UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
 
FORM 6-K
 
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF THE
SECURITIES EXCHANGE ACT OF 1934
 
27 July 2017
 
Commission File Number:  001-10691
 
DIAGEO plc
(Translation of registrant’s name into English)
 
 
Lakeside Drive, Park Royal, London NW10 7HQ
(Address of principal executive offices)
 
Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.
 
Form 20-F   X 
Form 40-F  
 
Indicate by check mark whether the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):   
 
Indicate by check mark whether the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):   
 
 
 
Preliminary results, year ended 30 June 2017
27 July 2017
 
Consistent strong performance delivered through effective execution against our strategy
 
 
● Reported net sales (£12.1 billion) and operating profit (£3.6 billion) were up 15% and 25%, respectively, reflecting favourable exchange and accelerated organic growth
 
● All regions contributed to broad based organic net sales growth, up 4.3%, and organic volume grew 1.1%
 
● Organic operating profit grew 5.6%, ahead of top line growth, driven by good progress on productivity partially offset by implementation costs and one-off items
 
● Free cash flow continued to be strong at £2.7 billion, increasing by £566 million compared to the prior year, with net cash from operating activities up £584 million to £3.1 billion
 
● Basic eps of 106.0 pence was up 18%. Pre-exceptional eps was 108.5 pence, up 21%, as higher organic operating profit and associate income along with favourable exchange more than offset the impact of disposals and a higher tax rate
 
● We continue to expect mid-single digit organic net sales growth and are raising our margin improvement objective from 100bps to 175bps over the three years ending 30 June 2019
 
● On 26 July 2017 the Board approved a share buy-back programme to return up to £1.5 billion to shareholders during F18
 
● The Board recommended a final dividend increase of 5% bringing the full year dividend to 62.2 pence per share
 
● See explanatory notes for explanation of the use of non-GAAP measures.
 
 


 
1
 
 
Ivan Menezes, Chief Executive, commenting on the results said:
 
“We delivered a strong set of results including broad based improvement in organic net sales and operating profit. Our performance demonstrates the effective delivery of our strategy through disciplined execution of our six priorities put in place four years ago. We have delivered consistent strong performance improvement across all regions and I am pleased with progress in our focus areas of US Spirits, scotch and India.
 
Our productivity work is delivering ahead of expectations allowing us to reinvest in our brands, drive margin improvement and generate consistent strong cash flow. Through productivity we have embedded an everyday efficiency mind set in the business and with improved data and insight we are making faster, smarter decisions on investment choices.
 
Diageo is a strong company today and we are confident in our ability to deliver sustainable growth. We are raising our productivity goal to £700 million with two thirds being reinvested in the business. We continue to expect mid-single digit top line growth, and we are raising our operating margin expansion objective to 175bps over the three years ending 30 June 2019.
 
Following three years of consistently improving cash flow generation the Board has approved a share buy-back programme of up to £1.5 billion in F18.”
 
 
 
 
 
Key financial information
For the year ended 30 June 2017
 
 
Summary financial information
 
 
 
 
 
 
 
2017
 
 
2016
 
 
Organic
growth
%
 
 
Reported growth
%
 
Volume
EUm
  242.2 
  246.4 
  1 
  (2)
Net sales
£ million
  12,050 
  10,485 
  4 
  15 
Marketing
£ million
  1,798 
  1,562 
  3 
  15 
Operating profit before exceptional items
£ million
  3,601 
  3,008 
  6 
  20 
Exceptional operating items(i)
£ million
  (42)
  (167)
    
    
Operating profit
£ million
  3,559 
  2,841 
    
  25 
Share of associate and joint venture profit after tax
£ million
  309 
  221 
    
  40 
Exceptional non-operating items(i)
£ million
  20 
  123 
    
    
Net finance charges
£ million
  329 
  327 
    
    
Tax rate
%
  20.6 
  17.4 
    
  18 
Tax rate before exceptional items
%
  20.6 
  19.0 
    
  8 
Discontinued operations (after tax)(i)
£ million
  (55)
  - 
    
    
Profit attributable to parent company’s shareholders
£ million
  2,662 
  2,244 
    
  19 
Basic earnings per share
pence
  106.0 
  89.5 
    
  18 
Earnings per share before exceptional items
pence
  108.5 
  89.4 
    
  21 
Recommended full year dividend
pence
  62.2 
  59.2 
    
  5 
(i)      
For further details of exceptional items and discontinued operations items see notes 3.
 
Outlook for exchange
Using exchange rates £1 = $1.30; £1 = €1.13, the exchange rate movement for the year ending 30 June 2018 is estimated to adversely impact net sales by approximately £80 million and favourably impact operating profit by approximately £70 million.
 
Outlook for tax
The tax rate before exceptional items for the year ended 30 June 2017 was 20.6% compared with 19.0% in the prior year. As for most multinationals the current tax environment is creating increased levels of uncertainty. Our current expectation is that the tax rate before exceptional items for the year ending 30 June 2018 will be approximately 21%.
 
Acquisitions and disposals
The impact of acquisitions and disposals on the reported figures was primarily attributable to the prior period disposals of non core assets, including the Desnoes & Geddes Limited beer business based in Jamaica and the group’s wine businesses in the United States and United Kingdom. The year on year net impact from acquisitions and disposals on net sales was £(282) million and on operating profit was £(43) million.
 
We announced the acquisition of super premium tequila Casamigos on 21 June 2017 for an initial consideration of $700 million (£538 million), with a further potential $300 million (£230 million) based on a performance based earn-out over 10 years. This is an exciting opportunity for Diageo to extend our participation in the fast growing tequila category in the United States, as well as expand the brand internationally. The transaction is expected to close in the second half of calendar 2017, subject to regulatory clearances.
 
For further details on the impact of acquisitions and disposals see explanatory notes.
 
 
2
 
 
 
Net sales (£ million)
14.9% increase in reported net sales aided by favourable exchange
Organic net sales growth of 4.3% with 1.1% volume growth and positive price/mix
 
 
 
Net sales
 
£ million
 
2016
  10,485 
Exchange(i)
  1,359 
Acquisitions and disposals
  (282)
Volume
  124 
Price/mix
  364 
2017
  12,050 
(i)            
Exchange rate movements reflect the translation of prior year reported results at current year exchange rates.
 
Net sales grew 14.9%, driven by favourable exchange and organic net sales growth which more than offset the impact from the prior year disposal of non-core assets.
 
Organic volume growth of 1.1% and 3.2% positive price/mix drove 4.3% organic net sales growth across all regions.
 
Operating profit (£ million)
Reported operating profit growth of 25.3%
Organic operating profit growth of 5.6%
 
 
 
Operating profit
 
£ million
 
2016
  2,841 
Exceptional operating items
  125 
Exchange
  446 
Acquisitions and disposals
  (43)
Organic movement
  190 
2017
  3,559 
 
Reported operating profit was up 25.3% largely driven by favourable exchange, organic growth and lower exceptional operating charges. Organic operating profit was up 5.6%.
 
 
3
 
 
 
Operating margin (%)
Reported operating margin growth of 244bps
Organic operating margin grew by 37bps
 
 
 
Operating margin
 
ppt
 
2016
  27.1 
Exceptional operating items
  1.24 
Exchange
  0.47 
Acquisitions and disposals
  0.36 
Gross margin
  0.57 
Marketing
  0.19 
Other operating expenses
  (0.39)
2017
  29.5 
Reported operating margin improved by 244bps driven by the comparison against the prior period exceptional operating charge, favourable exchange, the disposal of lower margin non-core assets and organic operating margin improvement.  Organic operating margin improved 37bps driven by our productivity programme which enabled gross margin expansion, marketing efficiencies and overhead savings. The negative impact of other operating expenses arose primarily from lapping the profit on the sale of United Breweries shares and the sale of surplus land, partially mitigated by productivity efficiencies in overheads.
 
 
Basic earnings per share (pence)
Basic eps increased 18% from 89.5 pence to 106.0 pence
Eps before exceptional items increased 21% from 89.4 pence to 108.5 pence
 
 
 
Basic earnings per share
 
pence
 
2016
  89.5 
Exceptional items after tax
  (0.4)
Discontinued operations after tax
  (2.2)
Exchange on operating profit
  17.8 
Acquisitions and disposals
  (1.8)
Organic operating profit growth(i)
  7.6 
Associates and joint ventures
  3.5 
Net finance charges
  (0.1)
Tax
  (7.3)
Non-controlling interests
  (0.4)
Other
  (0.2)
2017
  106.0 
(i) Excluding exchange
 
Basic eps was impacted by net exceptional charges in the current year compared to exceptional income in the prior year and a charge in respect of an agreement with the UK Thalidomide Trust accounted for in discontinued operations.
 
Eps before exceptional items increased 19.1 pence as favourable exchange, organic operating profit growth and higher income from associates more than offset the negative impact from a higher tax charge and the exchange impact on reported tax.
 
 
 
4
 
 
 
Free cash flow (£ million)
Net cash from operating activities(i) was £3,132 million, an increase of £584 million compared to the same period last year. Free cash flow was £2,663 million, an increase of £566 million
 
 
 
Free cash flow
 
£ million
 
2016
  2,097 
Capex
  (23)
Exchange(ii)
  446 
Operating profit(iii)
  199 
Working capital
  204 
Interest and tax
  (233)
Other(iv)
  (27)
2017
  2,663 
(i) 
Net cash from operating activities excludes net capex, loans and other investments ((£469) million in 2017 – (£451) million in 2016).
(ii) 
Exchange on operating profit before exceptional items.
(iii) 
Operating profit excluding exchange, depreciation and amortisation, post employment payments and non cash items but including operating exceptional items.
(iv) 
Other items include post employment payments, dividends received from associates and joint ventures, loans and other investments and discontinued operations.
 
Free cash flow improved £566 million in the year ended 30 June 2017 driven by favourable exchange, higher organic operating profit growth and favourable working capital movement, partially offset by higher tax payments. The improvement in working capital is primarily driven by lower debtors due to focus on efficient debtor management and reduction in overdue debt.
 
 
Return on average invested capital (%)(i)
ROIC increased 175bps
 
 
 
Return on average invested capital
 
ppt
 
2016
  12.1 
Exchange
  0.92 
Acquisitions and disposals
  0.03 
Organic operating profit growth
  0.86 
Associates and joint ventures
  0.17 
Tax
  (0.35)
Other
  0.12 
2017
  13.8 
 
(i) 
ROIC calculation excludes exceptional items.
 
ROIC before exceptional items increased 175bps mainly driven by favourable exchange and organic operating profit growth, partially offset by higher tax charges.
 
 
5
 
 
 
Reported growth by region
 
 
 
Volume
 
 
Net sales
 
 
Marketing
 
 
Operating profit(i)
 
 
 
%
 
 
EUm
 
 
%
 
 
£ million
 
 
%
 
 
£ million
 
 
%
 
 
 £ million
 
North America
  1 
  0.4 
  17 
  596 
  19 
  101 
  22 
  348 
Europe, Russia and Turkey
  1 
  0.5 
  11 
  280 
  10 
  39 
  17 
  135 
Africa
  3 
  0.9 
  11 
  155 
  16 
  23 
  3 
  6 
Latin America and Caribbean
  2 
  0.5 
  21 
  181 
  17 
  28 
  26 
  51 
Asia Pacific
  (6)
  (6.5)
  17 
  343 
  14 
  42 
  23 
  92 
Corporate
  - 
  - 
  28 
  10 
  50 
  3 
  (26)
  (39)
Diageo
  (2)
  (4.2)
  15 
  1,565 
  15 
  236 
  20 
  593 
 
 
Organic growth by region
 
 
 
Volume
 
 
Net sales
 
 
Marketing
 
 
Operating profit(i)
 
 
 
%
 
 
EUm
 
 
%
 
 
£ million
 
 
%
 
 
£ million
 
 
%
 
 
 £ million
 
North America
  2 
  0.8 
  3 
  121 
  4 
  24 
  4 
  76 
Europe, Russia and Turkey
  3 
  1.2 
  5 
  128 
  3 
  14 
  8 
  67 
Africa
  3 
  0.9 
  5 
  75 
  5 
  7 
  10 
  20 
Latin America and Caribbean
  2 
  0.4 
  9 
  89 
  4 
  7 
  15 
  32 
Asia Pacific
  (1)
  (0.8)
  3 
  70 
  - 
  (1)
  4 
  19 
Corporate
  - 
  - 
  12 
  5 
  - 
  - 
  (15)
  (24)
Diageo
  1 
  2.5 
  4 
  488 
  3 
  51 
  6 
  190 
 
(i) Before operating exceptional items.
 
Notes to the business and financial review
 
Unless otherwise stated:
 
● 
commentary below refers to organic movements
● 
volume is in millions of equivalent units (EUm)
● 
net sales are sales after deducting excise duties
● 
percentage movements are organic movements
● 
share refers to value share
 
See explanatory notes for explanation of the calculation and use of non-GAAP measures.
 
 
6
 
BUSINESS REVIEW
For the year ended 30 June 2017
 
North America
 
North America delivered net sales growth of 3% with full year performance improving in US Spirits and Diageo Beer Company USA (DBC USA), and Canada continuing to grow. Full year depletion and net sales growth in US Spirits was 3%. Share gains were achieved in all key categories except vodka. North American whisk(e)y, scotch and tequila delivered the strongest category performance. North American whisk(e)y net sales grew 12% as momentum on Crown Royal and Bulleit continued. Scotch grew 8% driven by Johnnie Walker Black Label, Buchanan’s and reserve variants. Captain Morgan and Baileys performance improved versus last year. Vodka net sales declined 8% primarily driven by Cîroc and Ketel One. Smirnoff depletion volume was flat but net sales were down as we continued to focus on inventory management and made price adjustments in the first half. DBC USA net sales grew 3% with ready to drink growing and beer flat. Net sales in Canada were up 3%. Marketing in North America increased 4%, growing ahead of net sales with increased activity on core brands in the second half. Operating margin increased 51bps as positive mix and productivity initiatives delivered gross margin expansion with zero based budgeting and organisational effectiveness changes driving lower overhead cost, partially offset by increased marketing.
 
 Key financials £ million:
 
 
 
2016
 
 
FX
 
 
Reclassifi-cation(i)
 
 
Acquisitions
and
disposals
 
 
Organic movement
 
 
2017
 
 
Reported movement
%
 
 Net sales
  3,565 
  588 
  19 
  (132)
  121 
  4,161 
  17 
 Marketing
  541 
  86 
  - 
  (9)
  24 
  642 
  19 
 Operating profit
  1,551 
  270 
  15 
  (13)
  76 
  1,899 
  22 
(i) 
Reclassification comprise changes to a reallocation of the results of the Travel Retail operations to the geographical regions.
 
Markets:
 
 
 
 
 
 
 
 
 
 
 
 
Global giants, local stars and reserve(i):
 
 
Organic
volume
movement
 
 
Reported
volume
movement
 
 
Organic
net sales
movement
 
 
Reported
net sales
movement
 
 
 
Organic
volume
movement(ii)
 
 
Organic
net sales
movement
 
 
Reported
net sales
movement
 
 
 
%
 
 
%
 
 
%
 
 
%
 
 
 
%
 
 
%
 
 
%
 
 North America
  2 
  1 
  3 
  17 
 Crown Royal
  10 
  12 
  30 
 
    
    
    
    
 Smirnoff
  (1)
  (2)
  15 
 US Spirits
  2 
  1 
  3 
  17 
 Captain Morgan
  4 
  4 
  21 
 DBC USA
  2 
  (4)
  3 
  12 
 Johnnie Walker
  3 
  6 
  23 
 Canada
  2 
  2 
  3 
  17 
 Ketel One vodka
  (3)
  (6)
  9 
 
    
    
    
    
 Cîroc
  (13)
  (15)
  (1)
 Spirits
  1 
  1 
  3 
  20 
 Baileys
  3 
  2 
  19 
 Beer
  (1)
  (9)
  - 
  8 
 Guinness
  - 
  1 
  18 
 Ready to drink
  4 
  4 
  4 
  21 
 Tanqueray
  (1)
  (1)
  15 
 
    
    
    
    
 Don Julio
  16 
  19 
  39 
 
    
    
    
    
 Bulleit
  22 
  23 
  43 
 
    
    
    
    
 Buchanan’s
  12 
  7 
  25 
(i)
Spirits brands excluding ready to drink.
(ii)
Organic equals reported volume movement.
 
● 
Net sales in US Spirits were up 3%. Diageo maintained its leadership position in the North American whisk(e)y category in the United States with Crown Royal and Bulleit delivering strong net sales growth and continued share gains. Crown Royal net sales increased 13% with the launch of Crown Royal Vanilla and the continued growth of Crown Royal Deluxe and Crown Royal Regal Apple. Johnnie Walker net sales grew 8% with growth in Johnnie Walker Black Label and reserve variants driven by the successful ‘Keep Walking America’ platform, scaled up liquid on lips and focus on gifting. Scotch malts grew 9% with the launch of The Singleton and Lagavulin benefiting from the award winning ‘My Tales of Whisky’ partnership with Nick Offerman. Vodka decline was driven primarily by Cîroc and Ketel One declining 15% and 6%, respectively. Cîroc performance was primarily impacted by the lapping of the successful Apple flavour innovation with a smaller Mango launch and a decline in legacy flavours. Smirnoff depletion volume was flat and brand equity scores improved as consumers were reminded that it is a quality vodka at a great price through a new campaign involving celebrity influencers and activation against millennials and multi-cultural consumers. Captain Morgan made strong share gains in a weak rum category as it encouraged consumers to ‘Live like a Captain’ through its new campaign, innovated with the launch of LocoNut and new signature serve ‘Morgan Mule’. Don Julio net sales grew 20% building on the momentum of last year. Tanqueray gin and Baileys grew net sales and continued category share gains.
● 
DBC USA net sales increased 3% with ready to drink growing 5% and beer flat. Ready to drink growth was driven by strong growth of Smirnoff Ice which benefited from a packaging and liquid renovation, activation against the football consumption occasion and the launch of two new flavours of Smirnoff Ice Spiked, as well as the launch of Smirnoff Spiked Sparkling Seltzer. Guinness net sales grew 1% offsetting declines on Smithwick’s ale and Harp lager.
● 
Net sales in Canada grew 3%, driven by growth in Smirnoff, Crown Royal, Johnnie Walker and ready to drink. Smirnoff grew 5% through its continued association with music through the Smirnoff Sound Collective and increased digital presence in search. Crown Royal continued to benefit from the ‘We Make Whisky The Canadian Way’ campaign, which highlights the brand’s quality and craftmanship and from the launch of Crown Royal Vanilla. Ready to drink growth was driven by Smirnoff which benefited from packaging renovation and launch of new flavours.
● 
Marketing grew 4% with increased activity on core brands in the second half funded partially from productivity initiatives.
 
7
 
 
Europe, Russia and Turkey
 
The region delivered 5% net sales growth reflecting continued strong performance in Europe and good net sales growth in Russia and Turkey. In Europe, net sales were up 4% with Continental Europe and Great Britain the main contributors. Europe continued to gain share in spirits, taking 20bps over the year. Strong performance on Johnnie Walker, Baileys and Captain Morgan continued. Tanqueray had double digit growth in most countries across Europe and Guinness net sales were up 2% supported by innovations from the ‘The Brewers Project’. Strong performance in reserve brands continued with 9% growth. In Russia, whilst the prior year price increases continued to impact performance with volume down 4%, net sales grew 7% with share gains in Bell’s and Johnnie Walker. In Turkey, volumes were down 2% but net sales grew 4%, also driven by price rises following excise increases. Gross margins were up across the three markets driven by positive mix in Europe and price in Russia and Turkey. Operating margin in the region increased 91bps driven mainly by positive price/mix and ongoing productivity initiatives partially offset by other one off operating costs.
 
 Key financials £ million:
 
 
 
2016
 
 
FX
 
 
Reclassifi-cation(i)
 
 
Acquisitions
and
disposals
 
 
Organic movement
 
 
2017
 
 
Reported movement
%
 
 Net sales
  2,544 
  211 
  37 
  (96)
  128 
  2,824 
  11 
 Marketing
  404 
  22 
  5 
  (2)
  14 
  443 
  10 
 Operating profit before exceptional items
  801 
  64 
  14 
  (10)
  67 
  936 
  17 
 Exceptional operating items(ii)
  - 
    
    
    
    
  (33)
    
 Operating profit
  801 
    
    
    
    
  903 
  13 
(i)
Reclassification comprises changes to a reallocation of the results of the Travel Retail operations to the geographical regions and the results of Lebanon, other Middle Eastern and North African countries which were formerly reported in Asia Pacific and Africa geographical regions now being included in Europe, Russia and Turkey.
(ii)
For further details of exceptional operating items see notes 3.
 
Markets:
 
 
 
 
 
 
 
 
 
 
 
 
Global giants and local stars(i):
 
 
Organic
volume
movement
 
 
Reported
volume
movement
 
 
Organic
net sales
movement
 
 
Reported
net sales
movement
 
 
 
Organic
volume
movement(ii)
 
 
Organic
net sales
movement
 
 
Reported
net sales
movement
 
 
 
%
 
 
%
 
 
%
 
 
%
 
 
 
%
 
 
%
 
 
%
 
 Europe, Russia
 
 
 
 
 
 
 
 
 
 
 
 
 Guinness
  2 
  2 
  10 
 and Turkey
  3 
  1 
  5 
  11 
 Johnnie Walker
  10 
  10 
  34 
 
    
    
    
    
 Smirnoff
  (2)
  (4)
  2 
 Europe
  3 
  - 
  4 
  9 
 Baileys
  8 
  6 
  16 
 Russia
  (4)
  (4)
  7 
  41 
 Yenì Raki
  (2)
  4 
  5 
 Turkey
  (2)
  (2)
  4 
  6 
 Captain Morgan
  14 
  12 
  23 
 
    
    
    
    
 JeB
  2 
  - 
  14 
 Spirits
  3 
  4 
  5 
  15 
 Tanqueray
  33 
  29 
  43 
 Beer
  2 
  (1)
  2 
  10 
 
    
    
    
 Ready to drink
  (2)
  (2)
  (3)
  5 
 
    
    
    
(i)
Spirits brands excluding ready to drink.
(ii) 
Organic equals reported volume movement except Johnnie Walker 19% and JeB 3% which were impacted by the reclassification of Middle Eastern and North African countries to the region.
 
 
8
 
 
● 
In Europe, net sales were up 4%:
● 
In Great Britain, net sales grew 3%. Tanqueray grew strong double digit due to expanded distribution, gaining share of 80bps in the gin category. Captain Morgan grew 6%, taking 300bps of share and gained category leading status. Innovation success with Hop House 13 Lager and Smirnoff Cider also contributed to growth this year. Reserve brands were up 15% driven by Tanqueray and the launch of Haig Club Clubman. Smirnoff gained share due to momentum of the ‘We’re Open’ platform but net sales fell 7%, due to changes in the commercial footprint leading to efficiencies including inventory reduction.
● 
Net sales in Ireland were flat. Guinness net sales were up 2% driven by continued success of Hop House 13 Lager, offset by other beer brands where net sales declined 4%. Net sales growth in spirits of 10% was driven by Gordon’s and Smirnoff.
● 
In France, net sales were flat. Continued strong performance in Captain Morgan and Zacapa, was offset by weakness in JeB and Smirnoff including ready to drink.
● 
In Continental Europe, net sales were up 7%:
● 
Net sales in Iberia were up 7% due to changes in the commercial footprint in the prior year and scotch share gain in a growing scotch category, with Johnnie Walker net sales growth of 7% and JeB returning to growth of 3%. Tanqueray net sales were up 9% in a growing gin category.
● 
In Germany, Austria and Switzerland, net sales grew 10% driven by double digit growth in Baileys, Johnnie Walker and Tanqueray, all achieving share gains in their respective categories.
● 
Benelux net sales were down 2% within a declining spirits category. Performance continued to be impacted by a significant tax increase implemented in the prior year in Belgium.
● 
In Italy, net sales were up 5%, mainly due to strong net sales growth in Tanqueray in a growing gin category.
● 
Poland net sales grew 9% due to performance improvement in scotch and reserve brands.
● 
Europe Partner Markets grew net sales 12% due to an expanded distribution footprint and performance improvement in Johnnie Walker, Captain Morgan and Guinness.
● 
Russia net sales grew 7%. While performance continues to be impacted by the economy and recent history of price increases, Russia achieved double digit growth in Bell’s and Johnnie Walker, with share gains across both brands. Performance improved due to broader distribution in the off-trade, increased activations and consistent execution of growth drivers as well as innovation success with Bell’s Spiced.
● 
In Turkey, net sales grew 4% reflecting the impact of price rises taken in response to increases in excise duties. This performance was delivered in a challenging market, driven by 5% growth in raki. Johnnie Walker continued to deliver double digit growth.
● 
Marketing increased 3% and benefited from productivity initiatives which improved efficiency and effectiveness of the brand investment. The region continues to be focused on the key growth opportunities including reserve brands, gin, scotch, beer and innovation with up-weighted spend in the second half.
 
 
9
 
 
Africa
 
Africa delivered net sales growth of 5% with all markets contributing to growth except East Africa, which remained flat. East Africa performance was driven by mainstream spirits up 24%, with strong growth of Kenya Cane offset by beer, down 4%, due to a significant increase in duty in Kenya in December 2015. Africa Regional Markets were up 5% driven by the relaunch of Meta in Ethiopia and in Ghana, good growth of Guinness and Malta Guinness, partially offset by a decline in Orijin due to increased competition in the bitters category. Nigeria was up 16% as the beer market continues to shift towards the value segment with Satzenbrau, up 61%, capitalising on the trend. South Africa was up 7%, due to growth of Smirnoff 1818. Beer performance in the region with net sales up 3%, was driven by Senator and Satzenbrau, partially offset by Guinness down 5% and Tusker down 10%. Mainstream spirits showed strong growth, up 21%. Scotch was up 5% and in growth across all markets except South Africa, driven by Johnnie Walker supported by the ‘Keep Walking’ campaign. Operating margin increased 60bps supported by productivity savings in supply, zero based budgeting on indirect spend and organisation effectiveness benefits, partially offset by an increase in marketing spend and route to consumer investments.
 
  
  Key financials £ million:
 
 
 
2016
 
 
FX
 
 
Reclassifi-cation(i)
 
 
Acquisitions
and
disposals
 
 
Organic movement
 
 
2017
 
 
Reported movement
%
 
 Net sales
  1,401 
  78 
  (13)
  15 
  75 
  1,556 
  11 
 Marketing
  143 
  13 
  (2)
  5 
  7 
  166 
  16 
 Operating profit
  212 
  7 
  (7)
  (14)
  20 
  218 
  3 
(i) 
Reclassification comprises changes to a reallocation of the results of the Travel Retail operations to the geographical regions and the results of North African countries which were formerly reported in the Africa geographical regions now being included in Europe, Russia and Turkey.
 
 
Markets:
 
 
 
 
 
 
 
 
 
 
 
 
  
Global giants and local stars(i):
 
 
 
Organic
volume
movement
 
 
Reported
volume
movement
 
 
Organic
net sales
movement
 
 
Reported
net sales
movement
 
 
 
Organic
volume
movement(ii)
 
 
Organic
net sales
movement
 
 
Reported
net sales
movement
 
 
 
%
 
 
%
 
 
%
 
 
%
 
 
 
%
 
 
%
 
 
%
 
 Africa
  3 
  3 
  5 
  11 
 Guinness
  (5)
  (5)
  (7)
 
    
    
    
    
 Johnnie Walker
  (1)
  3 
  5 
 East Africa
  5 
  5 
  - 
  16 
 Smirnoff
  4 
  22 
  47 
 Africa Regional Markets
  - 
  - 
  5 
  18 
 
    
    
    
 Nigeria
  10 
  10 
  16 
  (16)
  
Other beer:
 
 South Africa
  (1)
  2 
  7 
  40 
 
    
    
    
 
    
    
    
    
 Malta Guinness
  (12)
  2 
  (11)
 Spirits
  9 
  7 
  13 
  24 
 Tusker
  (7)
  (10)
  5 
 Beer
  1 
  1 
  3 
  4 
 Senator
  10 
  14 
  32 
 Ready to drink
  (10)
  3 
  (3)
  14 
 Satzenbrau
  22 
  61 
  18 
(i)
Spirits brands excluding ready to drink.
(ii) 
Organic equals reported volume movement except for Johnnie Walker (10)% which was impacted by the reclassification of Algeria and Morocco to the Europe, Russia and Turkey region.
 
 
10
 
 
 
In East Africa, net sales were flat. Beer was down 4%, driven by the impact of the duty increase on bottled beer affecting Guinness and Tusker, partially offset by growth in Senator of 14%. Growth in value beers was supplemented by Ngule, a new value price point innovation in Uganda. Spirits grew 17% driven by mainstream spirits, up 24%. Reserve brands grew double digit following enhanced outlet partnerships and activation supported by brand ambassadors.
 
In Africa Regional Markets, net sales grew 5% reflecting strong growth in Ethiopia, and a solid contribution by Ghana and Cameroon. These markets continued to benefit from the enhanced route to consumer delivering improved distribution, availability and execution.
o 
In Ethiopia, net sales increased 28% driven by Meta, up 23%, following the relaunch last year. Spirits growth was fuelled by Johnnie Walker strong double digit growth driven by the new distributor model.
o 
Ghana net sales increased 4%. Growth in beer offset a decline in spirits driven by Orijin Bitters which lapped its launch. Guinness net sales were up 15% and Malta Guinness, up 14% both benefiting from the ‘First Beer On Us’ campaign, offsetting declines in other beer brands, predominantly Star.
o 
In Cameroon, net sales growth of 3% was driven largely by ready to drink, up 42%. This was led by Orijin ready to drink following the launch last year. Spirits also contributed to the good performance driven predominately by Johnnie Walker Black Label, up 17%. Malta Guinness declined due to rising competition in the category.
 
In Nigeria, net sales increased 16% driven by beer growth up 11%. The beer value category continues to grow and now represents more than 50% of the market volume. Satzenbrau with net sales up 61% and the Dubic Malt launch, more than offset the decline in Guinness, Malta Guinness and Harp. Strong mainstream spirits growth was driven by increased support and the successful launch of brands including McDowell’s in the first half of the year, which is now produced locally at Benin. Scotch net sales were up strong double digit, driven by Johnnie Walker increased investment. Ready to drink was down 15%, driven by the highly competitive category affecting Orijin, partly offset by strong performance in Smirnoff Double Black and Guarana and Smirnoff Ice. The recent launch of Orijin Zero is extending reach into the non-alcoholic drinks market.
 
South Africa net sales grew 7% driven by growth in mainstream spirits, up 15%, led by strong growth of Smirnoff 1818 which was partially offset by Guinness decline and scotch down 1% with volume down 6% following the negative category trend and impacted by price increases across the portfolio.
 
Marketing was up 5% in the region. In Africa Regional Markets investment was focused behind the activation of Guinness campaigns and Johnnie Walker ‘Step up’ across all markets, and in Ethiopia on the Meta relaunch. South Africa investment was behind Johnnie Walker and Bell´s to revitalize the scotch category with activations at scale through liquid on lips. In Nigeria investment remained flat, with special focus on Satzenbrau and mainstream spirits launches. East Africa investment was focused on Johnnie Walker, while efficiencies on Tusker were reinvested in mainstream spirits.
 
 
11
 
 
Latin America and Caribbean
 
Latin America and Caribbean delivered 2% growth in volume and 9% growth in net sales, with strong performance from Mexico, Andean and PEBAC. Mexico net sales were up 20% driven by scotch and strong double digit growth from Don Julio. Andean performance was driven by Colombia with net sales growth of 20%. Both Andean and PEBAC growth was mainly driven by scotch. PUB grew net sales 4% as the rate of decline in Brazil slowed due to lapping the impact of prior year tax increases, and performance improvement in Uruguay and Paraguay. Across the region, scotch net sales grew 12% and a decline in vodka was offset by growth in tequila, Baileys and rum. Operating margin for the region increased 111bps benefiting from product mix in Mexico and Colombia, productivity led marketing efficiencies and overhead savings through both indirect spend and organisational effectiveness programmes.
 
 
 Key financials £ million:
 
 
2016
 
 
FX
 
 
Reclassifi-
cation(i)
 
 
Acquisitions
and
disposals
 
 
Organic movement
 
 
2017
 
 
Reported movement
%
 
 Net sales
  863 
  131 
  (13)
  (26)
  89 
  1,044 
  21 
 Marketing
  167 
  22 
  1 
  (2)
  7 
  195 
  17 
 Operating profit before exceptional items
  199 
  35 
  (11)
  (5)
  32 
  250 
  26 
 Exceptional operating items(ii)
  (118)
    
    
    
    
  - 
    
 Operating profit
  81 
    
    
    
    
  250 
  209 
(i)
Reclassification comprise changes to a reallocation of the results of the Travel Retail operations to the geographical regions.
(ii)
For further details of exceptional operating items see notes 3.
 
 
Markets:
 
 
 
 
 
Global giants and local stars(i):
 
 
Organic
volume
movement
 
 
Reported
volume
movement
 
 
Organic
net sales
movement
 
 
Reported
net sales
movement
 
 
 
Organic
volume
movement(ii)
 
 
Organic
net sales
movement
 
 
Reported
net sales
movement
 
 
 
%
 
 
%
 
 
%
 
 
%
 
 
 
%
 
 
%
 
 
%
 
 Latin America and
 
 
 
 
 
 
 
 
 
 
 
 
 Johnnie Walker
  2 
  11 
  23 
 Caribbean
  2 
  2 
  9 
  21 
 Buchanan’s
  19 
  23 
  32 
 
    
    
    
    
 Smirnoff
  (2)
  (10)
  10 
 PUB
  (3)
  (3)
  4 
  38 
 Old Parr
  (1)
  3 
  20 
 Mexico
  16 
  16 
  20 
  27 
 Baileys
  8 
  15 
  28 
 CCA
  (4)
  (10)
  (1)
  1 
 Ypióca
  1 
  5 
  41 
 Andean
  (11)
  (11)
  21 
  39 
 Black & White
  46 
  21 
  40 
 PEBAC
  43 
  46 
  13 
  18 
 
    
    
    
 
    
    
    
    
 
    
    
    
 Spirits
  3 
  4 
  12 
  27 
 
    
    
    
 Beer
  1 
  (29)
  17 
  (36)
 
    
    
    
 Ready to drink
  (16)
  (17)
  (3)
  20 
 
    
    
    
(i)
Spirits brands excluding ready to drink.
(ii)
Organic equals reported volume movement except for Smirnoff 4% and Baileys 9% due to the impact of disposed businesses.
 
 
In PUB (Paraguay, Uruguay and Brazil), net sales grew 4%. In Brazil, the decline in net sales slowed as performance lapped the impact from the tax increase in December 2015. Net sales declined in vodka and ready to drink, which offset the 4% growth in scotch, where Black & White grew 28% gaining 11 percentage points share of primary scotch. In cachaça, Ypióca net sales grew 5% with Ypióca Ouro (Gold variant) growing double digit driven by strong in store execution and commercial incentives. Paraguay and Uruguay continued to grow due to improved performance in the export channels. Net sales for reserve brands in PUB continued their strong performance with 18% growth driven by Ketel One vodka and Johnnie Walker Gold Label Reserve.
 
In Mexico, net sales increased 20% driven by strong performance across all categories except ready to drink and vodka. Scotch continues to be a key category driver with net sales growth for Johnnie Walker at 16% and Buchanan’s at 14%. In primary scotch, Black & White net sales grew double digit. Reserve grew net sales 33% driven by Don Julio which grew 42% taking 2pps of share. Net sales also grew in rum, Baileys and gin.
 
In CCA (Central America and Caribbean), net sales declined 1%. The domestic markets grew net sales 3% driven by scotch, Smirnoff ready to drink and Guinness. Export channels net sales declined 9% as market conditions remained challenging given the continued currency weakness against the US dollar.
 
Andean (Colombia and Venezuela) continued strong growth with net sales up 21%. Colombia net sales increased 20% driven by route to consumer expansion and implementation of commercial standards. Growth in Colombia was across all categories except vodka with scotch up 23% driven by Buchanan’s and Johnnie Walker continuing to grow our leadership position in the category. In Venezuela volume decreased 27% as volatility in the market continued. Although net sales grew significantly faster, with price increases in the high inflation environment, the business remains small with net sales of approximately £10m.
 
PEBAC (Peru, Ecuador, Bolivia, Argentina and Chile) delivered net sales growth of 13%, mainly driven by Chile and Argentina. Growth in Chile was driven by scotch. Argentina’s growth was driven by a route to market change, implemented in F16.
 
Marketing increased by 4%, and benefited from procurement savings resulting in an underlying investment increase of 9%. Investment on scotch was spread across price points with support focused behind Johnnie Walker, Buchanan’s and Black & White.
 
 
12
 
 
Asia Pacific
 
Asia Pacific net sales grew 3% with strong growth in Greater China and solid performance in Australia and South East Asia. This was partly offset by the continued contraction of the scotch category in Korea which led to a further decline in net sales and there was also weakness in travel retail in the region. In Greater China, net sales grew 25% as a result of strong momentum in Chinese white spirits and scotch performance, up 5%. The business in India grew net sales by 2%, largely driven by IMFL whisky and scotch, despite the impact of demonetisation and the Supreme Court ruling banning sales in certain outlets near state highways. South East Asia net sales grew 3% and Australia net sales also grew 3% driven by scotch and ready to drink innovation. Operating margin improved 20bps benefiting from mix, driven by strong growth from reserve brands, overhead effiiciency benefits from the productivity programme across all markets, and in India, margin improvement was supported in particular by significant supply efficiencies. These benefits were partially offset by lapping the profit on the sale of United Breweries shares in the prior year.
 
 Key financials £ million:
 
 
2016
 
 
FX
 
 
Reclassifi-cation(i)
 
 
Acquisitions
and
disposals
 
 
Organic movement
 
 
2017
 
 
Reported movement
%
 
 Net sales
  2,076 
  346 
  (30)
  (43)
  70 
  2,419 
  17 
 Marketing
  301 
  47 
  (4)
  - 
  (1)
  343 
  14 
 Operating profit before exceptional items
  395 
  85 
  (11)
  (1)
  19 
  487 
  23 
 Exceptional operating items(ii)
  (49)
    
    
    
    
  (9)
    
 Operating profit
  346 
    
    
    
    
  478 
  38 
(i)
Reclassification comprises changes to a reallocation of the results of the Travel Retail operations to the geographical regions and the results of Lebanon, other Middle Eastern countries which were formerly reported in the Asia Pacific geographical region now being included in Europe, Russia and Turkey.
(ii)
For further details of exceptional operating items see notes 3.
 
Markets:
 
 
 
 
 
Global giants and local stars(iii):
 
 
Organic
volume
movement(i)
 
 
Reported
volume
movement
 
 
Organic
net sales
movement
 
 
Reported
net sales
movement
 
 
 
Organic
volume
movement(iv)
 
 
Organic
net sales
movement
 
 
Reported
net sales
movement
 
 
 
%
 
 
%
 
 
%
 
 
%
 
 
 
%
 
 
%
 
 
%
 
 Asia Pacific
  (1)
  (6)
  3 
  17 
Johnnie Walker
  3 
  1 
  7 
 
    
    
    
    
McDowell's
  (1)
  1 
  13 
 India
  (2)
  (7)
  2 
  14 
Windsor
  (11)
  (12)
  5 
 Greater China
  25 
  25 
  25 
  45 
Smirnoff
  (1)
  1 
  17 
 Australia
  - 
  - 
  3 
  25 
Guinness
  - 
  (1)
  18 
 South East Asia
  7 
  13 
  3 
  15 
Bundaberg
  (4)
  - 
  21 
 North Asia
  11 
  11 
  (3)
  18 
Shui Jing Fang(v)
  66 
  65 
  81 
 Travel Retail Asia and Middle East
  (14)
  (17)
  (13)
  (15)
 
    
    
    
 
    
    
    
    
 
    
    
    
 Spirits
  (1)
  (7)
  4 
  16 
 
    
    
    
 Beer(ii)
  1 
  46 
  - 
  17 
 
    
    
    
 Ready to drink
  - 
  - 
  - 
  20 
 
    
    
    
(i) 
Difference between organic and reported volume for Asia Pacific is driven by the move to the franchise model for some popular segment brands in India.
(ii) 
Following a review of group’s reporting of volume an adjustment was made to include Malaysia and Singapore contract brew volume in the reported beer figures which increased the reported volume in Asia Pacific by 0.3 million equivalent cases (2016 – 0.4 million equivalent cases).
(iii) 
Spirits brands excluding ready to drink.
(iv) 
Organic equals reported volume movement except for Johnnie Walker (2)%, Smirnoff (2)% and McDowell’s (7)% which were impacted by the reclassification of Lebanon and other Middle East countries to the Europe, Russia and Turkey region and the move from an owned to a franchise model in India.
(v) 
Organic growth figures represent total Chinese white spirits of which Shui Jing Fang is the predominant brand.
 
 
13
 
 
 
India net sales were up 2% despite the impact of demonetisation and the recent Supreme Court ruling prohibiting the sale of alcohol in certain outlets near state highways. Prestige and above grew 7% as McDowell’s No. 1 and Signature continued to benefit from their renovation, with net sales growth of 9% and 31%, respectively. Scotch grew net sales 6% driven by Johnnie Walker and Black & White. Popular brands declined 5% particularly within the rum category. The focus on route to consumer continues with perfect stores now representing over a third of total business. Distribution and share of shelf have grown, driving net sales growth and share on key scotch brands.
 
Greater China net sales were up 25%. Chinese white spirits grew 69%, driven by route to consumer initiatives and brand equity investment. Scotch net sales growth was up 5% driven by Johnnie Walker, The Singleton and other malts.
 
Australia net sales increased 3% driven by growth in scotch. The relaunch of the Johnnie Walker ‘Keep Walking’ campaign and innovations including blender’s batch select cask and red rye finish contributed to Johnnie Walker net sales growth of 4%. Reserve was up 9%. Whilst the ready to drink category remains challenging, innovation launches including Bundaberg Lazy Bear, Smirnoff Pure and Pimm’s Premixes, delivered significant net sales for the business through addressing consumer demand for low tempo refreshing drinks.
 
South East Asia net sales grew 3% with growth in the Philippines and Key Accounts offsetting the declines in Thailand and Indonesia. In the Philippines the focus on route to consumer is driving significant increases in distribution in the modern trade and secondary outlets, while also improving execution standards and activation. The ‘Keep Walking Philippines’ campaign launch during the first half supported by occasion-driven activation during the second half led to double digit growth for Johnnie Walker. Scotch grew net sales 7% driven by Key Accounts, which continues to lap a period of planned inventory reduction, and the Philippines. The mourning period in Thailand, following the death of the king, impacted performance with net sales down 10% following the closure of on-trade outlets for varying periods over the one year formal mourning period. In Indonesia, total beer net sales declined 5% impacted by structural trade changes. Guinness decline was mitigated by the launch of Ginseng under the Guinness Zero brand.
 
In North Asia, net sales declined 3%. In Korea net sales declined 7% as Windsor continued to be impacted by the contraction of the traditional on-trade, increased competition and shifts to lower alcohol by volume local whisky segments. This was partially offset by net sales growth of 41% for W Ice by Windsor, a low alcohol variant and by Guinness as the international beer category grows. Japan grew net sales 6% driven by scotch with net sales growth of 21% offsetting the decline in ready to drink.
 
Travel Retail Asia and Middle East continued to decline net sales at 13% with lower spend by travellers and currency volatility impacting performance.
 
Marketing investment remained broadly flat with marketing efficiencies across the region offset by up-weighted investment behind Chinese white spirits.
 
 
14
 
CATEGORY AND BRAND REVIEW
For the year ended 30 June 2017
 
Key categories:
 
 
 
Organic
volume
movement(iii)
%
 
 
Organic
net sales
movement
%
 
 
Reported
net sales
movement
%
 
Spirits(i)
  1 
  5 
  19 
  Scotch
  4 
  5 
  18 
  Vodka(ii)
  (2)
  (4)
  10 
  North American whisk(e)y
  8 
  11 
  29 
  Rum(ii)
  (2)
  4 
  19 
  Indian-Made Foreign Liquor (IMFL) whisky
  1 
  6 
  21 
  Liqueurs
  4 
  3 
  12 
  Gin(ii)
  8 
  8 
  20 
  Tequila
  27 
  26 
  43 
Beer
  1 
  2 
  7 
Ready to drink
  (4)
  - 
  17 
(i)
Spirits brands excluding ready to drink.
(ii)
Vodka, rum, gin including IMFL brands.
(iii)
Organic equals reported volume movement except for Spirits (2)%, Rum (6)%, IMFL whisky (2)%, Liqueurs 1%, Gin 3% and Ready to drink 0% which were impacted by disposals and the move from an owned to a franchise model in India.
 
● 
Scotch represents 25% of Diageo’s net sales and was up 5% with broad based growth across all regions except Asia Pacific which was impacted by Windsor decline in line with the scotch category contraction in Korea. This was more than offset by growth driven by Johnnie Walker up 6% and Buchanan’s up 16%. Performance was consistently strong across all price segments, growing net sales in standard and primary from brands such as Johnnie Walker Red Label up 6% and Black & White up 16%. Premium segments grew 5% with Buchanan’s continuing to perform strongly in Latin America and Caribbean and North America. Scotch reserve brands grew net sales 4%, driven by Johnnie Walker Gold Label Reserve and The Singleton up 8%.
● 
Vodka represents 12% of Diageo’s net sales and declined 4%, driven by soft performance in all the regions except for Africa where net sales grew 22%. Net sales decline was driven predominantly by Cîroc and Ketel One vodka in North America. Smirnoff declined 1%. This was driven by Great Britain, where despite gaining share, it was impacted by changes to the commercial footprint that led to efficiencies, including an inventory reduction, and declined 7%. Smirnoff was also down 2% in US Spirits, partially offset by a strong growth of Smirnoff 1818 in South Africa.
● 
North American whisk(e)y represents 9% of Diageo’s net sales and grew 11%. Performance continued to be driven by strong growth and share gains in Crown Royal and Bulleit in US Spirits.
● 
Rum represents 7% of Diageo’s net sales and grew 4%. In Europe, Africa and Latin America and Caribbean net sales grew double digit while North America was up 3%, driven by the turnaround of Captain Morgan. In India net sales declined 8% driven by McDowell's No.1 Rum.
● 
IMFL whisky represents 5% of Diageo’s net sales and grew 6%. The relaunches of two of the biggest brands McDowell’s No.1 and Signature have contributed to this growth with both brands growing double digit.
● 
Liqueurs represents 5% of Diageo’s net sales and grew 3% driven by growth in all regions except Africa. Baileys was up 5%, led by Europe, following an exceptional on-trade execution and positive results of the ‘Don’t mind if I Baileys’ advertising campaign.
● 
Gin represents 3% of Diageo’s net sales and grew 8%. Strong double digit growth in Europe, Africa and Latin America and Caribbean fuelled growth in the category. Tanqueray was the largest contributor, followed by Gordon´s.
● 
Tequila represents 2% of Diageo’s net sales and grew 26%. The performance was driven by continued double digit growth of Don Julio in US Spirits and Mexico.
● 
Beer represents 16% of Diageo’s net sales and grew 2%. Strong performance in the value beer portfolio in Africa was driven by Satzenbrau in Nigeria and Senator in Kenya. Guinness growth in Europe was led by innovation from the ‘The Brewers Project’ including Guinness Hop House 13 Lager. This was offset by declines in Tusker and Guinness Extra Stout as a result of the increase of duty on bottled beer in Kenya as well as a decline in Guinness in Nigeria.
● 
Ready to drink represents 6% of Diageo’s net sales and remained flat. North America delivered strong performance in Smirnoff launches offset predominantly by declines in Orijin in Nigeria.
 
 
 
15
 
 
Global giants, local stars and reserve(i):
 
 
Organic
volume
movement(ii)
%
 
 
Organic
net sales
movement
%
 
 
Reported
net sales
movement
%
 
Global giants
 
 
 
 
 
 
 
 
 
Johnnie Walker
  4 
  6 
  18 
Smirnoff
  (1)
  (1)
  13 
Baileys
  6 
  5 
  18 
Captain Morgan
  7 
  6 
  22 
Tanqueray
  12 
  9 
  24 
Guinness
  (1)
  - 
  8 
Local stars
    
    
    
Crown Royal
  10 
  12 
  30 
Yenì Raki
  (3)
  4 
  5 
Buchanan’s
  16 
  16 
  29 
JeB
  3 
  - 
  13 
Windsor
  (11)
  (12)
  5 
Old Parr
  - 
  5 
  22 
Bundaberg
  (4)
  - 
  21 
Black & White
  24 
  16 
  37 
Ypióca
  1 
  5 
  41 
McDowell's
  (1)
  2 
  15 
Shui Jing Fang(iii)
  66 
  65 
  81 
Reserve
    
    
    
Scotch malts
  3 
  2 
  17 
Cîroc
  (10)
  (12)
  1 
Ketel One vodka
  - 
  (5)
  11 
Don Julio
  25 
  25 
  43 
Bulleit
  23 
  24 
  44 
(i)
Spirits brands excluding ready to drink.
(ii)
Organic equals reported volume movement except for McDowell’s No.1 (6)%, which was impacted by the move from an owned to a franchise model in India.
(iii)
Organic growth figures represent total Chinese white spirits of which Shui Jing Fang is the predominant brand.
 
● 
Global Giants represent 41% of Diageo net sales and grew 3%, driven by Europe up 6% and Latin America and Caribbean up 9%. All Global Giants grew with the exception of Guinness which remained flat and Smirnoff which was down 1%.
● 
Johnnie Walker net sales were up 6% with growth in all regions. Latin America and Caribbean and Europe were the largest contributors with 11% and 9% growth, respectively. North America was up 6%, accelerating growth in the second half. In Asia Pacific, net sales grew 1%, with growth driven by South East Asia, China and India partially offset by Travel Retail Asia and Middle East. Reserve variants grew 6% driven by Johnnie Walker Gold Label Reserve and Johnnie Walker Green Label.
● 
Smirnoff net sales were down 1%. Declines in US Spirits, Europe and Latin America and Caribbean were partly offset by Asia Pacific up 1%, and Africa growth up 22% driven by the strong performance of Smirnoff 1818 in South Africa. The decline in Europe was driven by Great Britain, Benelux and France performance, partly offset by Iberia up 16% and Ireland up 9%.
● 
Baileys net sales grew 5% across all regions driven by 6% growth in its biggest market, Europe, following an exceptional on-trade execution. Latin America and Caribbean contributed with double digit growth behind Mexico Mother´s Day shopper platform and North America contributed with brand innovations.
● 
Captain Morgan net sales grew 6% across all regions, with a strong performance in Europe driven by Europe Partner Markets, France and Great Britain. In US Spirits net sales grew 4% and gained share, supported by innovation.
● 
Tanqueray net sales grew 9% across all regions except for North America. Europe led the growth with strong double digit growth driven by Great Britain, Italy and Germany, Austria and Switzerland.
● 
Guinness net sales were flat. Africa declined 5% largely driven by the shift to value beer in Kenya and Nigeria partially offset by growth in Europe and Africa Regional Markets. Guinness in Europe grew 2% driven by expansion of distribution in Europe Partner Markets supported by media investment and the success of Hop House 13 Lager in Great Britain and Ireland.
 
● 
Local stars represent 20% of net sales and grew 9%. This was driven by Crown Royal in North America growing 12%, Buchanan’s up 16% and double digit growth in Chinese white spirits. Solid growth in Yenì Raki in Turkey and McDowell’s more than offset the declines in Windsor in Korea. Black & White growth of 16% was driven by Latin America and Caribbean and Asia Pacific.
 
● 
Reserve brands represent 16% of net sales and grew 7%, across all regions. Chinese white spirits and strong performance in Don Julio growth in US Spirits and Mexico were partly offset by Cîroc and Ketel One vodka declines in US Spirits. Scotch reserve brands grew 4% with Johnnie Walker driving the growth. Bulleit continued its strong growth with net sales up 24%. Tanqueray No. TEN grew strong double digit, up 25%. Malts up 2%, was driven by Lagavulin in North America and The Singleton in Asia Pacific and North America.
 
 
16
 
 
ADDITIONAL FINANCIAL INFORMATION
For the year ended 30 June 2017
 
SUMMARY INCOME STATEMENT
 
 
 
 
2016
 
 
Exchange
(a)
 
 
Acquisitions and disposals
(b)
 
 
Organic movement(ii)
 
 
2017
 
 
 
£ million
 
 
£ million
 
 
£ million
 
 
£ million
 
 
£ million
 
Sales
  15,641 
  1,978 
  (332)
  827 
  18,114 
Excise duties
  (5,156)
  (619)
  50 
  (339)
  (6,064)
Net sales
  10,485 
  1,359 
  (282)
  488 
  12,050 
Cost of sales
  (4,251)
  (525)