to Shareholders:

                                   

Ratio to Average Net

Assets of: (a)

         

Paid from net investment income

   

Paid from realized capital gains

   

Paid from return of capital

   

Total Distributions Paid

   

Change in Net Asset Value for the Period

   

Net Asset Value, End of Period

   

Total

return (c)

   

Net assets, end of

period (000)

   

Expenses

   

Net investment income/(loss)

   

Portfolio turnover rate (c)

 
                                                                                   
(0.68

)

    (0.32

)

    (0.14

)

    (1.14

)

    0.18     $ 24.64       5.44

%

  $ 8,008       0.79

%

    4.27

%

    0

%

                                                                                   
(0.79

)

    (0.18

)

    -       (0.97

)

    0.25     $ 24.71       5.04

%

  $ 26,563       0.79

%

    4.10

%

    0

%

                                                                                   
(0.66

)

    (0.14

)

    -       (0.80

)

    0.23     $ 24.69       4.23

%

  $ 48,754       0.79

%

    4.08

%

    0

%

                                                                                   
(0.62

)

    (0.05

)

    -       (0.67

)

    0.17     $ 24.63       3.49

%

  $ 33,252       0.79

%

    3.98

%

    0

%

 

The accompanying notes are an integral part of these financial statements.

 

313

 

INNOVATOR ETFs TRUST

 

Financial Highlights

 

    Per Share Operating Performance (For a share outstanding throughout each period)  
                     
           

Investment Operations:

   

Capital Share Transactions:

 
   

Net Asset

Value,

Beginning

of Period

   

Net

investment

income/

(loss) (b)

   

Net realized

and unrealized gain/(loss)

   

Total From Investment Operations

   

Transaction

fees

(see Note 5)

 

Innovator Premium Income 10 Barrier ETF - July

                                       

For the period 6/30/2023 (d) - 10/31/2023

  $ 24.73       0.40       (0.38

)

    0.02       0.02  

Innovator Premium Income 20 Barrier ETF - July

                                       

For the period 6/30/2023 (d) - 10/31/2023

  $ 24.72       0.39       (0.11

)(e)

    0.28       0.02  

Innovator Premium Income 30 Barrier ETF - July

                                       

For the period 6/30/2023 (d) - 10/31/2023

  $ 24.73       0.39       0.02  (e)     0.41       0.03  

Innovator Premium Income 40 Barrier ETF - July

                                       

For the period 6/30/2023 (d) - 10/31/2023

  $ 24.73       0.39       0.03       0.42       0.03  

 

(a)

Annualized for periods less than one year.

(b)

Net investment income/(loss) per share has been calculated based on average shares outstanding during the period.

(c)

Not annualized for periods less than one year.

(d)

Commencement of operations.

(e)

Net realized and unrealized gain/(loss) per share includes balancing amounts necessary to reconcile the change in net asset value per share for the period, and may not reconcile with the aggregate gain/(loss) in the Statement of Operations due to share transactions for the period.

(f)

Amount represents less than $0.01 per share.

  

The accompanying notes are an integral part of these financial statements.

 

314

 

INNOVATOR ETFs TRUST

 

      Ratios/Supplemental Data:  
                                                 

Distributions Paid to Shareholders:

                                   

Ratio to Average Net

Assets of: (a)

         

Paid from net investment income

   

Paid from realized capital gains

   

Paid from return of capital

   

Total Distributions Paid

   

Change in Net Asset Value for the Period

   

Net Asset Value, End of Period

   

Total return (c)

   

Net assets, end of period (000)

   

Expenses

   

Net investment income/(loss)

   

Portfolio turnover rate (c)

 
                                                                                   
(0.32

)

    -       (0.20

)

    (0.52

)

    (0.48

)

  $ 24.25       0.17

%

  $ 4,851       0.79

%

    4.94

%

    0

%

                                                                                   
(0.30

)

    -       (0.16

)

    (0.46

)

    (0.16

)

  $ 24.56       1.20

%

  $ 25,172       0.79

%

    4.86

%

    0

%

                                                                                   
(0.34

)

    -       (0.06

)

    (0.40

)

    0.04     $ 24.77       1.79

%

  $ 28,487       0.79

%

    4.77

%

    0

%

                                                                                   
(0.35

)

    -  (f)     -       (0.35

)

    0.10     $ 24.83       1.82

%

  $ 8,068       0.79

%

    4.77

%

    0

%

 

The accompanying notes are an integral part of these financial statements.

 

315

 

INNOVATOR ETFs TRUST

 

Financial Highlights

 

    Per Share Operating Performance (For a share outstanding throughout each period)  
                     
           

Investment Operations:

   

Capital Share Transactions:

 
   

Net Asset

Value,

Beginning

of Period

   

Net

investment

income/

(loss) (b)

   

Net realized

and

unrealized gain/(loss)

   

Total From Investment Operations

   

Transaction

fees

(see Note 5)

 

Innovator Premium Income 10 Barrier ETF - October

                                       

For the period 9/29/2023 (d) - 10/31/2023

  $ 23.82       0.09       (0.15

)

    (0.06

)

    0.03  

Innovator Premium Income 20 Barrier ETF - October

                                       

For the period 9/29/2023 (d) - 10/31/2023

  $ 23.82       0.09       (0.10

)

    (0.01

)

    0.02  

Innovator Premium Income 30 Barrier ETF - October

                                       

For the period 9/29/2023 (d) - 10/31/2023

  $ 23.82       0.09       (0.08

)

    0.01       0.03  

Innovator Premium Income 40 Barrier ETF - October

                                       

For the period 9/29/2023 (d) - 10/31/2023

  $ 23.82       0.09       (0.08

)

    0.01       0.03  

 

(a)

Annualized for periods less than one year.

(b)

Net investment income/(loss) per share has been calculated based on average shares outstanding during the period.

(c)

Not annualized for periods less than one year.

(d)

Commencement of operations.

  

The accompanying notes are an integral part of these financial statements.

 

316

 

INNOVATOR ETFs TRUST

 

      Ratios/Supplemental Data:  
                                         
                             

Ratio to Average

Net Assets of: (a)

         

Change in

Net Asset

Value for

the Period

   

Net Asset

Value, End

of Period

   

Total

return (c)

   

Net assets,

end of

period (000)

   

Expenses

   

Net

investment

income/

(loss)

   

Portfolio

turnover

rate (c)

 
                                                   
(0.03

)

  $ 23.79       (0.14

)%

  $ 2,973       0.79

%

    4.96

%

    0

%

                                                   
0.01     $ 23.83       0.04

%

  $ 10,724       0.79

%

    5.08

%

    0

%

                                                   
0.04     $ 23.86       0.17

%

  $ 13,720       0.79

%

    5.06

%

    0

%

                                                   
0.04     $ 23.86       0.17

%

  $ 6,562       0.79

%

    4.90

%

    0

%

 

The accompanying notes are an integral part of these financial statements.

 

317

 

INNOVATOR ETFs TRUST

 

Financial Highlights

 

    Per Share Operating Performance (For a share outstanding throughout each period)  
                     
           

Investment Operations:

   

Capital Share Transactions:

 
   

Net Asset

Value,

Beginning

of Period

   

Net investment income/(loss) (b)

   

Net realized and unrealized gain/(loss)

   

Total From Investment Operations

   

Transaction

fees

(see Note 5)

 

Innovator U.S. Equity 5 to 15 Buffer ETF - Quarterly

                                       

For the period 9/29/2023 (d) - 10/31/2023

  $ 25.61       (0.01

)

    (0.39

)

    (0.40

)

    0.02  

Innovator U.S. Equity 10 Buffer ETF - Quarterly

                                       

For the period 9/29/2023 (d) - 10/31/2023

  $ 25.61       (0.01

)

    (0.09

)

    (0.10

)

    0.02  

Innovator Premium Income 9 Buffer ETF - October

                                       

For the period 9/29/2023 (d) - 10/31/2023

  $ 23.74       0.09       (0.07

)

    0.02       0.02  

Innovator Premium Income 15 Buffer ETF - October

                                       

For the period 9/29/2023 (d) - 10/31/2023

  $ 23.73       0.09       (0.03

)

    0.06       0.02  

 

(a)

Annualized for periods less than one year.

(b)

Net investment income/(loss) per share has been calculated based on average shares outstanding during the period.

(c)

Not annualized for periods less than one year.

(d)

Commencement of operations.

  

The accompanying notes are an integral part of these financial statements.

 

318

 

INNOVATOR ETFs TRUST

 

      Ratios/Supplemental Data:  
                                                 

Distributions Paid to Shareholders

                                   

Ratio to Average Net

Assets of: (a)

         

Paid from

net investment income

   

Paid from

return of

capital

   

Total Distributions Paid

   

Change in Net Asset Value for the Period

   

Net Asset Value, End of Period

   

Total

return (c)

   

Net assets,

end of

period

(000)

   

Expenses

   

Net

investment income/

(loss)

   

Portfolio turnover

rate (c)

 
                                                                           
-       -       -       (0.38

)

  $ 25.23       (1.49

)%

  $ 12,615       0.69

%

    (0.68

)%

    0

%

                                                                           
-       -       -       (0.08

)

  $ 25.53       (0.30

)%

  $ 24,896       0.69

%

    (0.68

)%

    0

%

                                                                           
(0.06

)

    (0.09

)

    (0.15

)

    (0.11

)

  $ 23.63       0.18

%

  $ 2,363       0.79

%

    5.14

%

    0

%

                                                                           
(0.06

)

    (0.07

)

    (0.13

)

    (0.05

)

  $ 23.68       0.32

%

  $ 7,103       0.79

%

    4.97

%

    0

%

 

The accompanying notes are an integral part of these financial statements.

 

319

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements   

 

1.

ORGANIZATION

 

Innovator ETFs Trust (the “Trust”) was organized under Delaware law as a Delaware statutory trust on October 17, 2007, and is registered with the Securities and Exchange Commission (“SEC”) under the Investment Company Act of 1940, as amended (the “1940 Act”) as an open-end management investment company.  The Trust currently consists of multiple operational series, of which fifty-two are covered in this report, collectively the (“Funds”):

 

Name

 

Ticker

 

Commencement of Operations

 

Tracking Index/Fund

Innovator U.S. Equity Buffer ETF – January

 

BJAN

 

December 31, 2018

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Buffer ETF – February

 

BFEB

 

January 31, 2020

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Buffer ETF – March

 

BMAR

 

February 28, 2020

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Buffer ETF – April

 

BAPR

 

March 29, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Buffer ETF – May

 

BMAY

 

April 30, 2020

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Buffer ETF – June

 

BJUN

 

May 31, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Buffer ETF – July

 

BJUL

 

August 28, 2018

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Buffer ETF – August

 

BAUG

 

July 31, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Buffer ETF – September

 

BSEP

 

August 30, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Buffer ETF – October

 

BOCT

 

September 28, 2018

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Buffer ETF – November

 

BNOV

 

October 31, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Buffer ETF – December

 

BDEC

 

November 29, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Power Buffer ETF – January

 

PJAN

 

December 31, 2018

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Power Buffer ETF – February

 

PFEB

 

January 31, 2020

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Power Buffer ETF – March

 

PMAR

 

February 28, 2020

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Power Buffer  ETF – April

 

PAPR

 

March 29, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Power Buffer ETF – May

 

PMAY

 

April 30, 2020

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Power Buffer  ETF – June

 

PJUN

 

May 31, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Power Buffer  ETF – July

 

PJUL

 

August 7, 2018

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Power Buffer ETF – August

 

PAUG

 

July 31, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Power Buffer ETF – September

 

PSEP

 

August 30, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Power Buffer  ETF – October

 

POCT

 

September 28, 2018

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Power Buffer ETF – November

 

PNOV

 

October 31, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Power Buffer ETF – December

 

PDEC

 

November 29, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Ultra Buffer ETF – January

 

UJAN

 

December 31, 2018

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Ultra Buffer ETF – February

 

UFEB

 

January 31, 2020

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Ultra Buffer ETF – March

 

UMAR

 

February 28, 2020

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Ultra Buffer ETF – April

 

UAPR

 

March 29, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Ultra Buffer ETF – May

 

UMAY

 

April 30, 2020

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Ultra Buffer ETF – June

 

UJUN

 

May 31, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Ultra Buffer ETF – July

 

UJUL

 

August 7, 2018

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Ultra Buffer ETF – August

 

UAUG

 

July 31, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Ultra Buffer ETF – September

 

USEP

 

August 30, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Ultra Buffer ETF – October

 

UOCT

 

September 28, 2018

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Ultra Buffer ETF – November

 

UNOV

 

October 31, 2019

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Ultra Buffer ETF – December

 

UDEC

 

November 29, 2019

 

SPDR S&P 500® ETF Trust

Innovator Premium Income 10 Barrier ETF - April

 

APRD

 

March 31, 2023

 

S&P 500® Index

Innovator Premium Income 20 Barrier ETF - April

 

APRH

 

March 31, 2023

 

S&P 500® Index

Innovator Premium Income 30 Barrier ETF - April

 

APRJ

 

March 31, 2023

 

S&P 500® Index

Innovator Premium Income 40 Barrier ETF - April

 

APRQ

 

March 31, 2023

 

S&P 500® Index

Innovator Premium Income 10 Barrier ETF - July

 

JULD

 

June 30, 2023

 

S&P 500® Index

Innovator Premium Income 20 Barrier ETF - July

 

JULH

 

June 30, 2023

 

S&P 500® Index

Innovator Premium Income 30 Barrier ETF - July

 

JULJ

 

June 30, 2023

 

S&P 500® Index

Innovator Premium Income 40 Barrier ETF - July

 

JULQ

 

June 30, 2023

 

S&P 500® Index

Innovator Premium Income 10 Barrier ETF - October

 

OCTD

 

September 29, 2023

 

S&P 500® Index

Innovator Premium Income 20 Barrier ETF - October

 

OCTH

 

September 29, 2023

 

S&P 500® Index

Innovator Premium Income 30 Barrier ETF - October

 

OCTJ

 

September 29, 2023

 

S&P 500® Index

Innovator Premium Income 40 Barrier ETF - October

 

OCTQ

 

September 29, 2023

 

S&P 500® Index

Innovator U.S. Equity 5 to 15 Buffer ETF - Quarterly

 

EALT

 

September 29, 2023

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity 10 Buffer ETF - Quarterly

 

ZALT

 

September 29, 2023

 

SPDR S&P 500® ETF Trust

Innovator Premium Income 9 Buffer ETF - October

 

HOCT

 

September 29, 2023

 

SPDR S&P 500® ETF Trust

Innovator Premium Income 15 Buffer ETF - October

 

LOCT

 

September 29, 2023

 

SPDR S&P 500® ETF Trust

  

320

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

The operational series of the Trust covered outside of this report consist of:

 

Name

 

Ticker

 

Commencement of Operations

 

Tracking Index/Fund

Innovator IBD® 50 ETF

 

FFTY

 

April 8, 2015

 

IBD® 50 Index

Innovator IBD® Breakout Opportunities ETF

 

BOUT

 

September 12, 2018

 

IBD® Breakout Stocks Index

Innovator Deepwater Frontier Tech ETF

 

LOUP

 

July 24, 2018

 

Loup Frontier Tech Index

Innovator S&P Investment Grade Preferred ETF

 

EPRF

 

May 23, 2016

 

S&P U.S. High Quality Preferred Stock Index

Innovator Laddered Allocation Buffer ETF

 

BUFB

 

February 8, 2022

 

MerQube U.S. Large Cap Equity Buffer Laddered Index

Innovator Laddered Allocation Power Buffer ETF

 

BUFF

 

October 19, 2016

 

Refinitiv Laddered Power Buffer Strategy Index

Innovator Buffer Step-Up Strategy ETF

 

BSTP

 

March 7, 2022

 

SPDR S&P 500® ETF Trust

Innovator Power Buffer Step-Up Strategy ETF

 

PSTP

 

March 7, 2022

 

SPDR S&P 500® ETF Trust

Innovator Hedged TSLA Strategy ETF

 

TSLH

 

July 25, 2022

 

Tesla, Inc.

Innovator Uncapped Accelerated U.S. Equity ETF

 

XUSP

 

August 10, 2022

 

SPDR S&P 500® ETF Trust

Innovator Equity Managed Floor ETF

 

SFLR

 

November 8, 2022

 

SPDR S&P 500® ETF Trust

Innovator Gradient Tactical Rotation Strategy ETF

 

IGTR

 

November 16, 2022

 

S&P Global Broad Market Index

Innovator Emerging Markets Power Buffer ETF - January

 

EJAN

 

December 31, 2019

 

iShares MSCI Emerging Markets ETF

Innovator Emerging Markets Power Buffer ETF - April

 

EAPR

 

March 31, 2021

 

iShares MSCI Emerging Markets ETF

Innovator Emerging Markets Power Buffer ETF - July

 

EJUL

 

June 28, 2019

 

iShares MSCI Emerging Markets ETF

Innovator Emerging Markets Power Buffer ETF - October

 

EOCT

 

September 30, 2021

 

iShares MSCI Emerging Markets ETF

Innovator International Developed Power Buffer ETF - January

 

IJAN

 

December 31, 2019

 

iShares MSCI EAFE ETF

Innovator International Developed Power Buffer ETF - April

 

IAPR

 

March 31, 2021

 

iShares MSCI EAFE ETF

Innovator International Developed Power Buffer ETF - July

 

IJUL

 

June 28, 2019

 

iShares MSCI EAFE ETF

Innovator International Developed Power Buffer ETF - September

 

ISEP

 

August 31, 2023

 

iShares MSCI EAFE ETF

Innovator International Developed Power Buffer ETF - October

 

IOCT

 

September 30, 2021

 

iShares MSCI EAFE ETF

Innovator International Developed Power Buffer ETF - November

 

INOV

 

October 31, 2023

 

iShares MSCI EAFE ETF

Innovator 20+ Year Treasury Bond 9 Buffer ETF - July

 

TBJL

 

August 17, 2020

 

iShares 20+ Year Treasury Bond ETF

Innovator 20+ Year Treasury Bond 5 Floor ETF - Quarterly

 

TFJL

 

August 17, 2020

 

iShares 20+ Year Treasury Bond ETF

Innovator Defined Wealth Shield ETF

 

BALT

 

June 30, 2021

 

SPDR S&P 500® ETF Trust

Innovator Double Stacker ETF - January

 

DSJA

 

December 31, 2020

 

SPDR S&P 500® ETF Trust and Invesco QQQ Trust

Innovator Triple Stacker ETF - January

 

TSJA

 

December 31, 2020

 

SPDR S&P 500® ETF Trust, Invesco QQQ Trust and iShares Russell 2000 ETF

Innovator Double Stacker 9 Buffer ETF - January

 

DBJA

 

December 31, 2020

 

SPDR S&P 500® ETF Trust and Invesco QQQ Trust

Innovator Growth-100 Power Buffer ETF - January

 

NJAN

 

December 31, 2019

 

Invesco QQQ Trust

Innovator Growth-100 Power Buffer ETF - April

 

NAPR

 

March 31, 2020

 

Invesco QQQ Trust

Innovator Growth-100 Power Buffer ETF - July

 

NJUL

 

June 30, 2020

 

Invesco QQQ Trust

Innovator Growth-100 Power Buffer ETF - October

 

NOCT

 

September 30, 2019

 

Invesco QQQ Trust

Innovator U.S. Small Cap Power Buffer ETF - January

 

KJAN

 

December 31, 2019

 

iShares Russell 2000 ETF

Innovator U.S. Small Cap Power Buffer ETF - April

 

KAPR

 

March 31, 2020

 

iShares Russell 2000 ETF

Innovator U.S. Small Cap Power Buffer ETF - July

 

KJUL

 

June 30, 2020

 

iShares Russell 2000 ETF

Innovator U.S. Small Cap Power Buffer ETF - October

 

KOCT

 

September 30, 2019

 

iShares Russell 2000 ETF

Innovator U.S. Equity Accelerated ETF - January

 

XDJA

 

December 31, 2021

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Accelerated ETF - April

 

XDAP

 

March 31, 2021

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Accelerated ETF - July

 

XDJL

 

June 30, 2021

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Accelerated ETF - October

 

XDOC

 

September 30, 2021

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Accelerated Plus ETF - January

 

XTJA

 

December 31, 2021

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Accelerated Plus ETF - April

 

XTAP

 

March 31, 2021

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Accelerated Plus ETF - July

 

XTJL

 

June 30, 2021

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Accelerated Plus ETF - October

 

XTOC

 

September 30, 2021

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Accelerated 9 Buffer ETF - January

 

XBJA

 

December 31, 2021

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Accelerated 9 Buffer ETF - April

 

XBAP

 

March 31, 2021

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Accelerated 9 Buffer ETF - July

 

XBJL

 

June 30, 2021

 

SPDR S&P 500® ETF Trust

Innovator U.S. Equity Accelerated 9 Buffer ETF - October

 

XBOC

 

September 30, 2021

 

SPDR S&P 500® ETF Trust

Innovator Growth Accelerated Plus ETF - January

 

QTJA

 

December 31, 2021

 

Invesco QQQ Trust

Innovator Growth Accelerated Plus ETF - April

 

QTAP

 

March 31, 2021

 

Invesco QQQ Trust

Innovator Growth Accelerated Plus ETF - July

 

QTJL

 

June 30, 2021

 

Invesco QQQ Trust

Innovator Growth Accelerated Plus ETF - October

 

QTOC

 

September 30, 2021

 

Invesco QQQ Trust

Innovator U.S. Equity Accelerated ETF - Quarterly

 

XDSQ

 

March 31, 2021

 

SPDR S&P 500® ETF Trust

Innovator Growth Accelerated ETF - Quarterly

 

XDQQ

 

March 31, 2021

 

Invesco QQQ Trust

Innovator Equity Defined Protection ETF - 2 Yr to July 2025

 

TJUL

 

July 17, 2023

 

S&P 500® Index

 

321

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

The Funds are exchange traded funds that offer one class of shares, do not charge a sales load, do not have a redemption fee and currently do not charge a 12b-1 fee to their shareholders. The Funds list and principally trade their shares on Cboe BZX Exchange, Inc. (“Cboe BZX” or the “Exchange”).

 

Each Fund employs a specific “defined outcome strategy.”  Defined outcome strategies generally seek to produce pre-determined investment outcomes based upon the performance of an index or one or more underlying securities.  The Funds’ pre-determined outcomes (“Outcomes”) are based upon the price performance of a benchmark index or one or more underlying exchange-traded fund (the “Benchmark”) over a period of approximately one year or another predetermined period (“Outcome Period”).  The Funds’ investment strategy provides shareholders with participation in any gains experienced by the applicable Benchmark over the course of the Outcome Period, subject to a cap on upside returns (a “Cap”), and a predetermined buffer (a “Buffer”), each as applicable, against Benchmark losses for the Outcome Period.  These defined outcomes are managed by purchasing and selling call and put FLexible EXchange Options (“FLEX Options”) to create layers within a Fund’s portfolio.  Each Fund’s FLEX Option has the same reference asset and expiration date, with uniquely selected strike prices for the Fund’s Outcome Period.  Due to the customizable nature of FLEX Options that allows for specific strike prices to be selected for the same reference asset and expiration date, when each of the FLEX Options expire on the last day of the Outcome Period, the Funds are expected to achieve a Benchmark investment return with the applicable Buffer and Cap investment parameters.

 

The Funds are investment companies and accordingly follow the investment company accounting and reporting guidance of the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 946 “Financial Services — Investment Companies”.

 

322

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

2.

SIGNIFICANT ACCOUNTING POLICIES

 

The following is a summary of significant accounting policies consistently followed by the Trust in the preparation of its financial statements.  These policies are in conformity with accounting principles generally accepted in the United States of America (“U.S. GAAP”).

 

Valuation:

 

The net asset values (“NAV”) of the Funds are determined as of the close of regular trading on the NYSE (normally 4:00 p.m. ET). If the NYSE closes early on a valuation day, the Funds shall determine NAV as of that time.

 

Portfolio securities generally shall be valued utilizing prices provided by independent pricing services. The Adviser, as the Trust’s Valuation Designee (“Valuation Designee”) is responsible for establishing valuation of portfolio securities and other instruments held by the Funds in accordance with the Trust’s valuation procedures.

 

Common stocks, preferred stocks and other equity securities listed on any national or foreign exchange (excluding the NASDAQ National Market (“NASDAQ”) and the London Stock Exchange Alternative Investment Market (“AIM”)) are generally valued at the last sale price on the exchange on which they are principally traded or, for NASDAQ and AIM securities, the official closing price. Securities traded on more than one securities exchange are valued at the last sale price or official closing price, as applicable, at the close of the exchange representing the principal market for such securities. Securities traded in the over-the-counter market are valued at the mean of the bid and the asked price, if available, and otherwise at their closing bid price. Redeemable securities issued by open-end investment companies shall be valued at the investment company’s applicable net asset value, with the exception of exchange-traded open-end investment companies which are priced as equity securities. Fixed income securities, swaps, currency-, credit- and commodity-linked notes, and other similar instruments will be valued using a pricing service. Fixed income securities having a remaining maturity of 60 days or less when purchased will be valued at cost adjusted for amortization of premiums and accretion of discounts, provided the Valuation Designee has determined that the use of amortized cost is an appropriate reflection of fair value given market and issuer specific conditions existing at the time of the determination. Deposit accounts are valued at acquisition cost. Foreign securities and other assets denominated in foreign currencies are translated into U.S. dollars at the exchange rate of such currencies against the U.S. dollar as provided by the pricing service. All assets denominated in foreign currencies will be converted into U.S. dollars at the exchange rates in effect at the time of valuation. Restricted securities (with the exception of Rule 144A Securities for which market quotations are available) will normally be valued at fair value as determined by the Valuation Designee.

 

323

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

Exchange-traded option contracts (other than FLEX Option contracts) will be valued at the closing price in the market where such contracts are principally traded. If no closing price is available, they will be fair valued at the mean of their most recent bid and asked price, if available, and otherwise at their closing bid price. OTC options are fair valued at the mean of the most recent bid and asked price, if available, and otherwise at their closing bid price. FLEX Options will be valued at a model-based price provided by the exchange on which the option is traded at the official close of that exchange’s trading date. If the exchange on which the option is traded is unable to provide a model price, FLEX Options prices will be provided by backup provider Super Derivatives. Otherwise, the value of a FLEX Option will be determined by the Valuation Designee in accordance with the Trust’s valuation procedures.

 

If no quotation can be obtained from a pricing service, then the Valuation Designee will then attempt to obtain one or more broker quotes for the security. If no quotation is available from either a pricing service or one or more brokers or if the Valuation Designee has reason to question the reliability or accuracy of a quotation supplied or the use of amortized cost, the value of any portfolio security held by the Funds for which reliable market quotations are not readily available will be determined by the Valuation Designee in a manner that most appropriately reflects fair market value of the security on the valuation date. The use of a fair valuation method may be appropriate if, for example: (i) market quotations do not accurately reflect fair value of an investment; (ii) an investment’s value has been materially affected by events occurring after the close of the exchange or market on which the investment is principally traded (for example, a foreign exchange or market); (iii) a trading halt closes an exchange or market early; or (iv) other events result in an exchange or market delaying its normal close.

 

324

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

Fair Valuation Measurement:

 

FASB established a framework for measuring fair value in accordance with U.S. GAAP. Under ASC Topic 820, “Fair Value Measurement” (“ASC 820”), various inputs are used in determining the value of the Funds’ investments. The inputs or methodology used for valuing securities are not necessarily an indication of the risk associated with investing in those securities. The three Levels of inputs of the fair value hierarchy are defined as follows:

 

 

Level 1 –

Unadjusted quoted prices in active markets for identical assets or liabilities that the Funds have the ability to access.

 

Level 2 –

Observable inputs other than quoted prices included in level 1 that are observable for the asset or liability, either directly or indirectly. These inputs may include quoted prices for the identical instrument on an inactive market, prices for similar instruments, interest rates, prepayment speeds, credit risk, yield curves, default rates and similar data.

 

Level 3 –

Unobservable inputs for the asset or liability, to the extent relevant observable inputs are not available, representing the Funds’ own assumptions about the assumptions a market participant would use in valuing the asset or liability, and would be based on the best information available.

 

The availability of observable inputs can vary from security to security and is affected by a wide variety of factors, including, for example, the type of security, whether the security is new and not yet established in the marketplace, the liquidity of markets, and other characteristics particular to the security. To the extent that valuation is based on models or inputs that are less observable or unobservable in the market, the determination of fair value requires more judgement. Accordingly, the degree of judgement exercised in determining fair value is greatest for instruments categorized in Level 3.

 

The inputs used to measure fair value may fall into different levels of the fair value hierarchy. In such cases, for disclosure purposes, the level in the fair value hierarchy within which the fair value measurement falls in its entirety, is determined based on the lowest level input that is significant to the fair value measurement in its entirety.

 

325

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

The following table summarizes valuation of the Funds’ investments under the fair value hierarchy levels as of October 31, 2023:

 

BJAN

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 148,482,565     $     $ 148,482,565  

Short Term Investments

    351,726                   351,726  

Total Assets

  $ 351,726     $ 148,482,565     $     $ 148,834,291  
                                 

Liabilities

                               

Options Written

  $     $ 275,924     $     $ 275,924  

Total Liabilities

  $     $ 275,924     $     $ 275,924  
                                 

BFEB

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 100,375,635     $     $ 100,375,635  

Short Term Investments

    298,635                   298,635  

Total Assets

  $ 298,635     $ 100,375,635     $     $ 100,674,270  
                                 

Liabilities

                               

Options Written

  $     $ 681,490     $     $ 681,490  

Total Liabilities

  $     $ 681,490     $     $ 681,490  
                                 

BMAR

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 88,099,910     $     $ 88,099,910  

Short Term Investments

    223,245                   223,245  

Total Assets

  $ 223,245     $ 88,099,910     $     $ 88,323,155  
                                 

Liabilities

                               

Options Written

  $     $ 728,590     $     $ 728,590  

Total Liabilities

  $     $ 728,590     $     $ 728,590  
                                 

BAPR

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 153,197,311     $     $ 153,197,311  

Short Term Investments

    382,738                   382,738  

Total Assets

  $ 382,738     $ 153,197,311     $     $ 153,580,049  
                                 

Liabilities

                               

Options Written

  $     $ 2,046,788     $     $ 2,046,788  

Total Liabilities

  $     $ 2,046,788     $     $ 2,046,788  
                                 

BMAY

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 112,732,476     $     $ 112,732,476  

Short Term Investments

    321,370                   321,370  

Total Assets

  $ 321,370     $ 112,732,476     $     $ 113,053,846  
                                 

Liabilities

                               

Options Written

  $     $ 2,033,363     $     $ 2,033,363  

Total Liabilities

  $     $ 2,033,363     $     $ 2,033,363  

  

326

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

BJUN

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 103,027,723     $     $ 103,027,723  

Short Term Investments

    259,779                   259,779  

Total Assets

  $ 259,779     $ 103,027,723     $     $ 103,287,502  
                                 

Liabilities

                               

Options Written

  $     $ 2,187,564     $     $ 2,187,564  

Total Liabilities

  $     $ 2,187,564     $     $ 2,187,564  
                                 

BJUL

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 352,775,745     $     $ 352,775,745  

Short Term Investments

    982,112                   982,112  

Total Assets

  $ 982,112     $ 352,775,745     $     $ 353,757,857  
                                 

Liabilities

                               

Options Written

  $     $ 11,916,303     $     $ 11,916,303  

Total Liabilities

  $     $ 11,916,303     $     $ 11,916,303  
                                 

BAUG

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 189,943,090     $     $ 189,943,090  

Short Term Investments

    493,584                   493,584  

Total Assets

  $ 493,584     $ 189,943,090     $     $ 190,436,674  
                                 

Liabilities

                               

Options Written

  $     $ 8,276,882     $     $ 8,276,882  

Total Liabilities

  $     $ 8,276,882     $     $ 8,276,882  
                                 

BSEP

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 185,387,137     $     $ 185,387,137  

Short Term Investments

    573,434                   573,434  

Total Assets

  $ 573,434     $ 185,387,137     $     $ 185,960,571  
                                 

Liabilities

                               

Options Written

  $     $ 7,735,578     $     $ 7,735,578  

Total Liabilities

  $     $ 7,735,578     $     $ 7,735,578  
                                 

BOCT

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 177,340,243     $     $ 177,340,243  

Short Term Investments

    469,884                   469,884  

Total Assets

  $ 469,884     $ 177,340,243     $     $ 177,810,127  
                                 

Liabilities

                               

Options Written

  $     $ 6,471,826     $     $ 6,471,826  

Total Liabilities

  $     $ 6,471,826     $     $ 6,471,826  

  

327

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

BNOV

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 87,221,645     $     $ 87,221,645  

Short Term Investments

    184,270                   184,270  

Total Assets

  $ 184,270     $ 87,221,645     $     $ 87,405,915  
                                 

Liabilities

                               

Options Written

  $     $ 3,485,629     $     $ 3,485,629  

Total Liabilities

  $     $ 3,485,629     $     $ 3,485,629  
                                 

BDEC

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 95,853,155     $     $ 95,853,155  

Short Term Investments

    255,040                   255,040  

Total Assets

  $ 255,040     $ 95,853,155     $     $ 96,108,195  
                                 

Liabilities

                               

Options Written

  $     $ 114,192     $     $ 114,192  

Total Liabilities

  $     $ 114,192     $     $ 114,192  
                                 

PJAN

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 569,665,972     $     $ 569,665,972  

Short Term Investments

    1,500,104                   1,500,104  

Total Assets

  $ 1,500,104     $ 569,665,972     $     $ 571,166,076  
                                 

Liabilities

                               

Options Written

  $     $ 1,317,161     $     $ 1,317,161  

Total Liabilities

  $     $ 1,317,161     $     $ 1,317,161  
                                 

PFEB

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 444,111,360     $     $ 444,111,360  

Short Term Investments

    1,164,944                   1,164,944  

Total Assets

  $ 1,164,944     $ 444,111,360     $     $ 445,276,304  
                                 

Liabilities

                               

Options Written

  $     $ 2,217,600     $     $ 2,217,600  

Total Liabilities

  $     $ 2,217,600     $     $ 2,217,600  
                                 

PMAR

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 380,316,213     $     $ 380,316,213  

Short Term Investments

    985,305                   985,305  

Total Assets

  $ 985,305     $ 380,316,213     $     $ 381,301,518  
                                 

Liabilities

                               

Options Written

  $     $ 3,619,924     $     $ 3,619,924  

Total Liabilities

  $     $ 3,619,924     $     $ 3,619,924  

  

328

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

PAPR

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 585,055,003     $     $ 585,055,003  

Short Term Investments

    1,578,793                   1,578,793  

Total Assets

  $ 1,578,793     $ 585,055,003     $     $ 586,633,796  
                                 

Liabilities

                               

Options Written

  $     $ 6,481,111     $     $ 6,481,111  

Total Liabilities

  $     $ 6,481,111     $     $ 6,481,111  
                                 

PMAY

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 464,975,208     $     $ 464,975,208  

Short Term Investments

    1,236,730                   1,236,730  

Total Assets

  $ 1,236,730     $ 464,975,208     $     $ 466,211,938  
                                 

Liabilities

                               

Options Written

  $     $ 6,829,804     $     $ 6,829,804  

Total Liabilities

  $     $ 6,829,804     $     $ 6,829,804  
                                 

PJUN

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 529,925,976     $     $ 529,925,976  

Short Term Investments

    1,411,836                   1,411,836  

Total Assets

  $ 1,411,836     $ 529,925,976     $     $ 531,337,812  
                                 

Liabilities

                               

Options Written

  $     $ 9,588,111     $     $ 9,588,111  

Total Liabilities

  $     $ 9,588,111     $     $ 9,588,111  
                                 

PJUL

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 1,019,991,113     $     $ 1,019,991,113  

Short Term Investments

    2,825,477                   2,825,477  

Total Assets

  $ 2,825,477     $ 1,019,991,113     $     $ 1,022,816,590  
                                 

Liabilities

                               

Options Written

  $     $ 22,822,240     $     $ 22,822,240  

Total Liabilities

  $     $ 22,822,240     $     $ 22,822,240  
                                 

PAUG

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 910,180,173     $     $ 910,180,173  

Short Term Investments

    2,511,653                   2,511,653  

Total Assets

  $ 2,511,653     $ 910,180,173     $     $ 912,691,826  
                                 

Liabilities

                               

Options Written

  $     $ 25,858,203     $     $ 25,858,203  

Total Liabilities

  $     $ 25,858,203     $     $ 25,858,203  

  

329

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

PSEP

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 710,157,288     $     $ 710,157,288  

Short Term Investments

    2,103,088                   2,103,088  

Total Assets

  $ 2,103,088     $ 710,157,288     $     $ 712,260,376  
                                 

Liabilities

                               

Options Written

  $     $ 20,560,853     $     $ 20,560,853  

Total Liabilities

  $     $ 20,560,853     $     $ 20,560,853  
                                 

POCT

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 747,824,830     $     $ 747,824,830  

Short Term Investments

    2,066,438                   2,066,438  

Total Assets

  $ 2,066,438     $ 747,824,830     $     $ 749,891,268  
                                 

Liabilities

                               

Options Written

  $     $ 23,759,683     $     $ 23,759,683  

Total Liabilities

  $     $ 23,759,683     $     $ 23,759,683  
                                 

PNOV

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 648,009,321     $     $ 648,009,321  

Short Term Investments

    1,593,192                   1,593,192  

Total Assets

  $ 1,593,192     $ 648,009,321     $     $ 649,602,513  
                                 

Liabilities

                               

Options Written

  $     $ 25,996,710     $     $ 25,996,710  

Total Liabilities

  $     $ 25,996,710     $     $ 25,996,710  
                                 

PDEC

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 562,379,660     $     $ 562,379,660  

Short Term Investments

    1,536,793                   1,536,793  

Total Assets

  $ 1,536,793     $ 562,379,660     $     $ 563,916,453  
                                 

Liabilities

                               

Options Written

  $     $ 322,334     $     $ 322,334  

Total Liabilities

  $     $ 322,334     $     $ 322,334  
                                 

UJAN

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 116,126,887     $     $ 116,126,887  

Short Term Investments

    271,264                   271,264  

Total Assets

  $ 271,264     $ 116,126,887     $     $ 116,398,151  
                                 

Liabilities

                               

Options Written

  $     $ 456,514     $     $ 456,514  

Total Liabilities

  $     $ 456,514     $     $ 456,514  

  

330

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

UFEB

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 49,550,090     $     $ 49,550,090  

Short Term Investments

    103,444                   103,444  

Total Assets

  $ 103,444     $ 49,550,090     $     $ 49,653,534  
                                 

Liabilities

                               

Options Written

  $     $ 161,354     $     $ 161,354  

Total Liabilities

  $     $ 161,354     $     $ 161,354  
                                 

UMAR

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 45,285,114     $     $ 45,285,114  

Short Term Investments

    80,981                   80,981  

Total Assets

  $ 80,981     $ 45,285,114     $     $ 45,366,095  
                                 

Liabilities

                               

Options Written

  $     $ 408,336     $     $ 408,336  

Total Liabilities

  $     $ 408,336     $     $ 408,336  
                                 

UAPR

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 96,071,220     $     $ 96,071,220  

Short Term Investments

    240,111                   240,111  

Total Assets

  $ 240,111     $ 96,071,220     $     $ 96,311,331  
                                 

Liabilities

                               

Options Written

  $     $ 713,880     $     $ 713,880  

Total Liabilities

  $     $ 713,880     $     $ 713,880  
                                 

UMAY

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 61,974,112     $     $ 61,974,112  

Short Term Investments

    159,707                   159,707  

Total Assets

  $ 159,707     $ 61,974,112     $     $ 62,133,819  
                                 

Liabilities

                               
Options Written   $     $ 580,648     $     $ 580,648  

Total Liabilities

  $     $ 580,648     $     $ 580,648  
                                 

UJUN

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 74,856,628     $     $ 74,856,628  

Short Term Investments

    172,803                   172,803  

Total Assets

  $ 172,803     $ 74,856,628     $     $ 75,029,431  
                                 

Liabilities

                               

Options Written

  $     $ 878,416     $     $ 878,416  

Total Liabilities

  $     $ 878,416     $     $ 878,416  

  

331

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

UJUL

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 162,381,540     $     $ 162,381,540  

Short Term Investments

    450,069                   450,069  

Total Assets

  $ 450,069     $ 162,381,540     $     $ 162,831,609  
                                 

Liabilities

                               

Options Written

  $     $ 1,113,084     $     $ 1,113,084  

Total Liabilities

  $     $ 1,113,084     $     $ 1,113,084  
                                 

UAUG

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 345,679,938     $     $ 345,679,938  

Short Term Investments

    947,864                   947,864  

Total Assets

  $ 947,864     $ 345,679,938     $     $ 346,627,802  
                                 

Liabilities

                               

Options Written

  $     $ 2,580,175     $     $ 2,580,175  

Total Liabilities

  $     $ 2,580,175     $     $ 2,580,175  
                                 

USEP

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 90,177,236     $     $ 90,177,236  

Short Term Investments

    259,454                   259,454  

Total Assets

  $ 259,454     $ 90,177,236     $     $ 90,436,690  
                                 

Liabilities

                               

Options Written

  $     $ 851,947     $     $ 851,947  

Total Liabilities

  $     $ 851,947     $     $ 851,947  
                                 

UOCT

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 104,879,640     $     $ 104,879,640  

Short Term Investments

    269,013                   269,013  

Total Assets

  $ 269,013     $ 104,879,640     $     $ 105,148,653  
                                 

Liabilities

                               

Options Written

  $     $ 1,835,160     $     $ 1,835,160  

Total Liabilities

  $     $ 1,835,160     $     $ 1,835,160  
                                 

UNOV

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 31,171,558     $     $ 31,171,558  

Short Term Investments

    64,672                   64,672  

Total Assets

  $ 64,672     $ 31,171,558     $     $ 31,236,230  
                                 

Liabilities

                               

Options Written

  $     $ 829,756     $     $ 829,756  

Total Liabilities

  $     $ 829,756     $     $ 829,756  

 

332

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

UDEC

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 69,552,541     $     $ 69,552,541  

Short Term Investments

    160,745                   160,745  

Total Assets

  $ 160,745     $ 69,552,541     $     $ 69,713,286  
                                 

Liabilities

                               

Options Written

  $     $ 8,688     $     $ 8,688  

Total Liabilities

  $     $ 8,688     $     $ 8,688  
                                 

APRD

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 847,353     $     $ 847,353  

Short Term Investments

    12,002       8,178,065             8,190,067  

Total Assets

  $ 12,002     $ 9,025,418     $     $ 9,037,420  
                                 

Liabilities

                               

Options Written

  $     $ 1,023,480     $     $ 1,023,480  

Total Liabilities

  $     $ 1,023,480     $     $ 1,023,480  
                                 

APRH

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 2,362,138     $     $ 2,362,138  

Short Term Investments

    32,674       26,871,740             26,904,414  

Total Assets

  $ 32,674     $ 29,233,878     $     $ 29,266,552  
                                 

Liabilities

                               

Options Written

  $     $ 2,685,485     $     $ 2,685,485  

Total Liabilities

  $     $ 2,685,485     $     $ 2,685,485  
                                 

APRJ

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 3,200,726     $     $ 3,200,726  

Short Term Investments

    96,166       49,013,859             49,110,025  

Total Assets

  $ 96,166     $ 52,214,585     $     $ 52,310,751  
                                 

Liabilities

                               

Options Written

  $     $ 3,528,644     $     $ 3,528,644  

Total Liabilities

  $     $ 3,528,644     $     $ 3,528,644  
                                 

APRQ

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 1,611,353     $     $ 1,611,353  

Short Term Investments

    73,873       33,338,207             33,412,080  

Total Assets

  $ 73,873     $ 34,949,560     $     $ 35,023,433  
                                 

Liabilities

                               

Options Written

  $     $ 1,746,722     $     $ 1,746,722  

Total Liabilities

  $     $ 1,746,722     $     $ 1,746,722  

  

333

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

JULD

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 1,388,270     $     $ 1,388,270  

Short Term Investments

    4,672       5,116,237             5,120,909  

Total Assets

  $ 4,672     $ 6,504,507     $     $ 6,509,179  
                                 

Liabilities

                               

Options Written

  $     $ 1,655,344     $     $ 1,655,344  

Total Liabilities

  $     $ 1,655,344     $     $ 1,655,344  
                                 

JULH

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 6,343,293     $     $ 6,343,293  

Short Term Investments

    35,174       26,017,762             26,052,936  

Total Assets

  $ 35,174     $ 32,361,055     $     $ 32,396,229  
                                 

Liabilities

                               

Options Written

  $     $ 7,207,539     $     $ 7,207,539  

Total Liabilities

  $     $ 7,207,539     $     $ 7,207,539  
                                 

JULJ

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 5,091,383     $     $ 5,091,383  

Short Term Investments

    54,348       29,000,290             29,054,638  

Total Assets

  $ 54,348     $ 34,091,673     $     $ 34,146,021  
                                 

Liabilities

                               

Options Written

  $     $ 5,640,766     $     $ 5,640,766  

Total Liabilities

  $     $ 5,640,766     $     $ 5,640,766  
                                 

JULQ

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 1,005,397     $     $ 1,005,397  

Short Term Investments

    5,408       8,158,470             8,163,878  

Total Assets

  $ 5,408     $ 9,163,867     $     $ 9,169,275  
                                 

Liabilities

                               

Options Written

  $     $ 1,095,659     $     $ 1,095,659  

Total Liabilities

  $     $ 1,095,659     $     $ 1,095,659  

  

334

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

OCTD

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 862,241     $     $ 862,241  

Short Term Investments

    3,525       3,122,397             3,125,922  

Total Assets

  $ 3,525     $ 3,984,638     $     $ 3,988,163  
                                 

Liabilities

                               

Options Written

  $     $ 1,013,862     $     $ 1,013,862  

Total Liabilities

  $     $ 1,013,862     $     $ 1,013,862  
                                 

OCTH

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 3,178,909     $     $ 3,178,909  

Short Term Investments

    12,998       11,103,134             11,116,132  

Total Assets

  $ 12,998     $ 14,282,043     $     $ 14,295,041  
                                 

Liabilities

                               

Options Written

  $     $ 3,566,808     $     $ 3,566,808  

Total Liabilities

  $     $ 3,566,808     $     $ 3,566,808  
                                 

OCTJ

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 3,213,351     $     $ 3,213,351  

Short Term Investments

    20,381       14,024,439             14,044,820  

Total Assets

  $ 20,381     $ 17,237,790     $     $ 17,258,171  
                                 

Liabilities

                               

Options Written

  $     $ 3,532,278     $     $ 3,532,278  

Total Liabilities

  $     $ 3,532,278     $     $ 3,532,278  
                                 

OCTQ

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 1,137,524     $     $ 1,137,524  

Short Term Investments

    9,057       6,652,530             6,661,587  

Total Assets

  $ 9,057     $ 7,790,054     $     $ 7,799,111  
                                 

Liabilities

                               

Options Written

  $     $ 1,234,002     $     $ 1,234,002  

Total Liabilities

  $     $ 1,234,002     $     $ 1,234,002  

  

335

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

EALT

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 12,652,785     $     $ 12,652,785  

Short Term Investments

    12,916                   12,916  

Total Assets

  $ 12,916     $ 12,652,785     $     $ 12,665,701  
                                 

Liabilities

                               

Options Written

  $     $ 47,472     $     $ 47,472  

Total Liabilities

  $     $ 47,472     $     $ 47,472  
                                 

ZALT

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Purchased Options

  $     $ 25,128,014     $     $ 25,128,014  

Short Term Investments

    31,712                   31,712  

Total Assets

  $ 31,712     $ 25,128,014     $     $ 25,159,726  
                                 

Liabilities

                               

Options Written

  $     $ 256,804     $     $ 256,804  

Total Liabilities

  $     $ 256,804     $     $ 256,804  
                                 

HOCT

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Short Term Investments

  $ 18,319     $ 2,439,053     $     $ 2,457,372  

Total Assets

  $ 18,319     $ 2,439,053     $     $ 2,457,372  
                                 

Liabilities

                               

Options Written

  $     $ 78,286     $     $ 78,286  

Total Liabilities

  $     $ 78,286     $     $ 78,286  
                                 

LOCT

                               
   

Level 1

   

Level 2

   

Level 3

   

Total

 

Assets

                               

Short Term Investments

  $ 46,128     $ 7,252,315     $     $ 7,298,443  

Total Assets

  $ 46,128     $ 7,252,315     $     $ 7,298,443  
                                 

Liabilities

                               

Options Written

  $     $ 158,760     $     $ 158,760  

Total Liabilities

  $     $ 158,760     $     $ 158,760  

  

336

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

There were no Level 3 investments for the Funds during the year or period ended October 31, 2023.

 

Option Contracts:

 

In general, an option contract is an agreement between a buyer and seller that gives the purchaser of the option the right to buy or sell a particular asset at a specified future date at an agreed upon price (commonly known as the “strike price”).

 

The Funds invest primarily in FLEX Option contracts. FLEX Options are customized option contracts that trade on an exchange but provide investors with the ability to customize key contract terms like strike price, style and expiration date while achieving price discovery in competitive, transparent auctions markets and avoiding the counterparty exposure of over-the-counter options positions. Like traditional exchange-traded options, FLEX Options are guaranteed for settlement by the OCC, a market clearinghouse that guarantees performance by counterparties to certain derivatives contracts. The FLEX Options in which the Funds will invest are all European style options (options that are exercisable only on the expiration date). The FLEX Options are listed on the Chicago Board Options Exchange.

 

The Funds will purchase and sell call and put FLEX Options. In general, put options give the holder (i.e., the buyer) the right to sell an asset (or deliver the cash value of the index, in case of an index put option) and the seller (i.e., the writer) of the put has the obligation to buy the asset (or receive cash value of the index, in case of an index put option) at a certain defined price. Call options give the holder (i.e., the buyer) the right to buy an asset (or receive cash value of the index, in case of an index call option) and the seller (i.e., the writer) the obligation to sell the asset (or deliver cash value of the index, in case of an index call option) at a certain defined price.

 

337

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

When the Funds purchase an option, an amount equal to the premium paid by the Funds are recorded as an investment and is subsequently adjusted to the current value of the option purchased. If an option expires on the stipulated expiration date or if the Funds enter into a closing sale transaction, a gain or loss is realized. If a call option is exercised, the cost of the security acquired is increased by the premium paid for the call. If a put option is exercised, a gain or loss is realized from the sale of the underlying security, and the proceeds from such sale are decreased by the premium originally paid. Purchased options are non-income producing securities.

 

When the Funds write an option, an amount equal to the premium received by the Funds are recorded as a liability and is subsequently adjusted to the current value of the option written. Premiums received from writing options that expire unexercised are treated by the Funds on the expiration date as realized gain from written options. The difference between the premium and the amount paid on effecting a closing purchase transaction, including brokerage commissions, is also treated as a realized gain, or if the premium is less than the amount paid for the closing purchase transaction, as a realized loss. If a call option is exercised, the premium is added to the proceeds from the sale of the underlying security in determining whether the Funds have realized a gain or loss. If a put option is exercised, the premium reduces the cost basis of the securities purchased by the Funds. The Funds, as writers of an option, bear the market risk of an unfavorable change in the price of the security underlying the written option.

 

All of the FLEX Option contracts held by the Funds are fully funded and cash settled, therefore balance sheet offsetting under U.S. GAAP does not apply.

 

The Funds bear the risk that the OCC will be unable or unwilling to perform its obligations under the FLEX Options contracts. In the unlikely event that the OCC becomes insolvent or is otherwise unable to meet its settlement obligations, the Funds could suffer significant losses. Additionally, FLEX Options may be less liquid than certain other securities such as standardized options. In less liquid market for the FLEX Options, the Funds may have difficulty closing out certain FLEX Options positions at desired times and prices. The Funds may experience substantial downside from specific FLEX Option positions and certain FLEX Option positions may expire worthless. The value of the underlying FLEX Options will be affected by, among others, changes in the value of the exchange, changes in interest rates, changes in the actual and implied volatility of the Index and the remaining time to until the FLEX Options expire. The value of the FLEX Options does not increase or decrease at the same rate as the level of the Index (although they generally move in the same direction). However, as a FLEX Option approaches its expiration date, its value typically increasingly moves with the value of the Index.

 

338

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

The value of derivative instruments on the Statements of Assets and Liabilities for the Funds as of October 31, 2023 are as follows:

 

   

Equity Risk - Call and Put Options not Accounted

for as Hedging Instruments

 
   

Asset Derivatives

   

Liability Derivatives

 
   

Investments, at value

   

Options written, at value

 

BJAN

  $ 148,482,565     $ 275,924  

BFEB

    100,375,635       681,490  

BMAR

    88,099,910       728,590  

BAPR

    153,197,311       2,046,788  

BMAY

    112,732,476       2,033,363  

BJUN

    103,027,723       2,187,564  

BJUL

    352,775,745       11,916,303  

BAUG

    189,943,090       8,276,882  

BSEP

    185,387,137       7,735,578  

BOCT

    177,340,243       6,471,826  

BNOV

    87,221,645       3,485,629  

BDEC

    95,853,155       114,192  

PJAN

    569,665,972       1,317,161  

PFEB

    444,111,360       2,217,600  

PMAR

    380,316,213       3,619,924  

PAPR

    585,055,003       6,481,111  

PMAY

    464,975,208       6,829,804  

PJUN

    529,925,976       9,588,111  

PJUL

    1,019,991,113       22,822,240  
PAUG     910,180,173       25,858,203  

PSEP

    710,157,288       20,560,853  

POCT

    747,824,830       23,759,683  

PNOV

    648,009,321       25,996,710  

PDEC

    562,379,660       322,334  

UJAN

    116,126,887       456,514  

UFEB

    49,550,090       161,354  

UMAR

    45,285,114       408,336  

UAPR

    96,071,220       713,880  

UMAY

    61,974,112       580,648  

UJUN

    74,856,628       878,416  

UJUL

    162,381,540       1,113,084  

UAUG

    345,679,938       2,580,175  

USEP

    90,177,236       851,947  

UOCT

    104,879,640       1,835,160  

UNOV

    31,171,558       829,756  

UDEC

    69,552,541       8,688  

APRD

    847,353       1,023,480  

APRH

    2,362,138       2,685,485  

APRJ

    3,200,726       3,528,644  

APRQ

    1,611,353       1,746,722  

JULD

    1,388,270       1,655,344  

JULH

    6,343,293       7,207,539  

JULJ

    5,091,383       5,640,766  

JULQ

    1,005,397       1,095,659  

OCTD

    862,241       1,013,862  

OCTH

    3,178,909       3,566,808  

OCTJ

    3,213,351       3,532,278  

OCTQ

    1,137,524       1,234,002  

EALT

    12,652,785       47,472  

ZALT

    25,128,014       256,804  

HOCT

    -       78,286  

LOCT

    -       158,760  

  

339

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

The effect of derivative instruments on the Statements of Operations for the year or period ended October 31, 2023:

 

   

Equity Risk - Call and Put Options not Accounted for as Hedging Instruments

 
   

Amount of Realized Gain/(Loss) on Derivatives Recognized in Income

 
   

Investments

   

Investments
in-kind

   

Options written

   

Options written
in-kind

 

BJAN

  $ (17,182,874

)

  $ 13,659,539     $ (6,486,285

)

  $ 1,648,675  

BFEB

    (5,654,752

)

    2,007,642       2,647,205       2,873,869  

BMAR

    (5,504,604

)

    799,200       2,932,351       3,205,131  

BAPR

    (13,171,021

)

    6,743,143       4,693,752       3,723,542  

BMAY

    (10,507,864

)

    510,226       4,147,574       8,723,538  

BJUN

    (7,811,964

)

    6,402,150       81,109       7,143,208  

BJUL

    4,470,415       10,619,451       4,345,053       6,907,827  

BAUG

    (5,631,494

)

    14,325,990       250,417       7,201,507  

BSEP

    (510,879

)

    10,637,177       4,226,861       6,793,169  

BOCT

    (10,524,073

)

    29,758,058       1,767,551       11,755,947  

BNOV

    (1,735,397

)

    7,114,698       3,511,604       4,590,550  

BDEC

    (6,668,991

)

    3,789,711       1,134,269       3,736,164  

PJAN

    (45,521,911

)

    35,216,684       (1,689,754

)

    11,792,045  

PFEB

    (17,528,723

)

    12,457,220       8,083,483       12,808,151  

PMAR

    (16,020,239

)

    5,817,032       (25,910

)

    17,463,248  

PAPR

    (32,081,485

)

    20,748,498       706,124       20,362,689  

PMAY

    (31,421,610

)

    7,963,287       9,522,178       18,857,068  

PJUN

    (25,689,518

)

    11,534,281       13,014,543       11,556,431  

PJUL

    (13,285,053

)

    53,655,075       5,198,940       27,558,756  

PAUG

    (26,979,657

)

    56,149,951       399,677       30,515,171  

PSEP

    (25,790,271

)

    74,151,707       465,800       37,271,558  

POCT

    (7,768,789

)

    71,966,979       17,086,389       15,804,452  

PNOV

    (45,006,805

)

    65,283,952       1,428,399       44,899,384  

PDEC

    (21,010,646

)

    14,976,645       8,901,080       14,835,776  

UJAN

    (22,711,625

)

    14,766,406       1,929,468       6,032,635  

UFEB

    (4,571,272

)

    2,305,337       319,761       1,855,626  

UMAR

    (6,249,815

)

    3,205,910       (244,680

)

    2,550,172  

UAPR

    (4,361,880

)

    4,273,311       (5,225

)

    4,153,968  

UMAY

    (4,830,761

)

    5,204,694       922,233       3,348,795  

UJUN

    (4,833,741

)

    5,660,259       1,223,233       2,681,283  

UJUL

    3,068,658       3,368,240       365,014       1,427,915  

UAUG

    (4,164,269

)

    12,154,378       20,061       4,097,766  

USEP

    (4,469,009

)

    15,217,088       423,328       4,414,187  

UOCT

    2,258,239       11,003,413       1,592,926       545,555  

UNOV

    1,363,343       1,900,838       1,369,742       894,621  

UDEC

    (4,508,034

)

    3,207,925       888,042       3,187,176  

APRD (a)

    878       (77,886

)

    10,984       634,398  

APRH (a)

    (283,161

)

    (111,657

)

    1,097,880       704,045  

APRJ (a)

    12,736       (152,701

)

    784,785       969,363  

APRQ (a)

    (140,633

)

    (105,649

)

    975,555       921,582  

JULD

    -       -       -       -  

JULH (a)

    -       79,974       -       26,625  

JULJ (a)

    (8,457

)

    (21,875

)

    57,985       183,885  

JULQ

    -       -       -       -  

OCTD

    -       -       -       -  

OCTH

    -       -       -       -  

OCTJ

    -       -       -       -  

OCTQ

    -       -       -       -  

EALT

    -       -       -       -  

ZALT

    -       -       -       -  

HOCT

    -       -       -       -  

LOCT

    -       -       -       -  

 

340

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

   

Equity Risk - Call and Put Options not Accounted

for as Hedging Instruments

 
   

Change in Unrealized Appreciation/(Depreciation)

on Derivatives Recognized in Income

 
   

Investments

   

Options written

 

BJAN

  $ 13,020,590     $ 11,705,141  

BFEB

    5,580,027       3,426,413  

BMAR

    8,099,959       1,634,300  

BAPR

    8,325,609       6,292,147  

BMAY

    7,722,886       (1,363,929

)

BJUN

    3,115,047       655,866  

BJUL

    (14,158,427

)

    (4,211,260

)

BAUG

    (3,870,251

)

    (1,931,848

)

BSEP

    (3,656,699

)

    (2,167,120

)

BOCT

    (11,926,216

)

    (555,582

)

BNOV

    (1,730

)

    (1,666

)

BDEC

    1,928,790       4,993,789  

PJAN

    42,462,618       21,408,179  

PFEB

    14,036,614       8,800,378  

PMAR

    25,014,282       3,920,450  

PAPR

    18,016,013       14,235,075  

PMAY

    16,699,605       320,063  

PJUN

    8,698,912       3,108,451  

PJUL

    (36,452,791

)

    2,031,405  

PAUG

    (24,047,957

)

    (2,023,460

)

PSEP

    (19,326,452

)

    (113,006

)

POCT

    (35,866,865

)

    9,508,350  

PNOV

    (28,420

)

    (28,154

)

PDEC

    4,807,940       18,505,173  

UJAN

    20,054,509       (3,353,264

)

UFEB

    4,917,823       (618,967

)

UMAR

    5,574,693       (1,164,982

)

UAPR

    3,302,124       (753,662

)

UMAY

    1,682,077       (1,541,267

)

UJUN

    1,238,641       (719,138

)

UJUL

    (8,314,708

)

    1,981,490  

UAUG

    (9,098,594

)

    870,993  

USEP

    (5,246,782

)

    701,936  

UOCT

    (7,330,768

)

    3,594,257  

UNOV

    2,821       2,873  

UDEC

    3,244,789       (714,665

)

APRD (a)

    (1,484,375

)

    1,132,946  

APRH (a)

    (6,755,831

)

    6,088,979  

APRJ (a)

    (10,070,184

)

    9,275,623  

APRQ (a)

    (5,860,446

)

    4,651,121  

JULD (a)

    241,897       (313,062

)

JULH (a)

    184,041       (466,288

)

JULJ (a)

    (790,368

)

    560,851  

JULQ (a)

    (152,657

)

    164,708  

OCTD (a)

    41,061       (55,451

)

OCTH (a)

    (84,242

)

    58,558  

OCTJ (a)

    (188,978

)

    167,702  

OCTQ (a)

    (114,510

)

    112,566  

EALT

    (362,619

)

    90,218  

ZALT

    (291,479

)

    252,399  

HOCT (a)

    -       (2,583

)

LOCT (a)

    -       (3,651

)

 

a.

Amount is included in the change in unrealized appreciation/(depreciation) on investments on the statement of operations.

  

341

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

The average volume of derivative activity during the year or period ended October 31, 2023, is as follows:

 

   

Purchased Options

   

Options Written

 
   

Average Monthly

Market Value

   

Average Monthly

Market Value

 

BJAN

  $ 168,364,951     $ (4,316,984

)

BFEB

    103,506,144       (2,925,892

)

BMAR

    93,015,252       (2,651,230

)

BAPR

    151,022,946       (4,952,062

)

BMAY

    139,480,474       (3,553,194

)

BJUN

    126,551,530       (3,223,347

)

BJUL

    218,305,565       (5,196,629

)

BAUG

    144,964,920       (3,771,505

)

BSEP

    171,259,339       (3,993,635

)

BOCT

    184,233,165       (4,796,073

)

BNOV

    119,514,486       (2,559,239

)

BDEC

    106,043,890       (2,363,944

)

PJAN

    627,993,852       (20,233,312

)

PFEB

    491,953,556       (15,039,391

)

PMAR

    381,000,671       (13,372,356

)

PAPR

    529,446,067       (17,102,934

)

PMAY

    488,665,157       (13,306,859

)

PJUN

    470,361,389       (13,223,580

)

PJUL

    662,095,891       (15,505,033

)

PAUG

    631,772,402       (12,875,627

)

PSEP

    625,822,022       (13,382,388

)

POCT

    572,173,187       (25,886,131

)

PNOV

    757,093,410       (18,343,679

)

PDEC

    638,862,582       (12,199,819

)

UJAN

    162,917,520       (5,115,899

)

UFEB

    72,673,648       (1,699,951

)

UMAR

    73,183,742       (2,108,274

)

UAPR

    140,506,474       (3,067,139

)

UMAY

    86,993,054       (1,756,958

)

UJUN

    87,564,756       (1,674,425

)

UJUL

    97,113,558       (1,736,889

)

UAUG

    136,891,779       (1,220,336

)

USEP

    107,719,100       (1,873,435

)

UOCT

    101,604,192       (5,693,624

)

UNOV

    51,515,836       (1,328,865

)

UDEC

    88,298,624       (1,252,496

)

APRD

    1,020,278       (1,199,067

)

APRH

    3,385,760       (3,780,523

)

APRJ

    4,839,198       (5,293,623

)

APRQ

    2,832,817       (3,058,505

)

JULD

    786,214       (929,510

)

JULH

    4,004,091       (4,506,935

)

JULJ

    3,549,956       (3,907,834

)

JULQ

    815,521       (887,909

)

OCTD

    593,549       (696,198

)

OCTH

    1,765,099       (1,978,222

)

OCTJ

    1,751,953       (1,923,568

)

OCTQ

    677,850       (733,193

)

EALT

    6,649,208       (26,744

)

ZALT

    12,890,977       (135,579

)

HOCT

    -       (57,203

)

LOCT

    -       (91,798

)

  

342

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

Use of Estimates:

 

In preparing financial statements in conformity with U.S. GAAP, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the financial statements and the reported amounts of increases and decreases in net assets from operations during the reporting period.  Actual results could differ from these estimates.

 

Guarantees and Indemnifications:

 

In the normal course of business, the Trust may enter into a contract with service providers that contain general indemnification clauses. The Trust’s maximum exposure under these arrangements is unknown as this would involve future claims against the Trust that have not yet occurred. Based on experience, the Trust expects the risk of loss to be remote.

 

Tax Information:

 

The Funds are treated as separate entities for federal income tax purposes. The Funds intend to qualify as regulated investment companies (“RICs”) under Subchapter M of the Internal Revenue Code of 1986, as amended (the “Internal Revenue Code”). To qualify and remain eligible for the special tax treatment accorded to RICs, the Funds must meet certain annual income and quarterly asset diversification requirements and must distribute annually at least 90% of the sum of (i) its investment company taxable income (which includes dividends, interest and net short-term capital gains) and (ii) certain net tax-exempt income, if any. If so qualified, the Funds will not be subject to federal income tax to the extent the Funds distribute substantially all of their net investment income and capital gains to shareholders.

 

343

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

Management evaluates the Funds’ tax positions to determine if the tax positions taken meet the minimum recognition threshold in connection with accounting for uncertainties in income tax positions taken or expected to be taken for the purposes of measuring and recognizing tax liabilities in the financial statements. Tax benefits associated with an uncertain tax position can be recognized only when the position is “more likely than not” to be sustained assuming examination by taxing authorities. Interest and penalties related to income taxes would be recorded as tax expense in the Statements of Operations. During the year or period ended October 31, 2023, the Funds did not incur any interest or penalties. The Funds’ federal income tax returns are subject to examination by the Internal Revenue Service (IRS) for a period of three fiscal years after they are filed. State and local tax returns may be subject to examination for an additional fiscal year depending on the jurisdiction. As of October 31, 2023, the Funds did not have a liability for any unrecognized tax benefits. As of October 31, 2023, the Funds have no examinations in progress and management is not aware of any tax positions for which it is reasonably possible that the amounts of unrecognized tax benefits will significantly change in the next twelve months. The Funds are subject to examination by U.S. Federal tax authorities for all tax years since inception.

 

344

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

U.S. GAAP requires that certain components of net assets be reclassified between distributable earnings/(accumulated deficit) and additional paid-in capital.  These reclassifications have no effect on net assets or net asset value per share.  For the year or period ended October 31, 2023, the Funds made the following permanent book-to-tax reclassifications due to deemed distributions, net operating losses, and redemption in-kind transactions: 

 

   

Distributable Earnings/

(Accumulated Deficit)

   

Paid-In Capital

 

BJAN

  $ (13,914,914

)

  $ 13,914,914  

BFEB

    (4,111,440

)

    4,111,440  

BMAR

    (3,385,100

)

    3,385,100  

BAPR

    (9,528,348

)

    9,528,348  

BMAY

    (8,153,343

)

    8,153,343  

BJUN

    (12,969,100

)

    12,969,100  

BJUL

    (18,066,455

)

    18,066,455  

BAUG

    (20,689,527

)

    20,689,527  

BSEP

    (16,273,031

)

    16,273,031  

BOCT

    (40,509,079

)

    40,509,079  

BNOV

    (11,067,019

)

    11,067,019  

BDEC

    (6,828,938

)

    6,828,938  

PJAN

    (43,031,817

)

    43,031,817  

PFEB

    (23,278,290

)

    23,278,290  

PMAR

    (21,620,374

)

    21,620,374  

PAPR

    (38,901,551

)

    38,901,551  

PMAY

    (24,245,270

)

    24,245,270  

PJUN

    (21,064,155

)

    21,064,155  

PJUL

    (78,710,467

)

    78,710,467  

PAUG

    (84,496,631

)

    84,496,631  

PSEP

    (108,674,348

)

    108,674,348  

POCT

    (85,310,256

)

    85,310,256  

PNOV

    (107,933,226

)

    107,933,226  

PDEC

    (27,890,892

)

    27,890,892  

UJAN

    (18,703,881

)

    18,703,881  

UFEB

    (3,790,125

)

    3,790,125  

UMAR

    (5,367,819

)

    5,367,819  

UAPR

    (7,766,755

)

    7,766,755  

UMAY

    (7,995,165

)

    7,995,165  

UJUN

    (7,812,120

)

    7,812,120  

UJUL

    (4,372,782

)

    4,372,782  

UAUG

    (15,842,999

)

    15,842,999  

USEP

    (18,978,000

)

    18,978,000  

UOCT

    (10,917,563

)

    10,917,563  

UNOV

    (2,421,266

)

    2,421,266  

UDEC

    (6,022,789

)

    6,022,789  

APRD

    -       -  

APRH

    (180,954

)

    180,954  

APRJ

    (42,523

)

    42,523  

APRQ

    (191,812

)

    191,812  

JULD

    -       -  

JULH

    -       -  

JULJ

    -       -  

JULQ

    -       -  

OCTD

    -       -  

OCTH

    -       -  

OCTJ

    -       -  

OCTQ

    -       -  

EALT

    -       -  

ZALT

    -       -  

HOCT

    -       -  

LOCT

    -       -  

 

345

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

Distributions to Shareholders:

 

Distributions to shareholders are recorded on the ex-dividend date.  The Funds intend to pay out dividends from their net investment income, if any, annually.  Distributions of net realized capital gains, if any, will be declared and paid at least annually by the Funds.  The Funds may periodically make reclassifications among certain of its capital accounts as a result of the recognition and characterization of certain income and capital gain distributions determined annually in accordance with federal tax regulations which may differ from U.S. GAAP. Distributions that exceed earnings and profits for tax purposes are reported as return of capital.

 

Investment Transactions and Investment Income:

 

Investment transactions are recorded on the trade date.  The Trust determines the gain or loss realized from investment transactions on the basis of identified cost.  Dividend income, if any, is recognized on the ex-dividend date. Interest income, including accretion of discounts and amortization of premiums is recognized on an accrual basis using the effective yield method. 

 

3.

INVESTMENT ADVISOR AND OTHER AFFILIATES

 

Innovator Capital Management, LLC (the “Adviser”) acts as investment adviser to the Funds pursuant to an investment advisory agreement between the Trust and the Adviser with respect to the Funds (“Advisory Agreement”) and, pursuant to the Advisory Agreement, is responsible for the day-to-day management of the Funds.

 

Pursuant to the Advisory Agreement, EALT and ZALT each pay monthly the Adviser a unitary fee calculated daily based on the average daily net assets of the Fund at the annual rate of 0.69%. All other Innovator ETFs included in this report each, respectively, pay monthly the Adviser a unitary fee calculated daily based on the average daily net assets of each Fund at the annual rate of 0.79%. During the term of the Advisory Agreement, the Adviser pays all expenses of the Funds, including the cost of transfer agency, custody, fund administration, legal, audit, and other services and license fees, except for the fees paid under the Advisory Agreement, interest, taxes, brokerage commissions and other expenses connected with the execution of portfolio transactions, distribution and service fees payable pursuant to a Rule 12b-1 plan, if any, and extraordinary expenses.

 

346

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

Milliman Financial Risk Management LLC (the “Sub-Adviser”) acts as sub-adviser to the Funds pursuant to a sub-advisory agreement between the Adviser and the Sub-Adviser with respect to the Funds (“Sub-Advisory Agreement”) and, pursuant to the Sub-Advisory Agreement, is responsible for execution of the Sub-Adviser’s strategy for each of the Funds. The Sub-Adviser is responsible for the day-to-day management of the Funds’ portfolios. Pursuant to the Sub-Advisory Agreement between the Adviser and the Sub-Adviser, the Adviser pays the Sub-Adviser a fee, based on the Funds’ average daily net assets, for the services and facilities it provides payable on a monthly basis.

 

Certain trustees and officers of the Trust are affiliated with the Adviser. Trustee compensation is paid for by the Adviser.

 

347

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

4.

INVESTMENT TRANSACTIONS

 

For the year or period ended October 31, 2023, there were no purchases or proceeds from long-term sales of investment securities.

 

For the year or period ended October 31, 2023, in-kind transactions associated with creations and redemptions were as follows:

 

   

In-Kind

   

In-Kind

 
   

Creations

   

Redemptions

 

BJAN

  $ -     $ 72,548,338  

BFEB

    -       32,674,227  

BMAR

    -       24,649,522  

BAPR

    -       30,782,360  

BMAY

    -       135,485,718  

BJUN

    -       302,816,290  

BJUL

    -       117,503,247  

BAUG

    -       171,803,248  

BSEP

    -       115,688,151  

BOCT

    870,378       227,267,084  

BNOV

    -       84,191,938  

BDEC

    -       20,440,845  

PJAN

    -       227,792,317  

PFEB

    -       213,107,729  

PMAR

    -       114,313,983  

PAPR

    -       126,650,287  

PMAY

    -       368,116,520  

PJUN

    11,925,792       227,678,974  

PJUL

    -       494,267,984  

PAUG

    -       571,284,454  

PSEP

    -       709,841,437  

POCT

    -       551,519,077  

PNOV

    -       814,562,775  

PDEC

    -       143,347,199  

UJAN

    -       162,704,041  

UFEB

    -       48,283,991  

UMAR

    -       73,279,145  

UAPR

    -       92,818,884  

UMAY

    -       96,522,702  

UJUN

    -       73,044,816  

UJUL

    -       44,994,020  

UAUG

    -       142,689,696  

USEP

    -       150,967,624  

UOCT

    -       74,359,485  

UNOV

    -       42,550,156  

UDEC

    -       70,121,325  

APRD

    -       582,172  

APRH

    -       612,129  

APRJ

    -       674,466  

APRQ

    -       706,095  

JULD

    -       -  

JULH

    -       676,588  

JULJ

    -       839,307  

JULQ

    -       -  

OCTD

    -       -  

OCTH

    -       -  

OCTJ

    -       -  

OCTQ

    -       -  

EALT

    -       -  

ZALT

    -       -  

HOCT

    -       -  

LOCT

    -       -  

 

348

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

5.

CREATION AND REDEMPTION TRANSACTIONS

 

There are an unlimited number of shares of beneficial interest (without par value) authorized by the Trust. Individual shares of the Funds may only be purchased and sold at market prices on the applicable Exchange through a broker-dealer. Such transactions may be subject to customary commission rates imposed by the broker-dealer, and market prices for the Funds’ shares may be at, above or below its NAV depending on the premium or discount at which the Funds’ shares trade.

 

The Funds issue and redeem shares on a continuous basis at NAV only in blocks of 25,000 shares, called “Creation Units.” Creation Units are issued and redeemed principally for cash. Once created, shares generally trade in the secondary market at market prices that change throughout the day in amounts less than a Creation Unit. Except when aggregated in Creation Units, shares are not redeemable securities of the Funds. Shares of the Funds may only be purchased or redeemed by certain financial institutions (“Authorized Participants”). An Authorized Participant is either (i) a broker-dealer or other participant in the clearing process through the Continuous Net Settlement System of the National Securities Clearing Corporation or (ii) a DTC participant and, in each case, must have executed a Participant Agreement with the Distributor. A transaction fee is applicable to each transaction regardless of the number of units purchased or sold in the transaction. Each Fund, subject to approval by the Board of Trustees, may adjust transaction fees from time to time based upon actual experience. Additional charges received by the Funds, if any, are disclosed as Transaction Fees on the Statements of Changes in Net Assets. Most retail investors do not qualify as Authorized Participants nor have the resources to buy and sell whole Creation Units. Therefore, they are unable to purchase or redeem the shares directly from the Funds. Rather, most retail investors may purchase shares in the secondary market with the assistance of a broker and are subject to customary brokerage commissions or fees.

 

349

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

6.

FEDERAL INCOME TAX INFORMATION

 

At October 31, 2023, the cost of investments including options written and net unrealized appreciation/(depreciation) for federal income tax purposes were as follows:

 

   

Cost of Portfolio

   

Gross Unrealized

Appreciation

   

Gross Unrealized

Depreciation

   

Net Unrealized

Appreciation /

(Depreciation)

 

BJAN

  $ 137,059,150     $ 20,812,252     $ (9,313,035

)

  $ 11,499,217  

BFEB

    96,840,870       6,882,101       (3,730,190

)

    3,151,911  

BMAR

    82,564,042       8,540,243       (3,509,720

)

    5,030,523  

BAPR

    146,990,591       9,231,210       (4,688,540

)

    4,542,670  

BMAY

    109,173,530       4,322,707       (2,475,753

)

    1,846,954  

BJUN

    100,381,217       2,176,727       (1,458,006

)

    718,721  

BJUL

    355,014,819       8,946,679       (22,119,945

)

    (13,173,266

)

BAUG

    192,570,582       7,015,022       (17,425,812

)

    (10,410,790

)

BSEP

    186,606,979       5,769,031       (14,151,018

)

    (8,381,987

)

BOCT

    173,756,153       1,806,979       (4,224,830

)

    (2,417,851

)

BNOV

    83,937,625       -       (17,340

)

    (17,340

)

BDEC

    92,390,982       9,676,140       (6,073,118

)

    3,603,022  

PJAN

    522,991,999       83,662,889       (36,805,974

)

    46,856,915  

PFEB

    428,877,600       30,762,359       (16,581,255

)

    14,181,104  

PMAR

    356,381,816       36,627,688       (15,327,910

)

    21,299,778  

PAPR

    562,086,495       35,718,059       (17,651,870

)

    18,066,189  

PMAY

    450,417,184       19,586,645       (10,621,695

)

    8,964,950  

PJUN

    516,547,354       12,194,189       (6,991,842

)

    5,202,347  

PJUL

    1,026,619,571       34,554,719       (61,179,940

)

    (26,625,221

)

PAUG

    924,453,041       41,337,685       (78,957,103

)

    (37,619,418

)

PSEP

    716,319,702       27,402,354       (52,022,533

)

    (24,620,179

)

POCT

    731,984,614       8,520,604       (14,373,634

)

    (5,853,030

)

PNOV

    623,733,615       -       (127,812

)

    (127,812

)

PDEC

    544,502,942       55,626,461       (36,535,283

)

    19,091,178  

UJAN

    106,495,340       15,548,624       (6,102,326

)

    9,446,298  

UFEB

    48,050,445       3,115,696       (1,673,962

)

    1,441,734  

UMAR

    43,423,514       3,045,033       (1,510,788

)

    1,534,245  

UAPR

    93,390,583       4,901,627       (2,694,760

)

    2,206,867  

UMAY

    60,855,411       2,073,620       (1,375,860

)

    697,760  

UJUN

    73,638,855       1,510,678       (998,518

)

    512,160  

UJUL

    166,930,179       4,578,810       (9,790,464

)

    (5,211,654

)

UAUG

    353,264,910       6,654,132       (15,871,415

)

    (9,217,283

)

USEP

    92,763,455       2,644,590       (5,823,301

)

    (3,178,711

)

UOCT

    104,395,659       1,237,322       (2,319,489

)

    (1,082,167

)

UNOV

    30,412,754       -       (6,279

)

    (6,279

)

UDEC

    69,508,262       4,227,478       (4,031,143

)

    196,335  

APRD

    8,035,754       -       (21,815

)

    (21,815

)

APRH

    26,665,467       -       (84,401

)

    (84,401

)

APRJ

    48,933,719       -       (151,612

)

    (151,612

)

APRQ     33,397,885       -       (121,174

)

    (121,174

)

JULD

    4,855,627       -       (1,792

)

    (1,792

)

JULH

    25,198,573       -       (9,883

)

    (9,883

)

JULJ

    28,517,988       -       (12,732

)

    (12,732

)

JULQ

    8,076,278       -       (2,661

)

    (2,661

)

OCTD

    2,975,788       -       (1,489

)

    (1,489

)

OCTH

    10,733,603       -       (5,369

)

    (5,369

)

OCTJ

    13,732,763       -       (6,870

)

    (6,870

)

OCTQ

    6,567,725       -       (2,617

)

    (2,617

)

EALT

    12,890,630       118,574       (390,975

)

    (272,401

)

ZALT

    24,942,003       314,947       (354,027

)

    (39,080

)

HOCT

    2,382,334       2       (3,251

)

    (3,249

)

LOCT

    7,145,973       5       (6,296

)

    (6,291

)

 

350

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

At October 31, 2023, the components of distributable earnings/(accumulated deficit) on a tax basis were as follows:

 

   

Accumulated

Capital and

Other Losses

   

Undistributed

Net Ordinary

Income

   

Undistributed

Capital Gains

   

Unrealized

Appreciation /

(Depreciation)

on Investments

   

Total

Distributable

Earnings

/(Accumulated

Deficit)

 

BJAN

  $ (53,284,794

)

  $ -     $ -     $ 11,499,217     $ (41,785,577

)

BFEB

    (6,600,439

)

    -       -       3,151,911       (3,448,528

)

BMAR

    (5,934,809

)

    -       -       5,030,523       (904,286

)

BAPR

    (9,460,775

)

    -       -       4,542,670       (4,918,105

)

BMAY

    (11,992,691

)

    -       -       1,846,954       (10,145,737

)

BJUN

    (11,457,017

)

    -       -       718,721       (10,738,296

)

BJUL

    -       -       -       (13,173,266

)

    (13,173,266

)

BAUG

    (14,443,083

)

    -       -       (10,410,790

)

    (24,853,873

)

BSEP

    (7,229,864

)

    -       -       (8,381,987

)

    (15,611,851

)

BOCT

    (24,217,121

)

    -       -       (2,417,851

)

    (26,634,972

)

BNOV

    (9,614,832

)

    -       -       (17,340

)

    (9,632,172

)

BDEC

    (10,510,436

)

    -       -       3,603,022       (6,907,414

)

PJAN

    (121,036,870

)

    -       -       46,856,915       (74,179,955

)

PFEB

    (25,930,675

)

    -       -       14,181,104       (11,749,571

)

PMAR

    (27,061,174

)

    -       -       21,299,778       (5,761,396

)

PAPR

    (43,735,872

)

    -       -       18,066,189       (25,669,683

)

PMAY

    (41,360,956

)

    -       -       8,964,950       (32,396,006

)

PJUN

    (21,483,902

)

    -       -       5,202,347       (16,281,555

)

PJUL

    (27,402,632

)

    -       -       (26,625,221

)

    (54,027,853

)

PAUG

    (42,589,898

)

    -       -       (37,619,418

)

    (80,209,316

)

PSEP

    (40,426,660

)

    -       -       (24,620,179

)

    (65,046,839

)

POCT

    (23,018,611

)

    -       -       (5,853,030

)

    (28,871,641

)

PNOV

    (65,038,226

)

    -       -       (127,812

)

    (65,166,038

)

PDEC

    (19,758,915

)

    -       -       19,091,178       (667,737

)

UJAN     (48,130,347

)

    -       -       9,446,298       (38,684,049

)

UFEB

    (7,153,574

)

    -       -       1,441,734       (5,711,840

)

UMAR

    (8,555,446

)

    -       -       1,534,245       (7,021,201

)

UAPR

    (8,772,581

)

    -       -       2,206,867       (6,565,714

)

UMAY

    (7,717,434

)

    -       -       697,760       (7,019,674

)

UJUN

    (4,926,629

)

    -       -       512,160       (4,414,469

)

UJUL

    (1,120,702

)

    -       -       (5,211,654

)

    (6,332,356

)

UAUG

    (7,846,593

)

    -       -       (9,217,283

)

    (17,063,876

)

USEP

    (9,440,865

)

    -       -       (3,178,711

)

    (12,619,576

)

UOCT

    (7,121,614

)

    -       -       (1,082,167

)

    (8,203,781

)

UNOV

    (3,540,129

)

    -       -       (6,279

)

    (3,546,408

)

UDEC

    (4,649,809

)

    -       -       196,335       (4,453,474

)

APRD

    -       -       -       (21,815

)

    (21,815

)

APRH

    -       -       62,309       (84,401

)

    (22,092

)

APRJ

    -       -       152,889       (151,612

)

    1,277  

APRQ

    -       -       -       (121,174

)

    (121,174

)

JULD

    (71,165

)

    -       -       (1,792

)

    (72,957

)

JULH

    (175,677

)

    -       -       (9,883

)

    (185,560

)

JULJ

    (17,925

)

    -       -       (12,732

)

    (30,657

)

JULQ

    -       -       6,532       (2,661

)

    3,871  

OCTD

    (14,390

)

    8,482       -       (1,489

)

    (7,397

)

OCTH

    (25,685

)

    30,715       -       (5,369

)

    (339

)

OCTJ

    (21,276

)

    36,958       -       (6,870

)

    8,812  

OCTQ

    (1,943

)

    22,204       -       (2,617

)

    17,644  

EALT

    (3,740

)

    -       -       (272,401

)

    (276,141

)

ZALT

    (7,047

)

    -       -       (39,080

)

    (46,127

)

HOCT

    -       -       -       (3,249

)

    (3,249

)

LOCT

    -       -       -       (6,291

)

    (6,291

)

  

351

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

Certain qualified late year ordinary losses incurred after December 31, and within the current taxable year, are deemed to arise on the first business day of the next taxable year. At October 31, 2023, the Funds deferred the following qualified late year ordinary losses:

 

   

Late Year Ordinary Losses

 

BJAN

  $ 1,090,250  

BFEB

    692,339  

BMAR

    608,574  

BAPR

    983,506  

BMAY

    869,890  

BJUN

    858,025  

BJUL

    -  

BAUG

    941,895  

BSEP

    1,081,859  

BOCT

    1,134,587  

BNOV

    750,796  

BDEC

    697,267  

PJAN

    4,143,857  

PFEB

    3,333,679  

PMAR

    2,505,735  

PAPR

    3,500,223  

PMAY

    3,147,932  

PJUN

    3,051,389  

PJUL

    4,223,860  

PAUG

    4,130,121  

PSEP

    3,944,937  

POCT

    3,349,750  

PNOV

    4,806,760  

PDEC

    4,337,990  

UJAN

    938,242  

UFEB

    481,005  

UMAR

    474,702  

UAPR

    941,746  

UMAY

    554,340  

UJUN

    545,892  

UJUL

    617,894  

UAUG

    827,442  

USEP

    644,032  

UOCT

    607,225  

UNOV

    312,440  

UDEC

    598,852  

APRD

    -  

APRH

    -  

APRJ

    -  

APRQ

    -  

JULD

    -  

JULH

    -  

JULJ

    -  

JULQ

    -  

OCTD

    -  

OCTH

    -  

OCTJ

    -  

OCTQ

    -  

EALT

    3,740  

ZALT

    7,047  

HOCT

    -  

LOCT

    -  

  

352

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

At October 31, 2023, for federal income tax purposes, the Funds had capital loss carryforwards available to offset future capital gains for an unlimited period as indicated below:

 

   

Indefinite

Short-Term

   

Indefinite

Long-Term

 

BJAN

  $ 52,194,541     $ -  
BFEB     5,908,099       -  

BMAR

    5,326,235       -  

BAPR

    8,477,269       -  

BMAY

    11,122,800       -  

BJUN

    10,598,992       -  

BJUL

    -       -  

BAUG

    13,501,188       -  

BSEP

    6,148,005       -  

BOCT

    23,082,534       -  

BNOV

    8,864,039       -  

BDEC

    9,813,170       -  

PJAN

    116,893,013       -  

PFEB

    22,596,994       -  

PMAR

    24,555,438       -  

PAPR

    40,235,650       -  

PMAY

    38,213,024       -  

PJUN

    18,432,514       -  

PJUL

    23,178,772       -  

PAUG

    38,459,777       -  

PSEP

    36,481,722       -  

POCT

    19,668,861       -  

PNOV

    60,231,466       -  

PDEC

    15,420,925       -  

UJAN

    47,192,106       -  

UFEB

    6,672,569       -  

UMAR

    8,080,743       -  

UAPR

    7,830,835       -  

UMAY

    7,163,093       -  

UJUN

    4,380,738       -  

UJUL

    502,809       -  

UAUG

    7,019,151       -  

USEP

    8,796,831       -  

UOCT

    6,514,389       -  

UNOV

    3,227,688       -  

UDEC

    4,050,958       -  

APRD

    -       -  

APRH

    -       -  

APRJ

    -       -  

APRQ

    -       -  

JULD

    28,466       42,699  

JULH

    70,288       105,389  

JULJ

    7,155       10,770  

JULQ

    -       -  

OCTD

    5,756       8,634  

OCTH

    10,274       15,411  

OCTJ

    8,510       12,766  

OCTQ

    777       1,166  

EALT

    -       -  

ZALT

    -       -  

HOCT

    -       -  

LOCT

    -       -  

 

353

 

INNOVATOR ETFs TRUST

 

Notes to Financial Statements (Continued) 

 

To the extent that these loss carryforwards are utilized, capital gains so offset will not be distributed to shareholders. During the current tax year ended October 31, 2023, the following capital loss carryforwards available were utilized:

 

   

Capital Loss

Carryforwards

Utilized

 

BJUL

  $ 5,946,425  

BSEP

    3,715,982  

BNOV

    1,776,207  

POCT

    9,317,600  

UJUL

    3,433,672  

UOCT

    3,851,165  

UNOV

    2,733,085  

 

All other Funds did not utilize any capital loss carryforwards during the fiscal year ended October 31, 2023.

 

The tax character of the distributions paid by the Funds during the fiscal year ended October 31, 2023 were as follows:

 

   

Distributions paid from:

         
   

Net Ordinary Income

   

Net Long-Term Capital Gains

   

Return of

Capital

   

Total

Distributions

Paid

 

APRD

  $ 283,107     $ 130,166     $ 56,909     $ 470,182  

APRH

    879,416       200,890       -       1,080,306  

APRJ

    1,370,756       296,362       -       1,667,118  

APRQ

    946,128       73,106       -       1,019,234  

JULD

    56,707       -       34,284       90,991  

JULH

    305,873       -       164,147       470,020  

JULJ

    353,370       -       65,989       419,359  

JULQ

    114,234       699       -       114,933  

HOCT

    6,351       -       8,763       15,114  

LOCT

    17,869       -       18,403       36,272  

 

All other Funds did not pay any distributions during the fiscal year ended October 31, 2023, and no Funds paid distributions during the fiscal year ended October 31, 2022.

 

7.

SUBSEQUENT EVENT

 

Management has evaluated the impact of all subsequent events of the Funds through the date of the financial statements were issued, and has determined that there were no subsequent events requiring recognition or disclosure in the financial statements.

 

354

 

INNOVATOR ETFs TRUST

 

Report of Independent Registered Public Accounting Firm

 

To the Shareholders and Board of Trustees of Innovator ETFs Trust

 

Opinion on the Financial Statements

 

We have audited the accompanying statements of assets and liabilities, including the schedules of investments and options written, of Innovator U.S. Equity Buffer ETF - January, Innovator U.S. Equity Buffer ETF - February, Innovator U.S. Equity Buffer ETF - March, Innovator U.S. Equity Buffer ETF - April, Innovator U.S. Equity Buffer ETF - May, Innovator U.S. Equity Buffer ETF - June, Innovator U.S. Equity Buffer ETF - July, Innovator U.S. Equity Buffer ETF - August, Innovator U.S. Equity Buffer ETF - September, Innovator U.S. Equity Buffer ETF - October, Innovator U.S. Equity Buffer ETF - November, Innovator U.S. Equity Buffer ETF - December, Innovator U.S. Equity Power Buffer ETF - January, Innovator U.S. Equity Power Buffer ETF - February, Innovator U.S. Equity Power Buffer ETF - March, Innovator U.S. Equity Power Buffer ETF - April, Innovator U.S. Equity Power Buffer ETF - May, Innovator U.S. Equity Power Buffer ETF - June, Innovator U.S. Equity Power Buffer ETF - July, Innovator U.S. Equity Power Buffer ETF - August, Innovator U.S. Equity Power Buffer ETF - September, Innovator U.S. Equity Power Buffer ETF - October, Innovator U.S. Equity Power Buffer ETF - November, Innovator U.S. Equity Power Buffer ETF - December, Innovator U.S. Equity Ultra Buffer ETF - January, Innovator U.S. Equity Ultra Buffer ETF - February, Innovator U.S. Equity Ultra Buffer ETF - March, Innovator U.S. Equity Ultra Buffer ETF - April, Innovator U.S. Equity Ultra Buffer ETF - May, Innovator U.S. Equity Ultra Buffer ETF - June, Innovator U.S. Equity Ultra Buffer ETF - July, Innovator U.S. Equity Ultra Buffer ETF - August, Innovator U.S. Equity Ultra Buffer ETF - September, Innovator U.S. Equity Ultra Buffer ETF - October, Innovator U.S. Equity Ultra Buffer ETF - November, Innovator U.S. Equity Ultra Buffer ETF – December, Innovator Premier Income 10 Barrier ETF – April, Innovator Premier Income 20 Barrier ETF – April, Innovator Premier Income 30 Barrier ETF – April, Innovator Premier Income 40 Barrier ETF – April, Innovator Premier Income 10 Barrier ETF – July, Innovator Premier Income 20 Barrier ETF – July, Innovator Premier Income 30 Barrier ETF – July, Innovator Premier Income 40 Barrier ETF – July, Innovator Premier Income 10 Barrier ETF – October, Innovator Premier Income 20 Barrier ETF – October, Innovator Premier Income 30 Barrier ETF – October, Innovator Premier Income 40 Barrier ETF – October, Innovator U.S. Equity 5 to 15 Buffer ETF – Quarterly, Innovator U.S. Equity 10 Buffer ETF – Quarterly, Innovator Premium Income 9 Buffer ETF – October, and Innovator Premium Income 15 Buffer ETF – October (the “Funds”), each a series of Innovator ETFs Trust, as of October 31, 2023 , the related statements of operations, the statements of changes in net assets, the related notes, and the financial highlights for each of the periods indicated below (collectively referred to as the “financial statements”). In our opinion, the financial statements present fairly, in all material respects, the financial position of each of the Funds as of October 31, 2023, the results of their operations, the changes in net assets, and the financial highlights for each of the periods indicated below in conformity with accounting principles generally accepted in the United States of America.

 

355

 

INNOVATOR ETFs TRUST

 

Fund Name

Statements of

Operations

Statement(s)

of Changes

in Net Assets

Financial

Highlights

Innovator U.S. Equity Buffer – July, Innovator U.S. Equity Power Buffer ETF – July, Innovator U.S. Equity Ultra Buffer ETF – July, Innovator U.S. Equity Buffer ETF – October, Innovator U.S. Equity Power Buffer ETF – October, and Innovator U.S. Equity Ultra Buffer ETF – October

For the year ended October 31, 2023

For the years ended October 31, 2023 and 2022

For the years ended October 31, 2023, 2022, 2021 and 2020, and 2019

       

Innovator U.S. Equity Buffer ETF – January, Innovator U.S. Equity Power Buffer ETF – January, and Innovator U.S. Equity Ultra Buffer ETF – January

For the year ended October 31, 2023

For the years ended October 31, 2023 and 2022

For the years ended October 31, 2023, 2022, 2021 and 2020, and for the period from December 31, 2018 (commencement of operations) through October 31, 2019

       

Innovator U.S. Equity Buffer ETF – April, Innovator U.S. Equity Power Buffer ETF – April, and Innovator U.S. Equity Ultra Buffer ETF – April

For the year ended October 31, 2023

For the years ended October 31, 2023 and 2022

For the years ended October 31, 2023, 2022, 2021 and 2020, and for the period from March 29, 2019 (commencement of operations) through October 31, 2019

 

356

 

INNOVATOR ETFs TRUST

 

Fund Name

Statements of

Operations

Statement(s)

of Changes

in Net Assets

Financial

Highlights

Innovator U.S. Equity Buffer ETF – June, Innovator U.S. Equity Power Buffer ETF – June, and Innovator U.S. Equity Ultra Buffer ETF – June

For the year ended October 31, 2023

For the years ended October 31, 2023 and 2022

For the years ended October 31, 2023, 2022, 2021 and 2020, and for the period from May 31, 2019 (commencement of operations) through October 31, 2019

       

Innovator U.S. Equity Buffer ETF – August, Innovator U.S. Equity Power Buffer ETF – August, and Innovator U.S. Equity Ultra Buffer ETF – August

For the year ended October 31, 2023

For the years ended October 31, 2023 and 2022

For the years ended October 31, 2023, 2022, 2021 and 2020, and for the period from July 31, 2019 (commencement of operations) through October 31, 2019

       

Innovator U.S. Equity Buffer ETF – September, Innovator U.S. Equity Power Buffer ETF – September, and Innovator U.S. Equity Ultra Buffer ETF – September

For the year ended October 31, 2023

For the years ended October 31, 2023 and 2022

For the years ended October 31, 2023, 2022, 2021 and 2020, and for the period from August 30, 2019 (commencement of operations) through October 31, 2019

  

357

 

INNOVATOR ETFs TRUST

 

Fund Name

Statements of

Operations

Statement(s)

of Changes

in Net Assets

Financial

Highlights

Innovator U.S. Equity Buffer ETF – November, Innovator U.S. Equity Power Buffer ETF – November, and Innovator U.S. Equity Ultra Buffer ETF – November

For the year ended October 31, 2023

For the years ended October 31, 2023 and 2022

For the years ended October 31, 2023, 2022, 2021 and 2020, and for the period from October 31, 2019 (commencement of operations) through October 31, 2019

       

Innovator U.S. Equity Buffer ETF – December, Innovator U.S. Equity Power Buffer ETF – December, and Innovator U.S. Equity Ultra Buffer ETF – December

For the year ended October 31, 2023

For the years ended October 31, 2023 and 2022

For the years ended October 31, 2023, 2022 and 2021, and for the period from November 29, 2019 (commencement of operations) through October 31, 2020

       

Innovator U.S. Equity Buffer ETF – February, Innovator U.S. Equity Power Buffer ETF – February, and Innovator U.S. Equity Ultra Buffer ETF – February

For the year ended October 31, 2023

For the years ended October 31, 2023 and 2022

For the years ended October 31, 2023, 2022 and 2021, and for the period from January 31, 2020 (commencement of operations) through October 31, 2020

 

358

 

INNOVATOR ETFs TRUST

 

Fund Name

Statements of

Operations

Statement(s)

of Changes

in Net Assets

Financial

Highlights

Innovator U.S. Equity Buffer ETF – March, Innovator U.S. Equity Power Buffer ETF – March, and Innovator U.S. Equity Ultra Buffer ETF – March

For the year ended October 31, 2023

For the years ended October 31, 2023 and 2022

For the years ended October 31, 2023, 2022 and 2021, and for the period from February 28, 2020 (commencement of operations) through October 31, 2020

       

Innovator U.S. Equity Buffer ETF – May, Innovator U.S. Equity Power Buffer ETF – May, and Innovator U.S. Equity Ultra Buffer ETF – May

For the year ended October 31, 2023

For the years ended October 31, 2023 and 2022

For the years ended October 31, 2023, 2022 and 2021, and for the period from April 30, 2020 (commencement of operations) through October 31, 2020

       

Innovator Premium Income 10 Barrier ETF – April, Innovator Premium Income 20 Barrier ETF – April, Innovator Premium Income 30 Barrier ETF – April, and Innovator Premium Income 40 Barrier ETF – April

For the period from March 31, 2023 (commencement of operations) through October 31, 2023

  

359

 

INNOVATOR ETFs TRUST

 

Fund Name

Statements of

Operations

Statement(s)

of Changes

in Net Assets

Financial

Highlights

Innovator Premium Income 10 Barrier ETF – July, Innovator Premium Income 20 Barrier ETF – July, Innovator Premium Income 30 Barrier ETF – July, and Innovator Premium Income 40 Barrier ETF – July

For the period from June 30, 2023 (commencement of operations) through October 31, 2023

   

Innovator Premium Income 10 Barrier ETF – October, Innovator Premium Income 20 Barrier ETF – October, Innovator Premium Income 30 Barrier ETF – October, Innovator Premium Income 40 Barrier ETF – October, Innovator U.S. Equity 5 to 15 Buffer ETF – Quarterly, Innovator U.S. Equity 10 Buffer ETF – Quarterly, Innovator Premier Income 9 Buffer ETF – October, and Innovator Premier Income 15 Buffer ETF – October

For the period from September 29, 2023 (commencement of operations) through October 31, 2023

  

360

 

INNOVATOR ETFs TRUST

 

Basis for Opinion

 

These financial statements are the responsibility of the Funds’ management. Our responsibility is to express an opinion on the Funds’ financial statements based on our audits.  We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect to the Funds in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

 

We conducted our audits in accordance with the standards of the PCAOB.  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement whether due to error or fraud.

 

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements.  Our procedures included confirmation of securities owned as of October 31, 2023, by correspondence with the custodian and brokers; when replies were not received from brokers, we performed other auditing procedures. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements.  We believe that our audits provide a reasonable basis for our opinion.

 

We have served as the auditor of one or more of Innovator Capital Management, LLC’s investment companies since 2017.

 

 

cohensig.jpg

 

COHEN & COMPANY, LTD.

Milwaukee, Wisconsin

December 22, 2023

 

361

 

INNOVATOR ETFs TRUST

 

Trustees and Officers (Unaudited)

 

Name, Address

and Year of Birth

Position with

the Trust

Length of

Time

Served*

Principal

Occupation(s)

During Past 5

Years

Number

of

Portfolios in Fund

Complex(a)

Overseen by

Trustee or Officer

Other

Directorships

Held by

Trustee

or Officer in

the Past Five

Years

Independent Trustees

Mark Berg

109 N. Hale Street,

Wheaton, IL 60187

Year of Birth: 1971

Trustee

Since 2017

Founding Principal (2001-present), Chief Executive Officer (2019-present), President (2001-2019), Timothy Financial Counsel, Inc.

107

Tortazo, LLC (2018-present)

Joe Stowell

109 N. Hale Street,

Wheaton, IL 60187

Year of Birth: 1968

Trustee

Since 2017

Chief Operating Officer, Woodmen Valley Chapel (2015-present).

107

Board of Advisors, Westmont College (2016-2021).

Brian J. Wildman

109 N. Hale Street,

Wheaton, IL 60187

Year of Birth: 1963

Trustee

Since 2017

President, Timothy Financial Counsel, Inc. (2019-present);

Executive Vice President, Consumer Banking (2016-2019), Chief Risk Officer (2013-2016), MB Financial Bank.

107

Missionary Furlough Homes, Inc. (2008-2022); MB Financial Bank (2003-2019).

  

362

 

INNOVATOR ETFs TRUST

 

Trustees and Officers (Unaudited) (Continued)

 

Interested Trustee & Officer

H. Bruce Bond (b)

109 N. Hale Street,

Wheaton, IL 60187

Year of Birth: 1963

Interested Trustee, President and Principal Executive Officer

Since 2017

Chief Executive Officer, Innovator Capital Management, LLC (2017-present).

107

None 

Officers

John W. Southard, Jr.

109 N. Hale Street,

Wheaton, IL 60187

Year of Birth: 1969

Vice President, Secretary and Assistant Treasurer

Since 2017

Chief Investment Officer, Innovator Capital Management, LLC (2017-present); Director and Co-Founder, T2 Capital Management, LLC (2010-present).

107

Independent Trustee, ETF Managers Group, LLC (2012-2018)

Kathleen Meyer

109 N. Hale Street

Wheaton, IL 60187

Year of Birth: 1964

Vice President, Treasurer and Principal Financial Accounting Officer

Since 2022

Chief Financial Officer, Innovator Capital Management, LLC (2018-present)

107

None

Kevin P. Hourihan

3 Canal Plaza

3rd Floor

Portland, ME 04101

Year of Birth: 1978

Chief Compliance Officer and Anti-Money Laundering Officer

Since 2023

Senior Principal Consultant, Fund Chief Compliance Officer, ACA Global, LLC (since 2022); Chief Compliance Officer, Ashmore Funds (2017-2022); Chief Compliance Officer, Ashmore Investment Management (US) Corp (2014-2022); Chief Compliance Officer, Ashmore Equities Investment Management (2015-2019).

107

None

 

*

The Funds’ Trustees serve for an indefinite term until their resignation, death or removal. The Funds’ officers are elected annually by the Board and serve at the Board’s pleasure.

 

(a)

The Fund Complex includes the Funds, each series of Innovator ETFs Trust.

(b) 

H. Bruce Bond is deemed to be an interested person of the Trust (as defined in the 1940 Act) because of his affiliation with the Adviser.

 

The Statement of Additional Information includes additional information about the Trustees and is available upon request, without charge, by calling 1-877-386-3890.  

 

363

 

INNOVATOR ETFs TRUST

 

Board Considerations Regarding Approval of Investment Management Agreement (Unaudited)

 

Board Considerations Regarding Approval of Investment Management Agreement AND INVESTMENT SUB-ADVISORY AGREEMENT FOR THE FOLLOWING INNOVATOR FUNDS:

 

Innovator U.S. Equity Buffer ETF January, February, March, April, May, June, July, August, September, October, November, December

 

Innovator U.S. Equity Power Buffer ETF January, February, March, April, May, June, July, August, September, October, November, December

 

Innovator U.S. Equity Ultra Buffer ETF January, February, March, April, May, June, July, August, September, October, November, December

 

At a quarterly Board meeting held on June 16, 2023, the Trust’s Board considered approval of the Advisory Agreement with Innovator Capital Management, LLC (the “Adviser”), on behalf of the Innovator U.S. Equity Buffer ETF – January, February, March, April, May, June, July, August, September, October, November, December, Innovator U.S. Equity Power Buffer ETF – January, February, March, April, May, June, July, August, September, October, November, December and Innovator U.S. Equity Ultra Buffer ETF – January, February, March, April, May, June, July, August, September, October, November, December ETFs (the “Funds”), and the Sub– Advisory Agreement among the Trust, on behalf of the Funds, the Adviser and Milliman Financial Risk Management LLC (“Milliman” or the “Sub–Adviser”), for an additional year term. The Board determined that the agreements were in the best interests of the Funds in light of the extent and quality of the services provided and such other matters as the Board considered to be relevant in the exercise of its reasonable business judgment.

 

To reach this determination, the Board considered its duties under the Investment Company Act of 1940, as amended (the “1940 Act”), as well as under the general principles of state law in reviewing and approving advisory contracts; the requirements of the 1940 Act in such matters; the fiduciary duty of investment advisers with respect to advisory agreements and compensation; the standards used by courts in determining whether investment company boards have fulfilled their duties; and the factors to be considered by the Board in voting on such agreements. To assist the Board in its evaluation of the agreements, the Independent Trustees received a separate report from each of the Adviser and the Sub–Adviser in advance of the Meeting responding to a request for information provided on behalf of the Independent Trustees that, among other things, outlined the services provided by the Adviser and the Sub–Adviser to the Funds (including the relevant personnel responsible for these services and their experience); the unitary fee rate payable by each Fund as compared to fees charged to peer groups of the Funds and as compared to fees charged to other clients of the Adviser and the Sub–Adviser, including other ETFs managed by the Adviser and the Sub–Adviser; the expenses of the Funds as compared to expense ratios of the funds in the respective Fund’s peer group; the nature of the expenses incurred in providing services to the Funds and the potential for economies of scale, if any; financial data on the Adviser and the Sub–Adviser; any fall–out benefits accruing to the Adviser or the Sub–Adviser; and information on the Adviser’s and the Sub–Adviser’s compliance programs. The Independent Trustees also met separately with their Independent Counsel to discuss the information provided by the Adviser and the Sub–Adviser. The Board applied its business judgment to determine whether the arrangements between the Trust and the Adviser and among the Trust, the Adviser and the Sub–Adviser are reasonable business arrangements from each Fund’s perspective as well as from the perspective of each Fund’s shareholders.

 

364

 

INNOVATOR ETFs TRUST

 

Board Considerations Regarding Approval of Investment Management Agreement (Unaudited) (Continued)

 

In evaluating whether to approve the agreements, the Board applied its business judgment and considered the nature, extent and quality of the services provided by the Adviser and Milliman pursuant to the agreements. With respect to the investment management agreement, the Board considered that the Adviser is responsible for the overall management and administration of the Funds and reviewed all of the services provided by the Adviser to the Funds, including oversight of Milliman, as well as the background and experience of the persons responsible for such services. The Board noted that the Adviser oversees Milliman’s day–to–day management of each of the Fund’s investments, including portfolio risk monitoring and performance review. In reviewing the services provided, the Board noted the compliance program that had been developed by the Adviser included an adequate program for monitoring the Adviser’s, Milliman’s and each Fund’s compliance with the 1940 Act, as well as each Fund’s compliance with its investment objective and policies. With respect to the sub– advisory agreement, the Board reviewed the materials provided by Milliman and noted the background and experience of Milliman’s portfolio management team and Milliman’s investment style. In light of the information presented and the considerations made, the Board concluded that the nature, extent, and quality of the services provided to the Funds by the Adviser and Milliman under the agreements were expected to be satisfactory.

 

The Board considered the historical investment performance of each of the Funds (where applicable) for the respective one, three and five-year periods ended March 31, 2023 including NAV, market, and respective index returns.

 

The Board considered the unitary fee rate or management fee rate, as applicable, currently paid by each Fund under the investment management agreement for the services provided.

 

The Board noted that the Adviser is responsible for the Funds’ expenses, including the cost of transfer agency, custody, fund administration, legal, audit and other services and license fees (if any), but excluding the fee payment under the investment management agreement, interest, taxes, brokerage commissions and other expenses connected with the execution of portfolio transactions, and extraordinary expenses. The Board received and reviewed information for the Funds showing the advisory fee rates and expense ratios of the funds comprising of each Fund’s peer group, as well as advisory fee rates charged by the Adviser and Milliman to other funds (including ETFs) and non–fund clients, as applicable.

 

365

 

INNOVATOR ETFs TRUST

 

Board Considerations Regarding Approval of Investment Management Agreement (Unaudited) (Continued)

 

In light of the information considered and the nature, extent and quality of the services provided to the Funds under the agreements, the Board determined that the unitary fee for each of the Funds, including the fee rate to be paid by the Adviser to Milliman from the unitary fee, was fair.

 

The Board noted that the unitary fee for each of the Funds were structured to pass the benefits of any economies of scale on to shareholders as the respective Fund’s assets grow. The Board noted that any reduction in fixed costs associated with the management of the respective Fund would benefit the Adviser and Milliman, but that the unitary fee structure provides a level of certainty in expenses for each of the Funds. The Board noted that the Adviser is continuing to invest in personnel and infrastructure for the Innovator fund complex.

 

The Board reviewed profitability information in connection with the Funds.

 

The Board considered potential “fall–out” or ancillary benefits anticipated to be received by the Adviser and Milliman. The Board concluded that the character and amount of potential fall–out benefits to the Adviser and Milliman were consistent with the types of benefits generally derived by investment managers and sub–advisers to funds.

 

Based on all of the information considered and the conclusions reached, the Board, including the Independent Trustees, unanimously determined that the terms of the agreements are fair and that the approval of the agreements is in the best interests of the Funds. No single factor was determinative in the Board’s analysis, and individual Trustees may have evaluated the information presented differently from one another, attributing different weights to various factors.

 

366

 

INNOVATOR ETFs TRUST

 

Board Considerations Regarding Approval of Investment Management Agreement (Unaudited) (Continued)

 

BOARD CONSIDERATIONS REGARDING APPROVAL OF INVESTMENT MANAGEMENT AGREEMENT AND INVESTMENT SUB-ADVISORY AGREEMENT FOR THE FOLLOWING INNOVATOR FUNDS:

 

Innovator Premium Income 10 Barrier ETF - July & October

 

Innovator Premium Income 20 Barrier ETF - July & October

 

Innovator Premium Income 30 Barrier ETF - July & October

 

Innovator Premium Income 40 Barrier ETF - July & October

 

At a special Board meeting held on January 4, 2023, the Trust’s Board considered approval of the Advisory Agreement with Innovator Capital Management, LLC (the “Adviser”), on behalf of the Innovator Premium Income 10 Barrier ETF - July & October, Innovator Premium Income 20 Barrier ETF - July & October, Innovator Premium Income 30 Barrier ETF - July & October and Innovator Premium Income 40 Barrier ETF - July & October (the “Funds”), and the Sub-Advisory Agreement among the Trust, on behalf of the Funds, the Adviser and Milliman Financial Risk Management LLC (“Milliman” or the “Sub- Adviser”), for an initial two-year term. The Board determined that the agreements were in the best interests of the Funds in light of the extent and quality of the services expected to be provided and such other matters as the Board considered to be relevant in the exercise of its reasonable business judgment.

 

To reach this determination, the Board considered its duties under the Investment Company Act of 1940, as amended (the “1940 Act”), as well as under the general principles of state law in reviewing and approving advisory contracts; the requirements of the 1940 Act in such matters; the fiduciary duty of investment advisers with respect to advisory agreements and compensation; the standards used by courts in determining whether investment company boards have fulfilled their duties; and the factors to be considered by the Board in voting on such agreements. To assist the Board in its evaluation of the agreements, the Independent Trustees received a separate report from each of the Adviser and the Sub-Adviser in advance of the Meeting responding to a request for information provided on behalf of the Independent Trustees that, among other things, outlined the services to be provided by the Adviser and the Sub-Adviser to the Funds (including the relevant personnel responsible for these services and their experience); the proposed unitary fee rate payable by each Fund as compared to fees charged to peer groups of the Funds and as compared to fees charged to other clients of the Adviser and the Sub-Adviser, including other ETFs managed by the Adviser and the Sub- Adviser; the estimated expenses of the Funds as compared to expense ratios of the funds in the respective Fund’s peer group; the nature of the expenses to be incurred in providing services to the Funds and the potential for economies of scale, if any; financial data on the Adviser and the Sub- Adviser; any fall-out benefits accruing to the Adviser or the Sub-Adviser; and information on the Adviser’s and the Sub-Adviser’s compliance programs. The Independent Trustees also met separately with their Independent Counsel to discuss the information provided by the Adviser and the Sub-Adviser. The Board applied its business judgment to determine whether the arrangements between the Trust and the Adviser and among the Trust, the Adviser and the Sub-Adviser are reasonable business arrangements from each Fund’s perspective as well as from the perspective of each Fund’s shareholders.

 

367

 

INNOVATOR ETFs TRUST

 

Board Considerations Regarding Approval of Investment Management Agreement (Unaudited) (Continued)

 

In evaluating whether to approve the agreements, the Board applied its business judgment and considered the nature, extent and quality of the services to be provided by the Adviser and Milliman pursuant to the agreements. With respect to the investment management agreement, the Board considered that the Adviser will be responsible for the overall management and administration of the Funds and reviewed all of the services to be provided by the Adviser to the Funds, including oversight of Milliman, as well as the background and experience of the persons responsible for such services. The Board noted that the Adviser will oversee Milliman’s day-to-day management of each of the Fund’s investments, including portfolio risk monitoring and performance review. In reviewing the services to be provided, the Board noted the compliance program that had been developed by the Adviser included an adequate program for monitoring the Adviser’s, Milliman’s and each Fund’s compliance with the 1940 Act, as well as each Fund’s compliance with its investment objective and policies. With respect to the sub-advisory agreement, the Board reviewed the materials provided by Milliman and noted the background and experience of Milliman’s portfolio management team and Milliman’s investment style. In light of the information presented and the considerations made, the Board concluded that the nature, extent and quality of the services to be provided to the Funds by the Adviser and Milliman under the agreements were expected to be satisfactory.

 

Since the Funds had yet to commence investment operations, the Board could not consider the historical investment performance of the Funds.

 

The Board considered the proposed unitary fee rate payable by each Fund under the investment management agreement for the services to be provided. The Board noted that, under the unitary fee arrangement, each Fund would pay the Adviser a unitary fee equal to an annual rate of 0.79% of its average daily net assets. The Board considered that, from the unitary fee for each of the Funds, the Adviser would pay Milliman an annual sub-advisory fee equal to 0.12% on the Fund’s assets under management.

 

The Board noted that the Adviser would be responsible for the Funds’ expenses, including the cost of transfer agency, custody, fund administration, legal, audit and other services and license fees (if any), but excluding the fee payment under the investment management agreement, interest, taxes, brokerage commissions and other expenses connected with the execution of portfolio transactions, and extraordinary expenses. The Board received and reviewed information for the Funds showing the advisory fee rates and expense ratios of the funds comprising of each Fund’s peer group, as well as advisory fee rates charged by the Adviser and Milliman to other funds (including ETFs) and non-fund clients, as applicable. In light of the information considered and the nature, extent and quality of the services expected to be provided to the Funds under the agreements, the Board determined that the proposed unitary fee for each of the Funds, including the fee rate to be paid by the Adviser to Milliman from the unitary fee, was fair.

 

368

 

INNOVATOR ETFs TRUST

 

Board Considerations Regarding Approval of Investment Management Agreement (Unaudited) (Continued)

 

The Board noted that the proposed unitary fee for each of the Funds were structured to pass the benefits of any economies of scale on to shareholders as the respective Fund’s assets grow. The Board noted that any reduction in fixed costs associated with the management of the respective Fund would benefit the Adviser and Milliman, but that the unitary fee structure provides a level of certainty in expenses for each of the Funds. The Board noted that the Adviser is continuing to invest in personnel and infrastructure for the Innovator fund complex.

 

Because the Funds have not yet commenced operations and the actual asset base of the Funds have not yet been determined, the Board noted that there was no historical profitability information with respect to the Funds to be reviewed. The Board noted that it would review profitability information in connection with subsequent renewals of the agreements.

 

The Board considered potential “fall-out” or ancillary benefits anticipated to be received by the Adviser and Milliman. The Board concluded that the character and amount of potential fall-out benefits to the Adviser and Milliman were consistent with the types of benefits generally derived by investment managers and sub-advisers to funds.

 

Based on all of the information considered and the conclusions reached, the Board, including the Independent Trustees, unanimously determined that the terms of the agreements are fair and that the approval of the agreements is in the best interests of the Funds. No single factor was determinative in the Board’s analysis, and individual Trustees may have evaluated the information presented differently from one another, attributing different weights to various factors.

 

369

 

INNOVATOR ETFs TRUST

 

Board Considerations Regarding Approval of Investment Management Agreement (Unaudited) (Continued)

 

BOARD CONSIDERATIONS REGARDING APPROVAL OF INVESTMENT MANAGEMENT AGREEMENT AND INVESTMENT SUB-ADVISORY AGREEMENT FOR THE FOLLOWING INNOVATOR FUNDS:

 

Innovator U.S. Equity 5 to 15 Buffer ETF - Quarterly

 

Innovator U.S. Equity 10 Buffer ETF - Quarterly

 

Innovator Premium Income 9 Buffer ETF - October

 

Innovator Premium Income 15 Buffer ETF - October

At a quarterly Board meeting held on September 11, 2023, the Trust’s Board considered approval of the Advisory Agreement with Innovator Capital Management, LLC (the “Adviser”), on behalf of the Innovator U.S. Equity 5 to 15 Buffer ETF - Quarterly, Innovator U.S. Equity 10 Buffer ETF - Quarterly, Innovator Premium Income 9 Buffer ETF - October and Innovator Premium Income 15 Buffer ETF - October (the “Funds”), and the Sub-Advisory Agreement among the Trust, on behalf of the Funds, the Adviser and Milliman Financial Risk Management LLC (“Milliman” or the “Sub- Adviser”), for an initial two-year term. The Board determined that the agreements were in the best interests of the Funds in light of the extent and quality of the services expected to be provided and such other matters as the Board considered to be relevant in the exercise of its reasonable business judgment.

 

To reach this determination, the Board considered its duties under the Investment Company Act of 1940, as amended (the “1940 Act”), as well as under the general principles of state law in reviewing and approving advisory contracts; the requirements of the 1940 Act in such matters; the fiduciary duty of investment advisers with respect to advisory agreements and compensation; the standards used by courts in determining whether investment company boards have fulfilled their duties; and the factors to be considered by the Board in voting on such agreements. To assist the Board in its evaluation of the agreements, the Independent Trustees received a separate report from each of the Adviser and the Sub-Adviser in advance of the Meeting responding to a request for information provided on behalf of the Independent Trustees that, among other things, outlined the services to be provided by the Adviser and the Sub-Adviser to the Funds (including the relevant personnel responsible for these services and their experience); the proposed unitary fee rate payable by each Fund as compared to fees charged to peer groups of the Funds and as compared to fees charged to other clients of the Adviser and the Sub-Adviser, including other ETFs managed by the Adviser and the Sub- Adviser; the estimated expenses of the Funds as compared to expense ratios of the funds in the respective Fund’s peer group; the nature of the expenses to be incurred in providing services to the Funds and the potential for economies of scale, if any; financial data on the Adviser and the Sub- Adviser; any fall-out benefits accruing to the Adviser or the Sub-Adviser; and information on the Adviser’s and the Sub-Adviser’s compliance programs. The Independent Trustees also met separately with their Independent Counsel to discuss the information provided by the Adviser and the Sub-Adviser. The Board applied its business judgment to determine whether the arrangements between the Trust and the Adviser and among the Trust, the Adviser and the Sub-Adviser are reasonable business arrangements from each Fund’s perspective as well as from the perspective of each Fund’s shareholders.

 

370

 

INNOVATOR ETFs TRUST

 

Board Considerations Regarding Approval of Investment Management Agreement (Unaudited) (Continued)

 

In evaluating whether to approve the agreements, the Board applied its business judgment and considered the nature, extent and quality of the services to be provided by the Adviser and Milliman pursuant to the agreements. With respect to the investment management agreement, the Board considered that the Adviser will be responsible for the overall management and administration of the Funds and reviewed all of the services to be provided by the Adviser to the Funds, including oversight of Milliman, as well as the background and experience of the persons responsible for such services. The Board noted that the Adviser will oversee Milliman’s day-to-day management of each of the Fund’s investments, including portfolio risk monitoring and performance review. In reviewing the services to be provided, the Board noted the compliance program that had been developed by the Adviser included an adequate program for monitoring the Adviser’s, Milliman’s and each Fund’s compliance with the 1940 Act, as well as each Fund’s compliance with its investment objective and policies. With respect to the sub-advisory agreement, the Board reviewed the materials provided by Milliman and noted the background and experience of Milliman’s portfolio management team and Milliman’s investment style. In light of the information presented and the considerations made, the Board concluded that the nature, extent and quality of the services to be provided to the Funds by the Adviser and Milliman under the agreements were expected to be satisfactory.

 

Since the Funds had yet to commence investment operations, the Board could not consider the historical investment performance of the Funds.

 

The Board considered the proposed unitary fee rate payable by each Fund under the investment management agreement for the services to be provided. The Board noted that, under the unitary fee arrangement, EALT and ZALT would pay the Adviser a unitary fee equal to an annual rate of 0.69% of its average daily net assets, and HOCT and LOCT would pay the Adviser a unitary fee equal to an annual rate of 0.79% of its average daily net assets. The Board considered that, from the unitary fee for each of the Funds, the Adviser would pay Milliman an annual sub-advisory fee equal to 0.12% on the Fund’s assets under management.

 

371

 

INNOVATOR ETFs TRUST

 

Board Considerations Regarding Approval of Investment Management Agreement (Unaudited) (Continued)

 

The Board noted that the Adviser would be responsible for the Funds’ expenses, including the cost of transfer agency, custody, fund administration, legal, audit and other services and license fees (if any), but excluding the fee payment under the investment management agreement, interest, taxes, brokerage commissions and other expenses connected with the execution of portfolio transactions, and extraordinary expenses. The Board received and reviewed information for the Funds showing the advisory fee rates and expense ratios of the funds comprising of each Fund’s peer group, as well as advisory fee rates charged by the Adviser and Milliman to other funds (including ETFs) and non-fund clients, as applicable. In light of the information considered and the nature, extent and quality of the services expected to be provided to the Funds under the agreements, the Board determined that the proposed unitary fee for each of the Funds, including the fee rate to be paid by the Adviser to Milliman from the unitary fee, was fair.

 

The Board noted that the proposed unitary fee for each of the Funds was structured to pass the benefits of any economies of scale on to shareholders as the respective Fund’s assets grow. The Board noted that any reduction in fixed costs associated with the management of the respective Fund would benefit the Adviser and Milliman, but that the unitary fee structure provides a level of certainty in expenses for each of the Funds. The Board noted that the Adviser is continuing to invest in personnel and infrastructure for the Innovator fund complex.

 

Because the Funds have not yet commenced operations and the actual asset base of the Funds has not yet been determined, the Board noted that there was no historical profitability information with respect to the Funds to be reviewed. The Board noted that it would review profitability information in connection with subsequent renewals of the agreements.

 

The Board considered potential “fall-out” or ancillary benefits anticipated to be received by the Adviser and Milliman. The Board concluded that the character and amount of potential fall-out benefits to the Adviser and Milliman were consistent with the types of benefits generally derived by investment managers and sub-advisers to funds.

 

Based on all of the information considered and the conclusions reached, the Board, including the Independent Trustees, unanimously determined that the terms of the agreements are fair and that the approval of the agreements is in the best interests of the Funds. No single factor was determinative in the Board’s analysis, and individual Trustees may have evaluated the information presented differently from one another, attributing different weights to various factors.

 

372

 

INNOVATOR ETFs TRUST

 

Additional Information (Unaudited)

 

1.

INFORMATION ABOUT PROSPECTUS

 

This report has been prepared for shareholders and may be distributed to others only if preceded or accompanied by a current prospectus. Investors should consider the investment objective and policies, risk considerations, charges and ongoing expenses of an investment carefully before investing. The prospectus contains this and other information relevant to an investment in the respective Fund. Please read the Prospectus carefully before investing. A copy of the Prospectus may be obtained without charge by writing to the Trust’s Distributor, or by calling toll free at 1-800-208-5212 or visiting www.innovatoretfs.com.

 

2.

PROXY VOTING POLICIES AND PROCEDURES

 

The Trust’s Proxy Voting Policies and Procedures are available without charge, upon request, by calling 1-877-386-3890 and on the SEC’s website at www.sec.gov.  Information relating to how each Fund voted proxies relating to portfolio securities held during each year ended June 30 is also available on the SEC’S website at www.sec.gov.

 

3.

INFORMATION ABOUT PORTFOLIO SECURITIES

 

Each Funds’ complete schedule of portfolio holdings for the first and third quarters is filed with the SEC on Form N-Q or Part F of Form N-PORT (beginning with filings after March 31, 2020). The Trust’s Form N-Q or Part F of Form N-PORT is available without charge, upon request, by calling 1-877-386-3890, or on the SEC’s website at www.sec.gov. The Trust’s Form N-Q or Part F of Form N-PORT may be reviewed and copied at the SEC’s Public Reference Room in Washington, DC. Information on the operation of the Public Reference Room may be obtained by calling 1-800-SEC-0330.

 

4.

HOUSEHOLD DELIVERY OF SHAREHOLDER DOCUMENTS

 

In order to reduce expenses, the Trust delivers one copy of an annual/semi-annual report, prospectus and/or proxy statement on behalf of two or more shareholders at a shared address (householding).  If you do not wish to participate in householding, please indicate this preference on your new account application (if you are opening a new account) or call 1-877-FUND890 (877-386-3890) to change the status of your existing account.  You may change your status at any time.

 

5.

ELECTRONIC DELIVERY OF SHAREHOLDER DOCUMENTS

 

You may choose to receive a Fund’s prospectus and annual and semi-annual reports electronically.  To sign up for electronic delivery, visit www.icsdelivery.com and select the first letter of your brokerage firm’s name.  Then, select your brokerage institution from the list that follows, fill out the appropriate information and provide an e-mail address where you would like your information sent.  If your brokerage firm is not listed, electronic delivery may not be available.  Please contact your brokerage firm or financial adviser.

 

373

 

INNOVATOR ETFs TRUST

 

Additional Information (Unaudited) (Continued)

 

6.

TAX NOTICE

 

For the fiscal year ended October 31, 2023, certain dividends paid by the Funds may be subject to a maximum tax rate of 23.8%, as provided for by the Jobs and Growth Tax Relief Reconciliation Act of 2003.

 

For the taxable year ended October 31, 2023, the percentage of ordinary income dividends paid by the Funds that qualify for the dividends received deduction available to corporations was 0.00%.

 

374

 

INNOVATOR ETFs TRUST

 

Additional Information (Unaudited) (Continued)

 

For the taxable year ended October 31, 2023, the percentage of ordinary income distributions that were designated as short-term capital gain distributions under Internal Revenue Section 871(k)2(c) were, respectively:

 

   

% of Ordinary Income Distributions designated as Short-Term Capital Gain Distributions

 
         

BJAN

    0.00

%

BFEB

    0.00

%

BMAR

    0.00

%

BAPR

    0.00

%

BMAY

    0.00

%

BJUN

    0.00

%

BJUL

    0.00

%

BAUG

    0.00

%

BSEP

    0.00

%

BOCT

    0.00

%

BNOV

    0.00

%

BDEC

    0.00

%

PJAN

    0.00

%

PFEB

    0.00

%

PMAR

    0.00

%

PAPR

    0.00

%

PMAY

    0.00

%

PJUN

    0.00

%

PJUL

    0.00

%

PAUG

    0.00

%

PSEP

    0.00

%

POCT

    0.00

%

PNOV

    0.00

%

PDEC

    0.00

%

UJAN

    0.00

%

UFEB

    0.00

%

UMAR

    0.00

%

UAPR

    0.00

%

UMAY

    0.00

%

UJUN

    0.00

%

UJUL

    0.00

%

UAUG

    0.00

%

USEP

    0.00

%

UOCT

    0.00

%

UNOV

    0.00

%

UDEC

    0.00

%

APRD

    29.29

%

APRH

    33.20

%

APRJ

    23.57

%

APRQ

    17.76

%

JULD

    0.00

%

JULH

    0.00

%

JULJ

    0.00

%

JULQ

    4.22

%

OCTD

    0.00

%

OCTH

    0.00

%

OCTJ

    0.00

%

OCTQ

    0.00

%

EALT

    0.00

%

ZALT

    0.00

%

HOCT

    0.00

%

LOCT

    0.00

%

 

375

 

INNOVATOR ETFs TRUST

 

Additional Information (Unaudited) (Continued)

 

7.

LIQUIDITY RISK MANAGEMENT PROGRAM

 

Consistent with Rule 22e-4 under the Investment Company Act of 1940, as amended, Innovator ETFs Trust (“Trust”), on behalf of each of its series (each a “Fund” and, collectively, the “Funds”), has established a liquidity risk management program to govern the Funds’ approach to managing liquidity risk (the “Program”). The Program is overseen by the Trust’s Valuation Committee as the Program Administrator, a committee comprised of representatives of the Trust’s investment adviser, Innovator Capital Management LLC and representatives of Milliman Financial Risk Management LLC, the sub-adviser for certain of the Funds (the “Committee”). The Trust’s Board of Trustees (the “Board”) has approved the designation of the Committee to administer the Program. 

 

The Program’s principal objectives include supporting the Funds’ compliance with limits on investments in illiquid assets and mitigating the risk that a Fund will be unable to meet its redemption obligations in a timely manner. The Program also includes a number of elements that support the management and assessment of liquidity risk, including an annual assessment of factors that influence each Fund’s liquidity and the periodic classification and re-classification of certain Funds’ investments into groupings that reflect the Committee’s assessment of their relative liquidity under current market conditions. 

 

At a meeting of the Board held on September 11, 2023, the Trustees received a written report from the Committee regarding the design and operational effectiveness of the Program which has been in operation since September 2019. The Committee determined, and reported to the Board, that the Program is reasonably designed to assess and manage the Funds’ liquidity risk and has operated adequately and effectively to manage the Funds’ liquidity risk since implementation. The Committee reported that during the period covered by the report, there were no liquidity events that impacted the Funds or their ability to timely meet redemptions without dilution to existing shareholders. The Committee also noted no Fund has filed a Form N-LIQUID with the SEC.

 

376

   

INVESTMENT ADVISOR

Innovator Capital Management, LLC

109 North Hale Street

Wheaton, IL 60187

 

INVESTMENT SUB-ADVISOR

Milliman Financial Risk Management, LLC

71 South Wacker Drive, 31st Floor

Chicago, IL 60606

 

ADMINISTRATOR, FUND ACCOUNTANT & TRANSFER AGENT

U.S. Bancorp Fund Services, LLC

615 East Michigan Street

Milwaukee, WI 53202

 

DISTRIBUTOR

Foreside Fund Services, LLC

Three Canal Plaza, Suite 100

Portland, ME 04101

 

CUSTODIAN

U.S. Bank, N.A.

1555 North RiverCenter Drive, Suite 302

Milwaukee, WI 53212

 

LEGAL COUNSEL

Chapman and Cutler LLP

320 South Canal Street, 27th Floor

Chicago, IL 60606

 

INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Cohen & Company, Ltd.

342 North Water Street, Suite 830

Milwaukee, WI 53202