tradcover.jpg

 

 

 

TABLE OF CONTENTS

 

Letter to Shareholders         

3

Fund Performance         

5

Expense Example         

25

Schedules of Investments         

27

Statements of Assets and Liabilities         

55

Statements of Operations         

58

Statements of Changes in Net Assets         

62

Financial Highlights         

70

Notes to Financial Statements         

78

Report of Independent Registered Public Accounting Firm         

100

Trustees and Officers         

103

Board Considerations Regarding Approval of Investment Management Agreement         

105

Additional Information         

112

 

 

  

INNOVATOR ETFs TRUST

 

Letter to Shareholders (Unaudited)

 

 

Dear Valued Shareholders,

 

During the year ended October 31, 2022, the U.S. equity market continued its pull-back on the heels of the swiftest interest rate hike in U.S. history. For more than a decade, we witnessed the Federal Reserve institute Quantitative Easing in an effort to spur economic growth and keep interest rates artificially low; and for the most part it worked. However, as the country emerged from the COVID-19 lockdowns and restrictions, there were a few key factors that we believe have contributed to a slowdown and to the elevated market volatility:

 

 

1.

Record high inflation resulting both from supply chain disruptions and money supply growth

 

 

2.

A sharp and swift reversal in Fed policy, from highly accommodative to increasingly restrictive

 

 

3.

A process of revaluing future corporate earnings in light of the new interest rate regime

 

Yet, while it’s important to identify short-term risks facing the economy, we believe that higher interest rates may ultimately lead to higher stock prices over time, as the increased prices of goods and services make their way through to the stock prices of the underlying companies. To that end, we think it’s important to maintain a diversified approach to investing that includes tools that both focus on growth, as well as those that seek to defend against market loss.

 

At Innovator, we are rooted in the development of risk-managed, growth, and income-oriented ETF solutions. Today, I’m happy to announce that more advisors are using Innovator ETFs than ever before. 2022 was a year of tremendous growth for the firm, with our flagship line of Defined Outcome ETFs™ garnering more than $5b in net flows, nearly doubling Innovator’s assets under management since this time last year.

 

On behalf of the team at Innovator, thank you for your confidence in us and in the products we offer. May the Lord grant all of us wisdom and peace in the months ahead.

 

 

bond01.jpg

 

Bruce Bond

Chief Executive Officer

 

3

 

INNOVATOR ETFs TRUST

 

Letter to Shareholders (Unaudited) (Continued)

 

The views in this report were those of the Funds CEO as of October 31, 2022 and may not reflect his views on the date that this report is first published or anytime thereafter. These views are intended to assist shareholders in understanding their investments and do not constitute investment advice.

 

4

 

INNOVATOR IBD® 50 ETF

 

Fund Performance

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator IBD® 50 ETF from its inception (April 8, 2015) to October 31, 2022 as compared with the S&P 500® Index.

 

ibd50chart.jpg

 

   

Average Annual Total Returns As of October 31, 2022

 
   

1 Year

   

3 Years

   

5 Years

   

Since Inception (a)

 

Innovator IBD® 50 ETF

                               

NAV Return

    -47.90

%

    -7.54

%

    -4.66

%

    0.66

%

Market Return

    -47.83

%

    -7.48

%

    -4.65

%

    0.68

%

S&P 500® Index

    -14.61

%

    10.22

%

    10.44

%

    10.61

%

IBD® 50 Index (b)

    -47.28

%

    -6.89

%

    N/A       -4.59

%(c)

 

(a)

Inception date is April 8, 2015.

(b)

The Fund began tracking the IBD® 50 Index on November 20, 2017.

(c)

Since Inception return is from the date the Fund began tracking the IBD® 50 Index, November 20, 2017.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the gross and net expense ratios of the Fund were 0.93% and 0.80%, respectively. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

5

 

INNOVATOR IBD® 50 ETF

 

Fund Performance

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Total return calculations reflect the effect of the Advisor’s expense limitation agreement for the Fund.  Returns shown for the Fund, S&P 500® Index and IBD® 50 Index include the reinvestment of all dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The IBD® 50 Index is a weekly, rule–based, computer–generated stock index compiled and published by Investor’s Business Daily® that seeks to identify the current top 50 growth stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/FFTY.

 

6

 

INNOVATOR IBD® BREAKOUT OPPORTUNITIES ETF

 

Fund Performance

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator IBD® Breakout Opportunities ETF from its inception (September 12, 2018) to October 31, 2022 as compared with the S&P 500® Index and IBD® Breakout Stocks Index.

 

ibdbreakoutchart.jpg

 

   

Average Annual Total Returns As of

October 31, 2022

 
   

1 Year

   

3 Years

   

Since

Inception (a)

 

Innovator IBD® Breakout Opportunities ETF

                       

NAV Return

    -15.98

%

    16.42

%

    5.13

%

Market Return

    -15.33

%

    16.78

%

    5.35

%

S&P 500® Index

    -14.61

%

    10.22

%

    9.21

%

IBD® Breakout Stocks Index

    -14.93

%

    18.09

%

    6.52

%

 

(a)

Inception date is September 12, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.80%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

7

 

INNOVATOR IBD® BREAKOUT OPPORTUNITIES ETF

 

Fund Performance

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund, S&P 500® Index and IBD® Breakout Stocks Index include the reinvestment of all dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The IBD® Breakout Stocks Index is a rule–based index compiled and published by Investor’s Business Daily® that seeks to provide opportunistic investment exposure to those stocks with the potential to “break out” or experience a period of sustained price growth beyond the stock’s recent “resistance level,” with consideration for various market conditions.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BOUT.

 

8

 

INNOVATOR LOUP FRONTIER TECH ETF

 

Fund Performance

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Loup Frontier Tech ETF from its inception (July 24, 2018) to October 31, 2022 as compared with the Dow Jones Global Index and Loup Frontier Tech Index.

 

loupfrontchart.jpg

 

   

Average Annual Total Returns As of

October 31, 2022

 
   

1 Year

   

3 Years

   

Since

Inception (a)

 

Innovator Loup Frontier Tech ETF

                       

NAV Return

    -47.60

%

    7.40

%

    3.83

%

Market Return

    -47.90

%

    7.31

%

    3.73

%

Dow Jones Global Index

    -20.32

%

    4.69

%

    4.54

%

Loup Frontier Tech Index

    -47.26

%

    8.23

%

    4.51

%

 

(a)

Inception date is July 24, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.70%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

9

 

INNOVATOR LOUP FRONTIER TECH ETF

 

Fund Performance

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund, Dow Jones Global Index and Loup Frontier Tech Index include the reinvestment of all dividends, if any.

 

The Dow Jones Global Index is an unmanaged, capitalization–weighted index generally representative of the global market.

 

The Loup Frontier Tech Index is a rules–based stock index that seeks to identify and track those companies identified as being on the frontier of the development of new technologies that have the potential to have an outsized influence on the future.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/LOUP.

 

10

 

INNOVATOR S&P INVESTMENT GRADE PREFERRED ETF

 

Fund Performance

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator S&P Investment Grade Preferred ETF from its inception (May 23, 2016) to October 31, 2022 as compared with the S&P U.S. High Quality Preferred Stock Index and the S&P U.S. Preferred Stock Index.

 

spinvestprefchart.jpg

 

   

Average Annual Total Returns As of October 31, 2022

 
   

1 Year

   

3 Years

   

5 Years

   

Since Inception (a)

 

Innovator S&P Investment Grade Preferred ETF

                               

NAV Return

    -22.27

%

    -4.71

%

    -0.72

%

    -0.03

%

Market Return

    -22.30

%

    -4.84

%

    -0.72

%

    -0.10

%

S&P U.S. High Quality Preferred Stock Index

    -22.07

%

    -4.37

%

    -0.32

%

    0.44

%

S&P U.S. Preferred Stock Index

    -19.61

%

    -2.08

%

    0.93

%

    1.80

%

 

(a)

Inception date is May 23, 2016.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.47%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

11

 

INNOVATOR S&P INVESTMENT GRADE PREFERRED ETF

 

Fund Performance

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund, S&P U.S. High Quality Preferred Stock Index and S&P U.S. Preferred Stock Index include the reinvestment of all dividends, if any.

 

The S&P U.S. High Quality Preferred Stock Index is designed to provide exposure to U.S. - listed preferred stocks that meet a minimum size, liquidity, type of issuance, and quality criteria.

 

The S&P U.S. Preferred Stock Index generally represents the U.S. preferred stock market.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at innovatoretfs.com/EPRF.

 

12

 

INNOVATOR LADDERED ALLOCATION POWER BUFFER ETF

 

Fund Performance

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Laddered Allocation Power Buffer ETF from its inception (October 19, 2016) to October 31, 2022 as compared with the S&P 500® Index.

 

laddpowbuffchart.jpg

 

   

Average Annual Total Returns As of October 31, 2022

 
   

1 Year

   

3 Years

   

5 Years

   

Since Inception (a)

 

Innovator Laddered Allocation Power Buffer ETF

                               

NAV Return

    -4.11

%

    -1.57

%

    2.71

%

    6.34

%

Market Return

    -4.18

%

    -1.49

%

    2.73

%

    6.37

%

S&P 500® Index

    -14.61

%

    10.22

%

    10.44

%

    12.31

%

Refinitiv Laddered Power Buffer Strategy Index (b)

    -4.05

%

    N/A       N/A       3.60

%(c)

 

(a)

Inception date is October 19, 2016.

(b)

The Fund began tracking the Refinitiv Laddered Power Buffer Strategy Index on August 11, 2020.

(c)

Since Inception return is cumulative and from the date the Fund began tracking the Refinitiv Laddered Power Buffer Strategy Index, August 11, 2020.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the gross and net expense ratios of the Fund were 0.99% and 0.89%, respectively. This expense ratio includes acquired fund fees and expenses of 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

13

 

INNOVATOR LADDERED ALLOCATION POWER BUFFER ETF

 

Fund Performance

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund, Refinitiv Laddered Power Buffer Strategy Index and S&P 500® Index include the reinvestment of all dividends, if any.

 

The Refinitiv Laddered Power Buffer Strategy Index is equally weighted in the shares of the twelve Innovator U.S. Equity Power Buffer ETFs which each respectively seek to provide a defined outcome based upon the performance of the S&P 500® Index - Price Return over the course of an approximately one-year time period that begins on the first trading day of the month indicated in the respective ETF's name. Each Innovator U.S. Equity Power Buffer ETF seeks to provide an upside return that is capped for an applicable outcome period and a measure of downside protection from losses for such outcome period. The Index seeks to provide "laddered" investing in the twelve Innovator U.S. Equity Power Buffer ETFs. Laddered investing refers to investments in several similar securities that have different reset dates, with the goal of mitigating timing risks associated with investing in a single investment.

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at innovatoretfs.com/BUFF.

 

14

 

INNOVATOR LADDERED ALLOCATION BUFFER ETF

 

Fund Performance

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Laddered Allocation Buffer ETF from its inception (February 8, 2022) to October 31, 2022 as compared with the S&P 500® Index.

 

laddbuffchart.jpg

 

   

Total Returns As of

October 31, 2022

 
   

Since Inception (a)

 

Innovator Laddered Allocation Buffer ETF

       

NAV Return

    -7.72

%

Market Return

    -7.67

%

S&P 500® Index

    -13.35

%

MerQube U.S. Large Cap Equity Buffer Laddered Index

    -7.66

%

 

(a)

Inception date is February 8, 2022.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the gross and net expense ratios of the Fund were 0.99% and 0.89%, respectively. This expense ratio includes acquired fund fees and expenses of 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

15

 

INNOVATOR LADDERED ALLOCATION BUFFER ETF

 

Fund Performance

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund, MerQube U.S. Large Cap Equity Buffer Laddered Index and S&P 500® Index include the reinvestment of all dividends, if any. 

 

The MerQube U.S. Large Cap Equity Buffer Laddered Index is equally weighted in the shares of the twelve Innovator U.S. Equity Buffer ETFs which each respectively seek to provide a defined outcome based upon the performance of the S&P 500® Index - Price Return over the course of an approximately one-year time period that begins on the first trading day of the month indicated in the respective ETF's name. Each Innovator U.S. Equity Buffer ETF seeks to provide an upside return that is capped for an applicable outcome period and a measure of downside protection from losses for such outcome period. The Index seeks to provide "laddered" investing in the twelve Innovator U.S. Equity Buffer ETFs. Laddered investing refers to investments in several similar securities that have different reset dates, with the goal of mitigating timing risks associated with investing in a single investment. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at innovatoretfs.com/BUFB.

 

16

 

INNOVATOR BUFFER STEP-UP STRATEGY ETF

 

Fund Performance

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Buffer Step-Up Strategy ETF from its inception (March 7, 2022) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

buffstepupchart.jpg

 

   

Total Returns As of

October 31, 2022

 
   

Since Inception (a)

 

Innovator Buffer Step-Up Strategy ETF

       

NAV Return

    -5.64

%

Market Return

    -5.52

%

S&P 500® Index - Price Return

    -7.83

%

S&P 500® Index - Total Return

    -6.88

%

 

(a)

Inception date is March 7, 2022.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.89%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

17

 

INNOVATOR BUFFER STEP-UP STRATEGY ETF

 

Fund Performance

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index - Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BSTP.

 

18

 

INNOVATOR POWER BUFFER STEP-UP STRATEGY ETF

 

Fund Performance

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Power Buffer Step-Up Strategy ETF from its inception (March 7, 2022) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

powbuffstepupchart.jpg

 

   

Total Returns As of

October 31, 2022

 
   

Since Inception (a)

 

Innovator Power Buffer Step-Up Strategy ETF

       

NAV Return

    -4.08

%

Market Return

    -4.08

%

S&P 500® Index - Price Return

    -7.83

%

S&P 500® Index - Total Return

    -6.88

%

 

(a)

Inception date is March 7, 2022.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.89%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

19

 

INNOVATOR POWER BUFFER STEP-UP STRATEGY ETF

 

Fund Performance 

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index - Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PSTP.

 

20

 

INNOVATOR HEDGED TSLA STRATEGY ETF

 

Fund Performance

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Hedged TSLA Strategy ETF from its inception (July 25, 2022) to October 31, 2022 as compared with Tesla, Inc. and the NASDAQ-100 Index - Price Return and Total Return.

 

tslachart.jpg

 

   

Total Returns As of

October 31, 2022

 
   

Since Inception (a)

 

Innovator Hedged TSLA Strategy ETF

       

NAV Return

    -5.88

%

Market Return

    -5.48

%

Tesla, Inc.

    -15.23

%

NASDAQ-100 Index - Price Return

    -7.49

%

NASDAQ-100 Index - Total Return

    -7.27

%

 

(a)

Inception date is July 25, 2022.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

21

 

INNOVATOR HEDGED TSLA STRATEGY ETF

 

Fund Performance

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund, Tesla Inc. and NASDAQ-100 Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the NASDAQ-100 Index - Price Return do not include the reinvestment of dividends, if any. 

 

The NASDAQ-100 Index includes 100 of the largest domestic and international non-financial companies listed on the Nasdaq Stock Market based on market capitalization. The NASDAQ-100 Price Index reflects companies across major industry groups including computer hardware and software, telecommunications, retail/wholesale trade and biotechnologies. It does not contain securities of financial companies including investment companies.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/TSLH. 

 

22

 

INNOVATOR UNCAPPED ACCELERATED U.S. EQUITY ETF

 

Fund Performance

October 31, 2022 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Uncapped Accelerated U.S. Equity ETF from its inception (August 10, 2022) to October 31, 2022 as compared with the S&P 500® Index - Price Return and Total Return.

 

uncapaccuseqchart.jpg

 

   

Total Returns As of

October 31, 2022

 
   

Since Inception (a)

 

Innovator Uncapped Accelerated U.S. Equity ETF

       

NAV Return

    -8.79

%

Market Return

    -8.63

%

S&P 500® Index - Price Return

    -8.03

%

S&P 500® Index - Total Return

    -7.68

%

 

(a)

Inception date is August 10, 2022.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

23

 

INNOVATOR UNCAPPED ACCELERATED U.S. EQUITY ETF

 

Fund Performance

October 31, 2022 (Unaudited) (Continued)

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index - Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/XUSP.

 

24

 

INNOVATOR ETFs TRUST

 

Expense Example

For the Period Ended October 31, 2022 (Unaudited)

 

As a shareholder of the Funds, you incur two types of costs: (1) ongoing costs, including management fees, and other Fund expenses; and (2) transaction costs, including brokerage commissions on the purchase and sale of Fund shares. This Example is intended to help you understand your ongoing costs (in dollars) of investing in the Funds and to compare these costs with the ongoing costs of investing in other funds.

 

The Example is based on an investment of $1,000 invested at the beginning of the period and held for the entire respective period to October 31, 2022 for each Fund.

 

Actual Expenses

 

The first line under each Fund in the following table provides information about actual account values and actual expenses.  You may use the information in this line, together with the amount you invested, to estimate the expenses you paid over the period.  Simply divide your account value by $1,000 (for example, an $8,600 account value divided by $1,000 equals 8.6), then multiply the result by the number in the applicable line under the heading titled “Expenses Paid During the Period” to estimate the expenses you paid on your account during the period.

 

Hypothetical Example for Comparison Purposes

 

The second line under each Fund in the following table provides information about hypothetical account values and hypothetical expenses based on the Funds’ actual expense ratios and an assumed rate of return of 5% per year before expenses, which are not the Funds’ actual returns.  The hypothetical account values and expenses may not be used to estimate the actual ending account balance or expenses you paid for the period.  You may use this information to compare the ongoing costs of investing in the Funds with other funds.  To do so, compare this 5% hypothetical example with the 5% hypothetical examples that appear in the shareholder reports of other funds.

 

Please note that the expenses shown in the table are meant to highlight your ongoing costs only and do not reflect any transactional costs, such as brokerage commissions on the purchase and sale of Fund shares.  Therefore, the second line under the Fund in the table is useful in comparing the ongoing Fund costs only and will not help you determine the relative total costs of owning different funds.  In addition, if these transactional costs were included, your costs could have been higher.

 

25

 

INNOVATOR ETFs TRUST

 

Expense Example

For the Period Ended October 31, 2022 (Unaudited) (Continued)

 

                   

Expenses

Paid

   

Annualized

Expense

 
   

Beginning

Account

   

Ending

Account

   

During

the

   

Ratio for

the

 
   

Value

   

Value

   

Period

   

Period

 

Innovator IBD 50® ETF (NAV)

                            0.80

%

Actual

  $ 1,000.00     $ 806.00     $ 3.64 (a)        

Hypothetical

    1,000.00       1,021.17       4.08 (a)        

Innovator IBD® Breakout Opportunities ETF (NAV)

                            0.80

%

Actual

    1,000.00       880.50       3.79 (a)        

Hypothetical

    1,000.00       1,021.17       4.08 (a)        

Innovator Loup Frontier Tech ETF (NAV)

                            0.70

%

Actual

    1,000.00       782.70       3.15 (a)        

Hypothetical

    1,000.00       1,021.68       3.57 (a)        

Innovator S&P Investment Grade Preferred ETF (NAV)

                            0.47

%

Actual

    1,000.00       918.10       2.27 (a)        

Hypothetical

    1,000.00       1,022.84       2.40 (a)        

Innovator Laddered Allocation Power Buffer ETF (NAV)

                            0.10

%

Actual

    1,000.00       997.80       0.50 (a)        

Hypothetical

    1,000.00       1,024.70       0.51 (a)        

Innovator Laddered Allocation Buffer ETF (NAV)

                            0.10

%

Actual

    1,000.00       979.00       0.50 (a)        

Hypothetical

    1,000.00       1,024.70       0.51 (a)        

Innovator Buffer Step-Up Strategy ETF (NAV)

                            0.89

%

Actual

    1,000.00       958.30       4.39 (a)        

Hypothetical

    1,000.00       1,020.72       4.53 (a)        

Innovator Power Buffer Step-Up Strategy ETF (NAV)

                            0.89

%

Actual

    1,000.00       971.90       4.42 (a)        

Hypothetical

    1,000.00       1,020.72       4.53 (a)        

Innovator Hedged TSLA Strategy ETF (NAV)

                            0.79

%

Actual

    1,000.00       941.20       2.06 (b)        

Hypothetical

    1,000.00       1,021.22       4.02 (d)        

Innovator Uncapped Accelerated U.S. Equity ETF (NAV)

                            0.79

%

Actual

    1,000.00       912.10       1.70 (c)        

Hypothetical

    1,000.00       1,021.22       4.02 (d)        

 

(a)

Expenses are equal to the Fund’s annualized expense ratio, multiplied by the average account value over the period, multiplied by 184/365 (to reflect the six month period).

(b)

Expenses are equal to the Fund’s annualized expense ratio, multiplied by the average account value over the period, multiplied by 98/365 (to reflect the period since the Fund’s inception).

(c)

Expenses are equal to the Fund’s annualized expense ratio, multiplied by the average account value over the period, multiplied by 82/365 (to reflect the period since the Fund’s inception).

(d)

For comparative purposes only as the Fund was not in operation for the full six month period.

 

26

 

INNOVATOR IBD® 50 ETF

 

Schedule of Investments

October 31, 2022

 

   

Shares

   

Value

 

COMMON STOCKS - 99.22%

               

Agriculture - 0.50%

               

Darling Ingredients, Inc. (a)

    6,490     $ 509,335  
                 

Biotechnology - 2.95%

               

Sarepta Therapeutics, Inc. (a)(b)

    26,417       3,012,066  
                 

Chemicals - 4.93%

               

CF Industries Holdings, Inc.

    33,448       3,554,184  

Mosaic Co.

    9,436       507,185  

Sociedad Quimica y Minera de Chile SA - ADR

    10,341       968,745  
              5,030,114  

Commercial Services - 6.61%

               

AMN Healthcare Services, Inc. (a)

    25,161       3,157,705  

Cross Country Healthcare, Inc. (a)(b)

    96,896       3,593,873  
              6,751,578  

Computers - 4.70%

               

Pure Storage, Inc. - Class A (a)

    34,355       1,060,195  

Super Micro Computer, Inc. (a)

    53,665       3,734,547  
              4,794,742  

Distribution & Wholesale - 1.56%

               

WESCO International, Inc. (a)

    7,512       1,034,928  

WW Grainger, Inc.

    947       553,380  
              1,588,308  

Diversified Financial Services - 1.01%

               

Interactive Brokers Group, Inc. - Class A

    12,889       1,033,053  
                 

Energy - Alternate Sources - 3.63%

               

Enphase Energy, Inc. (a)

    12,071       3,705,797  
                 

Healthcare - Products - 3.41%

               

Shockwave Medical, Inc. (a)

    11,870       3,479,691  
                 

Healthcare - Services - 3.96%

               

Medpace Holdings, Inc. (a)

    15,906       3,530,814  

UnitedHealth Group, Inc. (b)

    926       514,069  
              4,044,883  

Insurance - 0.50%

               

Corebridge Financial, Inc.

    22,390       507,581  

 

The accompanying notes are an integral part of these financial statements.

 

27

 

INNOVATOR IBD® 50 ETF

 

Schedule of Investments

October 31, 2022 (Continued)

 

   

Shares

   

Value

 

Machinery - Diversified - 1.00%

               

Deere & Co. (b)

    2,573       1,018,445  
                 

Metal Fabricate & Hardware - 0.52%

               

The Timken Co.

    7,406       527,974  
                 

Oil & Gas - 37.78% (c)

               

Canadian Natural Resources Ltd.

    16,740       1,003,396  

Cenovus Energy, Inc.

    100,762       2,035,392  

Civitas Resources, Inc. (b)

    43,153       3,016,826  

ConocoPhillips (b)

    15,906       2,005,588  

Coterra Energy, Inc. (b)

    99,764       3,105,653  

CVR Energy, Inc.

    49,980       1,952,219  

Delek US Holdings, Inc.

    68,946       2,044,938  

Devon Energy Corp. (b)

    13,086       1,012,202  

Diamondback Energy, Inc.

    19,435       3,053,433  

Earthstone Energy, Inc. - Class A (a)

    218,558       3,531,897  

Hess Corp.

    3,537       499,000  

Matador Resources Co. (b)

    51,704       3,435,731  

Pioneer Natural Resources Co. (b)

    11,374       2,916,407  

Ranger Oil Corp. - Class A

    71,866       2,939,319  

SM Energy Co. (b)

    22,380       1,006,652  

Talos Energy, Inc. (a)(b)

    141,048       3,001,502  

Valero Energy Corp.

    15,885       1,994,362  
              38,554,517  

Oil & Gas Services - 0.51%

               

Liberty Energy, Inc. (a)

    30,541       516,448  
                 

Packaging & Containers - 3.42%

               

Graphic Packaging Holding Co.

    85,962       1,973,687  

Silgan Holdings, Inc.

    21,560       1,021,082  

Sonoco Products Co.

    8,036       498,875  
              3,493,644  

Pharmaceuticals - 3.95%

               

AdaptHealth Corp. (a)(b)

    87,532       1,995,730  

Harmony Biosciences Holdings, Inc. (a)(b)

    39,138       2,035,176  
              4,030,906  

Pipelines - 3.44%

               

New Fortress Energy, Inc.

    63,686       3,507,188  

 

The accompanying notes are an integral part of these financial statements.

 

28

 

INNOVATOR IBD® 50 ETF

 

Schedule of Investments

October 31, 2022 (Continued)

 

   

Shares

   

Value

 

Retail - 5.23%

               

Murphy USA, Inc. (b)

    10,452       3,287,259  

Wingstop, Inc.

    12,950       2,051,151  
              5,338,410  

Semiconductors - 0.90%

               

ON Semiconductor Corp. (a)

    14,860       912,850  
                 

Software - 2.41%

               

Box, Inc. - Class A (a)

    17,748       515,579  

DoubleVerify Holdings, Inc. (a)(b)

    66,443       1,942,129  
              2,457,708  

Telecommunications - 3.50%

               

Clearfield, Inc. (a)

    29,397       3,570,854  
                 

Transportation - 2.80%

               

FLEX LNG Ltd.

    91,399       2,856,219  

TOTAL COMMON STOCKS (Cost $95,763,397)

            101,242,311  
                 

INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 24.93%

 

Units

         

Mount Vernon Liquid Assets Portfolio, LLC, 3.24% (d)

    25,438,971       25,438,971  

TOTAL INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING (Cost $25,438,971)

            25,438,971  
                 

SHORT TERM INVESTMENTS - 0.26%

               

Money Market Deposit Account - 0.26%

 

Principal Amount

   

Value

 

U.S. Bank Money Market Deposit Account, 2.750% (e)

  $ 269,608       269,608  

TOTAL SHORT TERM INVESTMENTS (Cost $269,608)

            269,608  
                 

Total Investments (Cost $121,471,976) - 124.41%

            126,950,890  

Liabilities in Excess of Other Assets - (24.41)%

            (24,907,774

)

TOTAL NET ASSETS - 100.00%

          $ 102,043,116  

 

The accompanying notes are an integral part of these financial statements.

 

29

 

INNOVATOR IBD® 50 ETF

 

Schedule of Investments

October 31, 2022 (Continued)

 

Asset Type

 

% of Net Assets

 

Common Stocks

    99.22

%

Investments Purchased with Proceeds From Securities Lending

    24.93  

Short Term Investments

    0.26  

Total Investments

    124.41  

Liabilities in Excess of Other Assets

    (24.41

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

ADR - American Depositary Receipt

(a)

Non-income producing security.

(b)

All or a portion of this security is on loan as of October 31, 2022. The total value of securities on loan is $24,206,208, or 23.72% of net assets. See Note 6.

(c)

To the extent that the Index concentrates in the securities of issuers in a particular industry or sector, the Fund will also concentrate its investments to approximately the same extent.

(d)

Represents annualized seven-day yield as of the end of the reporting period.

(e)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2022.

 

The accompanying notes are an integral part of these financial statements.

 

30

 

INNOVATOR IBD® BREAKOUT OPPORTUNITIES ETF

 

Schedule of Investments

October 31, 2022

 

   

Shares

   

Value

 

COMMON STOCKS - 96.24%

               

Auto Manufacturers - 3.98%

               

Cummins, Inc. (a)

    1,962     $ 479,729  

PACCAR, Inc.

    720       69,717  
              549,446  

Banks - 6.20%

               

Eastern Bankshares, Inc.

    6,300       120,771  

ICICI Bank Ltd. - ADR

    20,754       457,418  

United Community Banks, Inc. (a)

    7,218       277,893  
              856,082  

Beverages - 2.97%

               

PepsiCo, Inc.

    2,259       410,189  
                 

Biotechnology - 8.47%

               

Amgen, Inc. (a)

    1,557       420,935  

Biogen, Inc. (a)(b)

    1,710       484,683  

Sarepta Therapeutics, Inc. (a)(b)

    2,313       263,728  
              1,169,346  

Commercial Services - 1.69%

               

CBIZ, Inc. (b)

    2,799       138,942  

Stride, Inc. (a)(b)

    2,808       94,096  
              233,038  

Cosmetics & Personal Care - 2.95%

               

elf Beauty, Inc. (b)

    9,414       407,250  
                 

Electric - 3.47%

               

NRG Energy, Inc. (a)

    10,782       478,721  
                 

Electronics - 0.48%

               

Sanmina Corp. (b)

    1,179       66,083  
                 

Engineering & Construction - 1.09%

               

Comfort Systems USA, Inc.

    1,224       150,895  
                 

Food - 8.99%

               

Hershey Co.

    1,143       272,914  

J M Smucker Co. (a)

    3,204       482,714  

Kellogg Co. (a)

    6,318       485,349  
              1,240,977  

 

The accompanying notes are an integral part of these financial statements.

 

31

 

INNOVATOR IBD® BREAKOUT OPPORTUNITIES ETF

 

Schedule of Investments

October 31, 2022 (Continued)

 

   

Shares

   

Value

 

Healthcare - Services - 3.94%

               

The Ensign Group, Inc.

    3,051       273,919  

UnitedHealth Group, Inc. (a)

    486       269,803  
              543,722  

Insurance - 14.96%

               

Arch Capital Group Ltd. (b)

    8,118       466,785  

Kinsale Capital Group, Inc.

    468       147,500  

Old Republic International Corp. (a)

    19,962       463,318  

Principal Financial Group, Inc.

    5,787       510,008  

The Travelers Companies, Inc.

    2,592       478,120  
              2,065,731  

Internet - 3.33%

               

Netflix, Inc. (a)(b)

    1,575       459,711  
                 

Iron & Steel - 4.36%

               

Commercial Metals Co. (a)

    2,979       135,544  

Reliance Steel & Aluminum Co.

    351       70,719  

Steel Dynamics, Inc. (a)

    4,212       396,139  
              602,402  

Machinery - Diversified - 2.11%

               

Applied Industrial Technologies, Inc. (a)

    2,340       291,049  
                 

Oil & Gas - 4.37%

               

Chevron Corp. (a)

    747       135,132  

ConocoPhillips

    522       65,819  

Phillips 66

    648       67,580  

Sitio Royalties Corp.

    4,716       133,746  

TotalEnergies SE - ADR

    2,502       137,035  

Valero Energy Corp.

    504       63,277  
              602,589  

Oil & Gas Services - 1.01%

               

ProFrac Holding Corp. - Class A (b)

    6,381       139,808  
                 

Packaging & Containers - 0.47%

               

Sonoco Products Co.

    1,053       65,370  

 

The accompanying notes are an integral part of these financial statements.

 

32

 

INNOVATOR IBD® BREAKOUT OPPORTUNITIES ETF

 

Schedule of Investments

October 31, 2022 (Continued)

 

   

Shares

   

Value

 

Pharmaceuticals - 7.94%

               

Cardinal Health, Inc.

    5,364       407,128  

McKesson Corp.

    1,062       413,511  

Merck & Co., Inc.

    2,727       275,972  
              1,096,611  

Retail - 7.26%

               

AutoZone, Inc. (b)

    171       433,123  

Casey's General Stores, Inc.

    1,215       282,743  

Genuine Parts Co.

    1,611       286,532  
              1,002,398  

Savings & Loans - 0.50%

               

Washington Federal, Inc.

    1,773       68,615  
                 

Semiconductors - 2.80%

               

Aehr Test Systems (a)(b)

    18,810       386,922  
                 

Software - 2.90%

               

Verra Mobility Corp. (b)

    23,418       399,745  

TOTAL COMMON STOCKS (Cost $12,568,115)

            13,286,700  
                 

MASTER LIMITED PARTNERSHIPS - 2.87%

               

Oil & Gas - 0.48%

               

Kimbell Royalty Partners L.P.

    3,501       66,659  

Pipelines - 2.39%

               

MPLX L.P.

    7,839       262,920  

Western Midstream Partners L.P.

    2,331       66,923  
              329,843  

TOTAL MASTER LIMITED PARTNERSHIPS (Cost $386,330)

            396,502  
                 

INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 30.08%

 

Units

         

Mount Vernon Liquid Assets Portfolio, LLC, 3.24% (c)

    4,152,384       4,152,384  

TOTAL INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING (Cost $4,152,384)

            4,152,384  

 

The accompanying notes are an integral part of these financial statements.

 

33

 

INNOVATOR IBD® BREAKOUT OPPORTUNITIES ETF

 

Schedule of Investments

October 31, 2022 (Continued)

 

SHORT TERM INVESTMENTS - 0.90%

               

Money Market Deposit Account - 0.90%

 

Principal Amount

   

Value

 

U.S. Bank Money Market Deposit Account, 2.750% (d)

  $ 124,683       124,683  

TOTAL SHORT TERM INVESTMENTS (Cost $124,683)

            124,683  
                 

Total Investments (Cost $17,231,512) - 130.09%

            17,960,269  

Liabilities in Excess of Other Assets - (30.09)%

            (4,153,950

)

TOTAL NET ASSETS - 100.00%

          $ 13,806,319  
                 

Asset Type

 

% of Net Assets

         

Common Stocks

    96.24

%

       

Master Limited Partnerships

    2.87          

Investments Purchased with Proceeds From Securities Lending

    30.08          

Short Term Investments

    0.90          

Total Investments

    130.09          

Liabilities in Excess of Other Assets

    (30.09

)

       

Net Assets

    100.00

%

       

 

Percentages are stated as a percent of net assets.

 

ADR American Depositary Receipt

(a)

All or a portion of this security is on loan as of October 31, 2022. The total value of securities on loan is $4,029,560, or 29.19% of net assets. See Note 6.

(b)

Non-income producing security.

(c)

Represents annualized seven-day yield as of the end of the reporting period.

(d)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2022.

 

The accompanying notes are an integral part of these financial statements.

 

34

INNOVATOR LOUP FRONTIER TECH ETF

 

Schedule of Investments

October 31, 2022

 

   

Shares

   

Value

 

COMMON STOCKS  94.43%

               

Aerospace & Defense - 6.60%

               

AeroVironment, Inc. (a)(b)         

   

11,644

   

$

1,065,426

 

Lockheed Martin Corp.         

   

2,191

     

1,066,316

 
             

2,131,742

 

Auto Parts & Equipment - 8.35%

               

LG Energy Solution Ltd. (a)         

   

4,433

     

1,643,178

 

Magna International, Inc.         

   

18,899

     

1,053,241

 
             

2,696,419

 

Commercial Services - 5.85%

               

Block, Inc. (a)         

   

15,865

     

953,010

 

GXO Logistics, Inc. (a)(b)         

   

25,614

     

935,936

 
             

1,888,946

 

Computers - 2.78%

               

Crowdstrike Holdings, Inc. - Class A (a)         

   

5,576

     

898,851

 
                 

Diversified Financial Services - 7.58%

               

Coinbase Global, Inc. - Class A (a)(b)         

   

22,332

     

1,479,495

 

Nasdaq, Inc.         

   

15,568

     

968,952

 
             

2,448,447

 

Electrical Components & Equipment - 6.53%

               

ABB Ltd.         

   

35,827

     

996,079

 

Novanta, Inc. (a)         

   

7,866

     

1,112,252

 
             

2,108,331

 

Electronics - 7.62%

               

Coherent Corp. (a)(b)         

   

43,283

     

1,454,742

 

Trimble, Inc. (a)         

   

16,690

     

1,004,070

 
             

2,458,812

 

Hand & Machine Tools - 2.85%

               

KUKA AG         

   

11,122

     

919,973

 
                 

Internet - 2.65%

               

Snap, Inc. - Class A (a)(b)         

   

86,290

     

855,134

 
                 

Miscellaneous Manufacturing - 3.21%

               

Axon Enterprise, Inc. (a)         

   

7,120

     

1,035,533

 

 

The accompanying notes are an integral part of these financial statements.
35

INNOVATOR LOUP FRONTIER TECH ETF

 

Schedule of Investments

October 31, 2022 (Continued)

 

   

Shares

   

Value

 

Semiconductors - 26.78% (c)

               

Advanced Micro Devices, Inc. (a)         

   

15,539

     

933,272

 

ams-OSRAM AG (a)         

   

156,200

     

885,396

 

Applied Materials, Inc. (b)         

   

11,344

     

1,001,562

 

ASML Holding NV         

   

2,139

     

1,010,428

 

Micron Technology, Inc. (b)         

   

17,484

     

945,884

 

NVIDIA Corp.         

   

7,697

     

1,038,864

 

Samsung Electronics Co. Ltd.         

   

22,835

     

952,226

 

Skyworks Solutions, Inc.         

   

10,704

     

920,651

 

Teradyne, Inc. (b)         

   

11,802

     

960,093

 
             

8,648,376

 

Software - 13.63%

               

Palantir Technologies, Inc. - Class A (a)(b)         

   

111,450

     

979,646

 

Pegasystems, Inc. (b)         

   

29,014

     

1,079,612

 

Take-Two Interactive Software, Inc. (a)         

   

12,695

     

1,504,104

 

Unity Software, Inc. (a)(b)         

   

28,400

     

837,800

 
             

4,401,162

 

TOTAL COMMON STOCKS (Cost $39,000,616)         

           

30,491,726

 
                 

PREFERRED STOCKS - 5.60%

               

Auto Manufacturers - 5.60%

               

Dr Ing hc F Porsche AG (a)         

   

17,666

     

1,806,946

 

TOTAL PREFERRED STOCKS (Cost $1,569,945)         

           

1,806,946

 
                 

INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 28.11%

 

Units

         

Mount Vernon Liquid Assets Portfolio, LLC, 3.24% (d)         

   

9,077,312

     

9,077,312

 

TOTAL INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING (Cost $9,077,312)         

           

9,077,312

 

 

The accompanying notes are an integral part of these financial statements.
36

INNOVATOR LOUP FRONTIER TECH ETF

 

Schedule of Investments

October 31, 2022 (Continued)

 

SHORT TERM INVESTMENTS - 0.33%

               

Money Market Deposit Account - 0.33%

 

Principal Amount

   

Value

 

U.S. Bank Money Market Deposit Account, 2.750% (e)

  $ 105,626       105,626  

TOTAL SHORT TERM INVESTMENTS (Cost $105,626)

            105,626  
                 

Total Investments (Cost $49,753,499) - 128.47%

            41,481,610  

Liabilities in Excess of Other Assets - (28.47)%

            (9,193,327

)

TOTAL NET ASSETS - 100.00%

          $ 32,288,283  

 

Country

 

% of Net Assets

 

Austria

    2.74

%

Canada

    3.26  

Germany

    8.45  

Netherlands

    3.13  

South Korea

    8.04  

Switzerland

    3.08  

United States

    71.33  

Total Country

    100.03  

Investments Purchased with Proceeds From Securities Lending

    28.11  

Short Term Investments

    0.33  

Total Investments

    128.47  

Liabilities in Excess of Other Assets

    (28.47

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a)

Non-income producing security.

(b)

All or a portion of this security is on loan as of October 31, 2022. The total value of securities on loan is $8,690,825, or 26.92% of net assets. See Note 6.

(c)

To the extent that the Index concentrates in the securities of issuers in a particular industry or sector, the Fund will also concentrate its investments to approximately the same extent.

(d)

Represents annualized seven-day yield as of the end of the reporting period.

(e)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2022.

 

The accompanying notes are an integral part of these financial statements.
37

INNOVATOR S&P INVESTMENT GRADE PREFERRED ETF

 

Schedule of Investments

October 31, 2022

 

   

Shares

   

Value

 

PREFERRED STOCKS - 99.69% (a)

               

Banks - 39.97% (c)

               

Bank of America Corp., Series 02, 3.693% to 11/28/2022 then 3-Month USD Libor + 0.650%

    22,403     $ 422,969  

Bank of America Corp., Series 4, 5.190% to 11/28/2022 then 3-Month USD Libor + 0.750%

    21,600       406,728  

Bank of America Corp., Series 5, 4.000% to 11/21/2022 then 3-Month USD Libor + 0.500%

    21,242       404,660  

Bank of America Corp., Series E, 4.790% to 11/15/2022 then 3-Month USD Libor + 0.350%

    21,807       403,429  

Bank of America Corp., Series GG, 6.000%

    16,934       403,029  

Bank of America Corp., Series HH, 5.875%

    17,513       406,126  

Bank of America Corp., Series KK, 5.375%

    18,867       403,754  

Bank of America Corp., Series LL, 5.000%

    20,057       399,937  

Bank of America Corp., Series NN, 4.375%

    22,391       389,827  

Bank of America Corp., Series PP, 4.125%

    23,637       385,047  

Bank of America Corp., Series QQ, 4.250%

    23,454       391,213  

Bank of America Corp., Series SS, 4.750%

    21,068       410,405  

Bank of Hawaii Corp., Series A, 4.375%

    277,802       4,722,634  

Cullen/Frost Bankers, Inc., Series B, 4.450%

    258,533       5,002,614  

First Republic Bank/CA, Series J, 4.700%

    51,142       898,565  

First Republic Bank/CA, Series K, 4.125%

    58,223       898,381  

First Republic Bank/CA, Series L, 4.250%

    56,131       891,360  

First Republic Bank/CA, Series M, 4.000%

    59,815       897,823  

First Republic Bank/CA, Series N, 4.500%

    53,158       895,181  

JPMorgan Chase & Co., Series DD, 5.750%

    33,305       771,677  

JPMorgan Chase & Co., Series EE, 6.000% (b)

    32,864       801,882  

JPMorgan Chase & Co., Series GG, 4.750% (b)

    39,327       777,101  

JPMorgan Chase & Co., Series JJ, 4.550% (b)

    43,339       789,203  

JPMorgan Chase & Co., Series LL, 4.625%

    42,785       793,234  

JPMorgan Chase & Co., Series MM, 4.200% (b)

    46,247       795,911  

Morgan Stanley, Series A, 5.140% to 01/16/2023 then 3-Month USD Libor + 0.700%

    31,830       596,812  

 

The accompanying notes are an integral part of these financial statements.
38

INNOVATOR S&P INVESTMENT GRADE PREFERRED ETF

 

Schedule of Investments

October 31, 2022 (Continued)

 

   

Shares

   

Value

 

Morgan Stanley, Series E, 7.125% to 10/15/2023 then 3-Month USD Libor + 4.320%

    24,326       609,366  

Morgan Stanley, Series F, 6.875% to 01/15/2024 then 3-Month USD Libor + 3.940%

    24,442       611,539  

Morgan Stanley, Series I, 6.375% to 10/15/2024 then 3-Month USD Libor + 3.708%

    25,019       607,712  

Morgan Stanley, Series K, 5.850% to 04/15/2027 then 3-Month USD Libor + 3.491%

    25,571       585,832  

Morgan Stanley, Series L, 4.875% (b)

    29,795       578,619  

Morgan Stanley, Series O, 4.250% (b)

    34,646       564,037  

Morgan Stanley, Series P, 6.500%

    24,461       606,633  

Northern Trust Corp., Series E, 4.700%

    236,761       4,739,955  

State Street Corp., Series D, 5.900% to 03/15/2024 then 3-Month USD Libor + 3.108%

    100,611       2,451,890  

State Street Corp., Series G, 5.350% to 03/15/2026 then 3-Month USD Libor + 3.709% (b)

    102,327       2,460,964  

Truist Financial Corp., Series O, 5.250% (b)

    111,058       2,339,992  

Truist Financial Corp., Series R, 4.750%

    125,251       2,373,506  

US Bancorp., Series B, 4.679% to 01/17/2023 then 3-Month USD Libor + 0.600% (b)

    51,194       915,861  

US Bancorp., Series K, 5.500%

    41,853       946,296  

US Bancorp., Series L, 3.750%

    61,614       932,220  

US Bancorp., Series M, 4.000%

    58,586       947,921  

US Bancorp., Series O, 4.500%

    51,350       949,975  
              47,581,820  

 

The accompanying notes are an integral part of these financial statements.
39

INNOVATOR S&P INVESTMENT GRADE PREFERRED ETF

 

Schedule of Investments

October 31, 2022 (Continued)

 

   

Shares

   

Value

 

Capital Markets - 8.55%

               

KKR & Co., Inc., Series C, 6.000%, 09/15/2023 (b)         

   

87,000

     

5,282,640

 

Oaktree Capital Group LLC, Series A, 6.625%         

   

103,575

     

2,454,728

 

Oaktree Capital Group LLC, Series B, 6.550%         

   

105,305

     

2,438,864

 
             

10,176,232

 

Close-End Funds - 4.05%

               

The Gabelli Dividend & Income Trust, Series K, 4.250% (b)         

   

258,806

     

4,824,144

 
                 

Diversified Financial Services - 5.21%

               

Apollo Asset Management, Inc., Series A, 6.375%         

   

35,358

     

766,208

 

Apollo Asset Management, Inc., Series B, 6.375%         

   

35,343

     

770,477

 

The Charles Schwab Corp., Series D, 5.950%         

   

100,364

     

2,311,383

 

The Charles Schwab Corp., Series J, 4.450%         

   

128,255

     

2,356,044

 
             

6,204,112

 

Insurance - 30.40% (c)

               

Arch Capital Group Ltd., Series F, 5.450%         

   

115,004

     

2,329,981

 

Arch Capital Group Ltd., Series G, 4.550%         

   

131,829

     

2,314,917

 

Athene Holding Ltd., Series A, 6.350% to 06/30/2029 then 3-Month USD Libor + 4.253%         

   

34,023

     

810,088

 

Athene Holding Ltd., Series B, 5.625%         

   

37,442

     

769,433

 

Athene Holding Ltd., Series C, 6.375% to 09/30/2025 then Five-Year Treasury Constant Maturity + 5.970%         

   

32,838

     

818,651

 

Athene Holding Ltd., Series D, 4.875%         

   

45,428

     

781,816

 

Axis Capital Holdings Ltd., Series E, 5.500%         

   

236,874

     

4,680,630

 

Equitable Holdings, Inc., Series A, 5.250%         

   

120,471

     

2,243,170

 

Equitable Holdings, Inc., Series C, 4.300%         

   

142,193

     

2,322,012

 

MetLife, Inc., Series A, 4.293% to 12/15/2022 then 3-Month USD Libor + 1.000%         

   

75,819

     

1,556,564

 

MetLife, Inc., Series E, 5.625%         

   

69,138

     

1,607,458

 

MetLife, Inc., Series F, 4.750%         

   

80,786

     

1,588,253

 

 

The accompanying notes are an integral part of these financial statements.
40

INNOVATOR S&P INVESTMENT GRADE PREFERRED ETF

 

Schedule of Investments

October 31, 2022 (Continued)

 

   

Shares

   

Value

 

RenaissanceRe Holdings Ltd., Series F, 5.750%         

   

108,415

     

2,358,026

 

RenaissanceRe Holdings Ltd., Series G, 4.200%         

   

144,278

     

2,405,114

 

The Allstate Corp., 5.100% to 01/15/2023 then 3-Month USD Libor + 3.165%, 01/15/2053         

   

67,822

     

1,639,936

 

The Allstate Corp., Series H, 5.100%         

   

78,768

     

1,547,791

 

The Allstate Corp., Series I, 4.750%         

   

82,910

     

1,547,101

 

The Hartford Financial Services Group, Inc., Series G, 6.000% (b)         

   

198,622

     

4,874,184

 
             

36,195,125

 

Real Estate Investment Trusts - 7.72%

               

Kimco Realty Corp., Series L, 5.125%         

   

117,532

     

2,255,439

 

Kimco Realty Corp., Series M, 5.250%         

   

113,886

     

2,236,721

 

Public Storage, Series F, 5.150%         

   

16,083

     

338,225

 

Public Storage, Series G, 5.050%         

   

16,223

     

335,492

 

Public Storage, Series H, 5.600%         

   

14,709

     

335,806

 

Public Storage, Series I, 4.875%         

   

17,009

     

334,567

 

Public Storage, Series J, 4.700%         

   

17,596

     

332,037

 

Public Storage, Series K, 4.750%         

   

17,500

     

344,050

 

Public Storage, Series L, 4.625%         

   

17,938

     

333,647

 

Public Storage, Series M, 4.125%         

   

19,697

     

329,531

 

Public Storage, Series N, 3.875%         

   

21,559

     

335,674

 

Public Storage, Series O, 3.900% (b)         

   

21,285

     

336,090

 

Public Storage, Series P, 4.000%         

   

20,806

     

338,722

 

Public Storage, Series Q, 3.950%         

   

21,194

     

338,468

 

Public Storage, Series R, 4.000%         

   

20,831

     

335,171

 

Public Storage, Series S, 4.100%         

   

20,424

     

335,975

 
             

9,195,615

 

Savings & Loans - 3.79%

               

Washington Federal, Inc., Series A, 4.875%         

   

258,941

     

4,513,341

 

TOTAL PREFERRED STOCKS (Cost $148,976,724)         

           

118,690,389

 
                 

 

The accompanying notes are an integral part of these financial statements.
41

INNOVATOR S&P INVESTMENT GRADE PREFERRED ETF

 

Schedule of Investments

October 31, 2022 (Continued)

 

INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 4.25%

 

Units

         

Mount Vernon Liquid Assets Portfolio, LLC, 3.24% (d)         

   

5,059,149

     

5,059,149

 

TOTAL INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING (Cost $5,059,149)         

           

5,059,149

 
                 

SHORT TERM INVESTMENTS - 0.55%

               

Money Market Deposit Account - 0.55%

 

Principal Amount

         

U.S. Bank Money Market Deposit Account, 2.750% (e)         

 

$

658,579

     

658,579

 

TOTAL SHORT TERM INVESTMENTS (Cost $658,579)         

           

658,579

 
                 

Total Investments (Cost $154,694,452) - 104.49%         

           

124,408,117

 

Liabilities in Excess of Other Assets - (4.49)%         

           

(5,351,573

)

TOTAL NET ASSETS - 100.00%         

         

$

119,056,544

 

 

Asset Type

 

% of Net Assets

 

Preferred Stocks

    99.69

%

Investments Purchased with Proceeds From Securities Lending

    4.25  

Short Term Investments

    0.55  

Total Investments

    104.49  

Liabilities in Excess of Other Assets

    (4.49

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

USD - United States Dollar

Libor - London Interbank Offered Rate

 

(a)

Securities with no stated maturity date are perpetual in nature.

(b)

All or a portion of this security is on loan as of October 31, 2022. The total value of securities on loan is $4,855,509, or 4.08% of net assets. See Note 6.

(c)

To the extent that the Index concentrates in the securities of issuers in a particular industry or sector, the Fund will also concentrate its investments to approximately the same extent.

(d)

Represents annualized seven-day yield as of the end of the reporting period.

(e)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2022.

 

The accompanying notes are an integral part of these financial statements.
42

INNOVATOR LADDERED ALLOCATION POWER BUFFER ETF

 

Schedule of Investments

October 31, 2022

 

   

Shares

   

Value

 

AFFILIATED EXCHANGE TRADED FUNDS - 99.86% (a)

               

Innovator U.S. Equity Power Buffer ETF - January         

   

402,547

   

$

12,531,369

 

Innovator U.S. Equity Power Buffer ETF - February         

   

447,235

     

12,437,292

 

Innovator U.S. Equity Power Buffer ETF - March         

   

410,059

     

12,426,551

 

Innovator U.S. Equity Power Buffer ETF - April         

   

448,556

     

12,460,886

 

Innovator U.S. Equity Power Buffer ETF - May         

   

445,099

     

12,489,478

 

Innovator U.S. Equity Power Buffer ETF - June         

   

419,745

     

12,450,896

 

Innovator U.S. Equity Power Buffer ETF - July         

   

416,275

     

12,463,273

 

Innovator U.S. Equity Power Buffer ETF - August         

   

441,845

     

12,482,121

 

Innovator U.S. Equity Power Buffer ETF - September         

   

428,527

     

12,461,179

 

Innovator U.S. Equity Power Buffer ETF - October         

   

418,509

     

12,429,717

 

Innovator U.S. Equity Power Buffer ETF - November (b)         

   

421,765

     

12,682,474

 

Innovator U.S. Equity Power Buffer ETF - December         

   

416,937

     

12,495,227

 

TOTAL AFFILIATED EXCHANGE TRADED FUNDS (Cost $150,154,756)         

           

149,810,463

 
                 

INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 0.66%

 

Units

         

Mount Vernon Liquid Assets Portfolio, LLC, 3.24% (c)         

   

988,825

     

988,825

 

TOTAL INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING (Cost $988,825)         

           

988,825

 
                 

SHORT TERM INVESTMENTS - 0.14%

               

Money Market Deposit Account - 0.14%

 

Principal Amount

         

U.S. Bank Money Market Deposit Account, 2.750% (d)         

 

$

210,180

     

210,180

 

TOTAL SHORT TERM INVESTMENTS (Cost $210,180)         

           

210,180

 
                 

Total Investments (Cost $151,353,761) - 100.66%         

           

151,009,468

 

Liabilities in Excess of Other Assets - (0.66)%         

           

(994,259

)

TOTAL NET ASSETS - 100.00%         

         

$

150,015,209

 

 

The accompanying notes are an integral part of these financial statements.
43

INNOVATOR LADDERED ALLOCATION POWER BUFFER ETF

 

Schedule of Investments

October 31, 2022 (Continued)

 

Asset Type

 

% of Net Assets

 

Affiliated Exchange Traded Funds

    99.86

%

Investments Purchased with Proceeds From Securities Lending

    0.66  

Short Term Investments

    0.14  

Total Investments

    100.66  

Liabilities in Excess of Other Assets

    (0.66

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

(a)

Non-income producing security.

(b)

All or a portion of this security is on loan as of October 31, 2022. The total value of securities on loan is $959,233, or 0.64% of net assets. See Note 6.

(c)

Represents annualized seven-day yield as of the end of the reporting period.

(d)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of October 31, 2022.

 

The accompanying notes are an integral part of these financial statements.
44

INNOVATOR LADDERED ALLOCATION BUFFER ETF

 

Schedule of Investments

October 31, 2022