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TABLE OF CONTENTS

 

Letter to Shareholders

3

Fund Performance

5

Expense Example

113

Schedules of Investments and Options Written

116

Statements of Assets and Liabilities

220

Statements of Operations

246

Statements of Changes in Net Assets

272

Financial Highlights

294

Notes to Financial Statements

320

Report of Independent Registered Public Accounting Firm

355

Trustees and Officers

362

Board Considerations Regarding Approval of Investment Management Agreement

364

Additional Information

373

 


 

Letter to Shareholders (Unaudited)

 

Dear Valued Shareholders,

 

The 12-month period ending October 31, 2023 played out differently than many had anticipated. The S&P 500 climbed nearly 20% during the first nine months, only to fall 11% during the last three months. The recession that many expected to come never manifested, but signs of its approach began to take form.

        

In its fight against inflation, the Federal Reserve continued the tightening cycle it had begun earlier in 2022. In addition to increasing the Fed Funds rate 2.25 percentage points, it also reduced the size of its balance sheet by more than $800 billion over the period. These efforts appeared to pay off, as inflation fell from 7.7% at the start of the period to 3.2% by the end of it. Whether or not the Fed will be able to get inflation back down to its 2% target without also triggering a recession remains to be seen.

 

Equity market volatility trended lower over the period as investors grew increasingly confident that the Fed was moving closer to the end of its hawkish posture. Over the period, five stocks accounted for more than 75% of the S&P 500’s 10.1% return, hinting at the risks of such a broad index being dominated by so few constituents.

 

In the face of equity market uncertainty and bond market volatility, investors continued to look for ways to maintain exposure to the market’s upside potential while also seeking to mitigate downside risk. During the period, Innovator brought 20 new ETFs to market, including the first Defined Income and Defined Protection ETFs. Strong inflows contributed to a 60% increase in our assets under management. In August, we marked the five-year anniversary of the launch of the world’s first Defined Outcome ETFs. Today, with close to 100 Defined Outcome ETFs, we offer the industry’s largest and widest ranging lineup and we have no intention of slowing down.

 

On behalf of the team at Innovator, thank you for the confidence and trust you’ve place in us and our products over the past year. We are eager to continue working with you in the months ahead and wish you all the best in the coming year.

 

 

bondsig.jpg

 

Bruce Bond,

CEO 

 

3

 

Letter to Shareholders (Unaudited) (Continued)

 

Market data sourced from Bloomberg LP

 

The views in this report were those of the Fund’s CEO as of October 31, 2023 and may not reflect his views on the date that this report is first published or anytime thereafter. These views are intended to assist shareholders in understanding their investments and do not constitute investment advice.

 

The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Fund is right for you, please see Investor Suitability" in the prospectus.

 

Investing involves risks. Loss of principal is possible.

 

The Funds' investment objectives, risks, charges and expenses should be considered carefully before investing. The prospectus and summary prospectus contains this and other important information, and it may be obtained at innovatoretfs.com. Read it carefully before investing.

 

Innovator ETFs are distributed by Foreside Fund Services, LLC.

 

4

 

Fund Performance Overview (Unaudited)

 

The performance overview below applies to the following funds:

 

 

Innovator U.S. Equity Buffer ETF – January

 

Innovator U.S. Equity Buffer ETF – February

 

Innovator U.S. Equity Buffer ETF – March

 

Innovator U.S. Equity Buffer ETF – April

 

Innovator U.S. Equity Buffer ETF – May

 

Innovator U.S. Equity Buffer ETF – June

 

Innovator U.S. Equity Buffer ETF – July

 

Innovator U.S. Equity Buffer ETF – August

 

Innovator U.S. Equity Buffer ETF – September

 

Innovator U.S. Equity Buffer ETF – October

 

Innovator U.S. Equity Buffer ETF – November

 

Innovator U.S. Equity Buffer ETF – December

 

Innovator U.S. Equity Power Buffer ETF – January

 

Innovator U.S. Equity Power Buffer ETF – February

 

Innovator U.S. Equity Power Buffer ETF – March

 

Innovator U.S. Equity Power Buffer ETF – April

 

Innovator U.S. Equity Power Buffer ETF – May

 

Innovator U.S. Equity Power Buffer ETF – June

 

Innovator U.S. Equity Power Buffer ETF – July

 

Innovator U.S. Equity Power Buffer ETF – August

 

Innovator U.S. Equity Power Buffer ETF – September

 

Innovator U.S. Equity Power Buffer ETF – October

 

Innovator U.S. Equity Power Buffer ETF – November

 

Innovator U.S. Equity Power Buffer ETF – December

 

Innovator U.S. Equity Ultra Buffer ETF – January

 

Innovator U.S. Equity Ultra Buffer ETF – February

 

Innovator U.S. Equity Ultra Buffer ETF – March

 

Innovator U.S. Equity Ultra Buffer ETF – April

 

Innovator U.S. Equity Ultra Buffer ETF – May

 

Innovator U.S. Equity Ultra Buffer ETF – June

 

Innovator U.S. Equity Ultra Buffer ETF – July

 

Innovator U.S. Equity Ultra Buffer ETF – August

 

Innovator U.S. Equity Ultra Buffer ETF – September

 

Innovator U.S. Equity Ultra Buffer ETF – October

 

Innovator U.S. Equity Ultra Buffer ETF – November

 

Innovator U.S. Equity Ultra Buffer ETF – December

 

Innovator U.S. Equity 5 to 15 Buffer ETF – Quarterly

 

Innovator U.S. Equity 10 Buffer ETF – Quarterly

 

5

 

Fund Performance Overview (Unaudited) (Continued)

 

The Fund seeks to match the price returns of the SPDR S&P 500 ETF Trust (SPY) up to a stated upside Cap, while limiting downside losses to SPY by the amount of its stated Buffer over the course of the Outcome Period.  Because the periods contemplated herein do not align with the Outcome Period of the Funds [(with the exception of [November funds)], the Funds’ performance stated over the periods covered by this report does not reflect the implementation of the Funds’ investment strategy for the full Outcome Period.

 

In markets where the S&P 500 Index is down, the risk mitigation attributes of the stated Buffer provide an opportunity for the Funds to soften market losses during the reporting periods and outperform the S&P 500 Index.  Alternatively, in markets where the S&P 500 Index is appreciating, the risk mitigation attributes of the Buffer may limit the upside performance over the reporting periods by virtue of the Fund’s Cap, which limits the amount of potential Fund gains and represents the absolute maximum return that the Fund can achieve for its Outcome Period.  The effect of the Cap and the Buffer will also cause the Fund to experience different returns than SPY.

 

The S&P 500 Index delivered strong positive returns over the year ending October 31st, 2023 -- largely driven by the performance of the "Magnificent 7" stocks as well as expectations of more accommodative monetary policy in the near future.

 

The Funds website, www.innovatoretfs.com, provides important information relating to each Fund, including potential Outcomes of an investment in the Fund. One cannot invest directly in an index. Past performance does not guarantee future results.

 

6

 

Fund Performance Overview (Unaudited) (Continued)

 

The performance overview below applies to the following funds:

 

 

Innovator Premium Income 10 Barrier ETF – April

 

Innovator Premium Income 20 Barrier ETF – April

 

Innovator Premium Income 30 Barrier ETF – April

 

Innovator Premium Income 40 Barrier ETF – April

 

Innovator Premium Income 10 Barrier ETF – July

 

Innovator Premium Income 20 Barrier ETF – July

 

Innovator Premium Income 30 Barrier ETF – July

 

Innovator Premium Income 40 Barrier ETF – July

 

Innovator Premium Income 10 Barrier ETF – October

 

Innovator Premium Income 10 Barrier ETF – October

 

Innovator Premium Income 10 Barrier ETF – October

 

Innovator Premium Income 10 Barrier ETF – October

 

The Funds seek to provide an income-oriented defined outcome strategy which limits the total return a Fund may provide over the course of the Outcome Period to the Defined Distribution Rate, while potentially limiting downside losses experienced by the S&P 500 Price Return Index (SPX) at the end of the Outcome Period through the implementation of a Barrier.  Because the periods contemplated herein do not align with the Outcome Period of the Funds, the Funds’ performance stated over the periods covered by this report does not reflect the implementation of the Funds’ investment strategy for the full Outcome Period.

 

In markets where the S&P 500 Index is down, the risk mitigation attributes of the stated Barrier provide an opportunity for the Funds to soften market losses during the reporting periods and outperform the S&P 500 Index.  Alternatively, in markets where the S&P 500 Index is appreciating, the structure of the Fund’s investments is such that the Fund will not participate in the upside returns of such index, and the total return provided will be the Fund’s stated Defined Distribution Rate, which limits the amount of potential Fund gains and represents the absolute maximum return that the Fund can achieve for its Outcome Period.  The effect of the Defined Distribution Rate and the Barrier will cause the Fund to experience different returns than SPX.

 

The S&P 500 Index delivered strong positive returns over the year ending October 31st, 2023 -- largely driven by the performance of the "Magnificent 7" stocks as well as expectations of more accommodative monetary policy in the near future.

 

The Funds website, www.innovatoretfs.com, provides important information relating to each Fund, including potential Outcomes of an investment in the Fund. One cannot invest directly in an index. Past performance does not guarantee future results.

 

7

 

Fund Performance Overview (Unaudited) (Continued)

 

The performance overview below applies to the following funds:

 

 

Innovator Premium Income 9 Buffer ETF – October

 

Innovator Premium Income 15 Buffer ETF – October

 

The Funds seek to provide an income-oriented defined outcome strategy which limits the total return a Fund may provide over the course of the Outcome Period to the Defined Distribution Rate, while potentially limiting downside losses experienced by the SPDR S&P 500 ETF Trust (SPY) at the end of the Outcome Period through the implementation of a Buffer.  Because the periods contemplated herein do not align with the Outcome Period of the Funds, the Funds’ performance stated over the periods covered by this report does not reflect the implementation of the Funds’ investment strategy for the full Outcome Period.

 

In markets where the S&P 500 Index is down, the risk mitigation attributes of the stated Buffer provide an opportunity for the Funds to soften market losses during the reporting periods and outperform the S&P 500 Index.  Alternatively, in markets where the S&P 500 Index is appreciating, the structure of the Fund’s investments is such that the Fund will not participate in the upside returns of such index, and the total return provided will be the Fund’s stated Defined Distribution Rate, which limits the amount of potential Fund gains and represents the absolute maximum return that the Fund can achieve for its Outcome Period.  The effect of the Defined Distribution Rate and the Buffer will cause the Fund to experience different returns than SPY.

 

The S&P 500 Index delivered strong positive returns over the year ending October 31st, 2023 -- largely driven by the performance of the "Magnificent 7" stocks as well as expectations of more accommodative monetary policy in the near future.

 

The Funds website, www.innovatoretfs.com, provides important information relating to each Fund, including potential Outcomes of an investment in the Fund. One cannot invest directly in an index. Past performance does not guarantee future results.

 

8

 

INNOVATOR U.S. EQUITY BUFFER ETF JANUARY

 

Fund Performance 

October 31, 2023 (Unaudited)

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF - January from its inception (December 31, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

eqbufjan.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - January

                       

NAV Return

    8.50

%

    6.53

%

    8.79

%

Market Return

    8.55

%

    6.45

%

    8.79

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    11.24

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    13.14

%

 

(a)

Inception date is December 31, 2018.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

9

 

INNOVATOR U.S. EQUITY BUFFER ETF JANUARY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BJAN.

 

10

 

INNOVATOR U.S. EQUITY BUFFER ETF FEBRUARY

 

Fund Performance 

October 31, 2023 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – February from its inception (January 31, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqbuffeb.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - February

                       

NAV Return

    10.62

%

    9.30

%

    8.03

%

Market Return

    10.65

%

    9.55

%

    8.03

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    7.25

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    9.01

%

 

(a)

Inception date is January 31, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

11

 

INNOVATOR U.S. EQUITY BUFFER ETF FEBRUARY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued) 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BFEB.

 

12

 

INNOVATOR U.S. EQUITY BUFFER ETF MARCH

 

Fund Performance

October 31, 2023 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – March from its inception (February 28, 2020) to  October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqbufmar.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - March

                       

NAV Return

    11.89

%

    8.56

%

    9.03

%

Market Return

    11.99

%

    8.76

%

    9.02

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.01

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.79

%

 

(a)

Inception date is February 28, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

13

 

INNOVATOR U.S. EQUITY BUFFER ETF MARCH

 

Fund Performance

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BMAR.

 

14

 

INNOVATOR U.S. EQUITY BUFFER ETF APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – April from its inception (March 29, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

eqbufapr.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - April

                       

NAV Return

    11.65

%

    6.60

%

    7.26

%

Market Return

    11.91

%

    6.70

%

    7.25

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.91

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.75

%

 

(a)

Inception date is March 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

15

 

INNOVATOR U.S. EQUITY BUFFER ETF APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BAPR.

 

16

 

INNOVATOR U.S. EQUITY BUFFER ETF MAY

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – May from its inception (April 30, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqbufmay.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - May

                       

NAV Return

    5.29

%

    3.11

%

    5.19

%

Market Return

    5.20

%

    3.32

%

    5.19

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.97

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    12.75

%

 

(a)

Inception date is April 30, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.     

 

17

 

INNOVATOR U.S. EQUITY BUFFER ETF MAY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BMAY. 

 

18

 

INNOVATOR U.S. EQUITY BUFFER ETF JUNE

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – June from its inception (May 31, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

eqbufjun.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - June

                       

NAV Return

    5.69

%

    3.40

%

    5.68

%

Market Return

    5.62

%

    3.60

%

    5.65

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.00

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.85

%

 

(a)

Inception date is May 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

19

 

INNOVATOR U.S. EQUITY BUFFER ETF JUNE

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued) 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BJUN.

 

20

 

INNOVATOR U.S. EQUITY BUFFER ETF JULY

 

Fund Performance

 

October 31, 2023 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – July from its inception (August 28, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

eqbufjul.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

5 years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - July

                               

NAV Return

    9.98

%

    6.83

%

    6.62

%

    5.65

%

Market Return

    10.03

%

    6.81

%

    6.64

%

    5.66

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.11

%

    7.41

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.01

%

    9.27

%

 

(a)

Inception date is August 28, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

21

 

INNOVATOR U.S. EQUITY BUFFER ETF JULY

 

Fund Performance

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BJUL.

 

22

 

INNOVATOR U.S. EQUITY BUFFER ETF AUGUST

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – August from its inception (July 31, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

eqbufaug.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - August

                       

NAV Return

    8.35

%

    5.75

%

    6.33

%

Market Return

    8.12

%

    6.05

%

    6.32

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.36

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.18

%

 

(a)

Inception date is July 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

23

 

INNOVATOR U.S. EQUITY BUFFER ETF AUGUST

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BAUG. 

 

24

 

INNOVATOR U.S. EQUITY BUFFER ETF SEPTEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – September from its inception (August 30, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

eqbufsep.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - September

                       

NAV Return

    9.26

%

    7.86

%

    7.78

%

Market Return

    9.31

%

    7.95

%

    7.77

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.01

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.82

%

 

(a)

Inception date is August 30, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

25

 

INNOVATOR U.S. EQUITY BUFFER ETF SEPTEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BSEP.

 

26

 

INNOVATOR U.S. EQUITY BUFFER ETF OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – October from its inception (September 28, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

eqbufoct.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

5 years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - October

                               

NAV Return

    11.18

%

    8.63

%

    8.37

%

    7.28

%

Market Return

    11.15

%

    8.69

%

    8.47

%

    7.29

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.11

%

    7.41

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.01

%

    9.27

%

 

(a)

Inception date is September 28, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

27

 

INNOVATOR U.S. EQUITY BUFFER ETF OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Return shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BOCT.

 

28

 

INNOVATOR U.S. EQUITY BUFFER ETF NOVEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – November from its inception (October 31, 2019) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqbufnov.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - November

                       

NAV Return

    7.49

%

    5.39

%

    5.79

%

Market Return

    7.38

%

    5.32

%

    5.80

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.40

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.20

%

 

(a)

Inception date is October 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

29

 

INNOVATOR U.S. EQUITY BUFFER ETF NOVEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BNOV. 

 

30

 

INNOVATOR U.S. EQUITY BUFFER ETF DECEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Buffer ETF – December from its inception (November 29, 2019) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqbufdec.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Buffer ETF - December

                       

NAV Return

    8.18

%

    7.30

%

    6.87

%

Market Return

    8.16

%

    7.51

%

    6.86

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    7.65

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    9.41

%

 

(a)

Inception date is November 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

31

 

INNOVATOR U.S. EQUITY BUFFER ETF DECEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BDEC.

 

32

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JANUARY

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – January from its inception (December 31, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

pwrjan.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - January

                       

NAV Return

    9.91

%

    5.61

%

    6.66

%

Market Return

    9.89

%

    5.72

%

    6.63

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    11.24

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    13.14

%

 

(a)

Inception date is December 31, 2018.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

33

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JANUARY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PJAN. 

 

34

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF FEBRUARY

 

Fund Performance 

October 31, 2023 (Unaudited)  

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – February from its inception (January 31, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

pwrfeb.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - February

                       

NAV Return

    7.84

%

    6.25

%

    5.54

%

Market Return

    7.99

%

    6.45

%

    5.55

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    7.25

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    9.01

%

 

(a)

Inception date is January 31, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

35

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF FEBRUARY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PFEB. 

 

36

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF MARCH

 

Fund Performance 

October 31, 2023 (Unaudited)

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – March from its inception (February 28, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return. 

 

pwrmar.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - March

                       

NAV Return

    9.24

%

    6.60

%

    6.85

%

Market Return

    9.36

%

    6.67

%

    6.82

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.01

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.79

%

 

(a)

Inception date is February 28, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

37

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF MARCH

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued) 

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PMAR.

 

38

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – April from its inception (March 29, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

pwrapr.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - April

                       

NAV Return

    8.78

%

    4.45

%

    4.97

%

Market Return

    8.75

%

    4.55

%

    4.95

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.91

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.75

%

 

(a)

Inception date is March 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

39

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PAPR. 

 

40

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF MAY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – May from its inception (April 30, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

pwrmay.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - May

                       

NAV Return

    4.19

%

    2.20

%

    3.78

%

Market Return

    3.88

%

    2.39

%

    3.74

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.97

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    12.75

%

 

(a)

Inception date is April 30, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

41

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF MAY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)  

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PMAY.

 

42

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JUNE

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – June from its inception (May 31, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

pwrjun.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - June

                       

NAV Return

    4.54

%

    2.43

%

    4.70

%

Market Return

    4.47

%

    2.53

%

    4.67

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.00

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.85

%

 

(a)

Inception date is May 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

43

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JUNE

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PJUN.

 

44

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JULY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – July from its inception (August 7, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

pwrjul.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

5 years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - July

                               

NAV Return

    11.41

%

    6.70

%

    6.30

%

    5.67

%

Market Return

    11.22

%

    6.82

%

    6.30

%

    5.66

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.11

%

    7.60

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.01

%

    9.48

%

 

(a)

Inception date is August 7, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

45

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF JULY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PJUL. 

 

46

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF AUGUST

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – August from its inception (July 31, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

pwraug.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - August

                       

NAV Return

    8.82

%

    4.55

%

    5.23

%

Market Return

    8.53

%

    4.70

%

    5.21

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.36

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.18

%

 

(a)

Inception date is July 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

 

47

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF AUGUST

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued) 

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PAUG.

 

48

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF SEPTEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – September from its inception (August 30, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

pwrsep.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - September

                       

NAV Return

    10.09

%

    7.20

%

    6.55

%

Market Return

    10.29

%

    7.29

%

    6.58

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.01

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.82

%

 

(a)

Inception date is August 30, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

49

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF SEPTEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PSEP.

 

50

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – October from its inception (September 28, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

eqpwroct.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

5 years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - October

                               

NAV Return

    13.04

%

    8.89

%

    7.86

%

    6.87

%

Market Return

    13.22

%

    8.78

%

    7.74

%

    6.89

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.11

%

    7.41

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.01

%

    9.27

%

 

(a)

Inception date is September 28, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

51

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued) 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/POCT.

 

52

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF NOVEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – November from its inception (October 31, 2019) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqpwrnov.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - November

                       

NAV Return

    7.50

%

    5.73

%

    6.03

%

Market Return

    7.35

%

    5.63

%

    6.04

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.40

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.20

%

 

(a)

Inception date is October 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

53

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF NOVEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PNOV. 

 

54

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF DECEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Power Buffer ETF – December from its inception (November 29, 2019) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

eqpwrdec.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Power Buffer ETF - December

                       

NAV Return

    5.38

%

    4.89

%

    4.72

%

Market Return

    5.41

%

    4.93

%

    4.68

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    7.65

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    9.41

%

 

(a)

Inception date is November 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

55

 

INNOVATOR U.S. EQUITY POWER BUFFER ETF DECEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PDEC. 

 

56

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JANUARY

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – January from its inception (December 31, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

equltjan.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - January

                       

NAV Return

    8.93

%

    4.31

%

    5.30

%

Market Return

    8.79

%

    4.46

%

    5.30

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    11.24

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    13.14

%

 

(a)

Inception date is December 31, 2018.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

57

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JANUARY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UJAN.

 

58

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - FEBRUARY

 

Fund Performance 

October 31, 2023 (Unaudited)

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – February from its inception (January 31, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

equltfeb.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - February

                       

NAV Return

    2.85

%

    2.85

%

    2.70

%

Market Return

    2.93

%

    3.02

%

    2.70

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    7.25

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    9.01

%

 

(a)

Inception date is January 31, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

59

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - FEBRUARY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UFEB. 

 

60

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - MARCH

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – March from its inception (February 28, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

equltmar.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - March

                       

NAV Return

    4.09

%

    3.07

%

    3.47

%

Market Return

    3.88

%

    3.22

%

    3.46

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.01

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.79

%

 

(a)

Inception date is February 28, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

61

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - MARCH

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UMAR. 

 

62

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – April from its inception (March 29, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

equltapr.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - April

                       

NAV Return

    2.62

%

    1.34

%

    0.93

%

Market Return

    2.61

%

    1.41

%

    0.94

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.91

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.75

%

 

(a)

Inception date is March 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.  

 

63

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UAPR.

 

64

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - MAY

 

Fund Performance 

October 31, 2023 (Unaudited)

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – May from its inception (April 30, 2020) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

equltmay.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - May

                       

NAV Return

    3.83

%

    0.82

%

    1.86

%

Market Return

    3.97

%

    1.04

%

    1.85

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.97

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    12.75

%

 

(a)

Inception date is April 30, 2020.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.   

 

65

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - MAY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UMAY. 

 

66

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JUNE

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – June from its inception (May 31, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

equltjune.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - June

                       

NAV Return

    4.09

%

    0.88

%

    3.16

%

Market Return

    4.06

%

    1.05

%

    3.17

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    10.00

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.85

%

 

(a)

Inception date is May 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

67

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JUNE

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UJUN.

 

68

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – July from its inception (August 7, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

equltjuly.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

5 years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - July

                               

NAV Return

    8.78

%

    2.95

%

    3.76

%

    3.20

%

Market Return

    8.93

%

    2.99

%

    3.78

%

    3.23

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.11

%

    7.60

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.01

%

    9.48

%

 

(a)

Inception date is August 7, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

69

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UJUL.

 

70

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - AUGUST

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – August from its inception (July 31, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

ultaug.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - August

                       

NAV Return

    8.32

%

    1.75

%

    3.13

%

Market Return     8.21

%

    1.83

%

    3.17

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.36

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.18

%

 

(a)

Inception date is July 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

71

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - AUGUST

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UAUG.

 

72

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - SEPTEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – September from its inception (August 30, 2019) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

ultsep.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - September

                       

NAV Return

    9.93

%

    3.80

%

    4.10

%

Market Return

    10.17

%

    3.94

%

    4.15

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.01

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.82

%

 

(a)

Inception date is August 30, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

73

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - SEPTEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/USEP.

 

74

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – October from its inception (September 28, 2018) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

ultoct.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

5 years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - October

                               

NAV Return

    11.88

%

    5.48

%

    5.48

%

    4.65

%

Market Return

    11.89

%

    5.48

%

    5.39

%

    4.69

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    9.11

%

    7.41

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    11.01

%

    9.27

%

 

(a)

Inception date is September 28, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

75

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UOCT.

 

76

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - NOVEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – November from its inception (October 31, 2019) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

ultnov.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - November

                       

NAV Return

    7.48

%

    2.84

%

    3.83

%

Market Return

    7.47

%

    2.72

%

    3.83

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    8.40

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    10.20

%

 

(a)

Inception date is October 31, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

77

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - NOVEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UNOV.

 

78

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - DECEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

     

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator U.S. Equity Ultra Buffer ETF – December from its inception (November 29, 2019) to October 31, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

ultdec.jpg

 

   

Average Annual Total Returns as of

October 31, 2023

 
   

One Year

   

Three Years

   

Since

Inception (a)

 

Innovator U.S. Equity Ultra Buffer ETF - December

                       

NAV Return

    2.34

%

    1.90

%

    2.17

%

Market Return

    2.40

%

    2.06

%

    2.17

%

S&P 500® Index - Price Return

    8.31

%

    8.65

%

    7.65

%

S&P 500® Index - Total Return

    10.14

%

    10.36

%

    9.41

%

 

(a)

Inception date is November 29, 2019.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

79

 

INNOVATOR U.S. EQUITY ULTRA BUFFER ETF - DECEMBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/UDEC.

 

80

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited)  

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 10 Barrier ETF - April from its inception (March 31, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

inc10apr.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 10 Barrier ETF - April

       

NAV Return

    5.44

%

Market Return

    5.46

%

S&P 500® Index - Price Return

    2.06

%

S&P 500® Index - Total Return

    2.97

%

 

(a) Inception date is March 31, 2023.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

81

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/APRD. 

 

82

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) 

   

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 20 Barrier ETF - April from its inception (March 31, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc20apr.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 20 Barrier ETF - April

       

NAV Return

    5.04

%

Market Return

    5.05

%

S&P 500® Index - Price Return

    2.06

%

S&P 500® Index - Total Return

    2.97

%

 

(a)

Inception date is March 31, 2023.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

83

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/APRH. 

 

84

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 30 Barrier ETF - April from its inception (March 31, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc30apr.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 30 Barrier ETF - April

       

NAV Return

    4.23

%

Market Return

    4.16

%

S&P 500® Index - Price Return

    2.06

%

S&P 500® Index - Total Return

    2.97

%

 

(a)

Inception date is March 31, 2023.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

85

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/APRJ. 

 

86

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 40 Barrier ETF - April from its inception (March 31, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc40apr.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 40 Barrier ETF - April

       

NAV Return

    3.49

%

Market Return

    3.25

%

S&P 500® Index - Price Return

    2.06

%

S&P 500® Index - Total Return

    2.97

%

 

(a)

Inception date is March 31, 2023.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

87

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF - APRIL

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/APRQ. 

 

88

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 10 Barrier ETF – July from its inception (June 30, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc10jul.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 10 Barrier ETF - July

       

NAV Return

    0.17

%

Market Return

    0.17

%

S&P 500® Index - Price Return

    -5.77

%

S&P 500® Index - Total Return

    -5.31

%

 

(a)

Inception date is June 30, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

89

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

           

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/JULD.

 

90

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 20 Barrier ETF – July from its inception (June 30, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

inc20jul.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 20 Barrier ETF - July

       

NAV Return

    1.20

%

Market Return

    1.26

%

S&P 500® Index - Price Return

    -5.77

%

S&P 500® Index - Total Return

    -5.31

%

 

(a)

Inception date is June 30, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.  

 

91

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

           

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/JULH.

 

92

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 30 Barrier ETF – July from its inception (June 30, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc30jul.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 30 Barrier ETF - July

       

NAV Return

    1.79

%

Market Return

    1.84

%

S&P 500® Index - Price Return

    -5.77

%

S&P 500® Index - Total Return

    -5.31

%

 

(a)

Inception date is June 30, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

93

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/JULJ.

 

94

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 40 Barrier ETF – July from its inception (June 30, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc40jul.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 40 Barrier ETF - July

       

NAV Return

    1.82

%

Market Return

    1.94

%

S&P 500® Index - Price Return

    -5.77

%

S&P 500® Index - Total Return

    -5.31

%

 

(a)

Inception date is June 30, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

95

 

INNOVATOR PREMIUM INCOME 40 BARRIER ETF - JULY

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/JULQ.

 

96

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 10 Barrier ETF – October from its inception (September 29, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc10oct.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 10 Barrier ETF - October

       

NAV Return

    -0.14

%

Market Return

    -0.06

%

S&P 500® Index - Price Return

    -2.20

%

S&P 500® Index - Total Return

    -2.10

%

 

(a)

Inception date is September 29, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.  

 

97

 

INNOVATOR PREMIUM INCOME 10 BARRIER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/OCTD.

 

98

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 20 Barrier ETF – October from its inception (September 29, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return. 

 

inc20oct.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)

 

Innovator Premium Income 20 Barrier ETF - October

       

NAV Return

    0.04

%

Market Return

    0.15

%

S&P 500® Index - Price Return

    -2.20

%

S&P 500® Index - Total Return

    -2.10

%

 

(a)

Inception date is September 29, 2023.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.  

 

99

 

INNOVATOR PREMIUM INCOME 20 BARRIER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index – Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index – Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/OCTH.

 

100

 

INNOVATOR PREMIUM INCOME 30 BARRIER ETF - OCTOBER

 

Fund Performance 

October 31, 2023 (Unaudited) 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Premium Income 30 Barrier ETF – October from its inception (September 29, 2023) to October 31, 2023 as compared with the S&P 500® Index – Price Return and Total Return.

 

inc30baroct.jpg

 

   

Total Returns as

of October 31,

2023

 
   

Since Inception (a)