SECURITIES AND EXCHANGE COMMISSION
 
Washington, D.C. 20549
 
FORM 6-K
 
REPORT OF FOREIGN PRIVATE ISSUER
 
Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934
 
For the month of October, 2016
 
AVIVA PLC
 
(Translation of registrant's name into English)
 
ST HELEN’S, 1 UNDERSHAFT
LONDON EC3P 3DQ
(Address of principal executive offices)
 
 
Indicate by check mark whether the registrant files or will file annual reports
under cover Form 20-F or Form 40-F.
 
 
Form 20-F X     Form 40-F
 
 
Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
 
 Yes      No X
 
 If "Yes" is marked, indicate below the file number assigned to the registrant
in connection with Rule 12g3-2(b): 82-
 
 
Template for notification and public disclosure of transactions by persons discharging managerial responsibilities (PDMRs) and persons closely associated with them
 
1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
NITINBHAI AMIN
2
Reason for the notification
a)
Position/status
Chief Operations and Transformation Officer
b)
Initial notification/Amendment
Initial Notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
AVIVA PLC
b)
LEI
YF0Y5B0IB8SM0ZFG9G81
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
 
-      SHARES
 
-      GB0002162385
b)
Nature of transaction
Monthly purchase of partnership shares under the Aviva matching share plan, an HMRC approved share incentive plan.
c)
Price(s) and volume(s)
Price(s)
Volume(s)
 
 
£4.5198
33 (Partnership Shares)
 
 
£4.5198
18 (Matching Shares)
d)
Aggregated information
- Aggregated volume
- Price
 
 
- £4.5198 per share
- Total Price £230.51
 
 
51 total shares
e)
Date of the transaction
2016-10-12
f)
Place of the transaction
London Stock Exchange, XLON
 
SIGNATURES
 
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
Date 13 October 2016
 
 
AVIVA PLC
By: /s/ K.A. Cooper
K.A. Cooper
Group Company Secretary