·    Further investment in new business functions.

·    Embedding the Connective proposition to encourage collaborative behaviour and growth opportunities, supported by the appointment of Charlie Wrench, our first Chief Connective Officer.

·    Detailed budgets and three year plans submitted to the Board for review.

·    Stringent selection criteria followed for pursuing acquisitions that fit within the Connective's strategy and culture.

·    Collaboration between specialisms such as working on joint pitches.

·    Organic growth of businesses through recruitment drives and opening of new offices.

·    Bringing businesses and functions closer together under a single senior management team (such as in Data) to achieve a greater combined scalable offering.

·    Investment in high growth Digital Transformation businesses and greater focus on securing longer term contracts with a greater emphasis on recurring revenue.

·    Office moves to accommodate new specialisms in the same location while enhancing the working environment.

·    People focused initiatives and bonding to encourage a uniform culture with shared values across the Connective.

·    Developing processes and procedures to increase efficiency.

·    Identifying and facilitating resource requirements to manage the changes being implemented.

·    Diversification into markets that are capable of delivering profit growth with an increasing range of marketing companies.

·    Diversification through growth in the US and other overseas locations, where client demand warrants it.

·    Investment in a wider range of services offered to clients.

·    A continual review of the Connective's cost base.

·    Secure more long-term client relationships and contracts with a greater emphasis on recurring revenue.

·    Seek to increase market share by investing in sophisticated and targeted sales lead generation.

·    A regular review of performance of all businesses against their budgets, monthly forecasting and implementing remedial action, where needed.

·    Encourage collaborative behaviour across the Connective's specialisms and create a commitment to cross-selling that will distinguish the Connective's marketing offering from its competitors.

·    Achieve or exceed service level agreements with clients. 

·    Broaden our capabilities, providing marketing solutions in support of our clients' marketing strategies.  

·    Avoid over reliance on any single client. 

·    Implement bespoke propositions for securing the renewal of key client contracts, providing Connective support where appropriate.

·    Conduct client satisfaction surveys.

·    Implement appraisals and fulfil training needs where identified.

·    Develop a collaborative culture across the Connective's specialisms.

·    Emphasis on becoming a triple bottom line business and enhancing employee experience.

·    Operate discretionary share-based incentive schemes, and other benefits.

·    Pay part of consideration in shares to vendor directors of acquired businesses, with 'lock-in' obligations.

·    Ability of people to second or transfer to different specialisms which is enabled by the makeup of the Connective.

·    Conduct half-yearly 'going concern' reviews and longer-term viability assessments.

·    Continually monitor the Connective's performance against its banking covenants.

·    Undertake monthly reviews of working capital, cash forecasts and headroom on banking covenants.

·    Periodically review the Connective's financial KPIs with its bankers.

·    IT functions in place around the Connective with responsibility to protect data (e.g. encryption, firewalls, restricted access).

·    Employee awareness drives and training regarding data protection and education on external threats.

·    Periodic reviews by Internal Audit, utilising in-house IT as well as specialist external consultants. Cyber security and IT questionnaire completed periodically by subsidiaries to highlight areas of potential risk, together with any mitigating actions performed in order to address this risk.

·    The appointment of a Data Protection Officer for the Connective to assist with its GDPR compliance and to provide a report to the Board prior to each Board meeting.

·    GDPR audits and the rolling out of new policies, processes and procedures.