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PUBLICATION OF 2017 ANNUAL REPORT & ACCOUNTS

AND NOTICE OF 2018 ANNUAL GENERAL MEETING

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28 March 2018

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Direct Line Insurance Group plc (the "Company") has today published its Annual Report & Accounts for the year ended 31 December 2017 ("Annual Report") on the Company's website at www.directlinegroup.co.uk/investors/annualreport.aspx.

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The Company announces that it has also, today, made available to shareholders the following documents:

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������ Notice of 2018 Annual General Meeting ("Notice of AGM")

������ 2018 Annual General Meeting Form of Proxy ("Form of Proxy")

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The Notice of AGM can be found at:

www.directlinegroup.com/AnnualGeneralMeetings.

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The Annual Report, Notice of AGM and Form of Proxy are being sent to shareholders. I n compliance with Listing Rule 9.6.1, these documents will shortly be available for inspection on the National Storage Mechanism at: www.hemscott.com/nsm.do.

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The Company's AGM will be held at 11.00am on Thursday, 10 May 2018 at the offices of Allen & Overy LLP, One Bishops Square, London E1 6AD.

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For further information, please contact:

Roger Clifton

Company Secretary

Tel: +44 (0)1651 832340

Lisa Tremble

Head of External Affairs

Tel: +44 (0)1651 834211

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Notes to readers:

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������ This notification is introducing the proposals contained in the Notice of AGM, which should be read before taking a decision. The notification is not a summary of the proposals and should not be regarded as a substitute for reading the Notice of AGM.

������ The notification has been prepared in accordance with Disclosure and Transparency Rule 4.1 and should not be regarded as a substitute for reading the Annual Report.

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