Exhibit 1

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM
Conditional Share Awards

On 26 March 2018, the Company granted awards of British American Tobacco p.l.c. 25p ordinary shares (the “Shares”) to the Executive Directors and other persons discharging managerial responsibilities listed below under the Deferred Share Bonus Scheme at an award price of 3,894 pence per Share.  Awards under the Deferred Share Bonus Scheme are conditional awards of shares which are held in trust for three years and no further performance conditions apply in that period.

1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Nicandro Durante
2
Reason for the notification
a)
Position/status
Chief Executive
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
 
Ordinary shares of 25p each
 
GB0002875804
 
b)
Nature of the transaction
Award of shares under the Deferred Share Bonus Scheme
c)
Price(s) and volume(s)
        
 
Price(s)
Volume(s)
  
 
£38.94
32,517
  
       
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
 
32,517
 
£38.94
 
e)
Date of the transaction
2018-03-26
f)
Place of the transaction
London Stock Exchange (XLON)




1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
John Benedict Stevens
2
Reason for the notification
a)
Position/status
Finance Director
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
 
Ordinary shares of 25p each
 
GB0002875804
 
b)
Nature of the transaction
Award of shares under the Deferred Share Bonus Scheme
c)
Price(s) and volume(s)
        
 
Price(s)
Volume(s)
  
 
£38.94
17,655
  
       
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
 
17,655
 
£38.94
 
e)
Date of the transaction
2018-03-26
f)
Place of the transaction
London Stock Exchange (XLON)




1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Jerome Abelman
2
Reason for the notification
a)
Position/status
Director, Legal & External Affairs and General Counsel
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
 
Ordinary shares of 25p each
 
GB0002875804
 
b)
Nature of the transaction
Award of shares under the Deferred Share Bonus Scheme
c)
Price(s) and volume(s)
        
 
Price(s)
Volume(s)
  
 
£38.94
8,844
  
       
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
 
8,844
 
£38.94
 
e)
Date of the transaction
2018-03-26
f)
Place of the transaction
London Stock Exchange (XLON)




1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Jack Bowles
2
Reason for the notification
a)
Position/status
Chief Operating Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
 
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
Award of shares under the Deferred Share Bonus Scheme
c)
Price(s) and volume(s)
        
 
Price(s)
Volume(s)
  
 
£38.94
12,064
  
       
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
 
12,064
 
£38.94
 
e)
Date of the transaction
2018-03-26
f)
Place of the transaction
London Stock Exchange (XLON)




1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Alan Davy
2
Reason for the notification
a)
Position/status
Director, Operations
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
 
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
Award of shares under the Deferred Share Bonus Scheme
c)
Price(s) and volume(s)
        
 
Price(s)
Volume(s)
  
 
£38.94
7,323
  
       
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
 
7,323
 
£38.94
 
e)
Date of the transaction
2018-03-26
f)
Place of the transaction
London Stock Exchange (XLON)




1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Giovanni Giordano
2
Reason for the notification
a)
Position/status
Director, Group Human Resources
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
 
Ordinary shares of 25p each
 
GB0002875804
 
b)
Nature of the transaction
Award of shares under the Deferred Share Bonus Scheme
c)
Price(s) and volume(s)
        
 
Price(s)
Volume(s)
  
 
£38.94
9,481
  
       
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
 
9,481
 
£38.94
 
e)
Date of the transaction
2018-03-26
f)
Place of the transaction
London Stock Exchange (XLON)




1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Andrew Gray
2
Reason for the notification
a)
Position/status
Chief Marketing Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
 
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
Award of shares under the Deferred Share Bonus Scheme
c)
Price(s) and volume(s)
        
 
Price(s)
Volume(s)
  
 
£38.94
10,843
  
       
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
 
10,843
 
£38.94
 
e)
Date of the transaction
2018-03-26
f)
Place of the transaction
London Stock Exchange (XLON)



 

1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Tadeu Marroco
2
Reason for the notification
a)
Position/status
Regional Director, Europe and North Africa
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
 
Ordinary shares of 25p each
 
GB0002875804
 
b)
Nature of the transaction
Award of shares under the Deferred Share Bonus Scheme
c)
Price(s) and volume(s)
        
 
Price(s)
Volume(s)
  
 
£38.94
7,783
  
       
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
 
7,783
 
£38.94
 
e)
Date of the transaction
2018-03-26
f)
Place of the transaction
London Stock Exchange (XLON)



 

1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
David O’Reilly
2
Reason for the notification
a)
Position/status
Group Scientific Director
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
 
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
Award of shares under the Deferred Share Bonus Scheme
c)
Price(s) and volume(s)
        
 
Price(s)
Volume(s)
  
 
£38.94
6,713
  
       
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
 
6,713
 
£38.94
 
e)
Date of the transaction
2018-03-26
f)
Place of the transaction
London Stock Exchange (XLON)



 

1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Ricardo Oberlander
2
Reason for the notification
a)
Position/status
President and CEO, Reynolds American Inc.
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
 
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
Award of shares under the Deferred Share Bonus Scheme
c)
Price(s) and volume(s)
        
 
Price(s)
Volume(s)
  
 
£38.94
8,438
  
       
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
 
8,438
 
£38.94
 
e)
Date of the transaction
2018-03-26
f)
Place of the transaction
London Stock Exchange (XLON)



 

1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Naresh Sethi
2
Reason for the notification
a)
Position/status
Director, Business Development
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
 
Ordinary shares of 25p each
 
GB0002875804
 
b)
Nature of the transaction
Award of shares under the Deferred Share Bonus Scheme
c)
Price(s) and volume(s)
        
 
Price(s)
Volume(s)
  
 
£38.94
8,181
  
       
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
 
8,181
 
£38.94
 
e)
Date of the transaction
2018-03-26
f)
Place of the transaction
London Stock Exchange (XLON)



 

1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Johan Vandermeulen
2
Reason for the notification
a)
Position/status
Regional Director, Asia-Pacific and Middle East
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
 
Ordinary shares of 25p each
 
GB0002875804
 
b)
Nature of the transaction
Award of shares under the Deferred Share Bonus Scheme
c)
Price(s) and volume(s)
        
 
Price(s)
Volume(s)
  
 
£38.94
8,358
  
       
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
 
8,358
 
£38.94
 
e)
Date of the transaction
2018-03-26
f)
Place of the transaction
London Stock Exchange (XLON)



 

1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Kingsley Wheaton
2
Reason for the notification
a)
Position/status
Regional Director, Americas and Sub-Saharan Africa
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
 
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
Award of shares under the Deferred Share Bonus Scheme
c)
Price(s) and volume(s)
        
 
Price(s)
Volume(s)
  
 
£38.94
8,358
  
       
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
 
8,358
 
£38.94
 
e)
Date of the transaction
2018-03-26
f)
Place of the transaction
London Stock Exchange (XLON)
 
 
Name of officer of issuer responsible for making notification: Sophie Kerr
 
Date of notification: 29 March 2018