29 April 2019
S4CAPITAL PLC
2018 Annual Report
S4Capital plc (SFOR.L), the new age/new era digital advertising and marketing services company, announces today that its Annual Report for the year ended 31st December 2018 has been issued to shareowners.
Copies of the Annual Report are available on the Company's website https://www.s4capital.com/.
The above document has also been submitted to the U.K. National Storage Mechanism and will shortly be available for inspection at http://www.morningstar.co.uk/uk/NSM.
For further information, please contact:
| S4Capital plc | via Powerscourt |
| Powerscourt (PR Adviser to S4Capital plc) | Tel: +44 (0)20 3328 9386 |
| Dowgate Capital Limited (Joint Corporate Broker to S4Capital plc) | Tel: +44 (0)20 3903 7715 |
| HSBC Bank plc (Joint Corporate Broker to S4Capital plc) | Tel: +44 (0)20 7991 8888 |
About S4Capital
S4Capital plc (SFOR.L) is a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and marketing services business for global, multi-national, regional, local clients and millennial-driven influencer brands. This will be achieved initially by integrating leading businesses in three areas: first party data, digital content, digital media planning and buying, along with an emphasis on "faster, better, cheaper" executions in an always-on consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising market. S4Capital estimates that in 2017 digital accounted for approximately 40 per cent. or $200 billion of total global advertising spend of $500 billion (excluding about $400 billion of trade support, the primary target of the Amazon advertising platform), and projects that by 2022 this share will grow to approximately 55 per cent.
S4Capital integrated with MediaMonks, the leading, Advertising Age A-listed creative digital content production company, led by Victor Knaap and Wesley ter Haar, in July 2018, and with MightyHive, the market-leading programmatic solutions provider for future thinking marketers and agencies, led by Peter Kim and Christopher S. Martin, in December 2018.
Victor, Wesley, Pete, Christopher and Peter Rademaker (formerly Chief Financial Officer of MediaMonks, now Chief Financial Officer of S4Capital), all joined the S4Capital Board as Directors. The S4Capital Board also includes Rupert Faure Walker, Daniel Pinto, Sue Prevezer and Paul Roy.
The company has a market capitalization of approximately £500 million ($650 million) and approximately 1,250 people in 16 countries, across the Americas, Europe, the Middle-East and Africa and Asia-Pacific.
Sir Martin was CEO of WPP for 33 years, building it from a £1 million "shell" company in 1985 into the world's largest advertising and marketing services company with a market capitalization of over £16 billion on the day he left. Prior to that he was Group Financial Director of Saatchi & Saatchi Company plc for 9 years.