cover02.jpg

 

 

 

TABLE OF CONTENTS

 

Letter to Shareholders         

3

Fund Performance         

5

Expense Example         

29

Schedules of Investments         

31

Statements of Assets and Liabilities         

78

Statements of Operations         

83

Statements of Changes in Net Assets         

88

Financial Highlights         

98

Notes to Financial Statements         

108

Trustees and Officers         

130

Board Considerations Regarding Approval of Investment Management Agreement         

132

Additional Information         

138

 

 

 

INNOVATOR ETFs TRUST

 

Letter to Shareholders (Unaudited)

 

Dear Valued Shareholders,

 

The 1-year period ended April 30, 2023 was noteworthy in many ways. During this 12-month stretch, investors witnessed a remarkable chain of events:

 

 

1.

Accommodative covid-era monetary policy led to the highest inflation in 40 years

 

2.

High and rising inflation led to tighter monetary policy

 

3.

Tighter monetary policy led to large bank failures

 

4.

Bank failures led to heightened stock market volatility

 

On top of all that, the Federal government reached its debt limit in early 2023 and Congress had still not resolved the matter as of April 30.

 

While many investors have dealt with the effects of high inflation, bank failures and government debt limits, few have experienced such swift and severe Fed policy tightening out of such an accommodative policy stance. If there’s anything to be learned from this period, it may be the simple reminder that the future remains unknown and the ability to have a better sense of your risk in the middle of the storm is invaluable.

 

We believe that the Fed is likely to hold interest rates higher for longer than the market has anticipated and that investors will need to learn to factor these higher rates into their thinking. In our estimation, this doesn’t translate to a full-blown “risk-off” sentiment; but to the extent that higher rates create greater market uncertainty, we continue to think investors will do well to be risk aware.

 

The heightened uncertainty during this period led a large swath of investors to look for ways to maintain market exposure with built-in risk management. Many investors looked to Innovator during this period and we were pleased to offer the industry’s largest and widest-ranging suite of Defined Outcome ETFs™, including the latest addition of our Premium Income Barrier ETFs™. Over this period, while the global equity market was up 2.6%, strong inflows resulted in our assets under management nearly doubling, rising by more than $6.5 billion over the 12-month period.

 

On behalf of the team at Innovator, thank you for the confidence and trust you’ve place in us and our products over the past year. We’ve worked to earn that trust and intend to work hard to keep it. We wish you the best in good health and prosperity in the coming year.

 

ex_540289img001.jpg

 

Bruce Bond,

CEO

 

3

 

INNOVATOR ETFs TRUST

 

Letter to Shareholders (Unaudited) (Continued)

 

The views in this report were those of the Fund’s CEO as of April 30, 2023 and may not reflect his views on the date that this report is first published or anytime thereafter. These views are intended to assist shareholders in understanding their investments and do not constitute investment advice.

 

The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Fund is right for you, please see Investor Suitability" in the prospectus.

 

Investing involves risks. Loss of principal is possible.

 

This material must be preceded by or accompanied with a prospectus. The Funds' investment objectives, risks, charges and expenses should be considered carefully before investing. The prospectus contains this and other important information, and it may be obtained at innovatoretfs.com. Read it carefully before investing.

 

Innovator ETFs are distributed by Foreside Fund Services, LLC.

 

4

 

Fund Performance

April 30, 2023 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator IBD® 50 ETF from its inception (April 8, 2015) to April 30, 2023 as compared with the S&P 500® Index.

 

ex_540289img002.jpg

 

   

Average Annual Total Returns As of April 30, 2023

   

1 Year

   

3 Years

   

5 Years

   

Since
Inception (a)

Innovator IBD® 50 ETF

                                 

NAV Return

   

-26.55

%

   

-7.34

%

   

-6.30

%

   

-0.54

%

 

Market Return

   

-26.56

%

   

-7.40

%

   

-6.33

%

   

-0.55

%

 

S&P 500® Index

   

2.66

%

   

14.52

%

   

11.45

%

   

11.06

%

 

IBD® 50 Index (b)

   

-26.52

%

   

-6.82

%

   

-5.75

%

   

-5.91

%

(c)

 

(a)

Inception date is April 8, 2015.

(b)

The Fund began tracking the IBD® 50 Index on November 20, 2017.

(c)

Since Inception return is from the date the Fund began tracking the IBD® 50 Index, November 20, 2017.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the gross and net expense ratios of the Fund were 0.97% and 0.80%, respectively. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

5

INNOVATOR IBD® 50 ETF

 

Fund Performance

April 30, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Total return calculations reflect the effect of the Advisor’s expense limitation agreement for the Fund.  Returns shown for the Fund, S&P 500® Index and IBD® 50 Index include the reinvestment of all dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The IBD® 50 Index is a weekly, rule–based, computer–generated stock index compiled and published by Investor’s Business Daily® that seeks to identify the current top 50 growth stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/FFTY.

 

6

 

Fund Performance

April 30, 2023 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator IBD® Breakout Opportunities ETF from its inception (September 12, 2018) to April 30, 2023 as compared with the S&P 500® Index and IBD® Breakout Stocks Index.

 

ex_540289img003.jpg

 

   

Average Annual Total Returns As of April 30, 2023

 
   

1 Year

   

3 Years

   

Since Inception (a)

 

Innovator IBD® Breakout Opportunities ETF

                       

NAV Return

   

-10.34

%

   

15.28

%

   

4.98

%

Market Return

   

-10.34

%

   

15.02

%

   

4.97

%

S&P 500® Index

   

2.66

%

   

14.52

%

   

10.14

%

IBD® Breakout Stocks Index

   

-9.35

%

   

16.85

%

   

6.31

%

 

(a)

Inception date is September 12, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.81%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

7

INNOVATOR IBD® BREAKOUT OPPORTUNITIES ETF

 

Fund Performance

April 30, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund, S&P 500® Index and IBD® Breakout Stocks Index include the reinvestment of all dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization–weighted index generally representative of the U.S. market for large capitalization stocks.

 

The IBD® Breakout Stocks Index is a rule–based index compiled and published by Investor’s Business Daily® that seeks to provide opportunistic investment exposure to those stocks with the potential to “break out” or experience a period of sustained price growth beyond the stock’s recent “resistance level,” with consideration for various market conditions.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BOUT.

 

8

 

Fund Performance

April 30, 2023 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Deepwater Frontier Tech ETF from its inception (July 24, 2018) to April 30, 2023 as compared with the Dow Jones Global Index and Loup Frontier Tech Index.

 

ex_540289img004.jpg

 

   

Average Annual Total Returns As of April 30, 2023

 
   

1 Year

   

3 Years

   

Since Inception (a)

 

Innovator Deepwater Frontier Tech ETF

                       

NAV Return

   

-11.07

%

   

8.27

%

   

6.23

%

Market Return

   

-10.94

%

   

8.12

%

   

6.15

%

Dow Jones Global Index

   

2.02

%

   

12.14

%

   

6.70

%

Loup Frontier Tech Index

   

-10.67

%

   

8.94

%

   

6.86

%

 

(a)

Inception date is July 24, 2018.

 

Performance data quoted represents past performance and does not guarantee future results.  The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost.  Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.70%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

9

INNOVATOR DEEPWATER FRONTIER TECH ETF

 

Fund Performance

April 30, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund, Dow Jones Global Index and Loup Frontier Tech Index include the reinvestment of all dividends, if any.

 

The Dow Jones Global Index is an unmanaged, capitalization–weighted index generally representative of the global market.

 

The Loup Frontier Tech Index is a rules–based stock index that seeks to identify and track those companies identified as being on the frontier of the development of new technologies that have the potential to have an outsized influence on the future.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange–traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/LOUP.

 

10

 

Fund Performance

April 30, 2023 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator S&P Investment Grade Preferred ETF from its inception (May 23, 2016) to April 30, 2023 as compared with the S&P U.S. High Quality Preferred Stock Index and the S&P U.S. Preferred Stock Index.

 

 

ex_540289img005.jpg

 

   

Average Annual Total Returns As of April 30, 2023

 
   

1 Year

   

3 Years

   

5 Years

   

Since Inception (a)

 

Innovator S&P Investment Grade Preferred ETF

                               

NAV Return

   

-1.32

%

   

-2.08

%

   

1.03

%

   

1.01

%

Market Return

   

-1.11

%

   

-2.59

%

   

1.08

%

   

0.96

%

S&P U.S. High Quality Preferred Stock Index

   

-0.99

%

   

-1.73

%

   

1.43

%

   

1.49

%

S&P U.S. Preferred Stock Index

   

-0.17

%

   

1.82

%

   

2.50

%

   

2.73

%

 

(a)

Inception date is May 23, 2016.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.47%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

11

INNOVATOR S&P INVESTMENT GRADE PREFERRED ETF

 

Fund Performance

April 30, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund, S&P U.S. High Quality Preferred Stock Index and S&P U.S. Preferred Stock Index include the reinvestment of all dividends, if any.

 

The S&P U.S. High Quality Preferred Stock Index is designed to provide exposure to U.S. - listed preferred stocks that meet a minimum size, liquidity, type of issuance, and quality criteria.

 

The S&P U.S. Preferred Stock Index generally represents the U.S. preferred stock market.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at innovatoretfs.com/EPRF.

 

12

 

Fund Performance

April 30, 2023 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Laddered Allocation Power Buffer ETF from its inception (October 19, 2016) to April 30, 2023 as compared with the S&P 500® Index.

 

 

ex_540289img006.jpg

 

   

Average Annual Total Returns As of April 30, 2023

   
   

1 Year

   

3 Years

   

5 Years

   

Since Inception (a)

   

Innovator Laddered Allocation Power Buffer ETF

                                 

NAV Return

   

5.97

%

   

11.87

%

   

4.22

%

   

6.82

%

 

Market Return

   

6.00

%

   

11.89

%

   

4.26

%

   

6.85

%

 

S&P 500® Index

   

2.66

%

   

14.52

%

   

11.45

%

   

12.75

%

 

Refinitiv Laddered Power Buffer Strategy Index (b)

   

6.02

%

   

N/A

     

N/A

     

5.25

%

(c)

 

(a)

Inception date is October 19, 2016.

(b)

The Fund began tracking the Refinitiv Laddered Power Buffer Strategy Index on August 11, 2020.

(c)

Since Inception return is cumulative and from the date the Fund began tracking the Refinitiv Laddered Power Buffer Strategy Index, August 11, 2020.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the gross and net expense ratios of the Fund were 0.99% and 0.89%, respectively. This expense ratio includes acquired fund fees and expenses of 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

13

INNOVATOR LADDERED ALLOCATION POWER BUFFER ETF

 

Fund Performance

April 30, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund, Refinitiv Laddered Power Buffer Strategy Index and S&P 500® Index include the reinvestment of all dividends, if any.

 

The Refinitiv Laddered Power Buffer Strategy Index is equally weighted in the shares of the twelve Innovator U.S. Equity Power Buffer ETFs which each respectively seek to provide a defined outcome based upon the performance of the S&P 500® Index - Price Return over the course of an approximately one-year time period that begins on the first trading day of the month indicated in the respective ETF's name. Each Innovator U.S. Equity Power Buffer ETF seeks to provide an upside return that is capped for an applicable outcome period and a measure of downside protection from losses for such outcome period. The Index seeks to provide "laddered" investing in the twelve Innovator U.S. Equity Power Buffer ETFs. Laddered investing refers to investments in several similar securities that have different reset dates, with the goal of mitigating timing risks associated with investing in a single investment.

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at innovatoretfs.com/BUFF.

 

14

 

Fund Performance

April 30, 2023 (Unaudited)

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Laddered Allocation Buffer ETF from its inception (February 8, 2022) to April 30, 2023 as compared with the S&P 500® Index.

 

 

ex_540289img007.jpg

 

   

Average Annual Total Returns As of April 30, 2023

 
   

1 Year

   

Since
Inception (a)

 

Innovator Laddered Allocation Buffer ETF

               

NAV Return

   

5.28

%

   

-0.62

%

Market Return

   

5.04

%

   

-0.64

%

S&P 500® Index

   

2.66

%

   

-4.83

%

MerQube U.S. Large Cap Equity Buffer Laddered Index

   

5.39

%

   

-0.52

%

 

(a)

Inception date is February 8, 2022.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the gross and net expense ratios of the Fund were 0.99% and 0.89%, respectively. This expense ratio includes acquired fund fees and expenses of 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

15

INNOVATOR LADDERED ALLOCATION BUFFER ETF

 

Fund Performance

April 30, 2023 (Unaudited) (Continued)

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund, MerQube U.S. Large Cap Equity Buffer Laddered Index and S&P 500® Index include the reinvestment of all dividends, if any. 

 

The MerQube U.S. Large Cap Equity Buffer Laddered Index is equally weighted in the shares of the twelve Innovator U.S. Equity Buffer ETFs which each respectively seek to provide a defined outcome based upon the performance of the S&P 500® Index - Price Return over the course of an approximately one-year time period that begins on the first trading day of the month indicated in the respective ETF's name. Each Innovator U.S. Equity Buffer ETF seeks to provide an upside return that is capped for an applicable outcome period and a measure of downside protection from losses for such outcome period. The Index seeks to provide "laddered" investing in the twelve Innovator U.S. Equity Buffer ETFs. Laddered investing refers to investments in several similar securities that have different reset dates, with the goal of mitigating timing risks associated with investing in a single investment. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index.

 

Premium/Discount Information:

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at innovatoretfs.com/BUFB.

 

16

 

Fund Performance 

April 30, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Buffer Step-Up Strategy ETF from its inception (March 7, 2022) to April 30, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

ex_540289img008.jpg

 

   

Average Annual Total Returns As of April 30, 2023

 
   

1 Year

   

Since Inception (a)

 

Innovator Buffer Step-Up Strategy ETF

               

NAV Return

   

2.68

%

   

0.97

%

Market Return

   

2.73

%

   

0.88

%

S&P 500® Index - Price Return

   

0.91

%

   

-0.66

%

S&P 500® Index - Total Return

   

2.66

%

   

1.01

%

 

(a) Inception date is March 7, 2022.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.89%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

17

INNOVATOR BUFFER STEP-UP STRATEGY ETF

 

Fund Performance 

April 30, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index - Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/BSTP.

 

18

 

Fund Performance 

April 30, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Power Buffer Step-Up Strategy ETF from its inception (March 7, 2022) to April 30, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

ex_540289img009.jpg

 

   

Average Annual Total Returns As of April 30, 2023

 
   

1 Year

   

Since Inception (a)

 

Innovator Power Buffer Step-Up Strategy ETF

               

NAV Return

   

3.57

%

   

1.93

%

Market Return

   

3.64

%

   

1.85

%

S&P 500® Index - Price Return

   

0.91

%

   

-0.66

%

S&P 500® Index - Total Return

   

2.66

%

   

1.01

%

 

(a) Inception date is March 7, 2022.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.89%. For the most recent performance, please visit the Funds website at innovatoretfs.com.

 

19

INNOVATOR POWER BUFFER STEP-UP STRATEGY ETF

 

Fund Performance 

April 30, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index - Price Return do not include the reinvestment of dividends, if any.

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/PSTP.

 

20

 

Fund Performance 

April 30, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Hedged TSLA Strategy ETF from its inception (July 25, 2022) to April 30, 2023 as compared with Tesla, Inc. and the NASDAQ-100 Index - Price Return and Total Return.

 

 

ex_540289img010.jpg

 

   

Total Returns As of April 30, 2023

 
   

Since Inception (a)

 

Innovator Hedged TSLA Strategy ETF

       

NAV Return

   

-8.18

%

Market Return

   

-8.31

%

Tesla, Inc.

   

-38.79

%

NASDAQ-100 Index - Price Return

   

7.44

%

NASDAQ-100 Index - Total Return

   

8.19

%

 

(a) Inception date is July 25, 2022.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

21

INNOVATOR HEDGED TSLA STRATEGY ETF

 

Fund Performance 

April 30, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund, Tesla Inc. and NASDAQ-100 Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the NASDAQ-100 Index - Price Return do not include the reinvestment of dividends, if any. 

 

The NASDAQ-100 Index includes 100 of the largest domestic and international non-financial companies listed on the Nasdaq Stock Market based on market capitalization. The NASDAQ-100 Price Index reflects companies across major industry groups including computer hardware and software, telecommunications, retail/wholesale trade and biotechnologies. It does not contain securities of financial companies including investment companies.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/TSLH. 

 

22

 

Fund Performance 

April 30, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Uncapped Accelerated U.S. Equity ETF from its inception (August 10, 2022) to April 30, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

ex_540289img011.jpg

 

   

Total Returns As of April 30, 2023

 
   

Since Inception (a)

 

Innovator Uncapped Accelerated U.S. Equity ETF

       

NAV Return

   

-1.55

%

Market Return

   

-1.69

%

S&P 500® Index - Price Return

   

-0.97

%

S&P 500® Index - Total Return

   

0.29

%

 

(a) Inception date is August 10, 2022.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.79%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

23

INNOVATOR UNCAPPED ACCELERATED U.S. EQUITY ETF

 

Fund Performance 

April 30, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index - Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/XUSP.

 

24

 

Fund Performance 

April 30, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Equity Managed Floor ETF from its inception (November 8, 2022) to April 30, 2023 as compared with the S&P 500® Index - Price Return and Total Return.

 

ex_540289img012.jpg

 

   

Total Returns As of April 30, 2023

 
   

Since Inception (a)

 

Innovator Equity Managed Floor ETF

       

NAV Return

   

8.09

%

Market Return

   

8.04

%

S&P 500® Index - Price Return

   

8.92

%

S&P 500® Index - Total Return

   

9.84

%

 

(a) Inception date is November 8, 2022.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.89%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

25

INNOVATOR EQUITY MANAGED FLOOR ETF

 

Fund Performance 

April 30, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table does not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund and S&P 500® Index - Total Return include the reinvestment of all dividends, if any. Returns shown for the S&P 500® Index - Price Return do not include the reinvestment of dividends, if any. 

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks. 

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses. 

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at

Innovatoretfs.com/SFLR. 

 

26

 

Fund Performance 

April 30, 2023 (Unaudited) 

 

 

The following chart compares the value of a hypothetical $10,000 investment in the Innovator Gradient Tactical Rotation Strategy ETF from its inception (November 16, 2022) to April 30, 2023 as compared with the S&P Global Broad Market Index - Total Return and S&P 500® Index - Total Return.

 

 

ex_540289img013.jpg

 

   

Total Returns As of April 30, 2023

 
   

Since Inception (a)

 

Innovator Gradient Tactical Rotation Strategy ETF

       

NAV Return

   

-14.42

%

Market Return

   

-14.66

%

S&P Global Broad Market Index - Total Return

   

6.74

%

S&P 500® Index - Total Return

   

6.12

%

 

(a) Inception date is November 16, 2022.

 

Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investors shares, when redeemed, may be worth more or less than their original cost. Current performance of the Fund may be lower or higher than the performance quoted. As of the latest prospectus, the net expense ratio of the Fund was 0.80%. For the most recent performance, please visit the Funds website at innovatoretfs.com. 

 

27

INNOVATOR GRADIENT TACTICAL ROTATION STRATEGY ETF

 

Fund Performance 

April 30, 2023 (Unaudited) (Continued)

   

 

The line graph and performance table do not reflect the deduction of taxes that a shareholder may pay on fund distributions or the redemption of Fund shares. Returns shown for the Fund, S&P 500® Index Total Return and S&P Global BMI Total Return Index include the reinvestment of all dividends, if any.

 

The S&P Global Broad Market Index is a market capitalization-weighted index providing a broad measure of global equities markets.

 

The S&P 500® Index is an unmanaged, capitalization-weighted index generally representative of the U.S. market for large capitalization stocks.

 

The Fund’s portfolio holdings may differ significantly from the securities held in the relevant index and, unlike an exchange-traded fund, the performance of an unmanaged index does not reflect deductions for transaction costs, taxes, management fees or other expenses.

 

You cannot invest directly in an index. 

 

Premium/Discount Information: 

 

Information regarding the differences between the price of the Fund’s shares on the secondary market and the Fund’s net asset value is available at Innovatoretfs.com/IGTR.

 

28

 

Expense Example

For the Period Ended April 30, 2023 (Unaudited)

 

As a shareholder of the Funds, you incur two types of costs: (1) ongoing costs, including management fees, and other Fund expenses; and (2) transaction costs, including brokerage commissions on the purchase and sale of Fund shares. This Example is intended to help you understand your ongoing costs (in dollars) of investing in the Funds and to compare these costs with the ongoing costs of investing in other funds.

 

The Example is based on an investment of $1,000 invested at the beginning of the period and held for the entire respective period to April 30, 2023 for each Fund.

 

Actual Expenses

 

The first line under each Fund in the following table provides information about actual account values and actual expenses.  You may use the information in this line, together with the amount you invested, to estimate the expenses you paid over the period.  Simply divide your account value by $1,000 (for example, an $8,600 account value divided by $1,000 equals 8.6), then multiply the result by the number in the applicable line under the heading titled “Expenses Paid During the Period” to estimate the expenses you paid on your account during the period.

 

Hypothetical Example for Comparison Purposes

 

The second line under each Fund in the following table provides information about hypothetical account values and hypothetical expenses based on the Funds’ actual expense ratios and an assumed rate of return of 5% per year before expenses, which are not the Funds’ actual returns.  The hypothetical account values and expenses may not be used to estimate the actual ending account balance or expenses you paid for the period.  You may use this information to compare the ongoing costs of investing in the Funds with other funds.  To do so, compare this 5% hypothetical example with the 5% hypothetical examples that appear in the shareholder reports of other funds.

 

Please note that the expenses shown in the table are meant to highlight your ongoing costs only and do not reflect any transactional costs, such as brokerage commissions on the purchase and sale of Fund shares.  Therefore, the second line under the Fund in the table is useful in comparing the ongoing Fund costs only and will not help you determine the relative total costs of owning different funds.  In addition, if these transactional costs were included, your costs could have been higher.

 

29

INNOVATOR ETFs TRUST

 

 

Expense Example

For the Period Ended April 30, 2023 (Unaudited) (Continued)

 

                   

Expenses Paid

     

Annualized Expense

 
   

Beginning

   

Ending

   

During

     

Ratio for

 
   

Account Value

   

Account Value

   

the Period

     

the

Period

 

Innovator IBD 50® ETF (NAV)

                             

0.80

%

Actual

 

$

1,000.00

   

$

911.20

   

$

3.79

 

(a)

       

Hypothetical

   

1,000.00

     

1,020.83

     

4.01

 

(a)

       

Innovator IBD® Breakout Opportunities ETF (NAV)

                             

0.80

%

Actual

   

1,000.00

     

1,018.20

     

4.00

 

(a)

       

Hypothetical

   

1,000.00

     

1,020.83

     

4.01

 

(a)

       

Innovator Deepwater Frontier Tech ETF (NAV)

                             

0.70

%

Actual

   

1,000.00

     

1,136.30

     

3.71

 

(a)

       

Hypothetical

   

1,000.00

     

1,021.32

     

3.51

 

(a)

       

Innovator S&P Investment Grade Preferred ETF (NAV)

                             

0.47

%

Actual

   

1,000.00

     

1,074.90

     

2.42

 

(a)

       

Hypothetical

   

1,000.00

     

1,022.46

     

2.36

 

(a)

       

Innovator Laddered Allocation Power Buffer ETF (NAV)

                             

0.10

%

Actual

   

1,000.00

     

1,062.00

     

0.51

 

(a)

       

Hypothetical

   

1,000.00

     

1,024.30

     

0.50

 

(a)

       

Innovator Laddered Allocation Buffer ETF (NAV)

                             

0.10

%

Actual

   

1,000.00

     

1,075.50

     

0.51

 

(a)

       

Hypothetical

   

1,000.00

     

1,024.30

     

0.50

 

(a)

       

Innovator Buffer Step-Up Strategy ETF (NAV)

                             

0.89

%

Actual

   

1,000.00

     

1,071.50

     

4.57

 

(a)

       

Hypothetical

   

1,000.00

     

1,020.38

     

4.46

 

(a)

       

Innovator Power Buffer Step-Up Strategy ETF (NAV)

                             

0.89

%

Actual

   

1,000.00

     

1,065.60

     

4.56

 

(a)

       

Hypothetical

   

1,000.00

     

1,020.38

     

4.46

 

(a)

       

Innovator Hedged TSLA Strategy ETF (NAV)

                             

0.79

%

Actual

   

1,000.00

     

975.50

     

3.87

 

(a)

       

Hypothetical

   

1,000.00

     

1,020.88

     

3.96

 

(a)

       

Innovator Uncapped Accelerated U.S. Equity ETF (NAV)

                             

0.79

%

Actual

   

1,000.00

     

1,079.40

     

4.07

 

(a)

       

Hypothetical

   

1,000.00

     

1,020.88

     

3.96

 

(a)

       

Innovator Equity Managed Floor ETF (NAV)

                             

0.89

%

Actual

   

1,000.00

     

1,080.90

     

4.39

 

(b)

       

Hypothetical

   

1,000.00

     

1,020.38

     

4.46

 

(d)

       

Innovator Gradient Tactical Rotation Strategy ETF (NAV)

                             

0.80

%

Actual

   

1,000.00

     

855.80

     

3.36

 

(c)

       

Hypothetical

   

1,000.00

     

1,020.83

     

4.01

 

(d)

       

 

(a)

Expenses are equal to the Fund’s annualized expense ratio, multiplied by the average account value over the period, multiplied by 181/365 (to reflect the six month period).

(b)

Expenses are equal to the Fund’s annualized expense ratio, multiplied by the average account value over the period, multiplied by 173/365 (to reflect the period since the Fund’s inception).

(c)

Expenses are equal to the Fund’s annualized expense ratio, multiplied by the average account value over the period, multiplied by 165/365 (to reflect the period since the Fund’s inception).

(d)

For comparative purposes only as the Fund was not in operation for the full six month period.

 

30

 

Schedule of Investments

April 30, 2023 (Unaudited)

 

   

Shares

   

Value

 

COMMON STOCKS - 99.70%

               

Advertising - 1.06%

               

The Trade Desk, Inc. - Class A (a)         

   

12,798

   

$

823,423

 
                 

Apparel - 6.31%

               

Crocs, Inc. (a)         

   

18,187

     

2,249,186

 

On Holding AG - Class A (a)         

   

81,740

     

2,652,463

 
             

4,901,649

 

Auto Manufacturers - 0.50%

               

PACCAR, Inc.         

   

5,252

     

392,272

 
                 

Auto Parts & Equipment - 2.59%

               

Mobileye Global, Inc. - Class A (a)(b)         

   

53,462

     

2,012,310

 
                 

Biotechnology - 6.61%

               

BeiGene Ltd. - ADR (a)(b)         

   

9,363

     

2,387,190

 

Intra-Cellular Therapies, Inc. (a)         

   

37,740

     

2,345,541

 

Vertex Pharmaceuticals, Inc. (a)         

   

1,187

     

404,447

 
             

5,137,178

 

Building Materials - 6.71%

               

AAON, Inc. (b)         

   

24,528

     

2,403,744

 

Tecnoglass, Inc. (b)         

   

64,053

     

2,808,724

 
             

5,212,468

 

Commercial Services - 2.04%

               

Flywire Corp. (a)(b)         

   

27,161

     

792,286

 

Quanta Services, Inc.         

   

4,681

     

794,085

 
             

1,586,371

 

Distribution & Wholesale - 1.53%

               

Copart, Inc. (a)         

   

4,979

     

393,590

 

Core & Main, Inc. - Class A (a)         

   

30,410

     

792,485

 
             

1,186,075

 

Electronics - 1.02%

               

Hubbell, Inc.         

   

2,953

     

795,302

 
                 

Energy-Alternate Sources - 1.99%

               

Array Technologies, Inc. (a)         

   

75,654

     

1,547,124

 

 

The accompanying notes are an integral part of these financial statements.
31

INNOVATOR IBD® 50 ETF

 

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

   

Shares

   

Value

 

Entertainment - 3.71%

               

DraftKings, Inc. - Class A (a)         

   

131,683

     

2,885,174

 
                 

Environmental Control - 3.02%

               

Clean Harbors, Inc. (a)         

   

16,190

     

2,350,140

 
                 

Food - 0.51%

               

The Hershey Co.         

   

1,466

     

400,306

 
                 

Healthcare - Products - 10.46%

               

Inmode Ltd. (a)         

   

41,938

     

1,562,610

 

Inspire Medical Systems, Inc. (a)(b)         

   

8,543

     

2,286,363

 

Lantheus Holdings, Inc. (a)         

   

18,091

     

1,545,876

 

Shockwave Medical, Inc. (a)(b)         

   

9,420

     

2,733,307

 
             

8,128,156

 

Healthcare - Services - 1.94%

               

Medpace Holdings, Inc. (a)         

   

7,531

     

1,507,254

 
                 

Home Builders - 10.49%

               

Meritage Homes Corp. (b)         

   

22,058

     

2,824,527

 

PulteGroup, Inc. (b)         

   

41,585

     

2,792,433

 

Tri Pointe Homes, Inc. (a)         

   

88,399

     

2,535,283

 
             

8,152,243

 

Internet - 3.07%

               

MercadoLibre, Inc. (a)         

   

1,865

     

2,382,519

 
                 

Leisure Time - 0.50%

               

Brunswick Corp./DE         

   

4,622

     

391,899

 
                 

Mining - 0.50%

               

Agnico Eagle Mines Ltd.         

   

6,869

     

389,678

 
                 

Miscellaneous Manufacturing - 2.89%

               

Axon Enterprise, Inc. (a)         

   

10,659

     

2,245,958

 
                 

Oil & Gas - 1.51%

               

BP PLC - ADR         

   

19,479

     

784,614

 

TotalEnergies SE - ADR         

   

6,057

     

387,224

 
             

1,171,838

 

 

The accompanying notes are an integral part of these financial statements.
32

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

   

Shares

   

Value

 

Pharmaceuticals  1.42%

               

Amphastar Pharmaceuticals, Inc. (a)         

   

20,123

     

719,800

 

Novo Nordisk AS – ADR         

   

2,327

     

388,819

 
             

1,108,619

 

Retail  12.00%

               

BJ’s Wholesale Club Holdings, Inc. (a)         

   

5,046

     

385,363

 

Floor & Decor Holdings, Inc. – Class A (a)         

   

16,365

     

1,625,699

 

Lululemon Athletica, Inc. (a)         

   

4,118

     

1,564,552

 

Tractor Supply Co.         

   

6,316

     

1,505,734

 

Ulta Beauty, Inc. (a)         

   

2,805

     

1,546,761

 

Wingstop, Inc. (b)         

   

13,479

     

2,697,283

 
             

9,325,392

 

Software  13.77%

               

DoubleVerify Holdings, Inc. (a)         

   

12,961

     

381,313

 

Duolingo, Inc. (a)         

   

19,675

     

2,678,948

 

Dynatrace, Inc. (a)         

   

36,741

     

1,553,410

 

Fiserv, Inc. (a)         

   

6,487

     

792,192

 

HubSpot, Inc. (a)(b)         

   

1,848

     

777,916

 

Salesforce, Inc. (a)         

   

8,020

     

1,590,927

 

Samsara, Inc. – Class A (a)(b)         

   

120,360

     

2,172,498

 

Sciplay Corp. – Class A (a)         

   

44,463

     

759,428

 
             

10,706,632

 

Telecommunication  3.55%

               

Arista Networks, Inc. (a)         

   

17,234

     

2,760,198

 

TOTAL COMMON STOCKS (Cost $74,828,358)         

           

77,500,178

 
                 

INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING  29.44%

 

Units

         

Mount Vernon Liquid Assets Portfolio, LLC, 5.03% (c)         

   

22,880,354

     

22,880,354

 

TOTAL INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING (Cost $22,880,354)         

           

22,880,354

 

 

The accompanying notes are an integral part of these financial statements.
33

INNOVATOR IBD® 50 ETF

 

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

SHORT TERM INVESTMENTS - 0.23%

               

Money Market Deposit Account - 0.23%

 

Principal Amount

   

Value

 

U.S. Bank Money Market Deposit Account, 4.800% (d)         

 

$

179,182

     

179,182

 

TOTAL SHORT TERM INVESTMENTS (Cost $179,182)         

           

179,182

 
                 

Total Investments (Cost $97,887,894) - 129.37%         

           

100,559,714

 

Liabilities in Excess of Other Assets - (29.37)%         

           

(22,829,677

)

TOTAL NET ASSETS - 100.00%         

         

$

77,730,037

 
                 

Asset Type

 

% of Net Assets

         

Common Stocks         

   

99.70

%

       

Investments Purchased with Proceeds From Securities Lending         

   

29.44

         

Short Term Investments         

   

0.23

         

Total Investments         

   

129.37

         

Liabilities in Excess of Other Assets         

   

(29.37

)

       

Net Assets         

   

100.00

%

       

 

Percentages are stated as a percent of net assets.

 

ADR - American Depositary Receipt

(a)

Non-income producing security.

(b)

All or a portion of this security is on loan as of April 30, 2023. The total value of securities on loan is $12,127,505, or 15.60% of net assets. See Note 6.

(c)

Represents annualized seven-day yield as of the end of the reporting period.

(d)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of April 30, 2023.

 

The accompanying notes are an integral part of these financial statements.
34

INNOVATOR IBD® BREAKOUT OPPORTUNITIES ETF

 

 

Schedule of Investments

April 30, 2023 (Unaudited)

 

   

Shares

   

Value

 

COMMON STOCKS - 98.09%

               

Advertising - 2.58%

               

Omnicom Group, Inc. (a)         

   

3,951

   

$

357,842

 
                 

Apparel - 1.90%

               

On Holding AG - Class A (b)         

   

1,215

     

39,427

 

Skechers USA, Inc. - Class A (b)         

   

4,212

     

224,036

 
             

263,463

 

Banks - 5.69%

               

HDFC Bank Ltd. - ADR         

   

5,229

     

364,984

 

ICICI Bank Ltd. - ADR         

   

16,875

     

383,907

 

JPMorgan Chase & Co.         

   

288

     

39,813

 
             

788,704

 

Beverages - 5.05%

               

PepsiCo, Inc. (a)         

   

1,998

     

381,398

 

The Coca-Cola Co.         

   

4,968

     

318,697

 
             

700,095

 

Biotechnology - 1.83%

               

Intra-Cellular Therapies, Inc. (b)         

   

3,393

     

210,875

 

Vertex Pharmaceuticals, Inc. (b)         

   

126

     

42,932

 
             

253,807

 

Building Materials - 3.01%

               

PGT Innovations, Inc. (b)         

   

1,548

     

39,722

 

The AZEK Co., Inc. (b)         

   

13,896

     

377,138

 
             

416,860

 

Commercial Services - 4.23%

               

Cintas Corp.         

   

234

     

106,650

 

FTI Consulting, Inc. (b)         

   

1,080

     

194,940

 

Insperity, Inc. (a)         

   

1,638

     

200,590

 

Quanta Services, Inc. (a)         

   

243

     

41,223

 

Rollins, Inc.         

   

1,026

     

43,348

 
             

586,751

 

Computers - 1.61%

               

ExlService Holdings, Inc. (b)         

   

1,251

     

223,153

 
                 

Diversified Financial Services - 1.05%

               

Mastercard, Inc. - Class A         

   

279

     

106,028

 

Visa, Inc. - Class A (a)         

   

171

     

39,797

 
             

145,825

 

 

The accompanying notes are an integral part of these financial statements.
35

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

   

Shares

   

Value

 

Environmental Control - 5.65%

               

Energy Recovery, Inc. (b)         

   

1,791

     

40,351

 

Republic Services, Inc.         

   

1,530

     

221,269

 

Waste Connections, Inc.         

   

1,458

     

202,881

 

Waste Management, Inc.         

   

1,926

     

319,812

 
             

784,313

 

Food - 2.71%

               

General Mills, Inc.         

   

4,239

     

375,703

 
                 

Food Service - 2.32%

               

Sovos Brands, Inc. (b)         

   

18,792

     

322,283

 
                 

Healthcare - Products - 6.01%

               

Hologic, Inc. (b)         

   

3,780

     

325,118

 

Insulet Corp. (a)(b)         

   

126

     

40,073

 

Intuitive Surgical, Inc. (b)         

   

1,062

     

319,896

 

ResMed, Inc.         

   

180

     

43,373

 

Stryker Corp.         

   

351

     

105,177

 
             

833,637

 

Healthcare - Services - 0.28%

               

The Ensign Group, Inc.         

   

405

     

39,321

 
                 

Home Builders - 0.31%

               

PulteGroup, Inc. (a)         

   

648

     

43,513

 
                 

Insurance - 3.80%

               

Aon PLC - Class A (a)         

   

954

     

310,222

 

Arch Capital Group Ltd. (b)         

   

1,476

     

110,803

 

Kinsale Capital Group, Inc. (a)         

   

324

     

105,854

 
             

526,879

 

Internet - 1.44%

               

Palo Alto Networks, Inc. (a)(b)         

   

1,098

     

200,341

 
                 

Leisure Time - 2.65%

               

Life Time Group Holdings, Inc. (a)(b)         

   

17,703

     

368,045

 
                 

Media - 0.75%

               

World Wrestling Entertainment, Inc. - Class A (a)         

   

972

     

104,169

 

 

The accompanying notes are an integral part of these financial statements.
36

INNOVATOR IBD® BREAKOUT OPPORTUNITIES ETF

 

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

   

Shares

   

Value

 

Mining - 1.53%

               

Franco-Nevada Corp. (a)         

   

1,395

     

211,733

 
                 

Oil & Gas - 13.82%

               

BP PLC - ADR         

   

8,019

     

323,006

 

Civitas Resources, Inc. (a)         

   

3,042

     

210,050

 

Denbury, Inc. (b)         

   

2,295

     

214,307

 

Exxon Mobil Corp.         

   

2,745

     

324,843

 

Hess Corp.         

   

2,214

     

321,163

 

Shell PLC - ADR         

   

6,039

     

374,297

 

TotalEnergies SE - ADR         

   

1,674

     

107,019

 

Weatherford International PLC (b)         

   

648

     

41,880

 
             

1,916,565

 

Oil & Gas Services - 0.29%

               

Atlas Energy Solutions, Inc. - Class A (b)         

   

2,232

     

40,265

 
                 

Pharmaceuticals - 6.11%

               

AbbVie, Inc.         

   

1,305

     

197,212

 

Protagonist Therapeutics, Inc. (b)         

   

13,239

     

299,201

 

Sanofi - ADR         

   

6,543

     

351,032

 
             

847,445

 

Pipelines - 2.67%

               

Targa Resources Corp. (a)         

   

4,905

     

370,475

 
                 

Retail - 9.47%

               

Academy Sports & Outdoors, Inc. (a)         

   

5,562

     

353,298

 

Dick's Sporting Goods, Inc. (a)         

   

711

     

103,102

 

Lululemon Athletica, Inc. (b)         

   

108

     

41,033

 

O'Reilly Automotive, Inc. (b)         

   

117

     

107,325

 

Restaurant Brands International, Inc. (a)         

   

5,337

     

374,284

 

Wingstop, Inc.         

   

1,674

     

334,984

 
             

1,314,026

 

Software - 5.34%

               

Adobe, Inc. (b)         

   

279

     

105,339

 

Cadence Design Systems, Inc. (b)         

   

495

     

103,678

 

Fiserv, Inc. (b)         

   

909

     

111,007

 

Intuit, Inc.         

   

90

     

39,956

 

Roper Technologies, Inc.         

   

837

     

380,651

 
             

740,631

 

 

The accompanying notes are an integral part of these financial statements.
37

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

   

Shares

   

Value

 

Telecommunications - 0.79%

               

Arista Networks, Inc. (a)(b)         

   

684

     

109,549

 
                 

Transportation - 5.20%

               

Old Dominion Freight Line, Inc.         

   

117

     

37,486

 

XPO, Inc. (b)         

   

7,227

     

319,289

 

ZTO Express Cayman, Inc. - ADR         

   

13,158

     

364,213

 
             

720,988

 

TOTAL COMMON STOCKS (Cost $13,196,855)         

           

13,606,381

 
                 

MASTER LIMITED PARTNERSHIPS - 1.50%

               

Pipelines - 1.50%

               

Enterprise Products Partners LP         

   

7,911

     

208,138

 

TOTAL MASTER LIMITED PARTNERSHIPS (Cost $207,172)         

           

208,138

 
                 

INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 20.48%

 

Units

         

Mount Vernon Liquid Assets Portfolio, LLC, 5.03% (c)         

   

2,841,107

     

2,841,107

 

TOTAL INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING (Cost $2,841,107)         

           

2,841,107

 
                 

SHORT TERM INVESTMENTS - 0.40%

               

Money Market Deposit Account - 0.40%

 

Principal Amount

   

Value

 

U.S. Bank Money Market Deposit Account, 4.800% (d)         

 

$

55,992

     

55,992

 

TOTAL SHORT TERM INVESTMENTS (Cost $55,992)         

           

55,992

 
                 

Total Investments (Cost $16,301,126) - 120.47%         

           

16,711,618

 

Liabilities in Excess of Other Assets - (20.47)%         

           

(2,839,207

)

TOTAL NET ASSETS - 100.00%         

         

$

13,872,411

 

 

The accompanying notes are an integral part of these financial statements.
38

INNOVATOR IBD® BREAKOUT OPPORTUNITIES ETF

 

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

Asset Type

 

% of Net Assets

 

Common Stocks

    98.09

%

Master Limited Partnerships

    1.50  

Investments Purchased with Proceeds From Securities Lending

    20.48  

Short Term Investments

    0.40  

Total Investments

    120.47  

Liabilities in Excess of Other Assets

    (20.47

)

Net Assets

    100.00

%

 

Percentages are stated as a percent of net assets.

 

ADR American Depositary Receipt

(a)

All or a portion of this security is on loan as of April 30, 2023. The total value of securities on loan is $2,784,482, or 20.07% of net assets. See Note 6.

(b)

Non-income producing security.

(c)

Represents annualized seven-day yield as of the end of the reporting period.

(d)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of April 30, 2023.

 

The accompanying notes are an integral part of these financial statements.
39

 

Schedule of Investments

April 30, 2023 (Unaudited)

 

   

Shares

   

Value

 

COMMON STOCKS - 96.93%

               

Aerospace & Defense - 5.87%

               

AeroVironment, Inc. (a)(b)         

   

10,223

   

$

1,029,354

 

Lockheed Martin Corp.         

   

2,207

     

1,025,041

 
             

2,054,395

 

Auto Parts & Equipment - 7.86%

               

LG Energy Solution Ltd. (a)         

   

4,052

     

1,758,975

 

Mobileye Global, Inc. - Class A (a)(b)         

   

26,434

     

994,976

 
             

2,753,951

 

Banks - 5.95%

               

NU Holdings Ltd./Cayman Islands - Class A (a)         

   

404,038

     

2,084,836

 
                 

Commercial Services - 9.45%

               

Adyen NV (a)         

   

712

     

1,139,175

 

Block, Inc. (a)(b)         

   

16,508

     

1,003,521

 

GXO Logistics, Inc. (a)(b)         

   

21,976

     

1,167,585

 
             

3,310,281

 

Computers - 7.83%

               

AutoStore Holdings Ltd. (a)         

   

482,143

     

1,032,868

 

Crowdstrike Holdings, Inc. - Class A (a)(b)         

   

14,251

     

1,710,832

 
             

2,743,700

 

Electrical Components & Equipment - 3.09%

               

Novanta, Inc. (a)         

   

7,081

     

1,082,260

 
                 

Electronics - 2.96%

               

Trimble, Inc. (a)         

   

22,038

     

1,037,990

 
                 

Internet - 3.06%

               

Uber Technologies, Inc. (a)         

   

34,497

     

1,071,132

 
                 

Miscellaneous Manufacturing - 2.97%

               

Axon Enterprise, Inc. (a)(b)         

   

4,926

     

1,037,957

 
                 

Semiconductors - 23.99%

               

Advanced Micro Devices, Inc. (a)         

   

11,467

     

1,024,806

 

ams-OSRAM AG (a)         

   

159,257

     

1,093,962

 

Applied Materials, Inc. (b)         

   

9,394

     

1,061,804

 

ASML Holding NV         

   

1,663

     

1,050,919

 

 

The accompanying notes are an integral part of these financial statements.
40

INNOVATOR DEEPWATER FRONTIER TECH ETF

 

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

   

Shares

   

Value

 

Micron Technology, Inc.         

   

17,315

     

1,114,393

 

Skyworks Solutions, Inc. (b)         

   

9,791

     

1,036,867

 

Taiwan Semiconductor Manufacturing Co. Ltd.         

   

64,000

     

1,045,068

 

Teradyne, Inc. (b)         

   

10,656

     

973,745

 
             

8,401,564

 

Software - 20.82%

               

Adobe, Inc. (a)         

   

2,914

     

1,100,210

 

Alteryx, Inc. - Class A (a)(b)         

   

33,820

     

1,391,017

 

Palantir Technologies, Inc. - Class A (a)         

   

130,603

     

1,012,173

 

Pegasystems, Inc. (b)         

   

23,217

     

1,059,160

 

Take-Two Interactive Software, Inc. (a)(b)         

   

9,041

     

1,123,706

 

Unity Software, Inc. (a)(b)         

   

59,549

     

1,606,036

 
             

7,292,302

 

Telecommunications - 3.08%

               

Arista Networks, Inc. (a)         

   

6,724

     

1,076,916

 

TOTAL COMMON STOCKS (Cost $35,796,707)         

           

33,947,284

 
                 

PREFERRED STOCKS - 3.06%

               

Auto Manufacturers - 3.06%

               

Dr Ing hc F Porsche AG (a)         

   

8,567

     

1,070,498

 

TOTAL PREFERRED STOCKS (Cost $761,334)         

           

1,070,498

 
                 

INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 32.46%

 

Units

         

Mount Vernon Liquid Assets Portfolio, LLC, 5.03% (c)         

   

11,367,570

     

11,367,570

 

TOTAL INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING (Cost $11,367,570)         

           

11,367,570

 

 

The accompanying notes are an integral part of these financial statements.
41

INNOVATOR DEEPWATER FRONTIER TECH ETF

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

SHORT TERM INVESTMENTS - 0.04%

               

Money Market Deposit Account - 0.04%

 

Principal Amount

   

Value

 

U.S. Bank Money Market Deposit Account, 4.800% (d)         

 

$

13,673

     

13,673

 

TOTAL SHORT TERM INVESTMENTS (Cost $13,673)         

           

13,673

 
                 

Total Investments (Cost $47,939,284) - 132.49%         

           

46,399,025

 

Liabilities in Excess of Other Assets - (32.49)%         

           

(11,378,018

)

TOTAL NET ASSETS - 100.00%         

         

$

35,021,007

 
                 

Country

 

% of Net Assets

         

Austria         

   

3.12

%

       

Brazil         

   

5.95

         

Germany         

   

3.06

         

Israel         

   

2.84

         

Netherlands         

   

6.25

         

Norway         

   

2.95

         

South Korea         

   

5.02

         

Taiwan         

   

2.99

         

United States         

   

67.81

         

Total Country         

   

99.99

         

Investments Purchased with Proceeds From Securities Lending         

   

32.46

         

Short Term Investments         

   

0.04

         

Total Investments         

   

132.49

         

Liabilities in Excess of Other Assets         

   

(32.49

)

       

Net Assets         

   

100.00

%

       

 

Percentages are stated as a percent of net assets.

 

(a)

Non-income producing security.

(b)

All or a portion of this security is on loan as of April 30, 2023. The total value of securities on loan is $10,960,217, or 31.30% of net assets. See Note 6.

(c)

Represents annualized seven-day yield as of the end of the reporting period.

(d)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of April 30, 2023.

 

The accompanying notes are an integral part of these financial statements.
42

 

Schedule of Investments

April 30, 2023 (Unaudited)

 

   

Shares

   

Value

 

PREFERRED STOCKS - 99.31% (a)

               

Banks - 36.66% (c)

               

Bank of America Corp., Series 02, 5.603% to 05/30/2023 then 3-Month USD Libor + 0.650%         

   

19,172

   

$

401,845

 

Bank of America Corp., Series 4, 5.703% to 05/30/2023 then 3-Month USD Libor + 0.750%         

   

18,632

     

400,774

 

Bank of America Corp., Series 5, 5.415% to 05/21/2023 then 3-Month USD Libor + 0.500%         

   

19,330

     

396,265

 

Bank of America Corp., Series E, 5.214% to 05/15/2023 then 3-Month USD Libor + 0.350%         

   

19,144

     

388,623

 

Bank of America Corp., Series GG, 6.000%         

   

15,813

     

393,744

 

Bank of America Corp., Series HH, 5.875%         

   

16,197

     

402,981

 

Bank of America Corp., Series KK, 5.375%         

   

16,846

     

398,913

 

Bank of America Corp., Series LL, 5.000% (b)         

   

18,007

     

401,016

 

Bank of America Corp., Series NN, 4.375%         

   

20,476

     

398,258

 

Bank of America Corp., Series PP, 4.125%         

   

21,826

     

400,071

 

Bank of America Corp., Series QQ, 4.250%         

   

20,995

     

396,596

 

Bank of America Corp., Series SS, 4.750%         

   

18,800

     

392,920

 

Bank of Hawaii Corp., Series A, 4.375%         

   

288,901

     

4,524,190

 

Cullen/Frost Bankers, Inc., Series B, 4.450%         

   

253,554

     

4,941,767

 

JPMorgan Chase & Co., Series DD, 5.750%         

   

31,589

     

796,359

 

JPMorgan Chase & Co., Series EE, 6.000%         

   

31,082

     

795,078

 

JPMorgan Chase & Co., Series GG, 4.750%         

   

35,787

     

802,345

 

JPMorgan Chase & Co., Series JJ, 4.550% (b)         

   

37,229

     

792,978

 

JPMorgan Chase & Co., Series LL, 4.625%         

   

36,696

     

787,496

 

JPMorgan Chase & Co., Series MM, 4.200% (b)         

   

39,311

     

793,689

 

Morgan Stanley, Series A, 5.960% to 07/17/2023 then 3-Month USD Libor + 0.700%         

   

29,137

     

599,639

 

Morgan Stanley, Series E, 7.125% to 10/15/2023 then 3-Month USD Libor + 4.320%         

   

23,468

     

597,965

 

 

The accompanying notes are an integral part of these financial statements.
43

INNOVATOR S&P INVESTMENT GRADE PREFERRED ETF

 

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

   

Shares

   

Value

 

Morgan Stanley, Series F, 6.875% to 01/15/2024 then 3-Month USD Libor + 3.940%         

   

23,930

     

607,343

 

Morgan Stanley, Series I, 6.375% to 10/15/2024 then 3-Month USD Libor + 3.708%         

   

24,007

     

603,296

 

Morgan Stanley, Series K, 5.850% to 04/15/2027 then 3-Month USD Libor + 3.491% (b)         

   

23,882

     

597,289

 

Morgan Stanley, Series L, 4.875% (b)         

   

26,582

     

612,715

 

Morgan Stanley, Series O, 4.250%         

   

31,131

     

607,366

 

Morgan Stanley, Series P, 6.500%         

   

23,203

     

606,526

 

Northern Trust Corp., Series E, 4.700%         

   

208,339

     

4,687,628

 

State Street Corp., Series D, 5.900% to 03/15/2024 then 3-Month USD Libor + 3.108% (b)         

   

98,488

     

2,393,258

 

State Street Corp., Series G, 5.350% to 03/15/2026 then 3-Month USD Libor + 3.709% (b)         

   

93,577

     

2,378,727

 

Truist Financial Corp., Series O, 5.250% (b)         

   

102,248

     

2,406,918

 

Truist Financial Corp., Series R, 4.750% (b)         

   

112,744

     

2,422,869

 

US Bancorp., Series B, 5.860% to 07/17/2023 then 3-Month USD Libor + 0.600%         

   

49,092

     

915,075

 

US Bancorp., Series K, 5.500%         

   

38,566

     

919,028

 

US Bancorp., Series L, 3.750%         

   

52,803

     

901,347

 

US Bancorp., Series M, 4.000%         

   

50,389

     

911,537

 

US Bancorp., Series O, 4.500%         

   

44,654

     

914,514

 
             

42,688,948

 

Capital Markets - 4.36%

               

KKR & Co., Inc., Series C, 6.000%, 09/15/2023         

   

79,487

     

5,076,835

 
                 

Close-End Funds - 4.17%

               

The Gabelli Dividend & Income Trust, Series K, 4.250%         

   

240,080

     

4,859,147

 

 

The accompanying notes are an integral part of these financial statements.
44

INNOVATOR S&P INVESTMENT GRADE PREFERRED ETF

 

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

   

Shares

   

Value

 

Diversified Financial Services - 5.72%

               

Apollo Asset Management, Inc., Series A, 6.375%         

   

30,239

     

747,206

 

Apollo Asset Management, Inc., Series B, 6.375%         

   

29,378

     

743,851

 

The Charles Schwab Corp., Series D, 5.950%         

   

100,566

     

2,531,246

 

The Charles Schwab Corp., Series J, 4.450% (b)         

   

127,455

     

2,640,868

 
             

6,663,171

 

Insurance - 36.25% (c)

               

Arch Capital Group Ltd., Series F, 5.450%         

   

103,762

     

2,408,316

 

Arch Capital Group Ltd., Series G, 4.550%         

   

123,942

     

2,377,207

 

Athene Holding Ltd., Series A, 6.350% to 06/30/2029 then 3-Month USD Libor + 4.253%         

   

31,058

     

673,648

 

Athene Holding Ltd., Series B, 5.625% (b)         

   

33,545

     

673,248

 

Athene Holding Ltd., Series C, 6.375% to 09/30/2025 then Five-Year Treasury Constant Maturity + 5.970%         

   

28,794

     

649,305

 

Athene Holding Ltd., Series D, 4.875%         

   

40,486

     

676,521

 

Athene Holding Ltd., Series E, 7.750% to 12/30/2027 then Five-Year Treasury Constant Maturity + 3.962%         

   

27,920

     

690,182

 

Axis Capital Holdings Ltd., Series E, 5.500%         

   

222,956

     

5,063,331

 

Equitable Holdings, Inc., Series A, 5.250%         

   

109,784

     

2,357,062

 

Equitable Holdings, Inc., Series C, 4.300%         

   

133,449

     

2,354,040

 

Lincoln National Corp., Series D, 9.000% (b)         

   

188,263

     

4,964,495

 

MetLife, Inc., Series A, 5.866% to 06/15/2023 then 3-Month USD Libor + 1.000%         

   

67,932

     

1,600,478

 

MetLife, Inc., Series E, 5.625%         

   

63,456

     

1,586,400

 

MetLife, Inc., Series F, 4.750%         

   

71,285

     

1,556,152

 

RenaissanceRe Holdings Ltd., Series F, 5.750%         

   

100,821

     

2,435,835

 

RenaissanceRe Holdings Ltd., Series G, 4.200%         

   

137,769

     

2,525,306

 

The Allstate Corp., 8.438% to 07/15/2023 then 3-Month USD Libor + 3.165%, 01/15/2053         

   

62,311

     

1,585,815

 

The Allstate Corp., Series H, 5.100%         

   

70,808

     

1,688,771

 

The Allstate Corp., Series I, 4.750%         

   

71,381

     

1,708,147

 

The Hartford Financial Services Group, Inc., Series G, 6.000%         

   

186,934

     

4,628,486

 
             

42,202,745

 

 

The accompanying notes are an integral part of these financial statements.
45

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

   

Shares

   

Value

 

Real Estate Investment Trusts - 8.30%

               

Kimco Realty Corp., Series L, 5.125%         

   

106,640

     

2,418,595

 

Kimco Realty Corp., Series M, 5.250%         

   

105,135

     

2,405,489

 

Public Storage, Series F, 5.150%         

   

14,152

     

348,564

 

Public Storage, Series G, 5.050%         

   

14,140

     

345,723

 

Public Storage, Series H, 5.600%         

   

13,285

     

340,362

 

Public Storage, Series I, 4.875%         

   

15,295

     

351,479

 

Public Storage, Series J, 4.700%         

   

15,741

     

343,469

 

Public Storage, Series K, 4.750%         

   

15,633

     

343,613

 

Public Storage, Series L, 4.625%         

   

16,046

     

349,321

 

Public Storage, Series M, 4.125%         

   

17,939

     

347,120

 

Public Storage, Series N, 3.875%         

   

18,535

     

346,234

 

Public Storage, Series O, 3.900%         

   

18,465

     

345,480

 

Public Storage, Series P, 4.000%         

   

18,015

     

347,870

 

Public Storage, Series Q, 3.950%         

   

18,555

     

341,412

 

Public Storage, Series R, 4.000%         

   

18,203

     

340,396

 

Public Storage, Series S, 4.100%         

   

18,092

     

347,547

 
             

9,662,674

 

Savings & Loans - 3.85%

               

Washington Federal, Inc., Series A, 4.875%         

   

285,438

     

4,481,377

 

TOTAL PREFERRED STOCKS (Cost $134,729,452)         

           

115,634,897

 
                 

INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 8.84%

 

Units

         

TOTAL INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING (Cost $10,291,453)         

           

10,291,453

 

 

The accompanying notes are an integral part of these financial statements.
46

INNOVATOR S&P INVESTMENT GRADE PREFERRED ETF

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

SHORT TERM INVESTMENTS - 1.00%

               

Money Market Deposit Account - 1.00%

 

Principal Amount

   

Value

 

U.S. Bank Money Market Deposit Account, 4.800% (e)         

 

$

1,164,794

     

1,164,794

 

TOTAL SHORT TERM INVESTMENTS (Cost $1,164,794)         

           

1,164,794

 
                 

Total Investments (Cost $146,185,699) - 109.15%         

           

127,091,144

 

Liabilities in Excess of Other Assets - (9.15)%         

           

(10,658,788

)

TOTAL NET ASSETS - 100.00%         

         

$

116,432,356

 
                 

Asset Type

 

% of Net Assets

         

Preferred Stocks         

   

99.31

%

       

Investments Purchased with Proceeds From Securities Lending         

   

8.84

         

Short Term Investments         

   

1.00

         

Total Investments         

   

109.15

         

Liabilities in Excess of Other Assets         

   

(9.15

)

       

Net Assets         

   

100.00

%

       

 

Percentages are stated as a percent of net assets.

 

USD - United States Dollar

Libor - London Interbank Offered Rate

 

(a)

Securities with no stated maturity date are perpetual in nature.

(b)

All or a portion of this security is on loan as of April 30, 2023. The total value of securities on loan is $10,053,416, or 8.63% of net assets. See Note 6.

(c)

To the extent that the Index concentrates in the securities of issuers in a particular industry or sector, the Fund will also concentrate its investments to approximately the same extent.

(d)

Represents annualized seven-day yield as of the end of the reporting period.

(e)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of April 30, 2023.

 

The accompanying notes are an integral part of these financial statements.
47

 

Schedule of Investments

April 30, 2023 (Unaudited)

 

   

Shares

   

Value

 

AFFILIATED EXCHANGE TRADED FUNDS - 99.89% (a)

               

Innovator U.S. Equity Power Buffer ETF - January         

   

551,908

   

$

18,560,666

 

Innovator U.S. Equity Power Buffer ETF - February         

   

627,832

     

18,558,714

 

Innovator U.S. Equity Power Buffer ETF - March (b)         

   

571,532

     

18,551,929

 

Innovator U.S. Equity Power Buffer ETF - April (b)         

   

624,080

     

18,553,898

 

Innovator U.S. Equity Power Buffer ETF - May (b)         

   

642,006

     

18,425,572

 

Innovator U.S. Equity Power Buffer ETF - June         

   

598,747

     

18,458,711

 

Innovator U.S. Equity Power Buffer ETF - July (b)         

   

578,689

     

18,587,492

 

Innovator U.S. Equity Power Buffer ETF - August (b)         

   

622,335

     

18,514,466

 

Innovator U.S. Equity Power Buffer ETF - September (b)         

   

597,876

     

18,540,135

 

Innovator U.S. Equity Power Buffer ETF - October         

   

578,689

     

18,564,343

 

Innovator U.S. Equity Power Buffer ETF - November         

   

576,525

     

18,575,636

 

Innovator U.S. Equity Power Buffer ETF - December         

   

585,100

     

18,541,819

 

TOTAL AFFILIATED EXCHANGE TRADED FUNDS (Cost $211,767,919)         

           

222,433,381

 
                 

INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 1.58%

 

Units

         

Mount Vernon Liquid Assets Portfolio, LLC, 5.03% (c)         

   

3,518,125

     

3,518,125

 

TOTAL INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING (Cost $3,518,125)         

           

3,518,125

 

 

The accompanying notes are an integral part of these financial statements.
48

INNOVATOR LADDERED ALLOCATION POWER BUFFER ETF

 

Schedule of Investments

April 30, 2023 (Unaudited) (Continued)

 

SHORT TERM INVESTMENTS - 0.11%

               

Money Market Deposit Account - 0.11%

 

Principal Amount

   

Value

 

U.S. Bank Money Market Deposit Account, 4.800% (d)         

 

$

248,607

     

248,607

 

TOTAL SHORT TERM INVESTMENTS (Cost $248,607)         

           

248,607

 
                 

Total Investments (Cost $215,534,651) - 101.58%         

           

226,200,113

 

Liabilities in Excess of Other Assets - (1.58)%         

           

(3,518,846

)

TOTAL NET ASSETS - 100.00%         

         

$

222,681,267

 
                 

Asset Type

 

% of Net Assets

         

Affiliated Exchange Traded Funds         

   

99.89

%

       

Investments Purchased with Proceeds From Securities Lending         

   

1.58

         

Short Term Investments         

   

0.11

         

Total Investments         

   

101.58

         

Liabilities in Excess of Other Assets         

   

(1.58

)

       

Net Assets         

   

100.00

%

       

 

Percentages are stated as a percent of net assets.

 

(a)

Non-income producing security.

(b)

All or a portion of this security is on loan as of April 30, 2023. The total value of securities on loan is $3,451,289, or 1.55% of net assets. See Note 6.

(c)

Represents annualized seven-day yield as of the end of the reporting period.

(d)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of April 30, 2023.

 

The accompanying notes are an integral part of these financial statements.
49

INNOVATOR LADDERED ALLOCATION BUFFER ETF

 

Schedule of Investments

April 30, 2023 (Unaudited)

 

   

Shares

   

Value

 

AFFILIATED EXCHANGE TRADED FUNDS - 99.96% (a)

               

Innovator U.S. Equity Buffer ETF - January         

   

83,777

   

$

2,987,990

 

Innovator U.S. Equity Buffer ETF - February         

   

92,209

     

2,987,987

 

Innovator U.S. Equity Buffer ETF - March         

   

84,996

     

2,991,859

 

Innovator U.S. Equity Buffer ETF - April         

   

88,057

     

2,986,902

 

Innovator U.S. Equity Buffer ETF - May         

   

98,254

     

2,964,883

 

Innovator U.S. Equity Buffer ETF - June         

   

92,360

     

2,972,200

 

Innovator U.S. Equity Buffer ETF - July         

   

90,289

     

2,985,677

 

Innovator U.S. Equity Buffer ETF - August         

   

93,631

     

2,979,338

 

Innovator U.S. Equity Buffer ETF - September         

   

91,871

     

2,982,739

 

Innovator U.S. Equity Buffer ETF - October         

   

87,247

     

2,990,243

 

Innovator U.S. Equity Buffer ETF - November         

   

93,483

     

2,988,652

 

Innovator U.S. Equity Buffer ETF - December         

   

87,245

     

2,986,004

 

TOTAL AFFILIATED EXCHANGE TRADED FUNDS (Cost $34,267,393)         

           

35,804,474

 
                 

SHORT TERM INVESTMENTS - 0.05%

               

Money Market Deposit Account - 0.05%

 

Principal Amount

         

U.S. Bank Money Market Deposit Account, 4.800% (b)         

 

$

16,019

     

16,019

 

TOTAL SHORT TERM INVESTMENTS (Cost $16,019)         

           

16,019

 
                 

Total Investments (Cost $34,283,412) - 100.01%         

           

35,820,493

 

Liabilities in Excess of Other Assets - (0.01)%         

           

(2,877

)

TOTAL NET ASSETS - 100.00%         

         

$

35,817,616

 
                 

Asset Type

 

% of Net Assets

         

Affiliated Exchange Traded Funds         

   

99.96

%

       

Short Term Investments         

   

0.05

         

Total Investments         

   

100.01

         

Liabilities in Excess of Other Assets         

   

(0.01

)

       

Net Assets         

   

100.00

%

       

 

Percentages are stated as a percent of net assets.

 

(a)

Non-income producing security.

(b)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of April 30, 2023.

 

The accompanying notes are an integral part of these financial statements.
50

 

Schedule of Investments

         

April 30, 2023 (Unaudited)

         

 

   

Contracts

   

Notional Amount

   

Value

 

PURCHASED OPTIONS - 103.74% (a)(b)

                       

CALL OPTIONS - 99.62%

                       

SPY SPDR S&P 500® Trust ETF, Expires 2/29/2024, Strike Price $3.99         

   

771

   

$

32,068,203

   

$

31,440,463

 
                     

31,440,463

 

PUT OPTIONS - 4.12%

                       

SPY SPDR S&P 500® Trust ETF, Expires 2/29/2024, Strike Price $396.25         

   

771

     

32,068,203

     

1,299,312

 
                     

1,299,312

 

TOTAL PURCHASED OPTIONS (Cost $31,672,340)         

                   

32,739,775

 
                         

SHORT TERM INVESTMENTS - 0.07%

 

Principal Amount

                 

Money Market Deposit Account- 0.07%

                       

U.S. Bank Money Market Deposit Account, 4.800% (c)         

 

$

21,288

             

21,288

 

TOTAL SHORT TERM INVESTMENTS (Cost $21,288)         

                   

21,288

 
                         

Total Investments (Cost $31,693,628) - 103.81%         

                   

32,761,063

 

Liabilities in Excess of Other Assets - (3.81)%         

                   

(1,201,790

)

TOTAL NET ASSETS - 100.00%         

                 

$

31,559,273

 

 

The accompanying notes are an integral part of these financial statements.
51

INNOVATOR BUFFER STEP-UP STRATEGY ETF

 

 

Schedule of Investments

         

April 30, 2023 (Unaudited) (Continued)

         

 

Asset Type

 

% of Net Assets

 

Purchased Options         

   

103.74

%

Short Term Investments         

   

0.07

 

Total Investments         

   

103.81

 

Liabilities in Excess of Other Assets         

   

(3.81

)

Net Assets         

   

100.00

%

 

Percentages are stated as a percent of net assets. 

 

(a)

Exchange-Traded.

(b)

Purchased option contracts are held in connection with corresponding option contracts written short.

(c)

The U.S. Bank Money Market Deposit Account (the “MMDA”) is a short-term investment vehicle in which the Fund holds cash balances. The MMDA will bear interest at a variable rate that is determined based on conditions and may change daily and by any amount. The rate shown is as of April 30, 2023.

 

Schedule of Options Written (a)

         

April 30, 2023 (Unaudited) (Continued)

         
                                         

Description

 

Expiration

   

Strike Price

   

Contracts

   

Notional Amount

   

Value

 

Call Options

                                       

SPY SPDR S&P 500® Trust ETF         

 

2/29/2024

   

$

479.47

     

771

   

$

(32,068,203

)

 

$

(398,445

)

                                     

(398,445

)

Put Options

                                       

SPY SPDR S&P 500® Trust ETF         

 

2/29/2024

     

360.61

     

771

     

(32,068,203

)

   

(780,661

)

                                     

(780,661

)

Total Options Written (Premiums Received $1,410,369)